- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon Project, is president/CEO of Magnite. ...
- Quora Becomes A WFH Workforce Built On Diversity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
Quora on Thursday became a "remote-first company." The company's CEO explained that employees will have the opportunity to work remotely. It also lets the company hire employees worldwide without too ...
- NAI Issues New Recommendations Regarding Location And Health Data
Digital News Daily, Wendy Davis - Wednesday, June 24, 2020
Ad companies that share highly sensitive information with law enforcement authorities and public health officials should notify consumers about the practice before asking them to consent to the data's collection, ...
- Small Business Advertisers Sue Google For Antitrust Violations
Inside Performance, Laurie Sullivan - Wednesday, June 24, 2020
Several business entrepreneurs have filed a class action accusing Google of creating a monopoly in digital advertising and sued the company for antitrust violations under the Sherman Act and California's ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available for social networks through a partnership with Amobee, supporting campaigns across TV, CTV, digital and social advertising and bringing ...
- Is RegTech The New Ad Tech?
RTBlog, Joe Mandese - Monday, June 15, 2020
That was one of the questions raised during a symposium hosted by the Institute for Advertising Ethics last week featuring hundreds of regulatory, ad industry, and academic experts who spent ...
- Ad Campaign Calls For Google Breakup As Alphabet Shareholder Meeting Begins
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Freedom From Facebook & Google has launched a digital ad campaign targeting Google employees, investors and analysts, and is now calling for the breakup of the company Larry Page and ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clients understand customer behavior and creating addressable audiences and data enrichment with a focus on identity, attribution and mobile ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio Media
Television News Daily, Wayne Friedman - Monday, June 1, 2020
Longtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, an ad-tech company, as its chief client officer. ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Television News Daily, Wayne Friedman - Friday, May 29, 2020
The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer's first-party CRM data to be directly matched to a media company's data, which ...
- Justice Department Reportedly Prepping Antitrust Suit Vs. Google
Digital News Daily, Wendy Davis - Friday, May 15, 2020
The Justice Department and state attorneys general are preparing to sue Google for allegedly using its market power to squelch competition, according to a report in Friday's "Wall Street Journ ...
- Conductor $1M COVID-19 Relief Grant Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Conductor plans to expand its grant program to businesses helping to stop the spread of COVID-19. Beginning today, grants become available to nonprofit and for-profit enterprises to help them boost ...
- How Brands Can #BackNotBlock Publishers
London Blog, Jessica King - Friday, May 1, 2020
Would you really not want your brand name appearing next to an article about Captain Tom's remarkable story? ...
- Beachfront: Connected TV Needs Spot Pricing For TV Commercial Breaks
Television News Daily, Wayne Friedman - Friday, May 1, 2020
Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off all ads in a commercial break -- pricing each spot separately, in a single auction. "We believe pod bidding ...
- COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
Digital News Daily, Laurie Sullivan - Thursday, April 23, 2020
PubMatic data shows how advertisers have changed their ad spend across key content categories, regions and media from March 1-7 vs. April 5-11. ...
- Pandemic Drives Google, Microsoft, Others To Innovate Faster, Amp Up Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2020
Google plans to add more options for its Meet videoconferencing service, and is accelerating the development cycle and release to compete with other companies that have also sped up the ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screening Room," giving access to full series and previews. ...
- Survey Finds Marketers Planned Lower TV Ad $ Pre-Pandemic, Considered TV Relatively Less Effective
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2020
In the period prior to the impact of the pandemic on the U.S. ad marketplace, advertiser sentiment about TV's relative value was already eroding, according to a study released today ...
- UK Ministers Call On Brands To Advertise Next To COVID-19 Stories
Around the Net In MAD London, Sean Hargrave - Thursday, April 9, 2020
"The Guardian" is reporting on the Government calling for advertisers to support local and national newspapers by allowing their ad technology to place ads next to COVID-19 stories. The fact ...
- Advertisers Must #BackdontBlock Trusted COVID-19 Media
London Blog, Sean Hargrave - Thursday, April 9, 2020
Advertisers must disarm blocklists that stop brand names from going near COVID-19 coverage, which is fighting fake news. ...
- Blacklisting Of COVID-19 Content Costs UK Newspapers GBP50m
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2020
UK newspapers are set to lose GBP50m in digital ad sales because technology used to place advertising is often black listing any page featuring COVID-19, "The Guardian" reports. ...
- Twitter's MoPub Agrees To Settle Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, March 31, 2020
Twitter's MoPub has agreed to settle a class-action complaint alleging the company facilitated behavioral targeting of young children, according to court papers filed Tuesday. ...
- NBCU Starts Massive COVID-19 PSA TV Effort With Talent, Marketers, Ad Tech
Television News Daily, Wayne Friedman - Friday, March 27, 2020
Over a dozen marketers and ad-tech companies have donated commercial airtime, service fees, and data and/or with distribution on their own platforms to run the NBCU-created Ad Council PSAs. ...
- Amazon, AT&T, Google, Facebook, ON24 Rush To Increase Support For Live Events
Digital News Daily, Laurie Sullivan - Monday, March 23, 2020
Country band Brian Lynn Jones & the Misfit Cowboys took to Facebook Saturday night to stream more than an hour of live music from the home of the bass player ...
- Disney Looking To Sell TrueX Interactive Ad-Tech Company: Report
Digital News Daily, Karlene Lukovitz - Thursday, March 19, 2020
TrueX, part of Disney's acquisition of 21st Century Fox assets last year, is considered a non-core asset by Disney, which has not integrated it into its sales and tech operati ...
- Comcast FreeWheel Postpones Upfront Due To Coronavirus Concerns
Television News Daily, Wayne Friedman - Thursday, March 5, 2020
Comcast FreeWheel's "NowFront" upfront event had been scheduled for March 12 in New York. A FreeWheel representative said it hopes to reschedule the event. ...
- MGID Becomes Exclusive Native Ad Provider For 'Newsweek'
Publishers Daily, Melynda Fuller - Wednesday, March 4, 2020
'Newsweek' will implement MGID's content recommendation units throughout its digital properties. ...
- Media Stocks Down 14% For Week, Coronavirus Concerns Remain
MediaDailyNews, Wayne Friedman - Friday, February 28, 2020
Although media stocks were hit with dramatic weekly declines along with the major stock market indices at large -- around 14% over the last five days, due to mounting concerns ...
- EU Creates New Data, Artificial Intelligence Plan
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 19, 2020
The European Union on Wednesday released a plan to create one market for all EU data that shapes Europe's digital future and helps companies to compete not only in Europe, ...
- TripleLift Bolsters C-Suite To Help Manage, Drive Growth
MAD, Steve McClellan - Tuesday, February 18, 2020
The firm has appointed Julia Shullman General Counsel and Chief Privacy Officer. Her appointment followed that of Jordan Bitterman, who joined the eight-year-old company in December as Chief Marketing offi ...
