- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms. ...
- Antitrust Suit Against Google ls Disappointing For Publishers
Publishing Insider, Rob Williams - Wednesday, October 21, 2020
The complaint focuses on the company's distribution agreements that make it the dominant search engine. ...
- GroupM's Xaxis Appoints Gila Wilensky President Of Its U.S. Operation
MAD, Steve McClellan - Friday, October 16, 2020
Wilensky joins from sibling agency Essence, where she was senior vice president of media activation with oversight of activities including programmatic, search, social, and direct buys. ...
- Facebook Audience Network Moving To Bidding Only In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Facebook responded Friday to changes in Apple's iOS 14 operating system that will affect how publishers and developers collect and use the Identifier for Advertisers (IDFA). ...
- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from data that tells marketers why the creative works or does not work at any given time. It also provid ...
- Flexibility Cited As Key Attribute To Programmatic OOH
MAD, Larissa Faw - Wednesday, October 14, 2020
Programmatic OOH is a relatively new revenue for digital OOH. New research finds this category is poised to form a crucial part of U.S. digital advertising strategy in the fut ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With Moat
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The guarantee, based on performance, marks the first time Dailymotion's global network of premium publishers can offer a guarantee based on Moat-certified viewability metrics, measured by the Media Rating Coun ...
- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By
Data & Programmatic Insider, Laurie Sullivan - Monday, October 12, 2020
"The harder you work, the luckier you get" is the best advice that Fiona Salmon, Captify's newly appointed vp of partnerships, EMEA, says continues to "ring true" in all are ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, Xandr/AT&T, MediaMath, LiveRamp, Magnite and Beeswax are working with IBM to help scale the use of AI acro ...
- Harry & David Finds Success With Cookieless Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
BritePool, MediaMath, and Sonobi have completed their first real-time test using the BritePool ID to find identified Harry & David customers on the open web. ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of vid ...
- Gartner: Balancing Marketing Budgets In The COVID-19 Era
Search & Performance Marketing Daily, Ewan McIntyre - Thursday, October 1, 2020
What you spend says so much more than what you intend. Budgetary commitment measures get to the heart of marketing strategies and the stories that underpin them. 2020 has be ...
- Samsung Ads Launches Samsung Demand-Side Platform
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
The Samsung DSP will give programmatic buyers access to exclusive CTV inventory and offer targeted audiences and data from across 45 million households. Advertisers can manage campaign reach and frequen ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, th ...
- SpotX Launches Programmatic Addressable Solutions
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
SpotX, which works with 97% of major U.S. ad-supported OTT video providers and reaches 50 million households, says it now also reaches "a significant portion" of the addressable television marketpla ...
- When It Comes To Data, Trust But Verify
Search & Performance Marketing Daily, Timur Yarnall - Wednesday, September 23, 2020
Trust is the most important factor when it comes to buying data. Here are eight reasons to never blindly trust anyone offering the best data set on the web. ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and measurement on TV and video ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...
- Automizy Integrates With inboxAds To Place Ads In Email Newsletters
Email Marketing Daily, Ray Schultz - Thursday, September 10, 2020
The companies say they hope to help Automizy clients monetize their emails through the integration. ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supply path optimization as a core business function, the guide is written by brands, agencies, publishers and intermediaries includi ...
- Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?
Inside Performance, Laurie Sullivan - Wednesday, September 9, 2020
MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slump in April. Perhaps this is why the Google CEO pledged $10 billion to India's digital future. Looking ...
- RTB House Creates Streaming Video Ads, First Major Product From AI Marketing Lab
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 8, 2020
The RTB House AI Marketing Lab acts as a creator and incubator for the company's technology, where retailers and brands like Neiman Marcus and Zulily can test strategies. ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2020
"Inside the collisions in the data are beautiful human insights. Insight is just a paradox between what people say they do and what they actually do. I'm trying to uncov ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 31, 2020
InMarket executives say the company has become the first to integrate Location Sciences verification services into its platform. The idea is to audit the location data audience sets prior ...
- Xandr Intros Programmatic Political Buys Across WarnerMedia Digital
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
Xandr created a multi-step creative approval process to ensure compliance with Standards & Practices guidelines. ...
- Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent Ads
Media Insider, Dave Morgan - Thursday, August 27, 2020
A ruling that Amazon is liable for products delivered to buyers has parallels to the way digital ad platforms operate. ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Inside Performance, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear. ...
- Transparency, Data, Control Drive Marketers' Programmatic Trading Models
Research Intelligencer, Joe Mandese - Wednesday, August 26, 2020
"Improved transparency" is the main factor driving programmatic trading models among the world's biggest marketers, according to findings of a new report from the World Federation of Advertisers. Other t ...
- Buying Biden: Politics Is About To Eat The Internet
Show Daily, Nina Lentini - Tuesday, August 25, 2020
Most money will be going into video because it is the best medium to persuade, according to exec at Democratic consulting firm. ...
