- Kellogg Sells Pringles During Super Bowl In Real Time
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Through personalized CTV ad experiences, Pringles was able to connect with viewers on an entirely new level. ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply with the IAB framework for the California Consumer Privacy Act and General Data and General Data Protection Regulations. ...
- 'The Washington Post' To Roll Out Data-Driven Initiatives For 2020 Election Coverage
Publishers Daily, Sara Guaglione - Monday, February 3, 2020
The newspaper's reporters now have access to a "proprietary tip sheet that highlights newsworthy changes and trends in the electorate for every state." Called "The Lead Locator," the program is ...
- This MediaPost Will Serve As Notification...
RTBlog, Joe Mandese - Monday, January 6, 2020
Who knew World War III would begin with a tweet? But that's what the President implied Sunday, asserting -- in a tweet -- that was all the "notification" he needed ...
- Machine-To-Machine Everything Influences Search In 2020
Search Insider, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced analytics in near ...
- How Anti-Semitism Happens Programmatically, And In Real Time
RTBlog, Joe Mandese - Monday, December 30, 2019
Apologies if today's "RTBlog" isn't technically about technology, but it is about something happening in real time. ...
- The End Of Sports: Dentsu AI Program Predicts Games Before They Happen
MediaDailyNews, Joe Mandese - Thursday, December 26, 2019
Dentsu, the Tokyo-based parent of Dentsu Aegis Network, Wednesday announced the deployment of an artificial intelligence program capable of predicting the outcome of sports competitions. The agency holding company said ...
- Connections Between SEO And Timing Of Press Releases
Search Insider, Laurie Sullivan - Friday, December 13, 2019
The 2019 Press Release Benchmark Report is relevant to search marketers because volumes of syndicated and editorial articles that news releases produce can significantly magnify the effect of SEO. ...
- CIOs Most Worried About Security, Next About Moving To The Cloud: Adobe
Email Marketing Daily, Ray Schultz - Wednesday, November 20, 2019
Only 15% of chief information officers (CIOs) give high marks to their firms for digital maturity. And many worry about modernization. ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?
London Blog, Sean Hargrave - Wednesday, November 20, 2019
It was a closed-door session, but it appears the ICO has decided improvements are needed. ...
- Adobe Personalizes Customer Experience, With Privacy At Core
Search Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Adobe has announced several improvements to its Experience Platform, including a way to connect disparate data across an enterprise to use in real-time. ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evaluate whether the content is safe for their brand and to identify the types of content they want to ...
- Weleda Takes Aim At The Moving Target -- And Scores
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
After performing a "reverse segmentation," the brand began to layer audiences until it arrived at 575 above-average audiences with "some sort of engagement measure with our brand." And who was ...
- CoreMedia Snares Funding, Hopes To Grow In North America
Email Marketing Daily, Ray Schultz - Wednesday, November 6, 2019
Hamburg-based CoreMedia helps firms deliver product information across channels, the company says. ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic Variables
Digital News Daily, Laurie Sullivan - Tuesday, November 5, 2019
Simpli.fi on Tuesday will introduce an Addressable Audience Curation tool as the company moves to significantly expand its addressable programmatic services. ...
- TV Attribution Company TVSquared Strikes Deal With Ampersand
Television News Daily, Wayne Friedman - Monday, October 21, 2019
The deal will connect TVSquared impression data in real-time to consumer behavior from Ampersand, offering transparency and accountability to TV media spend and giving advertisers campaign performance insights including reach ...
- Snapchat Rolls Out Dynamic Ads For Retailers
Around the Net In MAD London, Sean Hargrave - Friday, October 18, 2019
"The Drum" reports Snapchat is rolling out a new ad offering that will allow retailers react to events and create real-time ads based on their product portfolio. ...
- 'The Washington Post' Launches Real-Time Automated Ad Network
Publishers Daily, Melynda Fuller - Tuesday, September 17, 2019
Zeus Prime, a new ad-buying user interface, is intended as an alternative to Google and Facebook for publishers and advertisers. ...
- Ditching Personal Information Is The Only Way To Save RTB
London Blog, Sean Hargrave - Tuesday, September 17, 2019
Campaigners argue that the supply chain is too vast and databases are too "leaky" to ensure that GDPR is observed. ...
- Johnny Ryan Speaks Out Against RTB At Dmexco
Around the Net In MAD London, Sean Hargrave - Friday, September 13, 2019
Johnny Ryan, the privacy campaigner who complaints against programmatic and RTB have led to an Irish investigation into Google, presented the case against the industry at the Dmexco conference in ...
- It's Time To Smell Some Roses -- In Real-Time -- And Yes, In Real Places
RTBlog, Joe Mandese - Monday, September 9, 2019
It might be a good time for people in the business to actually go out and experience firsthand what their "end users" experience when they're standing inside a store and ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitality industries. ...
- Atom Tickets Strikes Deal With Trade Desk To Optimize Movie Campaigns
MediaDailyNews, Wayne Friedman - Thursday, August 22, 2019
Movie marketers spent $2.5 billion on national/regional TV advertising for theatrical movies from August 2018 - August 2019, according to iSpot.tv. Other estimates show $35 million to $40 million is ...
- Where First Party Data and Personalized CPG Marketing Meet
Show Daily, Nina Lentini - Tuesday, August 20, 2019
You know how you go to a company to complain about a product only to see that stinky thing in an ad on your laptop over and over again? Infuriating, ...
- Making Radio Ad Buying Real-Time
RTBlog, Joe Mandese - Monday, August 12, 2019
A promising new developer, Hudson MX, has inked a deal with radio broadcasting giant Entercom to offer conventional radio ad inventory via a real-time transactional interface. ...
- Emogi Rebrands To Holler, Integrates With Dating App Badoo
Publishers Daily, Sara Guaglione - Wednesday, August 7, 2019
The partnership will bring Holler's animated visuals to Badoo's 431 million global users. Holler's business is based on its custom content creation for brands, which it offers at scale from ...
- How Advances In Machine Learning Are Making CPG Marketing Near-Real Time
RTBlog, Joe Mandese - Monday, August 5, 2019
The latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing data with marketing inputs. ...
- AT&T Hit With New Privacy Suit Over Location Data
Digital News Daily, Wendy Davis - Wednesday, July 17, 2019
"AT&T has been selling its customers' real-time location data to credit agencies, bail bondsmen, and countless other third parties without the required customer consent and without any legal authority," the ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2019
Thousands of apps in the U.S. Google Play Store still bypass permissions to collect user data, according to findings from a recent study that reinforces concerns over the ways companies ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TV
Digital News Daily, Laurie Sullivan - Thursday, July 11, 2019
The automated tool allows advertisers to target display and video messages in response to live TV or real-world events. Marketers can set pre-defined triggers so ads run as soon as ...
