- Why Are CTV Ad Rates So High?
Media Insider, Dave Morgan - Thursday, April 22, 2021
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory. ...
- Microsoft Launches Video Ads, Video Extensions, Facebook Adds Topic Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
Microsoft made a move into video this week with the launch of Video Ads and Video Extensions. Facebook followed on Thursday, announcing the ability to target videos based on topi ...
- Porsche Enlists Bill Nye For Educational Videos
Marketing Daily, Tanya Gazdik - Tuesday, April 20, 2021
"We want to make sure it's clear why the Porsche Taycan is different," Porsche's Pedro Mota tells "Marketing Daily." ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Inside Performance, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data. ...
- Lexus Enlists Celebs For LS 500, Takes On Distracted Driving
Marketing Daily, Tanya Gazdik - Monday, April 19, 2021
The flagship vehicle is an expression of omotenashi, which means "anticipatory hospitality," said Lexus' Vinay Shahani. ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultural moments and music to celebrity conversations. This movement turned YouTube into the virtual stage for cultural moments ...
- Court Sides With YouTube In 'Censorship' Battle With 'Misandry Today'
Digital News Daily, Wendy Davis - Friday, April 16, 2021
Siding with Google, a federal appellate court refused to reinstate a lawsuit by commentator Bob Lewis, who claimed the company violated his rights by demonetizing some of the videos ...
- Firm Integrates With Mailchimp To Send Videos By Email
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
The arrangement will allow brands to send personalized videos the way text is sent, Moovly says. ...
- Why Your Post-Pandemic Digital Strategy Should Include Live Video
Marketing Insider, Caitlin Fairchild - Thursday, April 15, 2021
Brands now have the ability to truly connect with their audiences --- anywhere and any time --- without formality or pretense. ...
- Twitch To Suspend Users For 'Entirely Off-Platform' Harmful Behaviors
Digital News Daily, Karlene Lukovitz - Thursday, April 8, 2021
Twitch's new policy is novel for its detailed, scalable approach to addressing off-platform behaviors. ...
- Why Amazon Continues To Take Google Share
Inside Performance, Laurie Sullivan - Thursday, April 8, 2021
Amazon expanded into search to bring silos of data together across all companies. This data is making Amazon the ecommerce business a powerhouse. Here's how. ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, according to a study from Wistia released Wednesday. ...
- Microsoft At It Again With Surface Vs. Apple iPad Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Microsoft released an ad on Tuesday that pits the Surface Pro 7 against Apple's iPad Pro. The latest ads focus on performance. ...
- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Google Ads. The feature will roll out during the next several weeks. ...
- Advanced TV Ad Impressions, Deal Making Recovers By End Of 2020
Television News Daily, Wayne Friedman - Friday, April 2, 2021
By the end of year -- the fourth quarter -- global ad impressions rocketed up 60% YOY, with connected TV taking the largest share. ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Inside Performance, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and wh ...
- Picking Apart The Concept Of Viral Videos
Media Insider, Gord Hotchkiss - Tuesday, March 30, 2021
Is going viral all it's cracked up to be? For example, what if you're targeting a smaller audience? ...
- Roku Dominates CTV Ad Views In Second-Half 2020
Television News Daily, Wayne Friedman - Monday, March 29, 2021
Roku tops Amazon Fire TV in terms of premium video advertising views. ...
- AVOD Will Be Big, But Will Take Its Time Getting There
Media Insider, Dave Morgan - Thursday, March 25, 2021
Super-fast growth of ad-supported video on demand would move digital platforms into the center of the entire ad ecosystem. Not likely just yet. ...
- Watching Mobile Videos Outside The Home: Go Long, Go Quickly, Go 'Premium'?
Mobile Insider, Wayne Friedman - Thursday, March 25, 2021
According to a recent poll, 43% of mobile users watch "videos" (no mention of length) while also watching programs on their TV sets. ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
ByteDance's push into gaming will diversify its business model away from advertising toward ecommerce and other forms of monetization. ByteDance spent a reported $4 billion this week to buy Shanghai-bas ...
- Justice Department Sides With YouTube In Fight Over Section 230
Digital News Daily, Wendy Davis - Tuesday, March 23, 2021
Siding with YouTube, the Biden administration is urging a federal judge to reject an attempt by video creators to invalidate Section 230 of the Communications Decency Act. ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Roku Channel. ...
- March Madness 2021 Is Most-Streamed Ever, So Far
Digital News Daily, Karlene Lukovitz - Tuesday, March 23, 2021
More than 1 billion minutes were streamed across 32 games in the first two days, and TV screens commanded 68% of streaming time. ...
- Consumers Respond to D2C Birth Control
Marketing Daily, Tanya Gazdik - Monday, March 22, 2021
The characters featured in the tongue-in-cheek commercial represent the real-life drawbacks of other forms of birth control that Phexxi may help eliminate. ...
- Global Home, Digital Entertainment Rose 31% In 2020, Theatrical Revenues Sank 72%
Television News Daily, Wayne Friedman - Friday, March 19, 2021
Digital home and mobile entertainment hit $61.8 billion in 2020, due to a huge uptick in at-home screenings amidst the COVID-19 pandemic. ...
- Porsche Enlists Keanu Reeves For Longform Video
Marketing Daily, Tanya Gazdik - Wednesday, March 17, 2021
The eight-minute video from Cramer-Krasselt showcases both the power and range of the Porsche Taycan Turbo electric sports car. ...
- Nokia's Partnerships With Amazon, Microsoft, Google Center On 5G, Cloud
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
5G technology aims to facilitate faster load times for apps, advertising, search, video and other software applications running on mobile devices. On Tuesday, Nokia issued several announcements around cloud provide ...
- Google Battles Rumble Video Platform Over Antitrust Claims
Digital News Daily, Wendy Davis - Friday, March 12, 2021
Google on Friday asked a federal judge to dismiss an antitrust claim brought against it by online video service Rumble, which alleged that the tech giant required smartphone manufacturers ...
- Google Calls Microsoft An Opportunist That Could Break The Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Kent Walker, Google SVP of global affairs, wrote that as competition in cloud computing, search, productivity apps, video conferencing, email and other areas heats up, Microsoft is "reverting to the ...
