- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement tools now made possible by highly ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Television News Daily, Wayne Friedman - Tuesday, February 25, 2020
The new TV and digital ad buying/management platform will allow marketers to target key audiences for all NBC screens, networks, and dayparts -- all with one single audience guarantee, with ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U.S. ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new survey from Comcast's FreeWheel and Advertiser ...
- Nielsen Launches Metric Combining Panel And ACR Data
Digital News Daily, Karlene Lukovitz - Friday, December 13, 2019
The merged dataset, available exclusively in an Amobee solution, allows advertisers to plan, buy and sell inventory across linear and CTV, mobile and desktop, against a common target audience, and ...
- CBS Joins OpenAP
Digital News Daily, Karlene Lukovitz - Monday, December 9, 2019
With the addition of CBS's TV and digital inventories, following the ViacomCBS merger, OpenAP Market says it's now the largest cross-platform, audience-based ad-buying platform in the U.S. ...
- OpenAP Market Opens For Targeted Buys Across Digital, Linear
Digital News Daily, Karlene Lukovitz - Wednesday, October 9, 2019
The new iteration of the advanced audience-targeting platform from Fox, NBCU and Viacom is transactional and with digital added, reaches more than 90% of U.S. TV audiences, says the consort ...
- Leaders Envision Local Broadcast TV's Near Future
Advanced TV Insider, Karlene Lukovitz - Friday, September 27, 2019
Executives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visions during this week's TVB Forward conference. ...
- NBC Local TV Moving From Ratings To Impressions
Digital News Daily, Karlene Lukovitz - Friday, September 13, 2019
Local TV is finally moving to the CPM model used by other media, in no small part so that the stations can effectively sell their own digital audiences along with ...
- Nielsen To Add Out-of-Home Viewers To National Ratings In 2020
Digital News Daily, Karlene Lukovitz - Thursday, September 12, 2019
The addition of out-of-home viewers to national ratings is good news for sports and news networks in particular, which can see total audience lifts averaging 11% and 7%, respectively. ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure Media
Data & Programmatic Insider, Laurie Sullivan - Friday, September 6, 2019
The integration with more than 60 data providers and marketplaces gives advertisers access to more than 50,000 audience segments to create targeted campaigns for connected TV. ...
- Search Low Priority For Marketers In 2020, Video Tops List
Inside Performance, Laurie Sullivan - Wednesday, August 21, 2019
Video marketing was cited as important to marketing strategies by 76%, followed by GDPR compliance, artificial intelligence, machine learning tech or services, experiential marketing and reactive
design. ...
- Equifax Considering New Data Segments After Announcing Eyeota Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 19, 2019
Data companies are looking for new and emerging data sources and partnerships. Audience technology platform Eyeota became Equifax's latest partner in the U.S. earlier this month. ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 9, 2019
Audience-based targeting, an area where search had traditionally lagged behind other channels like programmatic and social, could see a change. Microsoft Advertising combined technology from Bing into LinkedIn to help B2B marketers ...
- Channel 4 To Offer Better VOD Audience Segmentation
Around the Net In MAD London, Sean Hargrave - Friday, June 7, 2019
Mediatel is reporting on Channel 4's new VOD advertising service that, from the autumn, will allow brands to use their own data to create their own audience segments that can ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's new opportunity." The company is positioned to support ad targeting and measurement, while transforming the C3 metric to ...
- Spotify, Oracle Data Cloud Partner To Let Marketers Target Auto Buyers
Digital News Daily, Alex Weprin - Monday, April 22, 2019
The deal lets marketers build custom audiences for car buyers for every stage of the buying cycle and across every car segment. ...
- Turner Leaves Open AP Consortium
Television News Daily, Wayne Friedman - Saturday, April 20, 2019
AT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, which is set to work with Turner on advertising deals, as well as satellite pay TV provider DirecTV and ...
- Amobee Takes Audience Buying To DOOH Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, December 24, 2018
Amobee recently announced a partnership with Place Exchange to launch one of the first programmatic marketplaces for out-of-home solutions to a challenging problem. ...
- How Does Audience Buying Fit Into The Next Upfront?
TV Watch, Wayne Friedman - Tuesday, December 18, 2018
Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says audience-based guarantee buys could grab 10% to 15% of the market. ...
- NBCU To Launch New Contextual Advertising Media-Buying Product
Television News Daily, Wayne Friedman - Tuesday, November 27, 2018
NBCU's Contextual Intelligence will allow advertisers to align TV ads within NBCU programming content to give marketers "scale" through artificial intelligence, machine learning and proprietary emotional algorithms that scour scores ...
- Nielsen Unveils New Product To Measure Advanced Audience Segments
Television News Daily, Wayne Friedman - Wednesday, November 14, 2018
Nielsen Advanced Audience helps advertisers with their media buys -- providing more granular and targeted data. ...
- VideoAmp's New Advanced TV Tool Maps Viewership
Television News Daily, Wayne Friedman - Wednesday, October 24, 2018
Ad-tech company VideoAmp is working with consumer data company LiveRamp to quantify smart TV and set-top viewership and support integration of first- and third-party data. ...
- Kargo Guarantees Programmatic Impressions Across Multiple Publishers
Digital News Daily, Laurie Sullivan - Tuesday, August 28, 2018
Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve "guaranteed impressions" before running
campaigns. ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, Snapchat
MediaDailyNews, Joe Mandese - Wednesday, July 18, 2018
Nielsen this morning announced a deal to license its "premium audience segments" data to Snapchat. The audience segmentation method, which will be available through Snapchat's ad-buying platform, will enable advertisers ...
- U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaigns last year as those in the UK, investing about 1.8 times more year-over-year vs. their European counterparts. ...
- Is This Year's Upfront A New Story Or Rerun?
TV Watch, Wayne Friedman - Friday, April 27, 2018
Many TV networks are trying to determine how to give TV marketers all they want. NBCUniversal's "CFlight" effort -- which offers a single audience guarantee for all screens -- is ...
- Nielsen Offers New Ad-Defined Targeting For Marketers
Television News Daily, Wayne Friedman - Monday, April 9, 2018
Through its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeting initiatives, including buying and selling audiences based on credit card spending habits, in-store purchases and extended psychographic profi ...
- Ads.txt Reaches Critical Mass, Passes 50% Of Top Publishers
Digital News Daily, Joe Mandese - Wednesday, January 31, 2018
Seven months after the Interactive Advertising Bureau's Tech Lab released final specs for ads.txt, the new standard for sanctifying the reselling of publishers' inventory has reached critical mass. More than ...
- Adobe Unveils Actionable AI Insights For Adobe Target
Email Marketing Daily, Jess Nelson - Thursday, October 19, 2017
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digital marketing personalization engine, that helps marketers understand how and why the machine-learning algorithms work the way they ...
