- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
MediaDailyNews, Joe Mandese - Friday, April 16, 2021
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts from TV ad budgets into digit ...
- Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman Sachs
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
GumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ad insertion in digital media, this morning announced a $75 million investment from Goldman Sachs Growth. ...
- Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court
Digital News Daily, Wendy Davis - Friday, April 9, 2021
"The government intervention sought by plaintiffs would do significant harm to the many businesses, large and small, who choose to use Google's effective advertising services, with a ripple effect ...
- Data Alternatives: What Marketers Can Do To Increase Performance
Inside Performance, Laurie Sullivan - Monday, April 12, 2021
Affinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work with less data. Here's what they found. ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementali ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
- Roku Dominates CTV Ad Views In Second-Half 2020
Television News Daily, Wayne Friedman - Monday, March 29, 2021
Roku tops Amazon Fire TV in terms of premium video advertising views. ...
- Ad-Tech Firm TripleLift Acquired By Private Equity Firm
MediaDailyNews, Joe Mandese - Monday, March 29, 2021
TripleLift, a pioneering ad-tech company utilizing computer vision and machine learning to optimize digital creative and media buys, has been acquired by private equity firm Vista Equity Partners. ...
- Fox Ad Sales Moves To Unified Cloud-Based Platform
Digital News Daily, Karlene Lukovitz - Friday, March 19, 2021
The move to Operative's sales management platform will allow Fox to oversee client inventory across its portfolio and the full advertising sales lifecycle across linear, digital and advanced audiences with ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud Increase
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Based on its analysis, the company says fraud impressions rose 220% in 2020 over 2019 -- identifying over 5,000 fraudulent CTV apps. ...
- Xandr Partners To Improve Contextual Capabilities
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Invest DSP users can now access IAS contextual segments to target suitable content for programmatic campaigns on a pre-bid basis. ...
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
MediaDailyNews, Joe Mandese - Thursday, March 11, 2021
Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attention of the ad industry's researcher intelligencer, and has named six of them to a new strategic board ...
- Intelligent Audience Tool Debuts For Publishers, Brands
Publishers Daily, Ray Schultz - Thursday, March 4, 2021
The Quantcast ad tech platform creates predictive models that interpret live data to provide an understanding of audience behaviors. ...
- MadHive Offers OTT/CTV Forecasting Tool Tor TV Stations
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
The Audience Forecaster will help address big industry problems in the OTT and CTV world -- especially with frequency control and transparency. ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify and analyze data, which powers i ...
- Q4 CTV Ad Impressions Drop Slightly, Desktop Video Grows
Television News Daily, Wayne Friedman - Wednesday, February 24, 2021
TV and video ad-tech company Extreme Reach says video on desktop is at a 23% share for Q4 2020, up from a 16% share in Q4 2019 -- a 3 ...
- How To Build Support For A Customer Data Platform
Marketing Insider, Dan Hixson - Friday, February 19, 2021
Marketers who lobby for a dedicated CDP often have to convince their organizations that existing systems aren't equal to the task. ...
- News Corp. Strikes Global News Payment Deal With Google, Emphasizes Australia
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2021
News Corp. this morning announced what it described as a "historic" three-year deal with Google, ensuring it will receive "significant payments" from the search giant for its news sites' conte ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global Head
Data & Programmatic Insider, Laurie Sullivan - Monday, February 8, 2021
IBM is betting on AI to become the backbone of the cookieless industry by bringing the tech into media and marketing. The process must make sense of the data a ...
- Moosejaw Settles Privacy Claims, But Ad-Tech Company NaviStone Aims To Continue Battle
Digital News Daily, Wendy Davis - Wednesday, February 3, 2021
California resident Jeremiah Revitch has reached a settlement with Moosejaw and is releasing ad-tech company NaviStone from his claims, but NaviStone is seeking to continue the legal battle, in hop ...
- WideOrbit Integrates Tru Optik ID Resolution For Audio Audience Targeting
Digital News Daily, Karlene Lukovitz - Thursday, February 4, 2021
The integration will enable advanced audience targeting of audio audiences across connected devices, including smart speakers. ...
- TVSquared Bows Cross-Platform Standardized TV Measurement Solution
Digital News Daily, Karlene Lukovitz - Tuesday, February 2, 2021
ADvantage XP is a tier within its ADvantage analytics platform designed to provide automated, scalable, uniform measurement across channels, platforms, devices and identity partners. ...
- Cadent, Premion Expand TV Identity Graph Partnership
Digital News Daily, Karlene Lukovitz - Tuesday, February 2, 2021
Cadent Viewer Graph, Cadent's proprietary, cookie-less matching technology, will unify audiences across Premion's inventory of branded networks and providers so that advertisers can activate
cross-screen campaigns against custom segments. ...
- Magnite Intros Open Beta For CTV/OTT Unified Decisioning Solution
Digital News Daily, Karlene Lukovitz - Tuesday, February 2, 2021
The solution is designed to help CTV/OTT publishers maximize yield by allowing direct-sold and programmatic demand channels to compete side by side, and open up more premium inventory for programmat ...
- DPAA Expands Board: Adds Digital Media, Programmatic Experts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
DPAA on Tuesday will announce that Ivan Markman, Verizon Media chief business officer, and Jean-Christophe Conti, CEO of VIOOH, have joined the global trade group's board of directors. ...
- Firefox Starts Blocking 'Supercookie' Tracking
Digital News Daily, Wendy Davis - Thursday, January 28, 2021
The newest version of Mozilla's Firefox browser includes a feature aimed at preventing companies from tracking people with "supercookies" -- persistent identifiers that are harder for users to detect a ...
- Biden Names Slaughter Acting Chair Of FTC
Digital News Daily, Wendy Davis - Thursday, January 21, 2021
Slaughter has emerged in recent years as one of the agency's toughest critics of tech companies. ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming Audio
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
The integration will allow buyers and sellers to identify and segment audiences at the household level across mobile and streaming audio devices, including smart speakers, starting this February. ...
- Canoe Ventures Sees Impression Declines For DAI Advertising In 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Currently, Canoe says the majority (80%) of its ad campaigns have a frequency cap of no more than two ads per episode. ...
- Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
Combining services with The Advantage Software Company aims to improve performance and productivity for ad agencies and media buyers, improving workflow across media planning, buying, tracking, accounting and reconciliation. T ...
