- Ad-Tech Group Warns Of Drawbacks In Potential CCPA Loophole
Digital News Daily, Wendy Davis - Wednesday, October 14, 2020
Brands and publishers "should be thinking twice, maybe three times," before taking advantage of a potential loophole in California, the self-regulatory group Network Advertising Initiative says. ...
- Merkle's In-House Consultancy Filter Taps Paris As CEO
MAD, Steve McClellan - Thursday, October 8, 2020
Thirty-year industry veteran Paris most recently served at Deloitte Digital as managing director in charge of the firm's advertising technology and insights practice. ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-Outs
Digital News Daily, Michael Hahn, Gary Kibel - Wednesday, October 7, 2020
The CCPA may be just the beginning -- the California Privacy Rights Act would mean consumers can opt out of having their data "shared" as well as having it "so ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, Xandr/AT&T, MediaMath, LiveRamp, Magnite and Beeswax are working with IBM to help scale the use of AI across ...
- Ampersand Linear And Streaming Ad Platform To Launch Self-Serve Capability
Digital News Daily, Karlene Lukovitz - Wednesday, October 7, 2020
The self-serve function's beta test is expected to run through the end of 2020, with general availability in Q1 2021. ...
- FreeWheel Strata Platform Adds FastPay Media-Payments System
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
FastPay lets media buyers automate and directly transfer funds to their media vendors digitally, rather than rely on manual payment methods. ...
- Former Google Engineer Joins Instacart As VP Of Engineering, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
Vik Gupta, who joins the company from Google, has worked with many technology companies, from IBM and Oracle to Intuit and Facebook. ...
- Discovery, Magnite Extend Relationship To Streaming In Overseas Markets
Digital News Daily, Karlene Lukovitz - Tuesday, September 29, 2020
Discovery, which has been working with the Magnite sell-side advertising platform in the U.S., has also tapped Magnite to support its dplay streaming service in the U.K., Japan and In ...
- FTC's Slaughter: Most Commissioners Support Investigation Of Ad Tech
Digital News Daily, Wendy Davis - Friday, September 25, 2020
"There's an enormously opaque black box into which our data goes that is turned around and used to target content towards us," says Slaughter, one of the five current FTC ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]
MediaDailyNews, Joe Mandese - Monday, September 28, 2020
True[x], an innovative ad-tech company acquired by Disney as part of its acquisition of 21st Century Fox, is poised to announce a sale of all or part of its assets ...
- Microsoft Takes On Deepfakes
Inside Performance, Laurie Sullivan - Friday, September 25, 2020
Microsoft's partnership with the AI Foundation makes the tools available to organizations involved in the news process and political campaigns. ...
- Discovery Buys Ad-Tech Startup In Lead-Up To 2021 Streamer Launch
Digital News Daily, Karlene Lukovitz - Wednesday, September 23, 2020
AdSparx gives Discovery the video platform engineering capabilities for delivering personalized ads for its expanding base of D2C offerings here and internationally, says the company. ...
- If Antitrust Claimed Google Maps, The Company Might Simply Recreate It
Search & Performance Marketing Daily, Greg Sterling - Friday, September 18, 2020
When it inevitably comes, the U.S. vs. Google will be the most high-profile antitrust action since the U.S. vs. Microsoft in the late 1990s. In that case, the software giant ...
- What SimilarWeb CMO, CTO Have In Common, And What They Don't
Inside Performance, Laurie Sullivan - Thursday, September 17, 2020
SimilarWeb's Kevin Spurway and Ron Asher both had an interest in technology from an early age and share a fascination with sports cars. But they took different paths. ...
- Trump's Potential Supreme Court Picks Include Big Tech Critics
Digital News Daily, Wendy Davis - Wednesday, September 9, 2020
Republican Senators Josh Hawley and Ted Cruz are on the roster of President Donald Trump's potential Supreme Court appointees if he wins a second term. ...
- TripleLift Taps OMD Veteran Winkler For New Strategy Role
MAD, Steve McClellan - Wednesday, September 9, 2020
Ben Winkler has been appointed senior vice president, agency strategy, a role in which he is tasked with developing stronger ties to holding companies. ...
- IPG's Kinesso Launches Developer Community
MAD, Steve McClellan - Friday, August 21, 2020
Designed to more efficiently develop tools, apps and systems the platform is working with three launch partners now with plans to add a broader set of partners in 2021. ...
- 3D Search, Physna Readies A Google Ads Auction-Based Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Developers are working to implement an advertising model where brands can participate in a bidding auction, similar to Google Ads, to advertise their parts, from car to printer. ...
- Diversity Data Shows Apple, Google, Microsoft, Facebook Fail To Deliver
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Diversity in the tech industry is crucial for technical progress as companies like Apple, Amazon, Facebook, Microsoft, Google, Intel, and Oracle one-up each other in a renewed focus to cha ...
- Tribune Licenses WaPo's Ad Tech, More Tribune Newsrooms Shutter
Publishers Daily, Sara Guaglione - Thursday, August 13, 2020
Tribune Publishing will license The Washington Post's revenue platform Zeus Technology to optimize ad performance and delivery. ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Digital News Daily, Wendy Davis - Wednesday, August 12, 2020
The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association of National Advertisers
says. ...
- Disney, Viacom, Others Will Limit Data Collection To Settle Children's Privacy Battle
Digital News Daily, Wendy Davis - Monday, August 10, 2020
"Children will be protected from advertising based on any past online activities or any previously collected data in the subject app or anywhere else on the internet," lawyers for parents ...
- Firefox Takes New Step To Stop Tracking By Ad Tech Companies
Digital News Daily, Wendy Davis - Wednesday, August 5, 2020
Mozilla's Firefox will attempt to shut down "redirect tracking" -- a technique used by some ad-tech companies to circumvent the browser's default privacy settings. ...
- Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
The ad industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to preserve ad companies' ability to continue to track people ...
- Google Not Yet Invited To Join Ad Industry Group To Solve A Problem It Helped To Create
Inside Performance, Laurie Sullivan - Tuesday, August 4, 2020
The Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, brands and ad-tech companies and aims to convince browser and platform developers, such as Apple and Google to reconsider ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
MediaDailyNews, Joe Mandese - Thursday, July 30, 2020
"Advertising" and "marketing," and especially their use of "data," "targeting," and the potential for "abuse" were a big part of the five-and-a-half hours of Congressional testimony during the "Big Tech" ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to TV audiences, Simulmedia CEO Dave Morgan ...
- Just Say Yes -- Pandora's Interactive Ads Will Tell You What Comes Next
Marketing Daily, P.J. Bednarski - Thursday, July 23, 2020
Listeners who say yes will get a continuation of an ad. If it's no, Pandora resumes music playback. ...
- IPG's Acxiom Unveils Latest Integration Offering, ConneCXions
MAD, Steve McClellan - Wednesday, July 15, 2020
The main idea is to combine Martech tools like customer data platforms with multichannel ad-tech applications and media networks in a seamless integrated fashion, according to the company. ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's 30% share of cable TV viewers across all platforms. ...
