- OOH Agency Talon America Debuts Data Management Platform Ada
MAD, Amy Corr - Thursday, July 22, 2021
The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies for their OOH campaigns. ...
- NAI Launches Opt-Out Ad Targeting Based On Hashed Emails, Partners Include Google, Verizon Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
Google, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Media have already begun integrating this opt-out feature in their platforms. ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
In what may well be an industry first, an ad-tech startup has launched a "green" tag to offset the carbon footprint of digital campaigns. It utilizes a "tree-P-M" model th ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point Media
Digital News Daily, Karlene Lukovitz - Tuesday, July 20, 2021
The deal will enable Tinuiti to reintroduce its OTT division as Streaming+, offering scalable, targetable, data-driven optimization across OTT, linear TV, streaming TV and digital audio. ...
- Breaking the Glass Ceiling: Standing Out in a Predominantly Male Industry
MediaPost Connect, Lisa Singer - Tuesday, July 13, 2021
Cisco's Diane Sidden talks overcoming gender bias, standing out, and her first public outing since the pandemic...you'll never guess where it was! Breaking the glass ceiling is an expression Dia ...
- 6 Keys To Automating Your Agency
MAD, Jay Salyers - Monday, July 12, 2021
Agencies can operationalize highly complex processes that stretch employees' capacities, like analyzing 20+ campaign parameters in real time. ...
- How Agencies Acquire Data And Their Greatest Needs
Inside Performance, Laurie Sullivan - Thursday, July 1, 2021
Half of agencies participating in a study outsource data functions and cite this as a critical business strategy, while 59% said data is important to the success of the organizat ...
- Half Of Microbusiness Owners Experiencing Negative Impacts From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
Yahoo Small Business today released findings of the 2021 Microbusiness Outlook Report, a survey exploring the state of U.S. microbusinesses and their outlook as they emerge from the COVID-19 pande ...
- Microsoft Grows Legal Team, Admits Rising Tech Regulations
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 29, 2021
Microsoft will increase its legal and corporate affairs unit by 20%, reports Axios, as it prepares for what it sees as a years-long wave of tech-regulation worldwide. "This reflects ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition Corp
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
SPACs -- special purpose acquisition companies -- are becoming increasingly popular as the ad industry continues to see an uptick in IPOs. ...
- Invidi, Irdeto Intro 'Instant' Addressable Tech For Cable Set-Top Boxes
Digital News Daily, Karlene Lukovitz - Friday, June 25, 2021
The solution is expected to be of particular interest to pay-TV operators outside of the U.S. and Europe that are starting to seek revenue streams beyond subscription fees. ...
- Google Gives Ad-Tech Companies A Reprieve... For Now
PolicyBlog, Wendy Davis - Thursday, June 24, 2021
Google's decision to delay its cookie-blocking plan might benefit ad-tech companies in the short term, but the industry still faces a growing backlash against so-called "surveillance advertising." ...
- Google's Delay On Cookie Removal Offers Limited Reprieve For Publishers
Publishing Insider, Rob Williams - Friday, June 25, 2021
Publishers can be forgiven if they're suspicious of Google's proclaimed support for the publishing industry. ...
- Integral Ad Science Sets IPO Terms, Suggesting A Valuation Up To $2.5B
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Integral Ad Science has joined a growing list of ad-tech companies filing to become publicly listed or complete their public listings by filing an S1 with the Securities And Exchan ...
- EU To Investigate Google Over Ad-Tech Systems, Privacy Plans
Digital News Daily, Wendy Davis - Tuesday, June 22, 2021
"We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack," European Commission official Margrethe Vestager stated Tuesday. " ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and California over its tracking technology, which enables online retailers to send mail to online visitors' postal addresses. ...
- IAB Tech Labs Faces GDPR Ad-Tech Case
Around the Net in Email, Ray Schultz - Wednesday, June 16, 2021
The Irish Council for Civil Liberties is pursuing a GDPR case against IAB Tech Labs over the practice of real-time bidding. The issue concerns the ‘entire data industrial complex’ of ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integrate content feeds, pre-integrated checkout and other features in a browser focused on ecommerce. ...
- MediaMath Revives Sale Exploration
Digital News Daily, Karlene Lukovitz - Friday, June 4, 2021
The DSP paused its exploration of a sale last year amid the pandemic-driven advertising cutbacks challenging ad-tech firms, but has now hired bankers and is reaching out to potential buyer ...
- Revcontent Sold To Investment Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Revcontent, an ad-tech content-recommendation engine, has sold its assets to Star Mountain Capital and Capital Dynamics, the companies said Wednesday. It's the biggest competitor to Taboola and
Outbrain. ...
- You & Mr Jones Hires IAS Co-Founder As CTO, Revenue Surges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
You & Mr Jones on Wednesday announced 2020 and Q1 2021 revenue gains that led to several new hires, including its first chief technology officer. ...
- Kochava Acquires DigiCenter And Adds Emails To Its Collective
Email Marketing Daily, Ray Schultz - Wednesday, May 19, 2021
Kochava helps firms with attribution and measurement. It now has 1 billion emails in its mobile data Collective. ...
- Email Newsletter Publishers Offered New Native Ad Tool
Publishers Daily, Ray Schultz - Thursday, May 13, 2021
LiveIntent Native Ad Blueprints enables publishers to streamline the serving of native ads at scale, the company says. ...
- Advocates Call For New Curbs On Junk-Food Marketing
Digital News Daily, Wendy Davis - Wednesday, May 12, 2021
The U.S. "has continued to rely on an outdated self-regulatory model that does not take into account the full spectrum of Big Data and AdTech practices in today's contemporary digit ...
- DSP Trade Desk Reports Big Gains, Warns Of Future Declines
Television News Daily, Wayne Friedman - Monday, May 10, 2021
The Trade Desk's Q1 revenue was $220 million for the period with net income at $22.6 million -- down 6% vs. a year ago. ...
- A Conversation With Gila Wilensky On Xaxis' 10th Anniversary
Data & Programmatic Insider, Joe Mandese - Monday, May 10, 2021
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define what Xaxis is today and where it is going in the near future. ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Publishers are betting on the rise of automated deals offering the scale and benefits of RTB-based, open-auction transactions with the same level of granularity and control that both buyers a ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
MediaDailyNews, Joe Mandese - Friday, April 16, 2021
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts from TV ad budgets into digit ...
- Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman Sachs
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
GumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ad insertion in digital media, this morning announced a $75 million investment from Goldman Sachs Growth. ...
- Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court
Digital News Daily, Wendy Davis - Friday, April 9, 2021
"The government intervention sought by plaintiffs would do significant harm to the many businesses, large and small, who choose to use Google's effective advertising services, with a ripple effect ...
