- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...
- The Rocket Scientist At Lotame
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2019
"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one." ...
- Demystifying DMPs, CDPs
Media Insider, Cory Treffiletti - Wednesday, July 18, 2018
This industry loves a good acronym. First it was DSP (demand-side platform), then came DMP (data-management platform), and now we have CDPs to contend with. A CDP is defined ...
- 'Torture The Data Until It Confesses,' New Lotame Chief Strategy Officer Says
Digital News Daily, Laurie Sullivan - Wednesday, June 27, 2018
Creating a data powerhouse that supports online advertising and protects consumer privacy seems a little more challenging these days with several government data initiatives either being put into place ...
- Digitas, Adobe Unveil Certification For DMP Marketplace
Digital News Daily, Laurie Sullivan - Thursday, April 5, 2018
The companies claim the certification is the first of its kind in the data management platform marketplace, and is now available to Adobe partners and the general public. ...
- Bing Ads Adds Oracle DMP Integration To Custom Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
Bing Ads announced Wednesday the integration of Oracle Data Management Platform (DMP) with Bing Ads Custom Audiences, which the company introduced earlier this year. ...
- Rubicon Project Integrates Google DoubleClick Bid Manager
Digital News Daily, Laurie Sullivan - Monday, October 23, 2017
Bid Manager, a demand-side platform, is the first to use Rubicon Project's new Orders API that allows agencies, trading desks, and advertisers to transact private marketplace deals from numerous media-buyi ...
- Adform Accredited For Viewability Across Entire Stack
Digital News Daily, Joe Mandese - Tuesday, September 12, 2017
Copenhagen-based Adform on Monday said it has received accreditation from the Media Rating Council for its viewability measurement across desktop, mobile web and app environments for both display and vid ...
- PUMA Europe Recruits Mapp Digital For Email, Customer Engagement
Email Marketing Daily, Jess Nelson - Tuesday, September 5, 2017
Mapp Digital announced Tuesday that PUMA has selected the independent marketing technology company as its customer engagement platform for digital marketing initiatives in Europe. ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic Audiences
Digital News Daily, Philip Rosenstein - Thursday, August 31, 2017
Drawbridge announced on Thursday a partnership with Retargetly, a DMP and data exchange focused on Hispanic audiences. The integration of Drawbridge's Connected Consumer Graph with Retargetly, bolsters the understanding ...
- Data Skyrockets As Reuters, Zacks, Others Join Dianomi Native Ad Network
Digital News Daily, Laurie Sullivan - Tuesday, August 1, 2017
After building and optimizing an algorithm to better serve ads across its native network, CEO Rupert Hodson says Dianomi will add 15 publishers to the roughly 260 it already wor ...
- Lotame's Growth, Culture Products Of Founder's Near-Death Experience
Digital News Daily, Laurie Sullivan - Thursday, July 6, 2017
The experience helped founder Andy Monfried shape Lotame into a successful DMP. Partnerships with iQ Media and SintecMedia have helped advance its TV DMP product. ...
- NinthDecimal Acquires MoLOGIQ, Launches New Labs
Digital News Daily, Philip Rosenstein - Thursday, June 29, 2017
The terms of the deal were not made public when NinthDecimal announced on Thursday it was buyingfmobile audience platform MoLOGIQ. The takeover further entrenches the importance of robust mobile da ...
- Survata Creates Partner Network With Lotame, Salesforce, Oracle, Adobe, LiveRamp
Digital News Daily, Laurie Sullivan - Friday, June 16, 2017
The partnerships combine consumer survey responses with first-, second- and third-party data in a partner DMP. Prior to the partnerships, Survata used data gained from pixels and tags in bann ...
- Media Agencies Opt, Cautiously, For DMP Use
Digital News Daily, Philip Rosenstein - Tuesday, June 6, 2017
DMP adoption among agencies is up 49% globally since 2015, yet only a third of media agencies worldwide deem DMPs "vital" to their tech stack. Another 57% of respondents sa ...
