- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and measurement on TV and video ad ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...
- Automizy Integrates With inboxAds To Place Ads In Email Newsletters
Email Marketing Daily, Ray Schultz - Thursday, September 10, 2020
The companies say they hope to help Automizy clients monetize their emails through the integration. ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supply path optimization as a core business function, the guide is written by brands, agencies, publishers and intermediaries including ...
- Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?
Inside Performance, Laurie Sullivan - Wednesday, September 9, 2020
MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slump in April. Perhaps this is why the Google CEO pledged $10 billion to India's digital future. Looking at ...
- RTB House Creates Streaming Video Ads, First Major Product From AI Marketing Lab
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 8, 2020
The RTB House AI Marketing Lab acts as a creator and incubator for the company's technology, where retailers and brands like Neiman Marcus and Zulily can test strategies. ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2020
"Inside the collisions in the data are beautiful human insights. Insight is just a paradox between what people say they do and what they actually do. I'm trying to uncover ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 31, 2020
InMarket executives say the company has become the first to integrate Location Sciences verification services into its platform. The idea is to audit the location data audience sets prior to ...
- Xandr Intros Programmatic Political Buys Across WarnerMedia Digital
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
Xandr created a multi-step creative approval process to ensure compliance with Standards & Practices guidelines. ...
- Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent Ads
Media Insider, Dave Morgan - Thursday, August 27, 2020
A ruling that Amazon is liable for products delivered to buyers has parallels to the way digital ad platforms operate. ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Inside Performance, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear. ...
- Transparency, Data, Control Drive Marketers' Programmatic Trading Models
Research Intelligencer, Joe Mandese - Wednesday, August 26, 2020
"Improved transparency" is the main factor driving programmatic trading models among the world's biggest marketers, according to findings of a new report from the World Federation of Advertisers. Other top ...
- Buying Biden: Politics Is About To Eat The Internet
Show Daily, Nina Lentini - Tuesday, August 25, 2020
Most money will be going into video because it is the best medium to persuade, according to exec at Democratic consulting firm. ...
- Rethinking Relevance, Messaging And Context Beyond The Crisis
Show Daily, Nina Lentini - Tuesday, August 25, 2020
How do you plan when media, consumer patterns, the economy itself are in flux? What is the new normal? ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media Spend
MediaPost Connect, Nina Lentini - Friday, August 21, 2020
GMMB's Erica Monteith will be speaking on how campaigns will spend their unprecedented troves of cash in just two months. What have they learned from the recent cycles about how ...
- WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full Transparency
MediaDailyNews, Joe Mandese - Thursday, August 20, 2020
The world's biggest advertisers have largely embraced programmatic media-buying and as they increasingly shift to independent and/or in-house trading models, the primary effect is greater transparency in terms of the ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will build more network carriage deals for its smart TV platform and work with Project Open Addressable Ready, the technology ...
- Why eMarketer Forecasts U.S. Programmatic DOOH To Reach Nearly $534 Million By 2022
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 17, 2020
U.S. programmatic digital out-of-home advertising spend will more than double in 2020 year over year, totaling $181.6 million, rising to $533.8 million by 2022, according to eMarketer's forecast. The estimate ...
- Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TV
Digital News Daily, Karlene Lukovitz - Monday, August 17, 2020
Forty percent of independents and undecideds don't subscribe to pay TV, but 70% have an ad-supported streaming service, a survey done for the Magnite ad platform finds. ...
- With Ad Budgets Under The Microscope, Some Magnify Google Custom Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Jellyfish, a global boutique agency, announced Wednesday that it's now implementing Google Custom Bidding to optimize programmatic media buys to give marketers more control of campaign outcomes. ...
- FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under Microscope
Data & Programmatic Insider, Laurie Sullivan - Monday, August 10, 2020
Lawmakers asked the FTC to investigate the ad industry's tracing and tracking of consumers using digital display ads. Few "Americans realize that companies are siphoning off and storing" data to ...
- FCC Commissioner Questions AT&T And Verizon About Location Data
PolicyBlog, Wendy Davis - Thursday, August 6, 2020
FCC Commissioner Geoffrey Starks is asking AT&T and Verizon about their "practices and procedures for protecting consumer information and "commitment to data privacy" -- specifically their involvement with real-time bidding ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
Google has been building support for audio advertising and on Thursday announced new tools for advertisers to create ads and connect with listeners on platforms like Pandora, SoundCloud, and Spot ...
- ShopRite, Price Rite Sign Programmatic Agreement
Accounts on the Move, Larissa Faw - Tuesday, August 4, 2020
Wakefern, parent of ShopRite, Price Rite and The Fresh Grocer, is signing an agreement with Inmar Intelligence to use the company’s marketing technologies and services to drive shopper engagement. This ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This Fall
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
CBS will launch the connected digital video ad platform this fall for all its premium digital video content, CBS Interactive, Pluto TV and Viacom Video. EyeQ will support programmatic buying ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To Marketing
Data & Programmatic Insider, Laurie Sullivan - Monday, August 3, 2020
Research Measurement Technologies and Semasio are announcing technology that understands peoples' motivations by analyzing psychological traits and consolidating them into motivational segments they
call "clusters." ...
- How Publishers Can Boost Revenue Without Intrusive Ads
Publishing Insider, Rob Williams - Monday, August 3, 2020
Publishers can up bids for programmatic ad placements by opening their inventories to more ad networkers. ...
- How In-House Became The Norm For Programmatic Media-Buying
RTBlog, Joe Mandese - Monday, August 3, 2020
When it comes to the fastest-growing segment of media-buying -- programmatic -- in-house is now the norm for most clients worldwide. That's the finding of a new report released this ...
- How DoubleVerify's Newly Appointed Lead In India Finds Joy In The Journey
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 3, 2020
India's digital growth has become a focus for many U.S. companies. Google plans to invest about $10 billion in India in the next few years. About half of its 1.3 ...
- 5 Hard Truths For CEOs When Entering The Digital Ad Business
Publishers Daily, Andrew Budkofsky - Tuesday, July 28, 2020
The business has become more challenging as media companies grapple with regulation, rapidly evolving customer habits and a pandemic. ...
