- Vimeo Launches Video Lead-Generation Tool For Use In Email Platforms
Inside Performance, Laurie Sullivan - Wednesday, January 27, 2021
The integration with launch partners HubSpot, Mailchimp, and Constant Contact, among others, allows small businesses to drive results from their email marketing by embedding videos into their email campaigns ...
- Netflix Grows Daily Streaming Usage By 16% In 2020
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
Streamers recorded strong overall double-digit percentage digital video gains in 2020. ...
- Rolls-Royce Continues 'Inspiring Greatness'
Marketing Daily, Tanya Gazdik - Saturday, January 23, 2021
The online video series shines a light on individuals at the pinnacle of their respective fields. ...
- Charter Withdraws Request For Permission To Impose Data Caps
Digital News Daily, Wendy Davis - Tuesday, January 19, 2021
Charter has dropped its request to the FCC for permission to impose broadband data caps or shift to usage-based billing. ...
- YouTube Security Flaw Exposes Data
Inside Performance, Laurie Sullivan - Wednesday, January 20, 2021
The flaw gave hackers a way to access data and would have allowed them to steal the watch history and data from public and private videos of users who open ...
- Canoe Ventures Sees Impression Declines For DAI Advertising In 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Currently, Canoe says the majority (80%) of its ad campaigns have a frequency cap of no more than two ads per episode. ...
- YouTube Tests Way For Consumers To Shop From Videos
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 18, 2021
YouTube last week began testing a new way for people to find and purchase products in videos that brands have uploaded to the platform. To view a list of t ...
- Video Advertising 2021-2024
Media Insider, Dave Morgan - Thursday, January 14, 2021
What was built originally as brand-building channel is quickly evolving into one of the most important performance channels available to marketers. ...
- Google Hit With Antitrust Suit By Online Video Platform Rumble
Digital News Daily, Wendy Davis - Tuesday, January 12, 2021
"By unfairly rigging its search algorithms such that YouTube is the first-listed links 'above the fold' on its search results page, Google, through its search engine, was able to wrongful ...
- Dubb And ActiveCampaign Partner On Email Video Offering
Email Marketing Daily, Ray Schultz - Wednesday, January 13, 2021
The arrangement allows users to share videos and track engagement, the companies say. ...
- Hyundai Teases Ioniq 5 Via Videos
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
Three "Ultimate Camping" videos feature a camper using electrical appliances powered by Ioniq 5's technology. ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisition of Nexstar's digital video ad-tech platform, formerly known as LKQD. ...
- Judge Sides With YouTube In 'Censorship' Suit By LGBT Content Creators
Digital News Daily, Wendy Davis - Monday, January 11, 2021
Siding with Google, a federal judge has dismissed a lawsuit by lesbian, gay, bisexual and transgender YouTube content creators who said the company violated their First Amendment rights by "censorin ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ...
- Bringing Back Music Videos: Q&A With Vevo's Kevin McGurn
MediaDailyNews, Charlene Weisler - Tuesday, January 5, 2021
Vevo's music videos "can be bought just like TV, and delivered directly to viewers watching in the living room." ...
- 2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing
Inside Performance, Laurie Sullivan - Monday, January 4, 2021
Juniper Research forecasts active subscriptions for on-demand video services to be up 65% in 2025 vs. 2020, with traditional broadcasters increasingly turning to streaming services to extend their
reach. ...
- TV Must Retool Now: Lessons Not Learned By U.S. Automakers In '70s
Media Insider, Dave Morgan - Thursday, December 31, 2020
The auto industry was hit hard by high gasoline prices and foreign competition in the '70s. And this is now TV's energy crisis moment. ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.video looked at YouTube data for sponsored campaigns that ran on its social commerce platform in 2019 and compar ...
- FTC Should Impose Tougher Terms On Zoom, Open Technology Institute Says
Digital News Daily, Wendy Davis - Thursday, December 24, 2020
Zoom should be required to notify users affected by its prior cybersecurity practices, New America's Open Technology Institute says. ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed. ...
- IAC/InterActive To Spin Off Vimeo As Streaming Skyrockets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
The decision to spin off Vimeo shows how the rise of streaming has impacted online business models and advertising, as Netflix and other companies make newly released movies such ...
- Judge Throws Out Children's Privacy Claims Against YouTube, Channel Operators
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
A federal judge has dismissed claims that YouTube, Hasbro, the Cartoon Network and other companies violated children's privacy by allegedly tracking them in order to serve them with targeted ...
- COVID Stimulus Bill Increases Criminal Penalties For Streaming Piracy
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
The "Protecting Lawful Streaming Act" makes it a felony to operate a commercial service that's primarily designed to stream movies, tv shows, live sports and other material that infringes copyri ...
- Google, Mithril Capital Invest $145 Million In InMobi Subsidiary
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
Growth in online service requires investments to build out India's infrastructure. Alphabet/Google CEO Sundar Pichai recently pledged to invest $10 billion in India through a mix of equity investments, partnership ...
- AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
The MediaPost Cases, Lisa Singer - Wednesday, December 16, 2020
There are brands that do what you do, but you know you do it best. So how do you let everyone else know that? If you're AT&T, you produce impactf ...
- Boomers Become YouTube Innovative Content Creators In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
With 58% of people open to watching digital content made by creators of any age, YouTube saw a growing number of boomer-age creators surface, from the U.S. and Mexico ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital custom ...
- Amazon, Sky Agree To Carry Each Others' Services In Europe
Digital News Daily, Karlene Lukovitz - Monday, December 14, 2020
Amazon Prime Video will be accessible through Sky and Now TV devices, and the Sky Ticket and Now TV apps will be carried on Amazon Fire TV devices. ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada in a format it calls Stories, which are short, full-screen, vertical videos, photos and text images for mobile devi ...
