- Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 23, 2020
The transition has enabled QVC and HSN to find consumers on tv and online, from search to their own sites. QVC and HSN also have seen growth in streaming through ...
- Facebook Finally To Launch Its Oversight Board
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 23, 2020
Facebook users will have the option to appeal the platform's decisions to censor some posts through an oversight board. ...
- California Proposition 22 On Ballot Will Determine The Future Of Freelance Ad Workers
Inside Performance, Laurie Sullivan - Friday, October 23, 2020
The livelihood of those working at Uber, Lyft, Instacart, DoorDash, as well as independent contractors in search advertising and marketing, music and photography, and freelance writers seems unstable. And it's ...
- Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketing for brands through media, creative and commerce. Bing, VidCon and others have made similar changes. ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were able to flourish, Deloitte found that ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individual ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to Google before seeing their doctor, helping to identify COVID hot spots, Mayo ...
- Let Your Fingers Do The Shopping: The Online Holiday Outlook
Email Insider, Ray Schultz - Thursday, October 22, 2020
Organic search produces the highest conversion rates, Episerver reports. Most consumers will do some or all of their shopping online. ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Inside Performance, Laurie Sullivan - Thursday, October 22, 2020
Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance. ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The technology has the ability to alter ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms. ...
- Black Friday Being Replaced By Cyber Everything
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 21, 2020
A study found 52% of U.S. consumers plan to sit Black Friday out this year. Only 12% expect to shop in-store. COVID-19 accelerated the start to the shopping season. with ...
- Chrome Privacy Setting Malfunctions, Fails To Delete Data About Activity On Google
Digital News Daily, Wendy Davis - Tuesday, October 20, 2020
Google's Chrome browser retains data about users' activity on Google.com and YouTube even after users activate a privacy setting that is supposed to clear all cookies and data. ...
- Google Vs. DOJ: What The Tech Industry Really Thinks
Inside Performance, Laurie Sullivan - Wednesday, October 21, 2020
The DOJ on Tuesday took action against Google, alleging the company abused its market power and stifled competition. Google responded by stating the DOJ's case is "deeply flawed" and if ...
- Saying Farewell To The Gmail Envelope Is A Win For Visual And UX Design
Search & Performance Marketing Daily, Jennifer Volmer - Wednesday, October 21, 2020
The name change from G Suite to Google Workspace represents bringing workspace products together to form a collaborative and creative environment. ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon ranked as most Reliable and scored high in Responsiveness and Relevance. ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform and is unique to each custo ...
- To Reduce Consumers' Digital Footprints, Ivacy VPN Partners With Private Search Engine Startpage
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
Looking to reduce consumers' digital footprints and profile information, Startpage is partnering with virtual private network Ivacy VPN, adding Startpage as an option when Ivacy app users make a VPN ...
- BrandTotal Seeks Court Order Forcing Facebook To Lift Block
Digital News Daily, Wendy Davis - Monday, October 19, 2020
"Facebook's complaint brazenly labels the UpVoice browser extension 'malicious' with no explanation," BrandTotal writes in a request for a restraining order against Facebook. ...
- Ivacy VPN Adds Startpage Private Search Engine
Inside Performance, Laurie Sullivan - Tuesday, October 20, 2020
Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it. ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- Facebook Blocked 2.2 Million Ads For Breaking Political Campaign Rules
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Facebook tagged warnings to 150 million misleading election-related posts, and 2.2 million ads were rejected because they failed to complete the political ad authorization process. ...
- What Does The Future Of VidCon Look Like Rebranded?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The world's largest venue for online video and digital creators on Tuesday announced its first rebrand since it premiered more than ten years ago. ...
- Justice Department Sues Google For Search Anticompetitive Business Practices
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The DOJ is expected to file the "most aggressive U.S. legal challenge to a company's dominance in the tech sector in more than two decades." ...
- Google Shares Update On Hacker Attacks
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 19, 2020
Google disclosed that in September it began to see multiple North Korea groups shifting their targeting hacks toward COVID-19 researchers and pharmaceutical companies, including those based in South Korea. "One campaign ...
- Facebook Messenger API Now Supports Instagram
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 19, 2020
Facebook on Monday announced that its Messenger API has been updated to allow businesses to manage their communications across Instagram. Businesses can now integrate Instagram messaging into the applications and workflows they use ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline. ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Brave ...
- GroupM's Xaxis Appoints Gila Wilensky President Of Its U.S. Operation
MAD, Steve McClellan - Friday, October 16, 2020
Wilensky joins from sibling agency Essence, where she was senior vice president of media activation with oversight of activities including programmatic, search, social, and direct buys. ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon Web Services will help enterprises accelerate their data strategies and develop products and services for data
and analytics. ...
