- Microsoft Teams Ad Airing During Olympics Gives Viewers Virtual 'Ticket To Tokyo'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
The ad will premiere during the broadcast on Friday's opening ceremony. Those who want to see it earlier can find it on YouTube. ...
- New Bill Would Ban Behavioral Targeting Of Minors
PolicyBlog, Wendy Davis - Thursday, July 29, 2021
The Protecting the Information of our Vulnerable Children and Youth Act, introduced Thursday by Rep. Kathy Castor, would prohibit companies that appeal to users under 18 from serving ads ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
Programmatic, CTV, social and international revenue were key business drivers. ...
- Ad Industry Urges California To Retract 'Global Privacy Control' Mandate
Digital News Daily, Wendy Davis - Wednesday, July 28, 2021
The ANA, IAB and other ad industry organizations are urging California Attorney General Rob Bonta to withdraw a recent mandate that companies honor the "Global Privacy Control" -- a univers ...
- Google Mandates Employees Get COVID-19 Vaccine, Delays Return To Office
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
In a move that seems counterintuitive to its free culture, Google will require all its on-campus workers to be vaccinated against COVID-19. The company said it will delay its employee ...
- Algolia Valuation Reaches $2.25 Billion With $150M Series D Funding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
Algolia also added seven leaders to its executive suite in the last 18 months, appointing ad execs from Alfresco, Dropbox, Capgemini, Salesforce, Adobe, Twilio, and other firms. ...
- YouTube Has $7 Billion In Ad Sales - That's Premium Video
TV Watch, Wayne Friedman - Thursday, July 29, 2021
Even more astonishing is how much YouTube gives back to creators, artists and even big media organizations: $30 billion over the past three years. ...
- DoubleVerify Adds Brand-Safety Solution To YouTube, Offers Turnkey Safety-Floor Option
Digital News Daily, Karlene Lukovitz - Wednesday, July 28, 2021
Advertisers can now use brand-safety floor controls and suitability tiers on YouTube, Facebook and many other digital channels. ...
- How LinkedIn Marketing Solutions Biz Exceeded $1 Billion For The Quarter
Inside Performance, Laurie Sullivan - Wednesday, July 28, 2021
The company's ad business surpassed $1 billion in revenue in Q2 2021 for the first time -- up 97% year-over-year, growing three times faster than the category. ...
- Where Are All The Voice Assistants?
Media Insider, Cory Treffiletti - Wednesday, July 28, 2021
Why aren't these tools being used everywhere, every day? The answer lies somewhere between privacy and practicality. ...
- Consumer News Media/Social Media 'Satisfaction' Via The Web Is Unchanged
MediaDailyNews, Wayne Friedman - Tuesday, July 27, 2021
FoxNews.com and USAToday.com were tops, slightly leading other sites. ...
- Pinterest Gives Creators A Way To Generate Revenue From Shoppable Pins
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Pinterest wooed influencers Tuesday, announcing ways for content creators to generate revenue by promoting items across the site. It added support for affiliate links to give creators a slice ...
- TikTok Live Expands With Discovery, 200-Keyword Filter Feature
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Features including the ability to go live with co-hosts, hold Q&As and improve keyword filters make TikTok LIVE more competitive with platforms like Instagram Live. Go LIVE Together gives t ...
- Alphabet, Microsoft Post Big Q2 Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Google's Search and Other brought in $35.8 billion, up from $21.3 billion. The number reflects a comparison to 2020 at the height of the pandemic when companies pulled back ...
- Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others Improve
Inside Performance, Laurie Sullivan - Tuesday, July 27, 2021
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yaho ...
- Back-To-School Spending Rises, But Looks Different This Fall
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
Writing materials, apparel, hygiene products, and electronics are some of the top trending items across the Microsoft Advertising Network. For example, 85% of survey respondents cited writing materials as ...
- B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
For the first time, more than half of B2B marketers' digital spend will focus on phones and tablets vs. non-mobile devices such as laptops and desktop computers. ...
- Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome Measurement
Television News Daily, Wayne Friedman - Tuesday, July 27, 2021
The company's "cookieless" approach expands efforts to "reduce reliance on a single third-party provider." ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total of $669 billion. ...
- Google Rolls Out Spam-Blocking Feature In Google Drive
Email Marketing Daily, Ray Schultz - Monday, July 26, 2021
The spam-blocking tool, announced two years ago, enables users to block other users with no admin control. ...
- Apple, Google, Facebook: Regulation Roller Coaster Could Lead To China-Like Moves In U.S.
Inside Performance, Laurie Sullivan - Monday, July 26, 2021
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He expec ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Public ...
- Taboola To Acquire Connexity For $800 Million
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 23, 2021
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial public offering. ...
- Outbrain Starts Trading On Nasdaq
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 23, 2021
Outbrain made 8 million shares available in its IPO. If it sells all for $20 each it will raise $160 million. The offering is expected to close on July 2 ...
- Google Releases Privacy Sandbox Timeline
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, July 24, 2021
Google released the detailed timeline for its Privacy Sandbox, including the timing on the company's rollout of FLoC and Fledge. The information was posted late Friday. ...
- DuckDuckGo Launches Email Protection To Block Trackers And Hide Addresses
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
DuckDuckGo, the privacy search engine, launched an email privacy service meant to stop ad companies from spying on email inboxes. The free email forwarding service removes email trackers and protects t ...
- Google Explains Why It Ranks Search Results A Certain Way
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
When visiting the About This Results panel, Google will now show more information about the results to help make sense of the information and figure out the most useful. Some ...
- How To Tell When A New Media Is Worth Exploring
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
The video interview between Didit Co-Founder Kevin Lee and ad guru David Berkowitz discusses brand voice, creative excellence, and digital out of home. ...
- Facebook Wants To Become A 'Metaverse'
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
What's a "metaverse" company? Facebook CEO Mark Zuckerberg told his employees about an ambitious new initiative -- the company would "strive to build a maximalist, interconnected" set of experiences from sci-f ...
