- Media.Monks Takes Brands Into The Metaverse
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Media.Monks Chief Growth Officer Joe Olsen is so passionate about the future of the metaverse that his team compares it to when the internet was first seen as a one-o ...
- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech Gap
Email Marketing Daily, Ray Schultz - Thursday, October 14, 2021
Clients can use the combined tools to leverage first-party data instead of third-party cookies, the firms say. ...
- Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Mobley comes to Zeta with more than 26 years of experience in general technology and more than 22 years of experience in marketing and ad tech across the Americas a ...
- Redbox Signs FreeWheel For Programmatic Across Streaming Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, October 5, 2021
The partnership is designed to provide easy access to ad inventory across Redbox's AVOD and FAST streaming services. ...
- Google Builds Support For High-Tech Next-Gen Digital Newsrooms
Inside Performance, Laurie Sullivan - Tuesday, October 5, 2021
Organizations using the News Revenue Engine will own their data and can transfer it to other services. But will Google help these publishers with SEO and integrate its ad platfor ...
- Geopath Restructures Board, Adds More Ad Representation
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
The move follows the ouster of former president Kym Frank earlier this year. Geopath, the U.S. ad industry's de facto currency for out-of-home media buys, is adding more representation fr ...
- Mozilla Questions Google Plan To Thwart Fingerprinting
Digital News Daily, Wendy Davis - Friday, October 1, 2021
A recent Google proposal to thwart "device fingerprinting" -- a controversial tracking technology that relies on characteristics of users' computers -- may not be workable, according to Mozilla. ...
- Google Pushes FLoC Testing To Q1 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
Google's update for Privacy Sandbox delays testing for several APIs, such as FLoC and FLEDGE, to early next year. ...
- Xandr Intros Catalog To Simplify Access To Online Video, CTV Deals
Digital News Daily, Karlene Lukovitz - Friday, October 1, 2021
The Premium Video Catalog streamlines the process of buying inventory to overcome common obstacles to scaling CTV campaigns, says Xandr. ...
- 24/7 Founder David Moore Merges Startup Into Public Company That Pays Consumers For Ads
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2021
"There is no other public company that has the focus to integrate the consumer directly into the advertising process," asserts Moore. ...
- Quantcast Platform Unveils Cookieless Innovations
Mediapsssst, Richard Whitman - Thursday, September 16, 2021
According to the company the new innovations help advertisers reach audiences without a dependency on third-party cookies. ...
- ispDigital Acquires 'Cognitive Marketing' Firm Happyfication, Integrates With Digilant
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
Rodes family-controlled ISPD says it will help marketers "leverage data-driven marketing across all media." ...
- Marketing Veteran Bradford Joins MNTN As Chief Growth Officer
MAD, Steve McClellan - Thursday, September 2, 2021
Bradford was most recently the President of Honey, an e-commerce platform acquired by PayPal for $4 billion, and was previously Chief Operating Officer and Chief Marketing Officer at SoFi, whi ...
- DOJ Preparing To Sue Google Over Alleged Ad Monopoly: Report
Digital News Daily, Karlene Lukovitz - Thursday, September 2, 2021
Antitrust officials have stepped up their investigation of Google's behavior in the digital advertising arena, and could file suit by year's end, according to a Bloomberg source. ...
- Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Stirista, which focuses on data-driven SaaS marketing solutions, worked with the Ad Council and the American Lung Association to provide its services for free. ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform with The Trade Desk this fall to connect brands with the retailer's customers using ad technology. By connecting a ...
- New Marketplace Activates Linear TV Ad Inventory Through Digital Platforms
Digital News Daily, Karlene Lukovitz - Wednesday, August 25, 2021
The open marketplace platform was designed to give advertisers and agencies accustomed to digital platforms direct access to premium, local and national television inventory, and give television inventory owners dire ...
- Report Reveals Incessant 'API' Updates Draining Marketer, Agency Resources
MediaDailyNews, Joe Mandese - Wednesday, August 25, 2021
With 51 updates this year, TikTok has had the greatest number of revisions, while the top five platforms combined have updated their marketing APIs 125 times. ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance. ...
- Buy- And Sell-Side Execs Join New TV Data Initiative Advisory Group
Video Insider, Karlene Lukovitz - Tuesday, August 17, 2021
Major agencies, advertisers, broadcasters, streamers and platforms are on board to help the group as it looks to optimize use of data across premium video and advanced TV. ...
- Warner Bros.' Deepfake Campaign Brings Reminiscence To Everyone
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
The campaign is built on D-ID's deep-learning technology that animates still photos or art to come alive in a video. "This is the future," said Gil Perry, CEO and co-found ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
CivicScience execs spent the last few months securing initial funding for the new media/ad business before incoming CEO Doug Lauretano stepped in July 1. Lauretano has worked at OpenX, CN ...
- Firefox Beefs Up Cookie Deletion Capabilities
Digital News Daily, Wendy Davis - Tuesday, August 10, 2021
Mozilla's Firefox browser is rolling out a new feature that it says will allow users to "delete all traces" of "sneaky third-party cookies" -- including so-called supercookies, which ad compani ...
- Criteo Tests Google FLoC, Crosses Paths With Yandex Trials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 5, 2021
Criteo participated in Google's first FLoC Origin Trial in an effort to understand the audience cohorts. The Yandex browser also creates FLoC cohorts. ...
- Consumer Location Data Tracker Ground Truth Granted MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
The accreditation follows an extensive MRC audit and covers Ground Truth's location, place and visitation data sets. ...
- New Bill Would Ban Behavioral Targeting Of Minors
PolicyBlog, Wendy Davis - Thursday, July 29, 2021
The Protecting the Information of our Vulnerable Children and Youth Act, introduced Thursday by Rep. Kathy Castor, would prohibit companies that appeal to users under 18 from serving ads ...
- IAB Tech Lab Launches Open-Source Initiative
Digital News Daily, Karlene Lukovitz - Thursday, July 29, 2021
The new group aims to enhance transparency and serve as a collaborative hub for the various open-source efforts already being led by ad-tech companies and other industry players. ...
- DoubleVerify Adds Brand-Safety Solution To YouTube, Offers Turnkey Safety-Floor Option
Digital News Daily, Karlene Lukovitz - Wednesday, July 28, 2021
Advertisers can now use brand-safety floor controls and suitability tiers on YouTube, Facebook and many other digital channels. ...
- OOH Agency Talon America Debuts Data Management Platform Ada
MAD, Amy Corr - Thursday, July 22, 2021
The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies for their OOH campaigns. ...
- NAI Launches Opt-Out Ad Targeting Based On Hashed Emails, Partners Include Google, Verizon Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
Google, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Media have already begun integrating this opt-out feature in their platforms. ...
