- Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
MainAd, based in Italy, has expanded into the U.S. to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC regions and has appointed Ben Siegel ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursday, ...
- Takashi Takeda Leaves Google To Set Up DoubleVerify Japan Business
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2020
Takashi Takeda talks about media in Japan, goals for the year, and some of the challenges he sees ahead as the world recovers from COVID-19. Many of these profiles on ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local TV ad deals beyond traditional Nielsen or ComScore metrics of gross ratings points and/or impressions, and will give advertisers ...
- Are Traditional Offices Still Necessary To Innovate? How Centro Avoids WFH Burnout During COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, May 18, 2020
Working from home could become the new cost-saver in financial profit-and-loss statements for tech companies and agencies across advertising. Centro President Tyler Kelly said the company could save about $9 ...
- Programmatic Still Sucks For Marketers -- Big Time!
Media Insider, Maarten Albarda - Friday, May 15, 2020
The middlemen in the industry still eat up about half of dollars invested in programmatic -- about the same number as was reported five years ago. ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws ...
- How Will Improvements To Programmatic Ads Help Publishers?
Publishing Insider, Rob Williams - Monday, May 11, 2020
In matching the information provided by advertisers, agencies, programmatic platforms and publishers, a recent study found 51% of ad spend reaches digital media outlets and 15% vanishes somewhere in the ...
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
MediaDailyNews, Joe Mandese - Friday, May 8, 2020
Heading into one of the worst periods in recent advertising history, The Trade Desk is trading at an all-time high not in its ad trades, but the price of the ...
- 15% Of Programmatic Spend Disappears Down 'A Black Hole,' ISBA Alleges
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2020
"Mediatel" is reporting that an investigation by ISBA and PwC into the premium programmatic market has found only half of advertising spend reaches publishers and 15% disappears into what the ...
- Killi's Fair-Trade Data Program: Brands Create Relationships With Consumers For Their Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2020
The program provides brands with user consent and privacy-compliant data in a market that traditionally operates in the shadows. Consumers get financial compensation and information in exchange. ...
- Programmatic Rekindling CPG, Consumer Relationships
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2020
Brands are looking to comfort consumers, and that may be why several market categories are advertising more. ...
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Google's move to require all all advertisers to verify their identity has raised concerns that closing one loophole could create others that jeopardize non-disclosure agreements. ...
- Microsoft Advertising Responds To Questions About Validation Process For Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Microsoft Advertising will review and vet advertisers that are signing up a new account or an ongoing basis, Microsoft Advertising Evangelist Christi Olson wrote. "For new accounts, each domain submitted ...
- Dish Media Expands Programmatic Set-Top-Box VOD Ad Inventory
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
Advertisers can bid on ad VOD inventory through private, real-time auctions set up with demand-side platforms. Dish Media is making VOD ad inventory available on more than 60 TV networks ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Manning Gottlieb's Managing Director Nick Manning has a column in "Mediatel" that is well worth reading today. He argues that programmatic advertising isn't working because the industry talks about targeting ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Mannning Gottlieb's Managing Director, Nick Manning has a column in "Mediatel" that is well worth reading today. He argues programmatic advertising isn't working because the industry talks about targeting while ...
- OTT/CTV Programmatic Advertising Fell 14% In March
Research Intelligencer, Rob Williams - Wednesday, April 22, 2020
Sports channels saw some of the biggest declines in ad spending as professional sports organizations suspended operations. ...
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2020
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun to work its way up. ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activity Score to rank online consumers with degrees of engagement to help advertisers get the most from their investments ...
- Ad Council, Partners Set Up Pro Bono PMP
MAD, Larissa Faw - Thursday, April 16, 2020
Partners The Trade Desk, Cadreon and EMX are responsible for setting up the "pipes" of the PMP, while IPG's Acxiom and media partners, including TripleLift, Bustle, the New York Post, ...
- Study: Most Publishers Expect Revenue Decrease In 2020
Publishers Daily, Sara Guaglione - Thursday, April 16, 2020
Some 88% of news publishers surveyed said ad buyers had asked to cancel campaigns amid the COVID-19 crisis. ...
- Comcast's FreeWheel Rolling Out Unified Ad Decisioning Across Direct, Programmatic
Digital News Daily, Karlene Lukovitz - Thursday, April 16, 2020
The capability, which allows direct-sold and programmatic inventory to compete within the same marketplace, is already being used by NBCUniversal in its One Platform, and by The Trade Desk and ...
- Brand Safety Institute Names BabyCenter Veteran 'Officer In Residence'
Digital News Daily, Wendy Davis - Wednesday, April 15, 2020
Former BabyCenter programmatic executive Christine Desrosiers will help the Brand Safety Institute develop a digital resource library. ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Digital News Daily, Laurie Sullivan - Wednesday, April 15, 2020
The data shows a disparity between news and non-news audiences. Site visitors to news sites continue to rise, more than 30%, but it's not translating into revenue for publishers. The ...
- MNI Targeted Media Launches Cannabis-Focused Programmatic Ad Exchange
Publishers Daily, Melynda Fuller - Tuesday, April 14, 2020
Marketers can access pre-approved CBD and THC display and pre-roll ad placements for more than 15,000 publishers through the exchange. ...
- Programmatic Mobile Ad Demand Erodes, Even As Some Categories Spike
Research Intelligencer, Joe Mandese - Wednesday, April 15, 2020
The combined effects of an oversupply of audience impressions and contracting demand from advertisers in many consumer categories appears to be impacting the programmatic advertising marketplace, according to a special ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
MediaDailyNews, Laurie Sullivan - Wednesday, April 8, 2020
Cloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in its first awareness campaign, but made its greatest impact with out-of-home media. ...
- Local Media Consortium, Brand Safety Institute Partner On Local News Advertising Whitelist
Publishers Daily, Melynda Fuller - Thursday, April 2, 2020
The whitelist provides a balanced approach for brands to consider the audiences they could reach through trusted news channels. And it boosts revenue for local media. ...
- Taboola Partners With Moat, Says Some Brands Increasing Ad Spend
Digital News Daily, Laurie Sullivan - Tuesday, March 31, 2020
The deal makes Moat an independent third-party verification partner for more than 20,000 companies to reach about 1.4 billion people monthly across Taboola's network. Despite analysts reporting a slowdown, "since ...
