- Blacklisting Of COVID-19 Content Costs UK Newspapers GBP50m
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2020
UK newspapers are set to lose GBP50m in digital ad sales because technology used to place advertising is often black listing any page featuring COVID-19, "The Guardian" reports. ...
- Twitter's MoPub Agrees To Settle Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, March 31, 2020
Twitter's MoPub has agreed to settle a class-action complaint alleging the company facilitated behavioral targeting of young children, according to court papers filed Tuesday. ...
- NBCU Starts Massive COVID-19 PSA TV Effort With Talent, Marketers, Ad Tech
Television News Daily, Wayne Friedman - Friday, March 27, 2020
Over a dozen marketers and ad-tech companies have donated commercial airtime, service fees, and data and/or with distribution on their own platforms to run the NBCU-created Ad Council PSAs. ...
- Amazon, AT&T, Google, Facebook, ON24 Rush To Increase Support For Live Events
Digital News Daily, Laurie Sullivan - Monday, March 23, 2020
Country band Brian Lynn Jones & the Misfit Cowboys took to Facebook Saturday night to stream more than an hour of live music from the home of the bass player ...
- Disney Looking To Sell TrueX Interactive Ad-Tech Company: Report
Digital News Daily, Karlene Lukovitz - Thursday, March 19, 2020
TrueX, part of Disney's acquisition of 21st Century Fox assets last year, is considered a non-core asset by Disney, which has not integrated it into its sales and tech operati ...
- Comcast FreeWheel Postpones Upfront Due To Coronavirus Concerns
Television News Daily, Wayne Friedman - Thursday, March 5, 2020
Comcast FreeWheel's "NowFront" upfront event had been scheduled for March 12 in New York. A FreeWheel representative said it hopes to reschedule the event. ...
- MGID Becomes Exclusive Native Ad Provider For 'Newsweek'
Publishers Daily, Melynda Fuller - Wednesday, March 4, 2020
'Newsweek' will implement MGID's content recommendation units throughout its digital properties. ...
- Media Stocks Down 14% For Week, Coronavirus Concerns Remain
MediaDailyNews, Wayne Friedman - Friday, February 28, 2020
Although media stocks were hit with dramatic weekly declines along with the major stock market indices at large -- around 14% over the last five days, due to mounting concerns ...
- EU Creates New Data, Artificial Intelligence Plan
Search Marketing Daily, Laurie Sullivan - Wednesday, February 19, 2020
The European Union on Wednesday released a plan to create one market for all EU data that shapes Europe's digital future and helps companies to compete not only in Europe, ...
- TripleLift Bolsters C-Suite To Help Manage, Drive Growth
MAD, Steve McClellan - Tuesday, February 18, 2020
The firm has appointed Julia Shullman General Counsel and Chief Privacy Officer. Her appointment followed that of Jordan Bitterman, who joined the eight-year-old company in December as Chief Marketing offi ...
- FTC To Study Big Tech Acquisitions Since 2010
Digital News Daily, Wendy Davis - Tuesday, February 11, 2020
The Federal Trade Commission will examine a decade's worth of tech company acquisitions that were too small to trigger antitrust scrutiny when they occurred. ...
- Pixability Debuts Tool For Tracking Brand YouTube Performance
Digital News Daily, Karlene Lukovitz - Wednesday, February 12, 2020
An interactive dashboard can track brands' YouTube channel growth, sentiment, estimated spend by competitors and top videos across 25 industries, the company says. ...
- Marfeel Boosts Mobile Ad ROI With AdDealer Tech
Publishers Daily, Melynda Fuller - Tuesday, February 11, 2020
The tech works through a specially designed algorithm that translates a page's HTML and matches appropriate ad density with optimized viewability. ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply with the IAB framework for the California Consumer Privacy Act and General Data and General Data Protection Regulations. ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U.S. ...
- The Google Maneuver
Media Insider, Ted McConnell - Thursday, February 6, 2020
Google's ban of third-party cookies in Chrome could destroy thousands of jobs, erase billions in investment, or cripple digital ad accountability. ...
- MRC Proposes Ad Fraud Updates Covering In-App, OTT, Adds A 'Decision Rate' Calculation
MediaDailyNews, Joe Mandese - Wednesday, February 5, 2020
In an effort to "modernize" the ad industry's guidelines for accounting for and dealing with new forms of digital advertising fraud commonly known as "invalid traffic," the Media Rating Council ...
- Ad Industry Blasts Google's Cookie-Blocking Plan
Digital News Daily, Wendy Davis - Thursday, January 16, 2020
Google's decision to block cookies set by ad-tech companies could "choke off the economic oxygen from advertising that startups and emerging companies need to survive," the ANA and 4As ...
- Media All Star: Nicolas Bidon
MediaPost All Stars, Joe Mandese - Thursday, January 16, 2020
When Nicolas Bidon took the helm of Xaxis a couple of years ago, the WPP unit has already been through many changes -- in leadership and in business models. Not ...
- Google To Restrict Cookies Set By Ad Networks
Digital News Daily, Wendy Davis - Tuesday, January 14, 2020
Google's Chrome browser plans to limit tracking by ad networks and other third parties by requiring third-party cookies to be encrypted, the company said Tuesday. ...
- Android Apps Share Sensitive Data With Ad Tech Companies, Report Finds
Digital News Daily, Wendy Davis - Tuesday, January 14, 2020
People who use popular Android apps are "pervasively tracked and profiled online and have no way of knowing which entities process their data and how to stop them," according to ...
- What Happens When (Ad Tech) Innovation Stops?
Media Insider, Cory Treffiletti - Wednesday, January 15, 2020
I was underwhelmed by the new products at CES, including nothing from the ad-tech industry. ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, Display
Television News Daily, Wayne Friedman - Monday, January 13, 2020
Advertisers can now buy Nexstar's OTT, digital video, display, streaming audio and linear broadcast inventory using Mediaocean's Spectra Platform. Mediaocean's Spectra is used by all the major ad agency holding ...
- Platform-Driven TV Advertising Is Mainstreaming, Finally
Media Insider, Dave Morgan - Thursday, January 9, 2020
Among signs of mainstreaming: Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV Reach
Television News Daily, Wayne Friedman - Monday, January 6, 2020
News Corp. will own 7% of Tremor in the deal. Tremor has agreed to spend $39.4 million in advertising with News Corp over a three-year period. ...
- TheTake, LG And Networks Bow AI-Powered Shoppable TV
Video Insider, Karlene Lukovitz - Tuesday, January 7, 2020
The on-demand capability, available on 2020 LG webOS smart TVs, can identify hundreds of millions of products and tag them to thousands of retailers, for purchase via mobile phone. ...
- California Privacy Law Shows Need For National Legislation, Senator Says
PolicyBlog, Wendy Davis - Thursday, January 2, 2020
"Congress can no longer sit idly by in this data privacy debate," Senator Mark Warner said Thursday. ...
- Walmart Media Group Expands Sponsored Search Advertising Partners Program
Search Insider, Laurie Sullivan - Friday, January 3, 2020
The biddable auction-based marketplace now gives marketers greater transparency and control with their campaigns through audience shopper and search data. ...
- Rubicon, Telaria, Eyeview And The Maturing Of An Industry
Media Insider, Dave Morgan - Thursday, December 19, 2019
The past 24 hours brought some significant news -- not all happy, unfortunately -- to the advertising-technology world. ...
