- Internet Service Providers Draw On Broad Array Of Data, Share It In Surprising Ways, FTC Says
Digital News Daily, Wendy Davis - Thursday, October 21, 2021
Consumers "would likely be surprised at the extent of data that is collected and combined for purposes unrelated to providing the service they request -- in particular, browsing data, televisi ...
- AppsFlyer SKAdNetwork Ranks Performance After Apple's ATT Launch
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Marketing measurement and experience platform AppsFlyer released a Performance Index ranking the top media sources in mobile advertising. The company pioneered a SKAdNetwork ranking after Apple's ATT framework this y ...
- Microsoft, Amazon Launch Very Different Support For Businesses, Preparing For Unusual Holiday Season
Inside Performance, Laurie Sullivan - Thursday, October 21, 2021
Microsoft and Amazon announced support for businesses on Thursday, each detailing very different strategies in time for the holiday season. ...
- Out-Of-Stock Product Messages Rise By 172%, Adobe Finds - How Will It Affect Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Adobe's 2021 holiday season forecast estimates U.S. holiday sales online will rise 10% to reach $207 billion -- setting a new record -- but supply-chain constraints and rising prices wi ...
- Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO
Search & Performance Marketing Daily, Jim Yu - Wednesday, October 20, 2021
A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precise ...
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platf ...
- Facebook Customizes Ads, Measures Ad Performance To Support SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Facebook is focusing heavily on small and-medium-sized businesses, even as the company plans to rebrand. On Thursday it released features to help SMBs drive performance on its platform. ...
- Judge Dismisses QAnon Suit Against YouTube Over Takedowns
Digital News Daily, Wendy Davis - Tuesday, October 19, 2021
Siding with Google, a federal judge has dismissed a lawsuit by members of the right-wing conspiracy group QAnon who claimed the company violated the First Amendment by removing their vide ...
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
Amazon's first global, integrated ad campaign to promote its advertising business reveals a subtle yet powerful change. ...
- Media.Monks Takes Brands Into The Metaverse
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Media.Monks Chief Growth Officer Joe Olsen is so passionate about the future of the metaverse that his team compares it to when the internet was first seen as a one-o ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. ...
- Brave Replaces Google As Default Search Engine In Its Browser
Inside Performance, Laurie Sullivan - Tuesday, October 19, 2021
Brave will replace Google in the U.S., U.K. and Canada as the default search engine for its privacy-focused browser and will succeed DuckDuckGo in Germany, and Qwant in France. Oth ...
- Google, NBA Sign Multiyear Marketing And Tech Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
As the Official Search Trends and Fan Insights Partner and Official Search Engine, Google will work with the NBA, NBA G League and NBA 2K League to use Google Tren ...
- Apple iOS Drives $3B In Consumer Spend On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
YouTube surpassed $3 billion in consumer spend from various paid membership channels and premium subscriptions worldwide as of Oct. 17, 2021, driven entirely by Apple iOS, according to data fr ...
- Advertising Industry Opens To Mental Health Awareness
Inside Performance, Laurie Sullivan - Monday, October 18, 2021
Advertising Week has launched a full track focused on mental health. I received information from Tinuiti that the company will give employees days off to take care of their ment ...
- Merkle Newly Appointed Global CEO Speaks About Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Michael Komasinski's recent appointment to global CEO of Merkle comes at a pivotal time for dentsu as the business moves closer to its ambition of becoming the most integrated agen ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers. ...
- Senate Antitrust Bill Would Prohibit 'Dominant Platforms' From Hindering Competitors
Digital News Daily, Wendy Davis - Thursday, October 14, 2021
The "American Choice and Innovation Act" would prohibit dominant platforms from "misusing a business's data to compete against them" and "biasing search results in favor of the dominant firm." ...
- Pinterest Broad-Term Travel Searches Up, Branded Down
Inside Performance, Laurie Sullivan - Friday, October 15, 2021
Total searches on Pinterest related to travel rose 19% in 2021, compared to pre-pandemic levels in 2019, but they are down 14% for specific destinations. Where are you headed duri ...
- IronSource To Acquire Tapjoy For Approximately $400M
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
IronSource, a company that enables brands to manage an app business from one platform, announced today it has entered into an agreement to acquire mobile advertising and app monetization compa ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Data released this week suggests LGBTQ+ ad campaigns may not be placed in media where non-LGBTQ+ and older people are likely to see them. ...
- How Advertisers Might Benefit From Google Modernizing Mobile Search
Inside Performance, Laurie Sullivan - Thursday, October 14, 2021
Google's mobile search now offers a continuous scroll feature. The company's calling it, yes, you got it, "continuous scrolling." Here's why. ...
- DoorDash Ad Business Grabs Brands With Search, Self-Service Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
DoorDash wants to increase its ad offerings to better compete with Instacart and Uber Eats. The company this week launched an ad platform for brands, with self-service capabilities. Offerings a ...
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
The group will provide an extensive portfolio of omnichannel advertising services designed to put brands sold through its stores and online at the forefront of the home lifestyle movement. ...
- Microsoft To Remove 'Social' Part Of LinkedIn In China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Microsoft will shut down its current version of LinkedIn in China to rid the site of social networking features, making it the last major U.S. social network to leave t ...
- Google Countersues Epic Games For Allegedly Violating Developer Agreement
Digital News Daily, Wendy Davis - Tuesday, October 12, 2021
Google claims the "Fortnite" game developer attempted to bypass Google Play store payment policies. ...
- Holiday Shopping Is Early, Mobile And Revengeful
Inside Performance, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awareness, branding and performance to encourage people to switch to renewable energy. ...
- Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. Th ...
- Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Mobley comes to Zeta with more than 26 years of experience in general technology and more than 22 years of experience in marketing and ad tech across the Americas a ...
