- Comcast Creates New Platform For Content Owners, Distributors To Sell Set-Top-Box, VOD Inventory
Television News Daily, Wayne Friedman - Tuesday, June 9, 2020
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technology Solutions and FreeWheel have created a new platform for content owners and distributors to sell set-top-box video-on-demand invent ...
- Technology Builds Ad Creative, A/B Tests Show It Performs Better
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2020
Technology introduced Monday allows marketers to optimize ad creative to be served via programmatic trading, and enables app developers to optimize performance by running creative pieces across multiple ad unit ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disney Advertising Sales. "We are well on our way in terms of multi-year deals that are part of t ...
- Global Video Ad Impressions Slip As Connected TV Soars
Television News Daily, Wayne Friedman - Wednesday, June 3, 2020
With lower mobile and PC video usage and lower overall automotive spend, global video ad impressions slipped 8% in the most recent week vs. the same week a year befor ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Digital News Daily, Ray Schultz - Wednesday, June 3, 2020
But many expect modest hikes, and a third say they will reduce their budgets, Ascend2 reports. ...
- TripleLift Launches 'Help Journalism' Programmatic Initiative
MAD, Steve McClellan - Tuesday, June 2, 2020
GroupM is the first holding company to join the effort which aims to direct programmatic ad dollars to news outlets which have seen revenues plunge during the pandemic. ...
- OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big Gains
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The CW, Fox News Channel, Hulu, ABC and Sling TV showed big gains in the number of programmatic ad impressions from April 5-May 16 on the Roku Store. ...
- Top Post-COVID Programmatic Brands: Verizon, U.S. Government, Facebook, Amazon, AT&T
Research Intelligencer, Joe Mandese - Tuesday, June 2, 2020
The biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, the U.S. government (presumably the CDC), Facebook, Amazon, and AT&T. That's the finding of a fascinating analysis of da ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clients understand customer behavior and creating addressable audiences and data enrichment with a focus on identity, attribution and mobi ...
- Advertising Industry Begins Process To Gain Data Certification
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2020
Eyeota is one of the first companies to gain certification through a new data quality verification process from independent data quality measurement service Neutronian. The certification, announced Monday, was grant ...
- Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
MainAd, based in Italy, has expanded into the U.S. to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC regions and has appointed Ben Seg ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursda ...
- Takashi Takeda Leaves Google To Set Up DoubleVerify Japan Business
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2020
Takashi Takeda talks about media in Japan, goals for the year, and some of the challenges he sees ahead as the world recovers from COVID-19. Many of these profiles ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local TV ad deals beyond traditional Nielsen or ComScore metrics of gross ratings points and/or impressions, and will give advertise ...
- Are Traditional Offices Still Necessary To Innovate? How Centro Avoids WFH Burnout During COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, May 18, 2020
Working from home could become the new cost-saver in financial profit-and-loss statements for tech companies and agencies across advertising. Centro President Tyler Kelly said the company could save about ...
- Programmatic Still Sucks For Marketers -- Big Time!
Media Insider, Maarten Albarda - Friday, May 15, 2020
The middlemen in the industry still eat up about half of dollars invested in programmatic -- about the same number as was reported five years ago. ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws ...
- How Will Improvements To Programmatic Ads Help Publishers?
Publishing Insider, Rob Williams - Monday, May 11, 2020
In matching the information provided by advertisers, agencies, programmatic platforms and publishers, a recent study found 51% of ad spend reaches digital media outlets and 15% vanishes somewhere in t ...
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
MediaDailyNews, Joe Mandese - Friday, May 8, 2020
Heading into one of the worst periods in recent advertising history, The Trade Desk is trading at an all-time high not in its ad trades, but the price of t ...
- 15% Of Programmatic Spend Disappears Down 'A Black Hole,' ISBA Alleges
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2020
"Mediatel" is reporting that an investigation by ISBA and PwC into the premium programmatic market has found only half of advertising spend reaches publishers and 15% disappears into what t ...
- Killi's Fair-Trade Data Program: Brands Create Relationships With Consumers For Their Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2020
The program provides brands with user consent and privacy-compliant data in a market that traditionally operates in the shadows. Consumers get financial compensation and information in exchange. ...
- Programmatic Rekindling CPG, Consumer Relationships
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2020
Brands are looking to comfort consumers, and that may be why several market categories are advertising more. ...
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Google's move to require all all advertisers to verify their identity has raised concerns that closing one loophole could create others that jeopardize non-disclosure agreements. ...
- Microsoft Advertising Responds To Questions About Validation Process For Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Microsoft Advertising will review and vet advertisers that are signing up a new account or an ongoing basis, Microsoft Advertising Evangelist Christi Olson wrote. "For new accounts, each domain submitt ...
- Dish Media Expands Programmatic Set-Top-Box VOD Ad Inventory
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
Advertisers can bid on ad VOD inventory through private, real-time auctions set up with demand-side platforms. Dish Media is making VOD ad inventory available on more than 60 TV networ ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Manning Gottlieb's Managing Director Nick Manning has a column in "Mediatel" that is well worth reading today. He argues that programmatic advertising isn't working because the industry talks about targeti ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Mannning Gottlieb's Managing Director, Nick Manning has a column in "Mediatel" that is well worth reading today. He argues programmatic advertising isn't working because the industry talks about targeting whi ...
- OTT/CTV Programmatic Advertising Fell 14% In March
Research Intelligencer, Rob Williams - Wednesday, April 22, 2020
Sports channels saw some of the biggest declines in ad spending as professional sports organizations suspended operations. ...
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2020
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun to work its way up. ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activity Score to rank online consumers with degrees of engagement to help advertisers get the most from their investmen ...
