- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, Programmatic
Search & Performance Marketing Daily, Jason Fairchild - Wednesday, July 21, 2021
As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area of search. ...
- Samba TV Starts Real-Time Viewership Dashboard In 4 Countries
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
The company says TV program data will have "scale and accuracy across demographic and geographic segments." ...
- Epsilon Introduces Email-SMS Delivery Tool For Mid-Market Brands
Email Marketing Daily, Ray Schultz - Thursday, July 1, 2021
Messaging Essentials drives personalized email based on cross-channel behavior, Epsilon says. ...
- IAB Tech Labs Faces GDPR Ad-Tech Case
Around the Net in Email, Ray Schultz - Wednesday, June 16, 2021
The Irish Council for Civil Liberties is pursuing a GDPR case against IAB Tech Labs over the practice of real-time bidding. The issue concerns the ‘entire data industrial complex’ of ...
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
One of digital out-of-home media's biggest selling points is the real-time capability of dynamically placing and updating the advertising it serves. Now, thanks to a partnership with a digital ad-monitori ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Add Vivaldi to the browser companies that refuse to support Google's FLoC, a suite of technologies to target ads on the web. ...
- Android Ad Identifier Violates EU Privacy Law, Activist Claims
Digital News Daily, Wendy Davis - Wednesday, April 7, 2021
An Android device identifier used for ad targeting violates European privacy laws, Austrian activist Max Schrems alleges in a new complaint filed with the French data protection authority. ...
- Bidstream Data Could Threaten National Security, Senators Warn
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
Bidstream data "would be a goldmine for foreign intelligence services that could exploit it to inform and supercharge hacking, blackmail, and influence campaigns," say senators. ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- Firms Team Up To Send Podcast Notifications By Email, SMS
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
Podcast fans will be notified in real-time about events and merchandise offerings, PodcastOne and Laylo assert. ...
- Intelligent Audience Tool Debuts For Publishers, Brands
Publishers Daily, Ray Schultz - Thursday, March 4, 2021
The Quantcast ad tech platform creates predictive models that interpret live data to provide an understanding of audience behaviors. ...
- How Change Has Become The New Digital Normal
Search & Performance Marketing Daily, Jim Yu - Thursday, January 28, 2021
As personal and professional lines blurred and continuously shifted throughout the COVID-19 pandemic, the behaviors and expectations of consumers evolved. ...
- UK Information Commissioner's Office Resumes Investigation On Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The UK's data watchdog says the biggest culprit is consent -- and the inability to get consent from site visitors before ads serve up. ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap reports. ...
- Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Search & Performance Marketing Daily, Jim Yu - Tuesday, December 15, 2020
Companies that make decisions based on data are 58% more likely to beat their revenue goals, research suggests. Yet most companies now struggle to align their strategies with new custom ...
- Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
Email Insider, Ray Schultz - Friday, October 23, 2020
Consumers can add items to their cart and check out within the email, thanks to AMP technology, Skipify says. ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms. ...
- Campaign-Genius Unveils Plug-In For Sending Real-Time Email Content
Email Marketing Daily, Ray Schultz - Thursday, October 15, 2020
The new tool, offered in partnership with BEE, helps firms get around the high cost of real-time email, the company claims. ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market data across search advertising channels, and with BIScience to integrate virtual and human panel data and measure additional sit ...
- LiquidPixels Integrates Graphic Inbox Tool With HubSpot, Constant Contact And Mailchimp
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Real Time Inbox delivers personalized images on demand when the email is opened, LiquidPixels says. ...
- FCC Commissioner Questions AT&T And Verizon About Location Data
PolicyBlog, Wendy Davis - Thursday, August 6, 2020
FCC Commissioner Geoffrey Starks is asking AT&T and Verizon about their "practices and procedures for protecting consumer information and "commitment to data privacy" -- specifically their involvement with real-time biddi ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agencies and advertisers real-time TV attribution and OTT measurement. ...
- Scramble For Real-Time Advertising Returns As Brands Insist On Quick Pivots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
Marketers are avoiding media that requires a long process to create and complete, and want the ability to dynamically change the message. Brands are talking about reducing the time ...
- Oracle's Moat Reach Platform Expands Into TV With iSpot.tv Deal
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Expanding its cross-platform reach product for advertisers, Oracle Data Cloud's Moat Reach has inked a deal with iSpot.tv, the real-time TV ad measurement platform. ...
- Businesses Can Manage, Update Online Directories For Free As States Reopen
Inside Performance, Laurie Sullivan - Wednesday, April 29, 2020
Uberall has released a free service that brings real-time location data and listings management to business owners across directories and local search platforms such as Google, Apple Maps, Facebook, a ...
- Cuebiq Uses Store Visitation Data To Update Patterns In Peoples' Movements During COVID-19 Crisis
Inside Performance, Laurie Sullivan - Tuesday, April 7, 2020
Cuebiq now provides free access to data reflecting patterns in mobile and store visits to help businesses as they adjust strategies to meet a new and uncertain market. The da ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply with the IAB framework for the California Consumer Privacy Act and General Data and General Data Protection Regulations. ...
- 'The Washington Post' To Roll Out Data-Driven Initiatives For 2020 Election Coverage
Publishers Daily, Sara Guaglione - Monday, February 3, 2020
The newspaper's reporters now have access to a "proprietary tip sheet that highlights newsworthy changes and trends in the electorate for every state." Called "The Lead Locator," the program ...
- This MediaPost Will Serve As Notification...
RTBlog, Joe Mandese - Monday, January 6, 2020
Who knew World War III would begin with a tweet? But that's what the President implied Sunday, asserting -- in a tweet -- that was all the "notification" he need ...