- Centro Adds 1,000+ Private Marketplace Deals To Its DSP
Real-Time Daily, Philip Rosenstein - Tuesday, May 30, 2017
Centro, the digital advertising software provider, has announced the launch of a curated private marketplace directory containing over 1,000 deals from more than 150 publishers, including Conde Nast and "T ...
- P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
Real-Time Daily, Tobi Elkin - Friday, May 5, 2017
In a bid to rein in costs, P&G will end its relationship with ad-tech provider AudienceScience. P&G Chief Brand Officer Marc Pritchard has lambasted the digital advertising industry since Janua ...
- Lotame, Are You A Human Exclusive Partnership Scans For Bots Before Campaigns Run
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 5, 2017
"It is fraud and we should call it what it is," said Jeremy Hlavacek, VP of global automated monetization at The Weather Company. "This is a crime and it's steali ...
- Factual Aims For Scale, Partners With Adobe, Oracle
Real-Time Daily, Philip Rosenstein - Thursday, March 16, 2017
Factual, a location data ad-tech company, announced on Thursday integrations with ad-tech platforms including Adobe, LiveRamp and Oracle Data Cloud. This play for scale offers Factual greater reach across markete ...
- MediaBrix Rebrands As Receptiv, Launches DMP
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
MediaBrix, an in-app mobile video ad platform, on Wednesday said it has rebranded the company as Receptiv, along with its programmatic video marketplace and managed services. It named Derek Weingart ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product Marketing
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time data provider Neustar named media and marketing vet Julie Fleischer as VP of Product Marketing for Product Solutions. Fleischer will be responsible for the firm's go-to-market strategy, positioning, messagin ...
- Real-Time Data Firm Launches TV Data Management Platform
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time TV data provider Samba TV aunched a data-management platform (DMP) that uses its first-party TV viewership data. Samba TV has partnered with LiveRamp on the DMP to offer advertise ...
- Singtel's Digital Ad Division Amobee Acquires Turn For $310 Mil
Around the Net in Real-Time, Tobi Elkin - Thursday, February 23, 2017
Amobee, a marketing tech platform, has agreed to acquire ad tech company Turn for $310 million. No surprise there. Turn, a data management platform provider (DMP), has been struggling wi ...
- 15 Things You Need To Know About Programmatic Native
Native Insider, Tobi Elkin - Wednesday, February 1, 2017
Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course "native" means different things to different people, and when you combine it with "programmatic," ...
- Sizmek Unveils Hub To Streamline Audience-Based Creative
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
Ad-tech firm Sizmek launched what it's calling Data Hub, a data-centralizing ecosystem that enables advertisers to pull in audience segments from integrated data management platforms (DMPs) and enrich them wi ...
- NinthDecimal, Acxiom Team For Location Data
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
NinthDecimal, a marketing platform comprised of location data, announced a data integration agreement with Acxiom. The deal will enable marketers to activate NinthDecimal's location-based audience segments and Acxiom's third-party audienc ...
- What 2017 Will Bring
Online Spin, Dave Morgan - Friday, December 9, 2016
Dave Morgan's predictions: from the rise of enterprise tech and STEM marketers to the fall of the term "programmatic." ...
- Lotame Builds New TV Data Management Platform
Television News Daily, Wayne Friedman - Thursday, December 1, 2016
Lotame, a data management platform, is expanding to TV with what it says is the first-to-market TV data management platform, which will connect first-party consumer behavioral data with TV home ...
- Today DMP, Tomorrow DAP
MAD, Joe Apprendi - Monday, November 21, 2016
As companies continue to try to build end-to-end marketing tech stacks that bring data together from across media channels and from every corner of the business, they have the opportuni ...
- MediaMath Launches Audience Segments To Enhance Its DMP
Real-Time Daily, Philip Rosenstein - Wednesday, November 16, 2016
Ad-tech firm MediaMath launched Adaptive Segments Wednesday -- a product that aims to reach and understand customers in real time through the company's data management platform (DMP). ...