- Verizon Media Launches Header Bidding-Like OTT Solution
Digital News Daily, Karlene Lukovitz - Tuesday, September 15, 2020
OTT Smart Auction lets OTT programmatic demand compete with reserved demand in a real-time, unified auction in a publisher's ad server. ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...
- Dish Media To Automate Addressable Access Through Verizon Media's DSP
Digital News Daily, Karlene Lukovitz - Thursday, September 3, 2020
The addition of Dish Media's 7 million addressable households to Fios TV's nearly 4 million subscribers expands Verizon Media's addressable footprint to nearly 11 million. ...
- Health-Care Focused DSP DeepIntent Starts CTV Marketplace
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The CTV marketplace is significant because of DeepIntent's key data partnerships, especially when it comes to privacy-compliant safety issues. ...
- Trade Desk Q2 Revenues Sink 13%, CTV Ad Billings Grow 40%
Television News Daily, Wayne Friedman - Friday, August 7, 2020
The Trade Desk continues to see strong results from CTV ad deals even as Q2 revenues declined, and after a weak Q1 has seen a 40% rise in CTV ad ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT and CTV ad space with no markup or surcharges, and mobile and display combined with Stirista's deterministic data. ...
- Verizon Media DSP Intros Attribution For TV Tune-Ins
Digital News Daily, Karlene Lukovitz - Thursday, July 2, 2020
Media companies can now track TV tune-ins driven by digital campaigns across all platforms, including CTV, mobile, desktop, video, says the company. ...
- Ampersand To Be Exclusive Seller For Fios Addressable Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 6, 2020
Ampersand will also use Verizon Media's DSP as its primary buying platform for CTV and OTT inventory. ...
- Roku Boosts DSP Operations, Launches OneView Platform
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
Roku says its OneView platform will leverage TV identity data to manage advertising across OTT, desktop and mobile campaigns, enabling advertisers to buy media against performance guarantees based on business ...
- Verizon, Pluto TV Ink Deal Across Pay TV, CTV, Mobile; Verizon Media Adds Native To DSP
Digital News Daily, Karlene Lukovitz - Tuesday, May 5, 2020
The Verizon-Pluto TV distribution deal is said to be the first comprehensive one to span all three platforms. Separately, Verizon Media aims to create competitive edge by continuing to expand ...
- How CTV Is Weaning Advertisers Off Walled Gardens, Cookies Too
RTBlog, Joe Mandese - Monday, March 2, 2020
There were some important indicators disclosed as part of The Trade Desk's earnings call late last week, especially the growth of connected TV, and on a related note, the implications ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...
- Amazon Predicted To Report Much Faster Ad Growth
Inside Performance, Laurie Sullivan - Thursday, January 30, 2020
Digital agencies with expertise in Amazon's advertising platforms expect it to report higher-than-average ad growth and use of its demand-side platform. ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the content ...
- Roku Stock Gets Dinged On News Of Amazon Dropping Dataxu, CFO Departing
Television News Daily, Wayne Friedman - Tuesday, December 17, 2019
On Monday, Roku released news that CFO Steve Louden was departing. Amazon has dropped Roku's Dataxu from its list of third-party ad sales operations for selling advertising on its Amazon ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Inside Performance, Laurie Sullivan - Monday, November 11, 2019
Advertisers increased investments in Sponsored Brands in the U.S. by 19% year-over-year in Q3, driven by 16% click growth, a benchmark report by Tinuiti finds. ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader
RTBlog, Joe Mandese - Monday, November 11, 2019
There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, not its actual earnings, which remain ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Inside Performance, Laurie Sullivan - Wednesday, October 23, 2019
Advertisers increased investments in Sponsored Brands -- formerly Headline Search Ads -- in the U.S. by 19% year-over-year, driven by 16% click growth, an Amazon Ads Benchmark Report by Tinuiti ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock Deal
Television News Daily, Wayne Friedman - Tuesday, October 22, 2019
The move is intended to boost Roku as a full-service platform to better compete with other major OTT platforms including Amazon Fire TV, which has its own DSP. ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as a self-service ad platform that targets consumers off and on Amazon, filling a gap in the company's pay-per-click ad ...
- IAB Tech Lab Releases Final Ad Fraud Specs
Digital News Daily, Laurie Sullivan - Wednesday, July 31, 2019
The IAB Tech Lab on Wednesday released the final specs for sellers.json and SupplyChain object, tools designed to help fight ad fraud and create a more trustworthy advertising supply ch ...
- First Price's Final Cost: The Impact Of Ad Manager Changes On Publishers
Search & Performance Marketing Daily, Michael Korsunsky - Monday, July 29, 2019
Soon publishers will start to see ad exchange traffic from Google Ad Manager transition from second-price to first-price auctions. All traffic will move to the new model by the end ...
- Publishers Position, Package PMPs For Competition
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Jennifer Sun, Associate Director, Product, Programmatic Advertising for DotDash, explains her approach to selling the private marketplace proposition on a panel of sales execs at the Publishers
Insider Summit. ...
- Selling the PMP Value Proposition
Show Daily, Nina Lentini - Friday, June 14, 2019
"DSPs were first to realize they had to fight more to win more inventory. In the long term, we ended up making more money." ...
- Amazon Acquires Sizmek's Ad Server, Rocks Advertising Industry
Digital News Daily, Laurie Sullivan - Friday, May 31, 2019
Amazon confirmed on Friday that it agreed to acquire Sizmek's ad-server business and dynamic creative optimization platform, ending months of speculation since Sizmek declared bankruptcy in March and sold off ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them. ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSP
Digital News Daily, Laurie Sullivan - Thursday, April 4, 2019
Verizon Media today announced the launch of digital-out-of-home ad inventory available through its demand-side platform, allowing brands to serve ads on digital screens in public spaces
programmatically. ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne Acquisition
Digital News Daily, Alex Weprin - Tuesday, March 5, 2019
Tremor Video is adding new capabilities to its CTV offerings that incorporate exclusive data partnerships with companies such as Dstillery and Alphonso. ...
- Microsoft's Rik van der Kooi Appointed Chairman, IAB Board Of Directors
Digital News Daily, Laurie Sullivan - Sunday, February 10, 2019
The Interactive Advertising Bureau (IAB) kicked off its leadership Summit Sunday evening, announcing the appointment of Rik van der Kooi, Microsoft Advertising vice president, to chairman of the IAB board ...
- Rethinking Real-Time Data And Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, January 14, 2019
After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference. ...
