- Absence Of Google Ads In Search Leads RBC To Lower Estimates For Third Time In 3 Weeks
Search Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
In what appears to be a broader trend in online advertising, RBC analysts lowered estimates for several online companies based on lower guidance and an absence of advertising across Google ...
- Desktop Search Leading Trend In Higher Content Consumption For Most Categories
Search Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
Shelter-in-place mandates in the U.S. have given desktop searches a jump, especially during the past two weeks. ...
- Google Donates $800M To Support Small Businesses, Facilitate Mask And Ventilator Production
Search Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
Google said those with active advertising accounts during the past year will have access to free ad credits, about $340 million in aggregate. The goal is to help companies stay ...
- Organic Travel Links Serving Up Higher In Google SERPs
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 26, 2020
Free links from travel companies like TripAdvisor now appear higher in Google Search on desktop and mobile, but it isn't because regulators have clamped down on the search. One media ...
- Pinterest Launches Today Tab, As Searches Related To Current Topics Rise
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 26, 2020
Pinterest launched the Today tab, allowing people to find daily inspiration with curated topics and trending Pins. In the coming weeks the company will feature information from the World Health Organization and Centers ...
- New Mexico Children's Privacy Lawsuit Against Twitter, Other Tech Companies, Clears First Hurdle
Digital News Daily, Wendy Davis - Thursday, March 26, 2020
The lawsuit, brought by New Mexico AG Hector Balderas, alleges that mobile game developer Tiny Lab, together with Twitter and other tech companies, violated the Children's Online Privacy Protection ...
- Passover, Easter Virtual Dinner Ideas For Challenging Times
Search Insider, Laurie Sullivan - Friday, March 27, 2020
This might be a good time to plan a virtual dinner by searching on Pinterest or sign up for the perfect streaming video platform in preparation for a virtual feast ...
- Facebook, Microsoft, Twitter Organize Virtual Hackathon With WHO To Fight COVID-19
Search Marketing Daily, Laurie Sullivan - Thursday, March 26, 2020
The virtual event also provides guidance from scientists at the Chan Zuckerberg Biohub and developers from Slack, Pinterest, TikTok, Twitter, WeChat, Giphy, and Slow Ventures. Engineers from these tech companies ...
- Citing Survival Of Small Businesses, Analysts Fear For Facebook, Google
Search Marketing Daily, Laurie Sullivan - Thursday, March 26, 2020
Small business advertising is a major revenue driver for companies like Facebook, and Google, whose ads are meant to reach consumers. Consumer spending is about 70% of the U.S. ...
- DoubleVerify Makes Rare Move With Ad Council, Recommends How To Address COVID-19
Digital News Daily, Laurie Sullivan - Wednesday, March 25, 2020
DoubleVerify will use its media authentication technology to extend the reach and impact of critical COVID-19 messages being developed by the Ad Council. The idea is to inform and connect ...
- Google/Gmail Hit With Thursday Outage
Email Marketing Daily, Ray Schultz - Thursday, March 26, 2020
A router problem led to a Google/Gmail outage. Service is restored, the company says. ...
- Survey Analyzes Agency Team Morale, Challenges, Future Business
Search Insider, Laurie Sullivan - Thursday, March 26, 2020
The most challenging aspects of remote work include communication and collaboration with teams at 34.2%, followed by productivity at 33.8%, with technical issues at 23.4%, a survey found. ...
- Advertisers Ask Digital's Big 3 To Extend Payments During COVID-19 Crisis
Search Marketing Daily, Laurie Sullivan - Wednesday, March 25, 2020
Advertisers are asking Google, Facebook and Microsoft to assist them in providing payment relief for advertising space as monthly invoices reach their grace period and become past due. The spread ...
- Google Seeks Dismissal Of Privacy Claims Over Search Query Transmissions
Digital News Daily, Wendy Davis - Tuesday, March 24, 2020
"No individual plaintiff alleges that he or she -- or any other Google Search user -- was actually identified by any search term, let alone that any harm resulted," Google ...
