Marketers who lobby for a dedicated CDP often have to convince their organizations that existing systems aren't equal to the task. ...

Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...

"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one." ...

This industry loves a good acronym. First it was DSP (demand-side platform), then came DMP (data-management platform), and now we have CDPs to contend with. A CDP is defined ...

Creating a data powerhouse that supports online advertising and protects consumer privacy seems a little more challenging these days with several government data initiatives either being put into place ...

The companies claim the certification is the first of its kind in the data management platform marketplace, and is now available to Adobe partners and the general public. ...

Bing Ads announced Wednesday the integration of Oracle Data Management Platform (DMP) with Bing Ads Custom Audiences, which the company introduced earlier this year. ...

Bid Manager, a demand-side platform, is the first to use Rubicon Project's new Orders API that allows agencies, trading desks, and advertisers to transact private marketplace deals from numerous media-buyi ...

Copenhagen-based Adform on Monday said it has received accreditation from the Media Rating Council for its viewability measurement across desktop, mobile web and app environments for both display and vid ...

Mapp Digital announced Tuesday that PUMA has selected the independent marketing technology company as its customer engagement platform for digital marketing initiatives in Europe. ...

Drawbridge announced on Thursday a partnership with Retargetly, a DMP and data exchange focused on Hispanic audiences. The integration of Drawbridge's Connected Consumer Graph with Retargetly, bolsters the understanding ...

After building and optimizing an algorithm to better serve ads across its native network, CEO Rupert Hodson says Dianomi will add 15 publishers to the roughly 260 it already wor ...

The experience helped founder Andy Monfried shape Lotame into a successful DMP. Partnerships with iQ Media and SintecMedia have helped advance its TV DMP product. ...

The terms of the deal were not made public when NinthDecimal announced on Thursday it was buyingfmobile audience platform MoLOGIQ. The takeover further entrenches the importance of robust mobile da ...

The partnerships combine consumer survey responses with first-, second- and third-party data in a partner DMP. Prior to the partnerships, Survata used data gained from pixels and tags in bann ...

DMP adoption among agencies is up 49% globally since 2015, yet only a third of media agencies worldwide deem DMPs "vital" to their tech stack. Another 57% of respondents sa ...

Centro, the digital advertising software provider, has announced the launch of a curated private marketplace directory containing over 1,000 deals from more than 150 publishers, including Conde Nast and "T ...

In a bid to rein in costs, P&G will end its relationship with ad-tech provider AudienceScience. P&G Chief Brand Officer Marc Pritchard has lambasted the digital advertising industry since Janua ...

"It is fraud and we should call it what it is," said Jeremy Hlavacek, VP of global automated monetization at The Weather Company. "This is a crime and it's steali ...

Factual, a location data ad-tech company, announced on Thursday integrations with ad-tech platforms including Adobe, LiveRamp and Oracle Data Cloud. This play for scale offers Factual greater reach across markete ...

MediaBrix, an in-app mobile video ad platform, on Wednesday said it has rebranded the company as Receptiv, along with its programmatic video marketplace and managed services. It named Derek Weingart ...

Real-time data provider Neustar named media and marketing vet Julie Fleischer as VP of Product Marketing for Product Solutions. Fleischer will be responsible for the firm's go-to-market strategy, positioning, messagin ...

Real-time TV data provider Samba TV aunched a data-management platform (DMP) that uses its first-party TV viewership data. Samba TV has partnered with LiveRamp on the DMP to offer advertise ...

Amobee, a marketing tech platform, has agreed to acquire ad tech company Turn for $310 million. No surprise there. Turn, a data management platform provider (DMP), has been struggling wi ...

Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course "native" means different things to different people, and when you combine it with "programmatic," ...

Ad-tech firm Sizmek launched what it's calling Data Hub, a data-centralizing ecosystem that enables advertisers to pull in audience segments from integrated data management platforms (DMPs) and enrich them wi ...

NinthDecimal, a marketing platform comprised of location data, announced a data integration agreement with Acxiom. The deal will enable marketers to activate NinthDecimal's location-based audience segments and Acxiom's third-party audienc ...

Dave Morgan's predictions: from the rise of enterprise tech and STEM marketers to the fall of the term "programmatic." ...

Lotame, a data management platform, is expanding to TV with what it says is the first-to-market TV data management platform, which will connect first-party consumer behavioral data with TV home ...

As companies continue to try to build end-to-end marketing tech stacks that bring data together from across media channels and from every corner of the business, they have the opportuni ...