- Should Amazon, Netflix Buy A Movie Theater Chain?
TV Watch, Wayne Friedman - Friday, July 10, 2020
A Bank of America analyst deems this is a good move, since both Netflix and Amazon are reaching "scale in movie output." ...
- Tech CEOs To Appear Before Congress, Grilled Over Antitrust Concerns
Digital News Daily, Gavin O'Malley - Tuesday, July 7, 2020
Amazon's Jeff Bezos, Apple's Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai are scheduled to appear July 27 before the House Judiciary Antitrust Subcommittee. House Judiciary Committee Chairman Jerro ...
- Horizon Media Creates First eCommerce Upfront
MAD, Larissa Faw - Thursday, July 2, 2020
The eCommFronts: Click & Connect event -- to be held July 13-17 -- will include Amazon, Google, Facebook, Instacart, Walmart, and PromoteIQ/Kroger each providing an overview of the landscape a ...
- Amazon, Google, Facebook To Face New EU Legislation On Content, Competition, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 5, 2020
The goal is to quash anticompetitive behavior in companies such as Google, Amazon and Facebook. It would make the companies pay more taxes and take more responsibility for illegal conte ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinteres ...
- Hello Marketers -- Voice Still Frustrates Users
Inside Performance, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows le ...
- Amazon Wants To Expand Its Entertainment Options
TV Watch, Wayne Friedman - Thursday, June 25, 2020
The biggest U.S. ecommerce retailer is going to live, linear TV. Yep. Back to the future -- or maybe just the present. ...
- The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs'
Research Intelligencer, Joe Mandese - Wednesday, June 24, 2020
"Brand loyalty is up for grabs!" That's the conclusion of a study from performance marketing platform Profitero analyzing Amazon's and other data. The aptly named "The Cheating Consumer" report sho ...
- Amazon Counterfeit Crime Unit Launches, Follows Similar Crackdown By Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Amazon said it will work with independent investigations and aid law enforcement officials worldwide in criminal actions against counterfeiters. The unit will mine Amazon's data, collect information from external resourc ...
- Appeals Court Strikes Down California Age Censorship Law
Digital News Daily, Wendy Davis - Friday, June 19, 2020
A California law requiring entertainment site IMDb.com to hide actors' ages at their request violates free speech principles, a federal appellate court ruled Friday. ...
- 'Hidden Value' Reveals Amazon's Media Assets Currently Worth Half A Trillion Dollars
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2020
If its media advertising and subscription-based media assets were broken out as a separate business, Amazon's media properties -- Prime, Twitch, Music, etc. -- would be valued as a half-trillion-doll ...
- Let's Make A Deal: Consumers Open Emails With Discounts In The Subject Line, Study Shows
Email Insider, Ray Schultz - Tuesday, June 16, 2020
Amazon far outperforms other retailers with its email marketing, SparkPost and SurveyMonkey report. ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Inside Performance, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list. ...
- Bezos Will Testify Before House Subcommittee If Conditions Are Met
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 16, 2020
Panel is likely to question Bezos "about claims that Amazon boxes out small businesses, abuses its power and mistreats warehouse workers," according to "NYT." ...
- Do Black Lives Matter? Absolutely, Says Alexa, Siri, Google Assistant
Marketing Daily, P.J. Bednarski - Tuesday, June 9, 2020
The answers from all the virtual assistants are new or updated, with answers to "Do all lives matter?" as well. ...
- Amazon Sues Google For Hiring Cloud Executive
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 9, 2020
Amazon is suing Google for hiring Brian Hall, a former AWS marketing executive, to serve as a VP of marketing for Google Cloud. The company cites a non-compete clause in h ...
- Alexa, How Did Red Roof Inn Happen Upon The Idea Of Marketing By Voice?
Show Daily, Nina Lentini - Tuesday, June 9, 2020
A dinner argument led one person to pull out a phone to Google the answer, while the other simply asked Alexa. "It was instant recognition." ...
- Two Brands On Amazon + COVID Crisis Hits = Different Outcomes
Show Daily, Nina Lentini - Tuesday, June 9, 2020
Two brands that rely on Amazon for sales told their stories at our Search & Performance Insider Summit online on Tuesday. Each had a different experience. ...
- Eye Make-Up Overtakes Lipstick In Searches
Inside Performance, Laurie Sullivan - Friday, June 5, 2020
Consumers who are at home and not ready to venture into stores are still searching. Here's what it looks like. ...
- Musk Calls For Amazon Breakup After It Initially Rejects COVID-19 Book
Marketing Daily - Top of the News, Thom Forbes - Friday, June 5, 2020
Author Alex Berenson "thinks scientists, politicians, and the media are fueling coronavirus hysteria," as David Freedlander wrote for "Vanity Fair." ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher Returns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Retail is showing momentum for a broadly defined "at-home comfort" category, including house and home, sporting goods, and computers and electronics, insights from Sidecar, a performance marketing tech provider, s ...
- On The Edge Of The Black Hole: What Brands Are Doing To Avoid A CX Disaster
Email Insider, Ray Schultz - Wednesday, June 3, 2020
Amazon found a way to respond to customer feedback at scale with personalized emails, according to a study from the CX Network. ...
- U.S. Will Investigate Trading Partners' Taxes On Tech Giants
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 3, 2020
"[M]any of our trading partners are adopting tax schemes designed to unfairly target our companies," said U.S. trade representative Robert E. Lighthizer. ...
- Amazon Ad Spending Poised To Grow 29%, Top $16B In 2020
Research Intelligencer, Joe Mandese - Wednesday, June 3, 2020
It's been nearly two years since Amazon became part of digital's Big 3, replacing Microsoft as the third largest supplier of digital advertising inventory behind Google and Facebook, and i ...
- Google, Amazon, Citigroup, Others Show Support For Social Justice, But FEC Filings Tell A Different Story
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
Tech giants, banks and other companies are rushing to show support for social justice, but many have donated to members of Congress with an "F" rating by the NAACP, t ...
- Google Cloud Strikes Deal With UK Government, COVID-19 Impacts Adoption
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
The deal allows organizations including government departments, local councils and the National Health Service to obtain a discount based on their estimated spending on Google's cloud platform for the ne ...
- Amazon Plans Suburban Chicago Grocery Store
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 1, 2020
Amazon is opening a nearly 43,000-square-foot grocery store including a restaurant in the former Babies R Us space in Schaumburg, a Chicago suburb. Government officials approved the project last Augu ...
- Top Post-COVID Programmatic Brands: Verizon, U.S. Government, Facebook, Amazon, AT&T
Research Intelligencer, Joe Mandese - Tuesday, June 2, 2020
The biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, the U.S. government (presumably the CDC), Facebook, Amazon, and AT&T. That's the finding of a fascinating analysis of da ...
- 'Protect the Margins': Spread The Love Masters Amazon CPG Channel With A Simple Mantra
Brand Insider, Steve Smith - Friday, May 29, 2020
Eschewing VC funding and focusing on B2B and a single Amazon consumer channel paid off big for nut butter company company Spread The Love. ...
- Amazon Turns Building Into Permanent Homeless Shelter
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 26, 2020
Amazon has created a permanent homeless shelter inside one of its headquarters buildings in Seattle. The eight-floor, 63,000-square-foot facility is kept separate from Amazon offices through private entrances and acoustic ...
