- Tremor Video Launches Programmatic TV Marketplace
Digital News Daily, Karlene Lukovitz - Thursday, October 7, 2021
Ad buyers can use the marketplace to access more than 60 "TV-centric" inventory packages - ranging from viewership-based to live sports deals - and activate customized connected TV (CTV) a ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform with The Trade Desk this fall to connect brands with the retailer's customers using ad technology. By connecting a ...
- Tremor International Records Q2 Rise In CTV, Online Video Revenues
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
CTV revenue was up 280% to $20.9 million. It now accounts for 28% of all revenue . ...
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
MediaDailyNews, Joe Mandese - Wednesday, August 18, 2021
Comscore said it will integrate NewsGuard's data into its pre-bid contextual targeting options for the demand-side platforms it works with, enabling advertisers and agencies to select custom NewsGuard segments th ...
- Trade Desk Doubles Q2 Revenues, Sees Strong CTV Growth
Television News Daily, Wayne Friedman - Tuesday, August 10, 2021
CTV revenues were a major part of the Q2 revenue gain, to $280 million. Total video -- including CTV -- now represents a 30% share of all Trade Desk busines ...
- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, August 9, 2021
GroundTruth now enables marketers to target ads through a large weather sensor network using conditions and parameters such as temperature, wind, UV index and alerts. CTV ads will be target ...
- Best Buy Signs On To Criteo's Retail Media Network
Inside Performance, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use the company's retail media ecosystem and platform to support brands selling and running sponsored ads through its website ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing the marketing spend it runs through Xandr's Invest DSP, and extending the Microsoft Audience Network demand platform to b ...
- Jeff Green's Moment Of Zen
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
During a long, rambling, emotionally charged new product presentation Wednesday, The Trade Desk CEO spoke about the unique existential moment for the ad industry, his family, and the future ...
- Magnite-Led Publisher, DSP, Buyer Consortium Completes First Phase Of First-Party Data Initiative
Digital News Daily, Karlene Lukovitz - Wednesday, June 30, 2021
For the initiative, already handling more than 3 billion transactions daily, 30-plus participants have collaborated to test first-party segments for targeting, using real advertising budgets. ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learning of Cohorts, and didn't learn about the rollout delay in 2023 until hours before Google announced the cha ...
- Tremor International Stock Dips After IPO Terms Announced
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
Tremor is "rapidly growing its top-line and bottom line" and is priced cheaply, writes one analyst, adding that the technological transition away from cookies could challenge Tremor and other ad-te ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integrate content feeds, pre-integrated checkout and other features in a browser focused on ecommerce. ...
- MediaMath Revives Sale Exploration
Digital News Daily, Karlene Lukovitz - Friday, June 4, 2021
The DSP paused its exploration of a sale last year amid the pandemic-driven advertising cutbacks challenging ad-tech firms, but has now hired bankers and is reaching out to potential buyer ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve services as Verizon Media settles in with its new parent company and prepares to change its name to Yah ...
- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV Ads
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
In January 2022, Verizon Media will be the exclusive demand-side platform for Vizio's Inscape, the TV automated content recognition (ACR) data company. ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
Data & Programmatic Insider, Laurie Sullivan - Sunday, April 18, 2021
What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of identifiers across millions of online, offlin ...
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Amazon ad-spend growth remained strong in Q1 across all ad formats, particularly display formats available through the Amazon DSP as well as Sponsored Display in the Ad Console. ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran a secret project to rig advertising auctions in its favor. ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's DSP users access to the largest OOH and place-based media companies in the U.S. and Canada. ...
- Xandr Partners To Improve Contextual Capabilities
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Invest DSP users can now access IAS contextual segments to target suitable content for programmatic campaigns on a pre-bid basis. ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate live, intent-driven audiences built on real-time searches from global publisher and ecommerce sites, bringing search intent into the t ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one k ...
- Xandr, Lasso Team To Bring Programmatic To Pharma, Healthcare
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The solution is bowing at a time when the COVID-19 pandemic has dramatically disrupted and fragmented sales rep, physician, and patient touchpoints, causing the healthcare industry's accelerated adoption of onli ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify and analyze data, which powers i ...
- Walmart Sets Sights On Building A Top-10 Advertising Platform, Rebrands Media Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
The focus turns to ecommerce targeted ads on Walmart.com and the Walmart app to shoppers as they purchase in real-time, using data from its website, payment systems and other in-sto ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- 2021 Ad-Buying Changes Ensure Placement On Safe Havens
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Peer39 made the technology for ad placement available through controls on demand-side platforms from Amobee, MediaMath, Verizon Media, and Xandr. A monthly benchmark follows the progress of the 4A's a ...
