- Microsoft Teams Ad Airing During Olympics Gives Viewers Virtual 'Ticket To Tokyo'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
The ad will premiere during the broadcast on Friday's opening ceremony. Those who want to see it earlier can find it on YouTube. ...
- Appeals Court Confirms Vimeo Victory In Suit By 'Former Homosexual'
Digital News Daily, Wendy Davis - Thursday, July 22, 2021
An appeals court has reaffirmed its earlier ruling that "former homosexual" James Domen can't proceed with claims that Vimeo violated anti-discrimination laws by removing his videos touting gay conversion thera ...
- JetBlue, Mastercard Play Up NYC Street Cred
Marketing Daily, Tanya Gazdik - Wednesday, July 21, 2021
The social media effort invites New Yorkers and beyond to rediscover the Big Apple this summer. ...
- 'The Washington Post' Debuts Augmented Reality Olympic Series
Publishers Daily, Ray Schultz - Tuesday, July 20, 2021
Newspaper is working with Led Lab to create an experimental video features that lets readers see things up close. ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences. ...
- Google's New Way To Optimize Videos For Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
Publishers of video content can now use the SeekToAction markup language to identify key moments that allow searchers to navigate directly to certain video segments such as in a bo ...
- Court To Revisit 'Former Homosexual' Pastor's Claims Against Vimeo Over Takedowns
Digital News Daily, Wendy Davis - Friday, July 16, 2021
A federal appellate court will reconsider whether Vimeo must face claims that it discriminated against "former homosexual" James Domen by removing his videos touting gay conversion therapy and deleting t ...
- TikTok Taps Vimeo To Go After SMB Market
Inside Performance, Laurie Sullivan - Monday, July 19, 2021
TikTok and Vimeo want to explore ways to support performance marketing. ...
- Amazon, Apple Say Streaming Video Purchasers Have No Right To Sue Over 'Buy' Buttons
Digital News Daily, Wendy Davis - Thursday, July 15, 2021
A California resident shouldn't be able to proceed with allegations that Amazon dupes customers by claiming to "sell" streaming video when it retains the right to revoke access, Amazon argu ...
- Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo Olympics
Digital News Daily, Karlene Lukovitz - Friday, July 16, 2021
The deal is designed to showcase the games offering on the company's Discovery+ and Eurosport services. ...
- YouTube Brand Safety, Suitability Becomes Focus Of Pixability, DoubleVerify Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
Pixability to announce an integration with DoubleVerify that gives advertisers new measurement tools. ...
- Breaking the Glass Ceiling: Standing Out in a Predominantly Male Industry
MediaPost Connect, Lisa Singer - Tuesday, July 13, 2021
Cisco's Diane Sidden talks overcoming gender bias, standing out, and her first public outing since the pandemic...you'll never guess where it was! Breaking the glass ceiling is an expression Dia ...
- Sharethrough Ups Engagement With Dynamic Video Captions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 13, 2021
Even when phones aren't on mute, videos that play in feeds like Instagram, Facebook, Twitter or any publisher site are designed to start on mute, so it doesn't interrupt t ...
- Microsoft Advertising: Video Extensions Launch In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 12, 2021
Microsoft Advertising on Monday released Video Extensions, giving advertisers the opportunity to combine all types of business information with the ad, such as address, phone number, store rating or mo ...
- Forecast: Global Streaming Revs To Rise 10% Per Year Through 2025, Expected To Hit $81 Billion
Television News Daily, Wayne Friedman - Monday, July 12, 2021
"We may be moving into a new phase of streaming growth -- one that is more measured, more focused on improving the experience of customers," writes PwC. ...
- DoubleVerify Adds Performance To Protection In Move To Build A Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
CEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadening its focus beyond evaluating ad quality -- fraud, brand safety, viewability -- to measure performance and offer ...
- Ad-Supported Streamers Gain Traction, Survey Finds
Television News Daily, Wayne Friedman - Tuesday, July 6, 2021
Sixty percent polled in a recent survey have "switched to ad supported streaming" -- in part or completely, Piplsay found. ...
- Captions Habit Bleeds From Mobile Video Into TV, Laptops
Mobile Insider, Karlene Lukovitz - Thursday, July 1, 2021
Captioned videos are more likely to be watched on TVs and computers, as well as on mobile phones, finds a new poll. ...
- ARF Syndicated Study Is A First, And According To Research Chief, May Not Be Its Last
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
The ARF Monday unveiled its first commercial research product, an annual syndicated study benchmarking how Americans share digital devices and accounts, and it is considering launching others as long ...
- YouTube Gains Naming Rights To L.A. Venue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 28, 2021
YouTube gained its first naming-rights deal, a 6,000-seat performance venue at the Hollywood Park sports and entertainment complex in Inglewood, California. It will be called YouTube Theater, and it's schedul ...
- Nielsen's Streaming Percentage -- 26% -- Surprises Many
Media Insider, Dave Morgan - Thursday, June 24, 2021
The lesson here for ad folks: We need to be careful not to conflate what media folks talk about with what Americans actually do. ...
- How To Pick Streaming Content 2.0: Lockdown Lessons
TV Watch, Phyllis Fine - Thursday, June 24, 2021
"Ignore critics, within reason" -- and other tips gleaned from a year of picking films for a Sunday Night Movie Club. ...
- Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not Eroding
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In defiance of conventional ad industry wisdom about consumers' increasingly shortened attention spans, this year's Entertainment Lions winners were full of long-form content examples. ...
- Chevrolet Brings Hollywood Star To Texas
Marketing Daily, Tanya Gazdik - Monday, June 21, 2021
The Chevrolet Suburban has appeared in at least one television series every year since 1956, and at least one film every year since 1960. ...
- Picking Apart The Concept Of Viral Videos
Media Insider, Gord Hotchkiss - Tuesday, June 22, 2021
Is going viral all it's cracked up to be? For example, what if you're targeting a smaller audience? ...
- Mother's, Father's Day Video Views Up By High Double Digits
Video Insider, Karlene Lukovitz - Tuesday, June 22, 2021
Dick's Sporting Goods managed to have top-10 videos for both holidays. ...
- Why YouTube On TV May Be The New Family Viewing Experience
Research Intelligencer, Joe Mandese - Monday, June 21, 2021
Madison Avenue likes to wax nostalgic about a time when families gathered around the "electronic hearth" to watch prime-time TV shows together. While that may seem quaint, it's actually happeni ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its focus on making it easy to run ads and connect with consumers across Search, Maps, Ads and YouTube. ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer -
As the oral care upstart SmileDirect grows its brand into new product lines and customers, the company is bringing its performance-oriented media to every screen. CMO John Sheldon explores h ...
- NEC To Offer Way For Brands To Personalize Videos Using Consumer Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
NEC Corporation will announce a partnership with Idomoo, which helps brands personalize videos using first-party data. ...
