- The Concept Of Programmatic Buying
Around the Net in Search Marketing, Laurie Sullivan - Sunday, February 17, 2013
Google has been running a series of interviews based on programmatic buying. The last featured IAB VP of Ad Technology Steve Sullivan, and the next occurs Friday, Feb. 22, with Mike Finnegan, direct ...
- Alphabird Acquires Volt, Will Bolt Video Onto Its Ad Platform
Real-Time Daily, Joe Mandese - Saturday, February 16, 2013
San Francisco-based Alphabird has acquired Sydney, Australia-based video ad developer Volt Media. Alphabird said the deal will expand its presence in the Asia-Pacific region, and that Volt's video ad platfo ...
- Did Real-Time Kill Predictive Models?
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 12, 2013
The only thing better for a marketer than anticipating the future behavior of a consumer is for a marketer to know how a consumer is acting right now. Thanks ...
- Nanigans Adds Real-Time Mobile Tools For Facebook Ads
Real-Time Daily, Tyler Loechner, Mark Walsh - Monday, February 11, 2013
With more advertising on Facebook shifting to mobile, social media marketing firm Nanigans said it has extended its measurement and ad optimization tools for Facebook campaigns from the desktop ...
- Adap.tv's New Technology Could Draw TV Crowd to Online Video
Real-Time Daily, Tyler Loechner - Tuesday, February 12, 2013
Adap.tv last week announced In-Target Audience Optimization, a technology that allows advertisers to deliver ads to the right demographics with the help of Nielsen Online Campaign Ratings and comScore Validat ...
- Why You Need To Care About Programmatic Premium
Real-Time Daily, Joshua Koran - Monday, February 11, 2013
In our lightning progress toward a programmatic future, we in ad tech sometimes forget to stop and bring the rest of the world up to speed about what excites u ...
- Martini Sees 4x Growth In Europe, Cites Programmatic
Real-Time Daily, Tyler Loechner - Monday, February 11, 2013
Premium ad network operator Martini Media this morning announced that revenues for its U.K. operations quadrupled in 2012, thanks in large part to programmatic trading. "Programmatic trading is approaching 3 ...
- Facebook Eyes Showdown With Google With Potential Atlas Deal
Around the Net in Real-Time, Tyler Loechner - Friday, February 8, 2013
Microsoft's Atlas ad-serving product could be acquired by Facebook as soon as next week, reports AdAge. If the deal ends up going through, it sets Facebook up to rival Goog ...
- DataXu Secures $27M In Venture Capital, Targets Global Software
Online Media Daily, Laurie Sullivan - Thursday, February 7, 2013
Thomvest Ventures, a venture capital group headed by founder and managing director Peter Thomson, led DataXu's $27 million venture funding. DataXu is now focusing on becoming a global software comp ...
- Google AdWords Update Could Shake Up Mobile RTB
Real-Time Daily, Tyler Loechner - Friday, February 8, 2013
As OnlineMediaDaily reported on February 7, Google has updated AdWords to be better equipped on the mobile front. The update causes a ripple effect that will force more advertisers in ...
- X Marks the Spot: Cunningham Joins Gradient X From OpenX
Real-Time Daily, Tyler Loechner - Friday, February 8, 2013
Real-time mobile DSP Gradient X this week named Stephan Cunningham as vice president of marketplace operations. Cunningham joins the company after overseeing OpenX's RTB platform marketplace strategy. "Our mission ...
- Real-Time With Forbes: Mag Touts 'Most Promising' Ad Techers
RTBlog, Tyler Loechner - Friday, February 8, 2013
Forbes released its list of America's Most Promising Companies earlier this week, and real-time media's presence is felt. Rocket Fuel (4) and OpenX (7) both crack the top 10, whi ...
- Ikon's Rogers Predicts 70% Of All Media Will Be Programmatic Within 5 Years
Around the Net in Real-Time, Joe Mandese - Wednesday, February 6, 2013
Programmatic media buying will grow to 70% of all media-buying -- not just digital -- within the next five years, Ikon Communications National Digital Director Ellie Rogers said during ...
- Forget Man Vs. Machine, Econsultancy's Friedlein Says Programmatic Is About Biz Models And Decisions
Around the Net in Real-Time, Joe Mandese - Wednesday, February 6, 2013
Econsultancy's Ashley Friedlein opines that the real issues concerning "programmatic marketing" are not man vs. machine, but are, "about business models and the nature of decision-making. Look at Amazon's reta ...
- TubeMogul Raises $1.24 Mil., Enters Japan
Real-Time Daily, Tyler Loechner - Wednesday, February 6, 2013
TubeMogul has raised 100 million Yen ($1.24 million) in financing and has opened up an office in Tokyo, Japan. Newly appointed CEO Masahiro Kano will lead TubeMogul Japan, the n ...
