- Sorrell's S4 Capital Acquires Salesforce Specialist Destined
MAD, Steve McClellan - Monday, July 26, 2021
Destined specializes in digital transformation strategy, Salesforce platform implementation, integration strategy and execution, managed services, and training and change management. ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, Programmatic
Search & Performance Marketing Daily, Jason Fairchild - Wednesday, July 21, 2021
As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area of search. ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinning off from Intersection, an out-of-home media company with ambitious plans to develop "smart cities." ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services Company
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Compulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesday plans to announce its transition into a stand-alone omnichannel marTech and managed services company to power and suppo ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report. ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
It launches with an undisclosed agency client to help media buyers build and target audiences efficiently. ...
- MiQ Appoints GroupM Veteran Strieder Global Chief Product Officer
MAD, Steve McClellan - Wednesday, July 14, 2021
At GroupM Katherin Strieder was Chief Product Officer, Data & Technology. She reports to MiQ Global Chief Strategy Officer Paul Silver. ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing the marketing spend it runs through Xandr's Invest DSP, and extending the Microsoft Audience Network demand platform to b ...
- Jenna Umbrianna To Co-Run Agency Mediastruction
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 12, 2021
Mediastruction, a women-led media agency, will officially announce this week that veteran Jenna Umbrianna, known for launching the first programmatic trading desk, will lead the data-first organization alongside founder-CEO Marilo ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%. ...
- DoubleVerify Adds Performance To Protection In Move To Build A Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
CEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadening its focus beyond evaluating ad quality -- fraud, brand safety, viewability -- to measure performance and offer ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engaging ads, Perpetua reports. ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmat ...
- How Agencies Acquire Data And Their Greatest Needs
Inside Performance, Laurie Sullivan - Thursday, July 1, 2021
Half of agencies participating in a study outsource data functions and cite this as a critical business strategy, while 59% said data is important to the success of the organizat ...
- IAS CEO Rings Nasdaq Closing Bell On First Trading Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Integral Ad Science CEO Lisa Utzschneider rang the closing bell on Nasdaq Wednesday after the company's first day of trading under the ticker IAS. ...
- Publishers Gain IAB Tech Lab Supply-Chain Validation Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
IAB Tech Lab announced Tuesday the release of an automated service for publishers that allows them to validate authorized sellers of their inventory by verifying their ads.txt (authorized digital selle ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learning of Cohorts, and didn't learn about the rollout delay in 2023 until hours before Google announced the cha ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition Corp
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
SPACs -- special purpose acquisition companies -- are becoming increasingly popular as the ad industry continues to see an uptick in IPOs. ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level Data
Inside Performance, Laurie Sullivan - Friday, June 25, 2021
The company built a state-of-the-art infrastructure and visualization tool showing actionable data and filters that give marketers the insights to help them understand the efficiency of their media buys--bids a ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Google has extended its deadline to deprecate third-party cookies in its Chrome web browser until late 2023, from the original Jan. 2022 date, and is working on ways to repla ...
- How To Improve ROI Of Your Programmatic Advertising Campaign
Marketing Insider, Matt Ashbridge - Thursday, June 24, 2021
For example: Define, then refine, your audience with data. ...
- Vermont Made: Local Journalism Site Drives Revenue With Programmatic Ads
Publishers Daily, Ray Schultz - Friday, June 18, 2021
VTDigger's new CRO Jim Lehnhoff saw gaps in the site's programmatic strategy and brought in Hashtag Labs to help. ...
- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT Ads
Video Insider, Karlene Lukovitz - Monday, June 14, 2021
Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than ha ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" to eventually help marketers forecast performan ...
- Google Fights The Nation, Other Publishers Over Antitrust Claims
Digital News Daily, Wendy Davis - Monday, June 7, 2021
Google says publishers who sued the company over alleged antitrust claims failed to consider that other companies, including Facebook and Amazon, also sell display ads. ...
- Some Context On Buying Context Programmatically
Media Insider, Ted McConnell - Thursday, June 3, 2021
What will the programmatic world look like as third-party cookies start to decline? Not as different as you might think. ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVP
Inside Performance, Laurie Sullivan - Wednesday, June 2, 2021
After DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, up 32% year-over-year, the company announced the appointment of Mimi Wotring, SVP of publisher sales and client services. ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve services as Verizon Media settles in with its new parent company and prepares to change its name to Yah ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announced a deal Wednesday to develop algorithms using patient records. ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying Service
Mediapsssst, Richard Whitman - Tuesday, May 25, 2021
Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch. ...
