- The Lincoln Project Baits Trump With Propaganda
Inside Performance, Laurie Sullivan - Wednesday, July 1, 2020
Facebook has allowed a series of YouTube ads targeting Trump to run on its platform, while YouTube has given the baiting ads a home. ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon Project, is president/CEO of Magnite. ...
- 'Million Stories' Site Provides Financial Advice To Millennials
Publishers Daily, Fern Siegel - Monday, June 29, 2020
To position financial knowledge as interesting and accessible, 'Million Stories' curates original content and utilizes well-known hosts to demystify an often complex subject. ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White Assumptions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2020
By changing ad elements to reach specific viewers, Tremor Video is making targeting decisions based less on audience composition and more on audience interests. ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, Americas,
Google. ...
- Quora Becomes A WFH Workforce Built On Diversity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
Quora on Thursday became a "remote-first company." The company's CEO explained that employees will have the opportunity to work remotely. It also lets the company hire employees worldwide without too ...
- Free TV, Movie Content Targeted For Cyber Crimes
Television News Daily, Wayne Friedman - Tuesday, June 23, 2020
McAfee identified the riskiest entertainment content in two top-ten lists -- one for TV shows and another for movies -- after analyzing web results for searches of the entertainment titles ...
- Vimeo Wants Appellate Court To Compel Arbitration In Biometric Privacy Battle
Digital News Daily, Wendy Davis - Friday, June 19, 2020
Vimeo is appealing a trial judge's refusal to compel arbitration of claims it violated an Illinois law restricting the use of facial-recognition technology. ...
- What Brands Can Expect As Stay-At-Home Orders End
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
A recent report shows how technology and media habits have changed during shelter-in-place orders and what will happen when consumers return to their new normal. ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Inside Performance, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-home fitness equipment rose by thousands of percentage points during the COVID-19 lockdown compared with 2019, according to eBay ...
- Drug Price Disclosure Mandate Scrapped By Appeals Court
Digital News Daily, Wendy Davis - Tuesday, June 16, 2020
Handing a victory to the ANA and drug companies, a federal appellate court Tuesday invalidated a rule that would have required television and streaming video ads for prescription drugs to ...
- Microsoft Teams Bumps Up On-Screen Participants To 49
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Microsoft confirmed its Teams product will support 49 on-screen video participants and become available this month, with general availability by fall. In February, Microsoft Teams only supported four simultaneous onscreen participants. ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2020
Some 72% of media buyers say the NewFronts are more important than ever, and nearly half want the presentations to merge with upfronts. Thirty-nine percent favor merging the two to ...
- The Reverent Blue Line
Search & Performance Marketing Daily, Kevin Ryan - Monday, June 15, 2020
Search at its core is a series of thoughts in the form of words associated and ranked by social distinctions, popularity and sometimes wholly inaccurate associations. The most recent example ...
- YouTube Pledges $100M Fund To Black Creators To Develop Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
YouTube will host a live-stream fundraising event, with donations benefiting the Equal Justice Initiative, and throughout June, YouTube's Spotlight channel will highlight racial justice issues, including the latest perspectives from ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social Unrest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
YouTube self-certification is now rolling out to the entire community, and content creators with access can rate their video against its ad-friendly guidelines. Creators tell YouTube what's in the video, ...
- Video Games Continue To Gain Share Of Time Spent With Media
Research Intelligencer, Joe Mandese - Monday, June 8, 2020
The stay-at-home restrictions of the COVID-19 pandemic have been a boon for many media, but for video games this accelerated a rise in share of time spent with media that ...
- U.S., Global Video Consumption Soars Due To Pandemic
Research Intelligencer, Joe Mandese - Monday, June 8, 2020
The COVID-19 pandemic drove U.S. consumption of online video views up 53% and time spent viewing them by 319%, according to the just-released Q1 2020 edition of Brightcove's Global Video ...
- Lights, Camera, Action: Performance Video
Show Daily, Nina Lentini - Tuesday, June 9, 2020
As a direct-to-consumer bra and underwear company, 2020 was going to be ThirdLove's brand awareness year. Well, that got put on the back burner when COVID hit. ...
- Zoom Limits End-To-End Encryption Privileges
Digital News Daily, Gavin O'Malley - Wednesday, June 3, 2020
Zoom CEO Eric Yuan said giving away encryption privileges would enable widespread unlawful use of the video conferencing platform. ...
- What's Important To Gen Z Now?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Rebellious yet positive, Gen Z will change society with their influence and viewpoints on racial equality, especially among the tech-savvy. ...
- Zoom Zoom: Video Conferencing Dominates Search During COVID-19, Merkle Says
Email Insider, Ray Schultz - Monday, June 1, 2020
Video conferencing dominated Google search in the B2B tech sector, a study by Merkle finds. Microsoft lags behind Zoom. Email is slumping behind in-person events. ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutical ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursday, ...
- Google Search Results Found Serving Up In YouTube App
Inside Performance, Laurie Sullivan - Tuesday, May 26, 2020
Google reportedly began testing a new feature that serves search results from the web within the YouTube app. ...
- Ally Partners With Katie Couric For 'The Bright Side'
Marketing Daily, Tanya Gazdik - Monday, May 25, 2020
"These are stories about the best in humanity, and that is for everyone, not just a specific group of people," Ally CMO Andrea Brimmer tells "Marketing Daily." ...
- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Consumers were 4.11% more likely to consider a brand when viewing contextually aligned ads and 3.24% more likely to share contextually aligned ads vs. misaligned ads, a USC-supported study fi ...
- 'Vanity Fair' Shoots June Cover Via Zoom
Publishers Daily, Sara Guaglione - Tuesday, May 19, 2020
Collier Schorr photographed Monae for the June issue of the entertainment magazine. An image of Schorr taking the photo is also superimposed on the cover of 'Vanity Fair.' ...
- Church Sues After Bible Class Zoombombed With Porn
PolicyBlog, Wendy Davis - Thursday, May 14, 2020
"Because of Zoom's utter failure in providing security, Saint Paulus's bible study class was Zoombombed twice within minutes," the church alleges in a class-action complaint filed Wednesday. ...
- Live Video Captioning Will Change Google Search Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 14, 2020
YouTube and Rev.com have partnered to make captions more readily available to YouTube creators. This could drive more traffic to websites, and more clicks to other content and landing pages. ...
