- Xandr, Lasso Team To Bring Programmatic To Pharma, Healthcare
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The solution is bowing at a time when the COVID-19 pandemic has dramatically disrupted and fragmented sales rep, physician, and patient touchpoints, causing the healthcare industry's accelerated adoption of onli ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify and analyze data, which powers i ...
- Walmart Sets Sights On Building A Top-10 Advertising Platform, Rebrands Media Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
The focus turns to ecommerce targeted ads on Walmart.com and the Walmart app to shoppers as they purchase in real-time, using data from its website, payment systems and other in-sto ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- 2021 Ad-Buying Changes Ensure Placement On Safe Havens
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Peer39 made the technology for ad placement available through controls on demand-side platforms from Amobee, MediaMath, Verizon Media, and Xandr. A monthly benchmark follows the progress of the 4A's a ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level Data
Television News Daily, Wayne Friedman - Wednesday, December 9, 2020
iSpot is expanding its audience efforts to more granular "person-level" data cross-platform, analyzing CTV and linear impressions on business outcomes within 24 hours. It will also include separate results f ...
- McCarthy Appointed CMO At Criteo
People on the Move, Steve McClellan - Tuesday, December 8, 2020
Ad technology and retargeting platform Criteo has appointed Brendan McCarthy as its new CMO. In his new role, he will lead the marketing and communications teams across Criteo's global marke ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements and monetization. ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID-19 pandemic to reach consumers, but the trend continues to reverse. Many advertisers say they expect to increase DO ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, Retail
Television News Daily, Wayne Friedman - Wednesday, November 18, 2020
Key ad categories -- automotive, retail, technology, CPG and D2C -- helped grow CTV revenue, Magnite says. Its Q3 results represent the combined performance of Rubicon Project and Telaria ...
- President-Elect Biden: Where The Brands Sit
Inside Performance, Laurie Sullivan - Monday, November 9, 2020
How will the next administration affect advertising? Centro CEO Shawn Riegsecker called it the "multibillion dollar question" the industry faces, and said "probably the only thing the two parties agr ...
- DSP Trade Desk Revenues Rocket Up 32%, Connected TV Sees Major Gains
Television News Daily, Wayne Friedman - Friday, November 6, 2020
The Trade Desk credits more advertisers driven to its self-service, cloud-based media-buying platform, as well as marketers making shifts from live, linear TV to connected and streaming TV media b ...
- DSP Criteo Sees 10% Revenue Decline In Q3
Digital News Daily, Wayne Friedman - Wednesday, October 28, 2020
Criteo, which continues to struggle with revenue gains vs. a year ago, announced it will collaborate with The Trade Desk on industry wide, open-source Unified ID 2.0 with the inte ...
- Samsung Ads Launches Samsung Demand-Side Platform
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
The Samsung DSP will give programmatic buyers access to exclusive CTV inventory and offer targeted audiences and data from across 45 million households. Advertisers can manage campaign reach and frequen ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. ...
- Verizon Media Launches Header Bidding-Like OTT Solution
Digital News Daily, Karlene Lukovitz - Tuesday, September 15, 2020
OTT Smart Auction lets OTT programmatic demand compete with reserved demand in a real-time, unified auction in a publisher's ad server. ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...
- Dish Media To Automate Addressable Access Through Verizon Media's DSP
Digital News Daily, Karlene Lukovitz - Thursday, September 3, 2020
The addition of Dish Media's 7 million addressable households to Fios TV's nearly 4 million subscribers expands Verizon Media's addressable footprint to nearly 11 million. ...
- Health-Care Focused DSP DeepIntent Starts CTV Marketplace
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The CTV marketplace is significant because of DeepIntent's key data partnerships, especially when it comes to privacy-compliant safety issues. ...
- Trade Desk Q2 Revenues Sink 13%, CTV Ad Billings Grow 40%
Television News Daily, Wayne Friedman - Friday, August 7, 2020
The Trade Desk continues to see strong results from CTV ad deals even as Q2 revenues declined, and after a weak Q1 has seen a 40% rise in CTV ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT and CTV ad space with no markup or surcharges, and mobile and display combined with Stirista's deterministic data. ...
- Verizon Media DSP Intros Attribution For TV Tune-Ins
Digital News Daily, Karlene Lukovitz - Thursday, July 2, 2020
Media companies can now track TV tune-ins driven by digital campaigns across all platforms, including CTV, mobile, desktop, video, says the company. ...
- Ampersand To Be Exclusive Seller For Fios Addressable Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 6, 2020
Ampersand will also use Verizon Media's DSP as its primary buying platform for CTV and OTT inventory. ...
- Roku Boosts DSP Operations, Launches OneView Platform
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
Roku says its OneView platform will leverage TV identity data to manage advertising across OTT, desktop and mobile campaigns, enabling advertisers to buy media against performance guarantees based on busine ...
- Verizon, Pluto TV Ink Deal Across Pay TV, CTV, Mobile; Verizon Media Adds Native To DSP
Digital News Daily, Karlene Lukovitz - Tuesday, May 5, 2020
The Verizon-Pluto TV distribution deal is said to be the first comprehensive one to span all three platforms. Separately, Verizon Media aims to create competitive edge by continuing to expa ...
- How CTV Is Weaning Advertisers Off Walled Gardens, Cookies Too
RTBlog, Joe Mandese - Monday, March 2, 2020
There were some important indicators disclosed as part of The Trade Desk's earnings call late last week, especially the growth of connected TV, and on a related note, the implicatio ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...
- Amazon Predicted To Report Much Faster Ad Growth
Inside Performance, Laurie Sullivan - Thursday, January 30, 2020
Digital agencies with expertise in Amazon's advertising platforms expect it to report higher-than-average ad growth and use of its demand-side platform. ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the conte ...
