- Hyundai Spotlights Hispanic Community
Marketing Daily, Tanya Gazdik - Sunday, October 17, 2021
Hispanics represent 18% of the U.S. population, account for 24% of all car sales, potentially will buy more cars over their lifetime than non-Hispanics. ...
- Father Of Slain Reporter Asks FTC To Investigate Facebook Over Videos
Digital News Daily, Wendy Davis - Tuesday, October 12, 2021
The father of a journalist killed on the air is urging the FTC to investigate Facebook for allegedly allowing videos of her murder to remain on the platform. ...
- Gamers Show More Enthusiasm For In-Game Ads
Research Intelligencer, Rob Williams - Tuesday, October 12, 2021
The COVID-19 pandemic led more U.S. consumers to spend time playing video games to help occupy their time during restrictions on public gatherings. About one-third (36%) of people ages ...
- Consumer Assumptions Based On Age No Longer Apply
MediaDailyNews, Leah Montner-Dixon - Monday, October 11, 2021
There has been a decades-long trend, which was exacerbated by the pandemic, of young adults holding off on achieving key milestones until later in life. This trend is widespread. ...
- Lexus Celebrates Hispanic Heritage Month
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2021
Within five years, Gen Y will be the biggest and most diverse group of consumers in the luxury car market, says Lexus' Vinay Shahani. ...
- Democrats Press For Curbs On 'Manipulative' Marketing Aimed At Kids
Digital News Daily, Wendy Davis - Thursday, September 30, 2021
The Kids Internet Design and Safety Act would prohibit website operators from recommending "unboxing" videos and other forms of influencer marketing to users under 16. ...
- Reese's Sponsors Nextdoor Halloween Interactive Map
Inside Performance, Laurie Sullivan - Friday, October 1, 2021
Nextdoor has created an interactive local guide for neighbors to share how they will celebrate Halloween. This is not the first year they have used this map, but this ye ...
- YouTube's Crackdown On Anti-Vaxxers Highlights Brand-Safety Worries
Publishing Insider, Rob Williams - Thursday, September 30, 2021
The video-sharing site also is removing channels belonging to prominent anti-vaccine advocacy groups, such as the Children's Health Defense Fund, founded by activist RFK Jr. ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, including multimodal search with Google Lens, Related topics in videos, and new search result features during its virtual Sear ...
- TikTok Partnership With IAS Focuses On Brand Safety
Digital News Daily, Colin Kirkland - Wednesday, September 29, 2021
TikTok made a significant move today toward ensuring the safety of brands that want to advertise on the platform. ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can help brands measure viewability, fraud a ...
- Roadblocks Remain In Shifting Legacy TV Ad Dollars To CTV-OTT Options
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% rise in data-driven linear TV spending over the next 12 months in the U.S. ...
- Court Sides With Vimeo In Lawsuit Over Video Takedowns, But Ducks Section 230
Digital News Daily, Wendy Davis - Friday, September 24, 2021
For the third time, a federal appellate panel sided with Vimeo in a lawsuit brought by "former homosexual" James Domen over the online video company's decision to remove his vid ...
- Google Said To Be Seeking Search Deals With TikTok, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 24, 2021
Google execs are negotiating with their counterparts at ByteDance and Facebook to get data needed to index and rank videos on TikTok and Instagram, respectively, in search results, according ...
- Albertsons To Launch Shoppable Video Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Customers on Albertsons Companies-owned sites and apps will soon have the ability to view a shoppable video for a recipe, load all the items required to make the dish ...
- GoodRx Health Launches, Provides Research-Based Answers To Health Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions. ...
- Twitter Unveils New Tools to Help Brands In Q4
Digital News Daily, Colin Kirkland - Friday, September 17, 2021
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season. ...
- Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the pe ...
- Windstar Cruises Offers Online Treasure Hunt
Marketing Daily, Tanya Gazdik - Wednesday, September 15, 2021
The company is running an online video treasure hunt to help educate consumers about Windstar's points of difference. ...
- Why Are CTV Ad Rates So High?
Media Insider, Dave Morgan - Wednesday, September 15, 2021
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory. ...
- Temptations Offers 'Tasty Human' Halloween Cat Treats
Marketing Daily, Tanya Gazdik - Tuesday, September 14, 2021
Creative features a cat owner being watched ominously by their cat, who if bigger, might try to eat their humans. ...
- Video Gaming Poses Growing Competition To Streaming
Video Insider, Karlene Lukovitz - Tuesday, September 14, 2021
On average, U.S. broadband households report spending about 30% of their combined video gaming and OTT video watching time on gaming -- and it's closer to 40% among Ge ...
- Facebook, Ray-Ban Create Smart Glasses - But Will Consumers Buy Them?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
The smart glasses can capture pictures and short videos, make calls and play music. Will this be just another shiny object for advertisers or provide any type of data ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in Microsoft Merchant Center. ...
- Be Real, Relevant And Live: Creating Social Video With Impact
Marketing Insider, Crystal Malachias - Wednesday, September 8, 2021
Consumers want to peek behind the curtain, get exclusive access and see the reality of a brand or person. ...
- Streaming Services Go After Big Opportunity In Latin America
Video Insider, Karlene Lukovitz - Tuesday, September 7, 2021
Five leading U.S.-based streaming services will account for 91% of more than 130 million SVOD subscriptions in Latin America by 2026, projects Digital TV Research. ...
- LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Inside Performance, Laurie Sullivan - Tuesday, August 31, 2021
LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will complete its r ...
- 87% Of Gen Zs Confirm Increased Use Of Interactive Video
Video Insider, Karlene Lukovitz - Tuesday, August 31, 2021
A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction. ...
- No More Video Games During The School Week
Inside Performance, Laurie Sullivan - Monday, August 30, 2021
Think how this new rule will affect advertisers that want to reach their audience in video games. ...
- 'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
The California Milk Processor Board, the entity behind the Got Milk? Campaign, set out to explore how people react when the "most wholesome and good things" in life are thro ...
