- Canoe Ventures Sees Impression Declines For DAI Advertising In 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Currently, Canoe says the majority (80%) of its ad campaigns have a frequency cap of no more than two ads per episode. ...
- Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
Combining services with The Advantage Software Company aims to improve performance and productivity for ad agencies and media buyers, improving workflow across media planning, buying, tracking, accounting and reconciliation. T ...
- Google Attempts To Debunk AG Paxton's Attack On Company's Ad-Tech Business
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 17, 2021
Google set the record straight Sunday about a complaint filed in December by Texas Attorney General Ken Paxton related to its ad-technology business. ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric Theory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
S4 Capital began 2021 with two major U.S. acquisitions, including performance agency Metric Theory, which focuses on campaigns across Google, Facebook, Amazon and programmatic. ...
- FreeWheel To Buy Beeswax Programmatic Platform
Digital News Daily, Karlene Lukovitz - Friday, December 18, 2020
The acquisition, set to close in January, will expand FreeWheel's programmatic capabilities across all forms of television and video, including connected TV and set-top box video-on-demand. ...
- Ampersand AND Platform Adds 500+ Polk Audiences
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The Polk audiences are available to clients on both the managed service and self-service versions of the platform. ...
- Freewheel Names Mark McKee U.S. CRO
Digital News Daily, Karlene Lukovitz - Monday, December 14, 2020
McKee had been acting chief revenue officer since January 2020. ...
- Comcast's FreeWheel: Push For Big TV Network Clients, Promotes McKee As CRO
Television News Daily, Wayne Friedman - Monday, December 14, 2020
With Comcast's FreeWheel looking to gain more business in the ad-server space among big TV network groups, it has named Mark McKee as its U.S. CRO. Recently, AMC Networks mov ...
- ANA Criticism Of Apple Is Occasion To Tout Publisher Strengths
Publishing Insider, Rob Williams - Monday, December 7, 2020
Publishers need to continue developing first-party data about their audiences, which will become even more valuable as third-party cookies are phased out. ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. ...
- ANA Blasts Apple's Newest Move Against Tracking Cookies
PolicyBlog, Wendy Davis - Thursday, December 3, 2020
Apple's latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first parties. The ad industry, which oppos ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Ramping up its addressable advertising, FreeWheel will employ its digital ad-server AutoScheduler technology to automate NBCU's linear TV ad scheduling across all its networks. ...
- Nielsen To Launch Identity Graph ID Measurement System In 2021
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2020
Nielsen is starting up its own identity graph ID resolution system for cross-media measurement. Its ID system -- based on people-based data sets -- will help transition measurement in ...
- Roku Tops OTT, CTV Ad Share, Q3 Industrywide Ad Revenues Up 70%: Survey
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Nearly 50% of all programmatic OTT and CTV advertising goes to Roku devices, dwarfing other device makers, according to a Q3 2020 survey from ad-tech company Pixalate. ...
- Eye-Tracking TV Technology Company TVision Adds Person-Level Data
Television News Daily, Wayne Friedman - Monday, November 16, 2020
Eye-tracking TV tech company TVision has added person-level measurement data now being used by ad-tech and media-measurement companies Xandr, Oracle Moat, VideoAmp and iSpot. ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Nevers held leadership positions in product and strategy at Verizon Media, Advertising.com, and AOL and helped develop and launch AOL's first DSP, SSP, and DMP and its Unified Advertising platfo ...
- Agencies, Advertisers Are Not Prepared For A Post-COVID-19 Era
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Marketers don't fully understand technology's role in driving business and media goals, and few have learned enough since the onset of COVID-19, two studies suggest. ...
- Beachfront Strikes VOD Deal With Canoe Ventures
Television News Daily, Wayne Friedman - Thursday, November 12, 2020
Ad-tech, supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand inventory from Canoe Ventures, which is owned by Comcast Corp., Charter Communications, and Cox Communications. On Wednesday, Canoe Ventur ...
- AMC, Via Canoe, Launching National Addressable Campaign Across Multiple Distributors
Digital News Daily, Karlene Lukovitz - Wednesday, November 11, 2020
AMC will run multiple ads as a single order across Comcast and Charter. ...
- Marketing, Media Pros Not Masters Of Their Tech Domains
Mediapsssst, Richard Whitman - Thursday, November 12, 2020
An ID Comms report finds just 14% of marketers claim to understand "extremely well or very well" how each technology platform in the marketing stack contributes to the value chai ...
- President-Elect Biden: Where The Brands Sit
Inside Performance, Laurie Sullivan - Monday, November 9, 2020
How will the next administration affect advertising? Centro CEO Shawn Riegsecker called it the "multibillion dollar question" the industry faces, and said "probably the only thing the two parties agr ...
- Verizon's Newsroom To Use Blockchain For Full Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
The initiative -- a proof of concept built with MadNetwork's open-source blockchain technology in partnership with AdLedger and Huge, aims to provide credibility for corporate public releases. ...
- Can Consumers Control Their Own Data? Andrew Yang Thinks So
Media Insider, Steven Rosenbaum - Monday, November 2, 2020
The issues that face tech and media have been made clear by this election. And, no matter what the outcome, they will be front-burner issues in 2021. ...
- DSP Criteo Sees 10% Revenue Decline In Q3
Digital News Daily, Wayne Friedman - Wednesday, October 28, 2020
Criteo, which continues to struggle with revenue gains vs. a year ago, announced it will collaborate with The Trade Desk on industry wide, open-source Unified ID 2.0 with the inte ...
- The DMP Is MIA, But CDP Is VIP
Media Insider, Cory Treffiletti - Wednesday, October 28, 2020
What I find amusing is how similar the promise and vision of a CDP is to what was said when we established the DMP category. ...
- Agencies Will Shed 52,000 Jobs In U.S. Through 2021, Forrester Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
Creative talent flooding into the marketplace will spur a new wave of entrepreneurs, establishing businesses that deliver agency and marketing services. Agencies like Dentsu, Havas, IPG, Omnicom, Publicis, and W ...
- Consumer Reports Endorses California Ballot Initiative To Broaden Privacy Law
Digital News Daily, Wendy Davis - Friday, October 23, 2020
"This initiative will help to ensure that California consumers can stop some of the most privacy-invasive behaviors posed by the adtech ecosystem," Consumer Reports states. ...
- Ad-Tech Group Warns Of Drawbacks In Potential CCPA Loophole
Digital News Daily, Wendy Davis - Wednesday, October 14, 2020
Brands and publishers "should be thinking twice, maybe three times," before taking advantage of a potential loophole in California, the self-regulatory group Network Advertising Initiative says. ...
- Merkle's In-House Consultancy Filter Taps Paris As CEO
MAD, Steve McClellan - Thursday, October 8, 2020
Thirty-year industry veteran Paris most recently served at Deloitte Digital as managing director in charge of the firm's advertising technology and insights practice. ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-Outs
Digital News Daily, Michael Hahn, Gary Kibel - Wednesday, October 7, 2020
The CCPA may be just the beginning -- the California Privacy Rights Act would mean consumers can opt out of having their data "shared" as well as having it "so ...
