- GumGum, IRIS.TV Introduce Video Image Recognition In Contextual Targeting To Protect Brands
Data & Programmatic Insider, Laurie Sullivan -
GumGum plans to announce a partnership this week that brings its Verity contextual analysis engine to the IRIS.TV video marketplace. Advertisers will start building personalized messages off context data signals ...
- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumers' trust that brands will do what is ethically and morally correct. ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one place ...
- Amazon, Google, Facebook To Face New EU Legislation On Content, Competition, Taxes
Search & Performance Marketing Daily, Laurie Sullivan -
The goal is to quash anti-competitive behavior in companies such as Google, Amazon.com, and Facebook. It would make the companies pay more taxes and take more responsibility for illegal content ...
- California Begins Enforcing New Privacy Law
Digital News Daily, Wendy Davis - Wednesday, July 1, 2020
"The website of every business covered by the law must now post a link on its homepage that says 'Do Not Sell My Personal Information,'" California Attorney General Xavier Becerra ...
- The Invisible Emails: Racial Injustice Messages Land In Gmail Promotions And Spam, Report Charges
Email Insider, Ray Schultz - Thursday, July 2, 2020
Emails using phrases like Black Lives Matter tend to not make Gmail's primary tab, The Markup alleges. ...
- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Inside Performance, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SEOs seeking clarity and guidance on Bing's guidelines -- particularly ranking signals. ...
- Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
People who discuss racial justice or major health issues have 21 more brand-related conversations a week than the average American, with social media chatter focused more on racial justice and ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- Gmail and Google Suite Reported Down In India
Around the Net in Email, Ray Schultz - Wednesday, July 1, 2020
Gmail and Google Suite users in India have been hit with an hour-long outage. The company said it is working to fix the issue. Several people complained in social media.&n ...
- The Lincoln Project Baits Trump With Propaganda
Inside Performance, Laurie Sullivan - Wednesday, July 1, 2020
Facebook has allowed a series of YouTube ads targeting Trump to run on its platform, while YouTube has given the baiting ads a home. ...
- Google Acquires Smart Glass Maker North, With Focus On Ambient Computing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
Ambient computing -- computers interacting with humans in real-world environments -- isn't new. Google on Tuesday announced it has acquired North, a pioneer in human computer interfaces and maker of ...
- 3Q Digital Founder David Rodnitzky Steps Aside, Appoints President Rob Murray To CEO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
Sam Huston, former chief strategy officer at iProspect, signs on with 3Q Digital to become chief strategy officer as the agency plans for global growth. ...
- Expedia, Microsoft, Goldman Sachs Show Road To Travel Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
The travel industry is showing signs of recovery, data from Goldman Sachs and Microsoft shows, as Expedia Group Media Solutions pumps financial support into advertising. ...
- YouTube Bans Prominent White Supremacist Channels
Digital News Daily, Karlene Lukovitz - Tuesday, June 30, 2020
Google says a former KKK leader and others have violated its prohibition of hate speech. ...
- Hello Marketers -- Voice Still Frustrates Users
Inside Performance, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows less ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings extends the service Google announced in late April. Shortly after, it began running primarily free listings for businesses, whether ...
- AI Concierge Platform Integrates Into Google Search, Maps, Allows Businesses To Receive Calls, Texts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
Concierge platform Numa, built on AI technology, can coordinate curbside pickup, answer missed calls, and collect contact information in an opt-in format from customers so they can be notified. ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
With the integration, customers who also use Microsoft's self-serve ad platform can receive real-time performance data in Centro's Basis platform, similar to the LinkedIn agreement. ...
- Google Removes Ads Promoting Voting Misinformation, Scams
Search & Performance Marketing Daily, Karlene Lukovitz - Tuesday, June 30, 2020
Google said it acted Monday after a watchdog's study found nearly a third of voting-related Google search results pushed users to sites that "try to extract personal information for marketing ...
- The Cookieless Future Won't Give Up On Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
A few companies -- Clickagy, LiveRamp, and Infutor -- have been working to helping marketers make the challenging transition to a cookieless world. ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White Assumptions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2020
By changing ad elements to reach specific viewers, Tremor Video is making targeting decisions based less on audience composition and more on audience interests. ...
- ANA Asks California Governor To Delay Privacy Enforcement, Scrap Global Opt-Out Mandate
Digital News Daily, Wendy Davis - Friday, June 26, 2020
"Consumers, businesses, and the public health would benefit from a reasonable forbearance of enforcement during this pandemic," the Association of National Advertisers says in a letter sent this week to ...
- Timing May Be Perfect For Former Google Ad Exec's Subscription Search Engine Model
Inside Performance, Laurie Sullivan - Monday, June 29, 2020
Now might be the time to launch a subscription-based search engine as society changes its view on what works and what doesn't -- for example, the "reckoning" around racism and ...
- Ferrero And The Great Chocolate Search Of 2020
Brand Insider, Steve Smith - Friday, June 26, 2020
The company's ecommerce partners became critical for maintaining sales as strung-out chocoholics scrambled for their comfort fix. ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since May
Inside Performance, Laurie Sullivan - Friday, June 26, 2020
Yelp released its latest Economic Impact Report outlining the economy as people respond to Black Lives Matter protests and as states begin to re-open and some re-close. ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
The post-COVID economy is about a tectonic shift in consumer behaviors across all verticals, says Neej Gore, president of the Data Cloud at Zeta Global. ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, Americas,
Google. ...
- Quora Becomes A WFH Workforce Built On Diversity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
Quora on Thursday became a "remote-first company." The company's CEO explained that employees will have the opportunity to work remotely. It also lets the company hire employees worldwide without too ...
- Lady Gaga, Adobe Call On Little Monsters To Create Their Own 'Chromatica'
Digital News Daily, Laurie Sullivan - Wednesday, June 24, 2020
Lady Gaga is teaming up with Adobe and Live Nation for a creative challenge inspired by her latest album, Chromatica. ...