- Email Meter, Analytics Firm, Emerges From Stealth Mode
Email Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Email Meter provides email statistics for Gmail enterprise domains, covering employee performance in marketing, sales and HR. ...
- Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH Shutdown
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2020
COVID-19 shook the Las Vegas economy by forcing restaurants, bars, and casinos to shut down. The virus forced Jeremie Watkins, managing partner and co-founder of Kre8 Media Outdoor Advertising, which ...
- How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis
Search Insider, Laurie Sullivan - Wednesday, March 25, 2020
A Shopkick survey reveals that brand names no longer matter to many consumers as long as they find essential items. Can brands with a loyal following keep their customers? Will ...
- TransUnion: Social Distancing Predicted To Increase Online Fraud As Ecommerce Purchases Rise
Search Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
TransUnion identified a 23% increase in ecommerce transactions in the week after the World Health Organization declared the outbreak a pandemic -- March 11 -- compared to the year-ago per ...
- Tech Titans Continue To Donate Millions In Urgent Push To Resolve COVID-19 Crisis
Search Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
Amazon and Microsoft researchers separately are working to develop solutions, using their internal resources and expertise in a variety of areas to stop the spread of COVID-19, but not-for-profits are ...
- Affiliate Advertising, Marketing Rising In Performance
Search Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
The Affiliate Marketing Sales Index analyzes brands' performance in 10 retail categories and shows affiliate gross merchandise sales rose 4% in the first half of March vs. the prior year, ...
- Phoning It In: COVID-19 Drives Consumers Back To Speaking On Phones
Connected Thinking, Chuck Martin - Tuesday, March 24, 2020
Using a smartphone to talk is back, at least for now. For the longest time, consumers have been migrating to texting and web surfing on their smartphones. ...
- vidREACH Unveils Email Video Product For SMBs
Email Marketing Daily, Ray Schultz - Tuesday, March 24, 2020
The new offering can be integrated with Gmail and the major ESPs, the company says. ...
- The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak
MediaDailyNews, Jeff Larson - Tuesday, March 24, 2020
Media consumption will significantly increase as our routines and habits adjust to a new reality. Which media channels will grow the most? ...
- Yelp Partners With GoFundMe -- Just How Creative Can Businesses Get?
Search Insider, Laurie Sullivan - Tuesday, March 24, 2020
Yelp's partnership with GoFundMe will provide a fast way for independent businesses to get donations through their Yelp Pages, to support those affected by the COVID-19 crisis. The move follows ...
- Amazon, Google, IBM, Microsoft Bring Supercomputing Resources To White House For COVID-19 Research
Search Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
The 16 systems will bring together more than 330 petaflops, 775,000 CPU cores, 34,000 GPUs, and more to help researchers better understand COVID-19, its treatments and potential cures. ...
- Google Sibling Verily Supports Two New California COVID-19 Testing Sites
Search Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Verily Life Sciences is helping the government and California to support two new COVID-19 California drive-through testing sites. The goal is to automate the workflow, rather than relying on manual ...
- Consumers Hoard Cash As Brands Appeal To Work-From-Home Situation
Data & Programmatic Insider, Laurie Sullivan - Sunday, March 22, 2020
A McKinsey & Company study released this weekend reveals that 42% believe the U.S. will be impacted for six to 12 months and will stagnate or show slow growth following ...
- Amazon, AT&T, Google, Facebook, ON24 Rush To Increase Support For Live Events
Digital News Daily, Laurie Sullivan - Monday, March 23, 2020
Country band Brian Lynn Jones & the Misfit Cowboys took to Facebook Saturday night to stream more than an hour of live music from the home of the bass player ...
- Ecommerce Ad Spending Rising Globally
Search Insider, Laurie Sullivan - Monday, March 23, 2020
Ecommerce ad spending in the U.S. jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. ...
- Yelp Donates $25 Million In COVID-19 Relief To Struggling Businesses
Search Marketing Daily, Laurie Sullivan - Friday, March 20, 2020
The relief comes in the form of free search advertising as well as waived ad fees, products and services as companies begin offering free deliveries, pick-up in parking lots, and ...
