- Ampersand To Be Exclusive Seller For Fios Addressable Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 6, 2020
Ampersand will also use Verizon Media's DSP as its primary buying platform for CTV and OTT inventory. ...
- Roku Boosts DSP Operations, Launches OneView Platform
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
Roku says its OneView platform will leverage TV identity data to manage advertising across OTT, desktop and mobile campaigns, enabling advertisers to buy media against performance guarantees based on business ...
- Verizon, Pluto TV Ink Deal Across Pay TV, CTV, Mobile; Verizon Media Adds Native To DSP
Digital News Daily, Karlene Lukovitz - Tuesday, May 5, 2020
The Verizon-Pluto TV distribution deal is said to be the first comprehensive one to span all three platforms. Separately, Verizon Media aims to create competitive edge by continuing to expand ...
- How CTV Is Weaning Advertisers Off Walled Gardens, Cookies Too
RTBlog, Joe Mandese - Monday, March 2, 2020
There were some important indicators disclosed as part of The Trade Desk's earnings call late last week, especially the growth of connected TV, and on a related note, the implications ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...
- Amazon Predicted To Report Much Faster Ad Growth
Inside Performance, Laurie Sullivan - Thursday, January 30, 2020
Digital agencies with expertise in Amazon's advertising platforms expect it to report higher-than-average ad growth and use of its demand-side platform. ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the content ...
- Roku Stock Gets Dinged On News Of Amazon Dropping Dataxu, CFO Departing
Television News Daily, Wayne Friedman - Tuesday, December 17, 2019
On Monday, Roku released news that CFO Steve Louden was departing. Amazon has dropped Roku's Dataxu from its list of third-party ad sales operations for selling advertising on its Amazon ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Inside Performance, Laurie Sullivan - Monday, November 11, 2019
Advertisers increased investments in Sponsored Brands in the U.S. by 19% year-over-year in Q3, driven by 16% click growth, a benchmark report by Tinuiti finds. ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader
RTBlog, Joe Mandese - Monday, November 11, 2019
There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, not its actual earnings, which remain ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Inside Performance, Laurie Sullivan - Wednesday, October 23, 2019
Advertisers increased investments in Sponsored Brands -- formerly Headline Search Ads -- in the U.S. by 19% year-over-year, driven by 16% click growth, an Amazon Ads Benchmark Report by Tinuiti ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock Deal
Television News Daily, Wayne Friedman - Tuesday, October 22, 2019
The move is intended to boost Roku as a full-service platform to better compete with other major OTT platforms including Amazon Fire TV, which has its own DSP. ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as a self-service ad platform that targets consumers off and on Amazon, filling a gap in the company's pay-per-click ad ...
- IAB Tech Lab Releases Final Ad Fraud Specs
Digital News Daily, Laurie Sullivan - Wednesday, July 31, 2019
The IAB Tech Lab on Wednesday released the final specs for sellers.json and SupplyChain object, tools designed to help fight ad fraud and create a more trustworthy advertising supply ch ...
- First Price's Final Cost: The Impact Of Ad Manager Changes On Publishers
Search & Performance Marketing Daily, Michael Korsunsky - Monday, July 29, 2019
Soon publishers will start to see ad exchange traffic from Google Ad Manager transition from second-price to first-price auctions. All traffic will move to the new model by the end ...
- Publishers Position, Package PMPs For Competition
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Jennifer Sun, Associate Director, Product, Programmatic Advertising for DotDash, explains her approach to selling the private marketplace proposition on a panel of sales execs at the Publishers
Insider Summit. ...
- Selling the PMP Value Proposition
Show Daily, Nina Lentini - Friday, June 14, 2019
"DSPs were first to realize they had to fight more to win more inventory. In the long term, we ended up making more money." ...
- Amazon Acquires Sizmek's Ad Server, Rocks Advertising Industry
Digital News Daily, Laurie Sullivan - Friday, May 31, 2019
Amazon confirmed on Friday that it agreed to acquire Sizmek's ad-server business and dynamic creative optimization platform, ending months of speculation since Sizmek declared bankruptcy in March and sold off ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them. ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSP
Digital News Daily, Laurie Sullivan - Thursday, April 4, 2019
Verizon Media today announced the launch of digital-out-of-home ad inventory available through its demand-side platform, allowing brands to serve ads on digital screens in public spaces
programmatically. ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne Acquisition
Digital News Daily, Alex Weprin - Tuesday, March 5, 2019
Tremor Video is adding new capabilities to its CTV offerings that incorporate exclusive data partnerships with companies such as Dstillery and Alphonso. ...
- Microsoft's Rik van der Kooi Appointed Chairman, IAB Board Of Directors
Digital News Daily, Laurie Sullivan - Sunday, February 10, 2019
The Interactive Advertising Bureau (IAB) kicked off its leadership Summit Sunday evening, announcing the appointment of Rik van der Kooi, Microsoft Advertising vice president, to chairman of the IAB board ...
- Rethinking Real-Time Data And Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, January 14, 2019
After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference. ...
- Hulu To Launch New Private Marketplace
Digital News Daily, Alex Weprin - Tuesday, December 11, 2018
The automated, biddable marketplace will be operated by the supply-side video advertising platform Telaria. Marketers will be able to bid on inventory through their DSPs or agency trading desks. ...
- Oath Debuts Programmatic Audio Ads, Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 12, 2018
Oath on Monday announced the ability to buy and manage digital audio ad inventory that comes from an integration with digital exchanges, such as the Rubicon Project. ...
- Tremor Video DSP Says It Has Tripled SSP Integrations
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The company has sought to make deals to bolster its abilities in brand safety, while expanding its reach in fraud-free environments. ...
- Brands Still Allowing Ads To Serve On Unsafe Sites
Digital News Daily, Laurie Sullivan - Friday, August 24, 2018
Four in 10 brands allow ads to serve on unsafe websites, and 64% find it challenging to implement an effective brand safety platform -- and 57% say the solution they ...
- Tremor Video DSP Partnering With Dstillery On Audience Targeting
Digital News Daily, Alex Weprin - Tuesday, July 17, 2018
The solution will combine Tremor Video DSP's video bid stream data and the company's in-house advanced creative team with a custom audience targeting algorithm built by Dstillery. ...
- New IAB Program Lets Members Test Blockchain Technology, Services
Digital News Daily, Laurie Sullivan - Tuesday, July 17, 2018
Within the IAB working group, the goal is applying learnings from the pilot to develop an industry white paper that outlines best practices and standards to support the application of ...
- AT&T Acquisition Of AppNexus Good For Ad Tech, Insiders Say
Digital News Daily, Laurie Sullivan - Monday, June 25, 2018
The acquisition puts AT&T on more even footing when competing with other powerhouses in the ad-tech space. ...
