The Samsung Ads division of Samsung Electronics has agreed to license Nielsen's Digital Ad Ratings and will provide it to advertisers and agencies buying "Samsung TV Plus," its free, ad-support ...

In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define what Xaxis is today and where it is going in the near future. ...

Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to support new business and organic grow ...

Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will be called Yahoo. News of t ...

On the heels of the Association of National Advertisers' announcement that it is embarking on a new study of the "mind-numbing" programmatic digital media marketplace, a new study suggests th ...

Private equity group Apollo Global Management is close to acquiring Yahoo and other Verizon Communications media assets from Verizon, according to the "Financial Times," citing people familiar with the situatio ...

Rather than a focus on uncovering fraud, "We are saying the way the ecosystem was constructed is not optimal for marketers to make decisions," ANA CEO Bob Liodice explained. ...

Asserting that the programmatic advertising marketplace is "riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity," the Association of National Advertisers (ANA) this morning announced a request-for-propos ...

Publishers are betting on the rise of automated deals offering the scale and benefits of RTB-based, open-auction transactions with the same level of granularity and control that both buyers a ...

Innovid, The Trade Desk and Magnite have formed an integrated marketplace to offer ecommerce-driving and other interactive CTV advertising programmatically, at scale. ...

Mobile (phone) devices remain the dominant leader in political advertising spend -- with a 46% share. ...

CTV ad demand continues to surge, according to an analysis published today by a leading Wall Street equities firm, based on recent calls with digital ad execs, and one ...

Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it into the primary platform used ...

By the end of year -- the fourth quarter -- global ad impressions rocketed up 60% YOY, with connected TV taking the largest share. ...

Talon said the new partnership enables it to expand access to OOH for North American advertisers and agencies, particularly in the rapidly growing programmatic digital OOH sector. ...

"Google actively sells and shares consumers' personal information with thousands of entities, ranging from advertisers to publishers to hedge funds to political campaigns and even to the government, through i ...

The road to Infutor took Zora Senat from an internship at Fox 4 News, Emma L. Bowen Foundation Media Partner, where she worked as a field producer, cutting video a ...

London-based Fenestra bills itself as an independent, "enterprise-grade" platform providing full transparency for programmatic media trading between advertisers and media suppliers. ...

The partnership with OOH supply platform Place Exchange gives Verizon Media's DSP users access to the largest OOH and place-based media companies in the U.S. and Canada. ...

Former Microsoft and Salesforce execs believe they have developed a way for businesses to automate data privacy and security. On Wednesday they announced the launch of Ketch, backed by $ ...

Programmatic CTV ad spending in the U.S. came in at $4.36 billion in 2020 and is expected to rise to $6.73 billion in 2021, eMarketer estimates. ...

The NBCU platform's interactive tools and network of 100-plus retail brands will be combined with the social platforms' shopping capabilities to offer shopping across video and photo content. Peacock wi ...

For the first time, NBCU will be offering "self-service" access to its linear and digital data in new secure environments. ...

Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. ...

Based on its analysis, the company says fraud impressions rose 220% in 2020 over 2019 -- identifying over 5,000 fraudulent CTV apps. ...

Retail category growth was driven by a 212% jump in programmatic audience buying and a 159% increase in CTV. Overall video impressions rose 35% in comparison with last February. ...

Some companies will become opportunists, or disrupters and pioneers. Some like Best Buy will focus on first-party data and getting closer to the customer, said Keith Bryan, svp and preside ...

Invest DSP users can now access IAS contextual segments to target suitable content for programmatic campaigns on a pre-bid basis. ...

Captify on Wednesday announced a tool allowing programmatic buyers to activate live, intent-driven audiences built on real-time searches from global publisher and ecommerce sites, bringing search intent into the t ...

The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one k ...