- Google Misled Consumers Over Data Location Setting, Australian Court Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Although Google denies any wrongdoing in the way it configures location settings, Australia's Competition and Consumer Commission believes otherwise. ...
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Amazon ad-spend growth remained strong in Q1 across all ad formats, particularly display formats available through the Amazon DSP as well as Sponsored Display in the Ad Console. ...
- Healthcare Providers Cannot Shield Prices From Serving Up In Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 16, 2021
Under new federal requirements, hospitals insurers, and healthcare providers can no longer use special codes that shield pricing information in web services on Google and other engines. The Wall Stre ...
- Google Ads To Launch Dynamic Exclusion Lists
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The lists are updated automatically, addressing advertisers' struggles to keep up with changes when they've used Google Ads' existing content control options. ...
- Holistic Emails: What AMP Can Do For Marketers
Email Insider, Ray Schultz - Friday, April 16, 2021
AMP goes beyond the features offered by interactive emails, Dyspatch claims in a new paper. ...
- Google Ads Dynamic Exclusion List And Why It's More Important Now
Inside Performance, Laurie Sullivan - Friday, April 16, 2021
Google announced it will roll out dynamic exclusion lists in Google Ads in the coming weeks that allow advertisers to automate the process of blocking a brand's ads from showi ...
- CTV Grows Dramatically In 2020 Digital Political Ad Spend
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Mobile (phone) devices remain the dominant leader in political advertising spend -- with a 46% share. ...
- Google Changes FeedBurner For Email Subscriptions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 15, 2021
Google in July will make changes to FeedBurner for its non-core feed management features, such as email subscriptions. The company recommends transitioning to another email subscription service. ...
- Ecommerce Feeding Off Growth During Pandemic Year, Salesforce Data Shows
Inside Performance, Laurie Sullivan - Thursday, April 15, 2021
The Salesforce survey of more than 1 billion shoppers from 40 countries and 22 billion visits across nearly 2,000 ecommerce sites shows retailers' digital gains extended their growth into ...
- Overstock Hires CMO From Amazon To Focus On Mobile And Brand
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Overstock CEO Jonathan Johnson is "stoked" to have Elizabeth Solomon join the company from Amazon, where she most recently was head of global private brands. ...
- Frank Vella Named As CEO Of Constant Contact
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
Frank Vella has been named CEO and Michael Pellegrino is joining the digital marketing firm as CFO. ...
- Google My Business, Local SEO Guide Is Not In Kansas
Inside Performance, Laurie Sullivan - Wednesday, April 14, 2021
Local SEO Guide, an SEO agency, was never located in Kansas, but Google My Business believes the Pleasanton, CA company has been located in Fawn Creek Township, KS, since 2 ...
- Why Losing Targeting Is A Good Thing For Advertisers
Marketing Insider, Lauren Beerling - Wednesday, April 14, 2021
Targeting is now the hands of the machines -- which can find users faster and more accurately than marketers, who have other jobs to do. ...
- Mobile Was The Main Beneficiary Of COVID Lockdowns, Approaches Two-Thirds Of Global Brand Traffic
Research Intelligencer, Joe Mandese - Wednesday, April 14, 2021
It may seem counterintuitive that in a year when many consumers were stuck at home due to a global pandemic, mobile device traffic grew while desktop and tablet usage decline ...
- Google To Shutter Mobile Shopping App, Puts Focus On Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Google is discontinuing its mobile shopping app in favor of desktop -- an interesting spin, as it has been very vocal about being supportive of any service on mobile. ...
- Alibaba Group Co-Founder's Ant Group Expected To See Slower Growth
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 13, 2021
Beijing is forcing Jack Ma's financial-technology giant, Ant Group, to scale back its activities and dismantle the company that have given it a big advantage over rivals and China's ban ...
- Facebook Says BrandTotal Not Entitled To Gather Ad-Related Data
Digital News Daily, Wendy Davis - Monday, April 12, 2021
Facebook is telling a federal judge that its ability to protect users from scraping depends on its power to prevent companies like BrandTotal from collecting data from the site. ...
- Power My Analytics Acquires eComIQ
Email Marketing Daily, Ray Schultz - Tuesday, April 13, 2021
The purchase will allow Power My Analytics to support larger organizations, the company says. ...
- Brave, DuckDuckGo Opt-Out Users From Google FLoC
Inside Performance, Laurie Sullivan - Tuesday, April 13, 2021
Privacy web browser Brave and search engine DuckDuckGo recently announced plans to disable Google's Federated Learning of Cohorts (FLoC) tracking method. ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran a secret project to rig advertising auctions in its favor. ...
- Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID Graph
Data & Programmatic Insider, Laurie Sullivan - Monday, April 12, 2021
Marketers who made significant investments in addressable advertising and found results in data may feel any other targeting option is a bridge too far to cross. ...
- Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court
Digital News Daily, Wendy Davis - Friday, April 9, 2021
"The government intervention sought by plaintiffs would do significant harm to the many businesses, large and small, who choose to use Google's effective advertising services, with a ripple effect ...
- Google Accidentally Reveals Sealed Allegations In Texas-Led Antitrust Suit
Digital News Daily, Wendy Davis - Sunday, April 11, 2021
Texas Attorney General Ken Paxton reportedly alleged that Google operated a program named "Project Bernanke," which drew on historical data in its ad exchange to give its ad platform ...
- Data Alternatives: What Marketers Can Do To Increase Performance
Inside Performance, Laurie Sullivan - Monday, April 12, 2021
Affinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work with less data. Here's what they found. ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
Decades after Madison Avenue began utilizing interactive ads on the assumption they would perform better than conventional advertising, new scientific research from IPG Mediabrands' Magna and IPG Media Lab unit ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data is looking into other ways to target ads to consumers. TikTok's parent company ByteDance, Deloitte, and PricewaterhouseCoopers also a ...
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
The USC research, conducted on Facebook and LinkedIn, found that one platform's algorithms discriminate by gender, whereas no evidence was found on the other. ...
- YouTube Urges Judge To Throw Out QAnon Lawsuit Over Video Takedowns
Digital News Daily, Wendy Davis - Thursday, April 8, 2021
Members of the right-wing conspiracy group QAnon lack grounds to claim that Google violated their First Amendment rights by taking down YouTube videos, the company argues. ...
- Alphabet Workers Want Company To Stop Protecting Harassers
Inside Performance, Laurie Sullivan - Friday, April 9, 2021
An open letter to Alphabet and Google CEO Sundar Pichai published on Medium asks Alphabet to stop protecting harassers of employees who believe they have been victimized by others ...
- Facebook, Zuckerberg Get Slapped With Lawsuit From Muslim Advocates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Muslim Advocates on Thursday filed a consumer protection lawsuit against Facebook CEO Mark Zuckerberg, CFO Sheryl Sandberg and others at the company, demanding that the social network begin taking anti-Musl ...
