- Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketing for brands through media, creative and commerce. Bing, VidCon and others have made similar changes. ...
- Tubular Intros Deduplicated YouTube, Facebook Video Audience Ratings
Digital News Daily, Karlene Lukovitz - Wednesday, October 21, 2020
The audience ratings are designed to facilitate advertising investment decisions across social and traditional media -- especially TV -- by providing standardized metrics for minutes watched on a second-by-second basis, ...
- What Does The Future Of VidCon Look Like Rebranded?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The world's largest venue for online video and digital creators on Tuesday announced its first rebrand since it premiered more than ten years ago. ...
- California's Zero-Rating Restrictions 'Irreparably Harm' ISPs, Groups Argue
Digital News Daily, Wendy Davis - Friday, October 16, 2020
Broadband carriers "are faced with precisely the sort of dilemma that courts regularly find constitutes immediate and irreparable harm," trade groups say. ...
- White House Presses To Move Forward With TikTok Ban
Digital News Daily, Wendy Davis - Saturday, October 17, 2020
Citing the risk of Chinese espionage, the Trump administration is seeking to lift an injunction that prevents the government from banning new downloads of social app TikTok. ...
- Google Details How It Uses AI, Machine Learning To Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
Google made several announcements on Thursday intended to transform the way people search and the way brands interact with consumers. ...
- 'Well+Good' Sees 300% Video, Subscriber Growth
Publishers Daily, Sara Guaglione - Wednesday, October 14, 2020
Across all platforms in 2020, the health-and-wellness claims more than 42 million video views. ...
- Disney Creates New Content Distribution Unit, Reorganizes Its Media, Entertainment Business
Television News Daily, Wayne Friedman - Monday, October 12, 2020
The new Media and Entertainment Distribution unit will be responsible for all monetization of content including distribution revenues and ad sales, and will oversee operations of Disney's streaming
businesses. ...
- Quibi Still Searching For Buyer: Report
Digital News Daily, Karlene Lukovitz - Monday, October 12, 2020
Jeffrey Katzenberg has pitched a Quibi acquisition to technology and entertainment executives including Apple's Eddy Cue and WarnerMedia's Jason Kilar, with no success, reports The Information. ...
- Addressing Social Issues In Gaming And Esports: A Work In Progress
Digital News Daily, Zach Oscar - Tuesday, October 6, 2020
Social issues around race, sexism, and representation are also present in the gaming and esports world. Women gamers face discrimination, games don't feature representative and diverse casts, and racial slurs ...
- Vice Taps Nadja Bellan-White As Global CMO
Publishers Daily, Sara Guaglione - Friday, October 2, 2020
Bellan-White will helm the company's portfolio and teams across marketing, branding and communications, uniting them under one division. ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market data across search advertising channels, and with BIScience to integrate virtual and human panel data and measure additional sites ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
Inside Performance, Laurie Sullivan - Thursday, October 1, 2020
A new metric allows marketers to see which ads were blocked and provides a central view alongside all their media and creative performance data. ...
- YouTube Project Shows How Sequential Storytelling Changes Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
YouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agencies and filmmakers to use sequential ad campaigns to drive awareness and action for the Global Goals for Sustainable ...
- Tastemade Launches Spanish-Language Streaming Channel
Publishers Daily, Sara Guaglione - Tuesday, September 29, 2020
The free, ad-supported Tastemade en Espanol is now available on the Roku platform. The debut coincides with National Hispanic Heritage Month. ...
- Global SVOD Subscriptions, Revenue To Double By 2025, Big Gains For Netflix, Disney+, Amazon: Study
Television News Daily, Wayne Friedman - Monday, September 28, 2020
Netflix, Disney+ and Amazon Prime Video will control half the world's subscription-video on demand users by 2025, according to a new survey. ...
- GM Kicks the Advanced TV Tires
Brand Insider, Steve Smith - Friday, September 25, 2020
Test and learn, gather data, repeat. That seems to be the formula for GM brands pursuing their prospects across an increasingly fragmented video landscape. David Spencer, asst. manager, audience buying ...
- Microsoft Takes On Deepfakes
Inside Performance, Laurie Sullivan - Friday, September 25, 2020
Microsoft's partnership with the AI Foundation makes the tools available to organizations involved in the news process and political campaigns. ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media. ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment Impact
Television News Daily, Wayne Friedman - Thursday, September 17, 2020
The metric will measure the effect of an advertiser's total NBCU media investment -- including TV, digital and other media extensions -- on its actual sales. It will offer a ...
- Judge Won't Block Trump's Order Against TikTok
Digital News Daily, Wendy Davis - Tuesday, September 15, 2020
A federal judge on Tuesday refused to prohibit the government from implementing President Trump's executive order requiring ByteDance to sell TikTok in the U.S. or shut down in the country, ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects the U.S. ad economy will decline ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and measurement on TV and video ad ...
- Google's Answer To TikTok
Inside Performance, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the coun ...
- Are All Video Views Created Equal?
Media Insider, Cory Treffiletti - Tuesday, September 15, 2020
TV commercials are powerful, but they're not the same as online video views. ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the height of the ad recession ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...
- TikTok Ban Violates First Amendment, Digital Rights Group Says
Digital News Daily, Wendy Davis - Friday, September 11, 2020
"The free-speech implications of the President's action are clear, not only for the individuals who wish to speak, but for the community they have created," the Electronic Frontier Foundation argues ...
- Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void
MediaDailyNews, Joe Mandese - Friday, September 11, 2020
A day after Nielsen confirmed it is shutting down its place-based video measurement service, Geopath announced it has boosted its measured place-based screen inventory by 50% over the past year, ...
- YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 11, 2020
YouTube is looking to engaged-view conversions as a better metric for ads that are not clicked on, but can still drive engagement. ...
