- How Change Has Become The New Digital Normal
Search & Performance Marketing Daily, Jim Yu - Thursday, January 28, 2021
As personal and professional lines blurred and continuously shifted throughout the COVID-19 pandemic, the behaviors and expectations of consumers evolved. ...
- UK Information Commissioner's Office Resumes Investigation On Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The UK's data watchdog says the biggest culprit is consent -- and the inability to get consent from site visitors before ads serve up. ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap reports. ...
- Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Search & Performance Marketing Daily, Jim Yu - Tuesday, December 15, 2020
Companies that make decisions based on data are 58% more likely to beat their revenue goals, research suggests. Yet most companies now struggle to align their strategies with new custom ...
- Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
Email Insider, Ray Schultz - Friday, October 23, 2020
Consumers can add items to their cart and check out within the email, thanks to AMP technology, Skipify says. ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms. ...
- Campaign-Genius Unveils Plug-In For Sending Real-Time Email Content
Email Marketing Daily, Ray Schultz - Thursday, October 15, 2020
The new tool, offered in partnership with BEE, helps firms get around the high cost of real-time email, the company claims. ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market data across search advertising channels, and with BIScience to integrate virtual and human panel data and measure additional sit ...
- LiquidPixels Integrates Graphic Inbox Tool With HubSpot, Constant Contact And Mailchimp
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Real Time Inbox delivers personalized images on demand when the email is opened, LiquidPixels says. ...
- FCC Commissioner Questions AT&T And Verizon About Location Data
PolicyBlog, Wendy Davis - Thursday, August 6, 2020
FCC Commissioner Geoffrey Starks is asking AT&T and Verizon about their "practices and procedures for protecting consumer information and "commitment to data privacy" -- specifically their involvement with real-time biddi ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agencies and advertisers real-time TV attribution and OTT measurement. ...
- Scramble For Real-Time Advertising Returns As Brands Insist On Quick Pivots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
Marketers are avoiding media that requires a long process to create and complete, and want the ability to dynamically change the message. Brands are talking about reducing the time ...
- Oracle's Moat Reach Platform Expands Into TV With iSpot.tv Deal
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Expanding its cross-platform reach product for advertisers, Oracle Data Cloud's Moat Reach has inked a deal with iSpot.tv, the real-time TV ad measurement platform. ...
- Businesses Can Manage, Update Online Directories For Free As States Reopen
Inside Performance, Laurie Sullivan - Wednesday, April 29, 2020
Uberall has released a free service that brings real-time location data and listings management to business owners across directories and local search platforms such as Google, Apple Maps, Facebook, a ...
- Cuebiq Uses Store Visitation Data To Update Patterns In Peoples' Movements During COVID-19 Crisis
Inside Performance, Laurie Sullivan - Tuesday, April 7, 2020
Cuebiq now provides free access to data reflecting patterns in mobile and store visits to help businesses as they adjust strategies to meet a new and uncertain market. The da ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply with the IAB framework for the California Consumer Privacy Act and General Data and General Data Protection Regulations. ...
- 'The Washington Post' To Roll Out Data-Driven Initiatives For 2020 Election Coverage
Publishers Daily, Sara Guaglione - Monday, February 3, 2020
The newspaper's reporters now have access to a "proprietary tip sheet that highlights newsworthy changes and trends in the electorate for every state." Called "The Lead Locator," the program ...
- This MediaPost Will Serve As Notification...
RTBlog, Joe Mandese - Monday, January 6, 2020
Who knew World War III would begin with a tweet? But that's what the President implied Sunday, asserting -- in a tweet -- that was all the "notification" he need ...
- Machine-To-Machine Everything Influences Search In 2020
Inside Performance, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced analytics in ne ...
- How Anti-Semitism Happens Programmatically, And In Real Time
RTBlog, Joe Mandese - Monday, December 30, 2019
Apologies if today's "RTBlog" isn't technically about technology, but it is about something happening in real time. ...
- The End Of Sports: Dentsu AI Program Predicts Games Before They Happen
MediaDailyNews, Joe Mandese - Thursday, December 26, 2019
Dentsu, the Tokyo-based parent of Dentsu Aegis Network, Wednesday announced the deployment of an artificial intelligence program capable of predicting the outcome of sports competitions. The agency holding company sa ...
- Connections Between SEO And Timing Of Press Releases
Inside Performance, Laurie Sullivan - Friday, December 13, 2019
The 2019 Press Release Benchmark Report is relevant to search marketers because volumes of syndicated and editorial articles that news releases produce can significantly magnify the effect of SEO. ...
- CIOs Most Worried About Security, Next About Moving To The Cloud: Adobe
Email Marketing Daily, Ray Schultz - Wednesday, November 20, 2019
Only 15% of chief information officers (CIOs) give high marks to their firms for digital maturity. And many worry about modernization. ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?
London Blog, Sean Hargrave - Wednesday, November 20, 2019
It was a closed-door session, but it appears the ICO has decided improvements are needed. ...
- Adobe Personalizes Customer Experience, With Privacy At Core
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Adobe has announced several improvements to its Experience Platform, including a way to connect disparate data across an enterprise to use in real-time. ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evaluate whether the content is safe for their brand and to identify the types of content they want ...
- Weleda Takes Aim At The Moving Target -- And Scores
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
After performing a "reverse segmentation," the brand began to layer audiences until it arrived at 575 above-average audiences with "some sort of engagement measure with our brand." And who w ...
- CoreMedia Snares Funding, Hopes To Grow In North America
Email Marketing Daily, Ray Schultz - Wednesday, November 6, 2019
Hamburg-based CoreMedia helps firms deliver product information across channels, the company says. ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic Variables
Digital News Daily, Laurie Sullivan - Tuesday, November 5, 2019
Simpli.fi on Tuesday will introduce an Addressable Audience Curation tool as the company moves to significantly expand its addressable programmatic services. ...
