- Holding Company of the Year: Dentsu
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave the holding company a four-year head start on addressing the numerous marketing challenges faced by brands today including t ...
- Search Agency of the Year: Merkle
Agency of the Year, Laurie Sullivan - Monday, January 4, 2021
Merkle has adjusted to a year of unprecedented challenges through forward thinking, innovation, diversity, and data while changing its partner strategy, differentiating its services with the use of data, a ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increase media buying by 35%, according to data released Tuesday ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At Birdie
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
After starting two successful companies and selling one, one goal he has is for investors to label Birdie as the next unicorn. ...
- Adthena Acquires Kantar's Paid-Search Intelligence Business, Formerly AdGooroo
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The acquisition of Kantar's paid search assets enables Adthena to break new ground, according to Ian O'Rourke, CEO and founder of Adthena. ...
- SMBs Shun CRMs: They Don't Use Them With Email Marketing
Email Insider, Ray Schultz - Tuesday, January 19, 2021
Almost two-thirds of small businesses fail to employ a CRM or other automated system, Visual Objects reports. ...
- Instinct Vs. Data -- What Marketers Choose To Use
Inside Performance, Laurie Sullivan - Tuesday, January 19, 2021
The most interesting part of a study from Sidecar not shared Monday in "Search & Performance Marketing Daily" is the extent to which marketers rely on data vs. instinct ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- Large Brands Funded Misinformation
Around the Net in Search Marketing, Laurie Sullivan - Sunday, January 17, 2021
An analysis of programmatic advertising data from Newsguard shows many of the world’s largest and most trusted brands have been financially supporting websites known for running misinformation. For example, Americ ...
- YouTube Tests Way For Consumers To Shop From Videos
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 18, 2021
YouTube last week began testing a new way for people to find and purchase products in videos that brands have uploaded to the platform. To view a list of t ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews across the U.S. and U.K. wi ...
- Free Speech Or Freedom Of Apple, Amazon, Google, Facebook, Twitter
Inside Performance, Laurie Sullivan - Monday, January 18, 2021
There has been legitimate concern about how much power to give big tech companies and what constitutes acceptable free speech. ...
- Google Ads Data Hub Accredited By Media Rating Council
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Google's clean room-based Ads Data Hub for measurement and analytics, which helps advertisers share data and understand their ads' effectiveness, has been accredited by the Media Rating Council
(MRC). ...
- PRAM Seeks Proposals For New System To Identify Web Users
Digital News Daily, Wendy Davis - Friday, January 15, 2021
The five-month old industry organization Partnership for Responsible Addressable Media is seeking input about potential new technologies that could replace cookies and other identifiers that are used for ad target ...
- Advertising Community: America Needs Our Help
Search & Performance Marketing Daily, Uriah Av-Ron - Friday, January 15, 2021
Now is the time for Madison Avenue to communicate the fairness of the election and empower citizens to make America's democracy more participative. Search should play a critical role bo ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify trends rather than be reactive. ...
- Google Reportedly Hiding Some Australian News Site Content In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Reports suggest Google has been hiding some Australian news sites from search results, a move that shows how Google controls what people see on the internet. ...
- White Ops Finds App Scam Serving Multiple Unexpected Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popular Google PlayStore apps and trick the user into seeing unexpected ads. ...
- Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses
Inside Performance, Laurie Sullivan - Thursday, January 14, 2021
Disneyland's parking lot in Anaheim, California soon will become one of the largest drive-through locations to get a COVID-19 vaccine, as the state hits an all-time high for cases ...
- Trump's Words Led To Censorship Across Internet, Journalists, Publishers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2021
Trump's words set a new precedent for companies to censor what is written and communicated across the internet and will affect the way advertisers place ads in the future. So ...
- Google To Pause Political Ads Through Inauguration Following YouTube's Ban On Trump
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2021
Google will suspend political ads along with any reference to "impeachment, inauguration or protests at the U.S. Capitol" beginning Thursday. The ban will run through the day after President-elect J ...
- Google Hit With Antitrust Suit By Online Video Platform Rumble
Digital News Daily, Wendy Davis - Tuesday, January 12, 2021
"By unfairly rigging its search algorithms such that YouTube is the first-listed links 'above the fold' on its search results page, Google, through its search engine, was able to wrongful ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Inside Performance, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open and keep employees and consumers safe, CEO Doug McMillion said in his keynote at virtual CES 2021. ...
- Mediavine Releases Platform For Server-To-Server Header Bidding
Publishers Daily, Rob Williams - Tuesday, January 12, 2021
Mediavine's OpenRTB aims to help publishers improve the revenue from their ad-supported websites. ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It will become Amazon's and Google's latest formidable competitor in delivery servic ...
- Amazon, Google, Twitter Talk About Cross-Border Data Transfer Federal Privacy Laws At CES
Inside Performance, Laurie Sullivan - Tuesday, January 12, 2021
Cross-border data transfers will increase the incentive for the federal government to create privacy standards. ...
- Analyst Downgrades Twitter After Trump Locked Out On Twitter, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Unexpected backing came from Germany and France after President Trump was banned from Twitter and Facebook. German Chancellor Angela Merkel objected to the decision to completely ban the U.S. preside ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisition of Nexstar's digital video ad-tech platform, formerly known as LKQD. ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "The group finds ways to build products and services that intersect technology and beauty," said Guive Balooch, head ...