- SpotXChange Sees 596% Increase in Global Bid Requests
Real-Time Daily, Tyler Loechner -
SpotXchange, a global digital video ad inventory marketplace, today announced that its RTB marketplace saw a 596% increase in global bid requests, including a 35 times increase from the E ...
- Legolas Taps Netmining's Hegarty For Media Sales
Real-Time Daily, Joe Mandese - Wednesday, February 6, 2013
Legolas Media has named online industry sales vet Michael Hegarty vice president-media sales for its Intelligent Media Buying service. He joins from audience-targeting platform Netmining, where he was director ...
- Rocket Fuel Named 4th 'Most Promising'
Real-Time Daily, Joe Mandese - Wednesday, February 6, 2013
Rocket Fuel has been named No. 4 on Forbes Magazine's America's Most Promising Companies list. ...
- PubMatic Announces Upgraded UI, Increases Transparency
Real-Time Daily, Tyler Loechner - Monday, February 4, 2013
Sales-side digital media platform PubMatic today announced upgrades to their UI, intended for better deal management functionality, increased transparency, and simplification for private marketplaces. According to the release, the upgra ...
- Xaxis Enters Hong Kong, Taps Tribal Fusion's Chung
Real-Time Daily, Joe Mandese - Monday, February 4, 2013
WPPs Xaxis unit has began trading in Hong Kong on Monday. Working directly with sister WPP unit GroupM Hong Kong, the new outpost will offer regional marketers to utilize Xaxi ...
- Real-Time With Rocket Fuel's Siebelink, Belani
RTBlog, Tyler Loechner - Monday, February 4, 2013
On Monday, real-time digital ad tech company Rocket Fuel released a white paper to answer 10 basic questions people have about programmatic buying. The white paper saw over 100 downloa ...
- OpenX, AdTruth Deal Marks New Chapter For Mobile RTB
Real-Time Daily, Tyler Loechner - Monday, February 4, 2013
After announcing a partnership with OpenX Software last week, AdTruth vice president and general manager James Lamberti said the deal marks a new chapter for mobile RTB. "We are pa ...
- RTB Video Growing at 18% Per Month As Display Falls
Real-Time Daily, Tyler Loechner - Friday, February 1, 2013
Using data aggregated from a variety of exchanges, programmatic video ad buying platform TubeMogul discovered that RTB video in the U.S. was at an all-time high last month. They discover ...
- Forbes' D'Vorkin: 'Programmatic Will Change The Economics Of Journalism'
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
Programmatic buying "will change the economics of journalism much the same way the desktop changed those economics," Forbes Media Chief Product Officer Lewis D'Vorkin predicts in a free-wheeling Q&A wi ...
- Magnify Angel Chris Kelly: 'Human Editorial And Algorithmic Automation Still Nascent'
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
"The combination of human editorial and algorithmic automation is still in its nascent stages," venture capitalist and former Facebook General Counsel and Chief Privacy Officer Chris Kelly tells Venture Be ...
- Welcome To The Machine: VC Likens Programmatic To High Frequency Trading
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
In this post on HuffPost, venture capitalist Andrew Tweed provides a pretty good primer on RTB, comparing programmatic media-buying to Wall Street's "high frequency trading" systems. ...
- Enliken's Guldimann: It's The Right Data, Stupid
Around the Net in Real-Time, Joe Mandese -
Marc Guldimann, founder and CEO of Enliken, picks up the debate of Big Data vs. "better algorithms" be championing the need for "better" data: "Maybe we should think about ...
- Enliken's Guldimann: It's The Right Data, Stupid
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
Marc Guldimann, founder and CEO of Enliken, picks up the debate of Big Data vs. "better algorithms" be championing the need for "better" data: "Maybe we should think about ...
- Moe's Taps Engauge For Media, Including Programmatic Display, Mobile
Real-Time Daily, Joe Mandese - Wednesday, January 30, 2013
Moe's Southwest Grill has selected Atlanta-based Engauge as its media agency-of-record. The agency has already begun to work on the company's national media planning and buying, and will also ...
- Rubicon's Stevens On The Upside Of Automating The Sales-Side, Touts Role Of Publisher 'Trading Directors'
Around the Net in Real-Time, Joe Mandese - Saturday, January 26, 2013
Rubicon Project Senior Vice President-General Manager Jay Stevens makes the case for increased sales-side automation, increasing margins, mobile RTB, and of course, the opportunities in the programmatic premium marketplace. "Tradi ...
