- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Shoppers' opinions on returns of items bought online and in-store show higher-income households are more likely to do returns, a survey reveals. The data provides insight into some of t ...
- Former CBS Interactive Chief And Tinder CEO Takes Helm At Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 12, 2021
Jim Lanzone returns to media as Yahoo's CEO in an effort to jump-start the company's growth and explore strategic opportunities for the legacy internet player. ...
- Google Report Adds Historical Data For Queries Driving Impressions Without Clicks
Inside Performance, Laurie Sullivan - Friday, September 10, 2021
For consumers, deciding what risks to take as they write recommendations, shop and share information online will rely heavily on the practices companies like Google put in place to prote ...
- Yahoo Expands Identity Interoperability, Integrates With More Than 3,000 Publisher Domains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
A week after Verizon Media rebranded as Yahoo, the company today announced an expanded partnership with NCSolutions, IRI, mParticle and others, making the Yahoo ConnectID solution interoperable across
each. ...
- Facebook, Ray-Ban Create Smart Glasses - But Will Consumers Buy Them?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
The smart glasses can capture pictures and short videos, make calls and play music. Will this be just another shiny object for advertisers or provide any type of data ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Inside Performance, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digital marketing agency 93x, exploring how B2B marketers at tech and SaaS companies invest in SEO. ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in Microsoft Merchant Center. ...
- Misinformation Peaks, Ad Tech Rushes To Protect Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
Martech company Sightly and Ad Fontes Media, which measures media bias, have formed a partnership that allows brands to protect their own image rather than rely on technology from Faceboo ...
- Google To Enable Calls Via The Gmail App
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
Co-workers can hold ad-hoc conversations through Gmail, using the Google Meet capability. ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Inside Performance, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact them, it doesn't always work out well. Here's one way to personalize that connection. ...
- Tech Leads Call For Change, Say Pentagon Not Prepared To Defend U.S. In Advanced Technology, AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
The U.S. is not prepared to defend or compete in the area of AI. That's the message today from a group of tech leaders led by former Google Chairman Er ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted companies to shift strategies. Here's ...
- Swamped By Pop-Ups: Consumers Accept Cookies To Get Access To Sites
Email Insider, Ray Schultz - Tuesday, September 7, 2021
In essence, people are being strong-armed into accepting cookies. The UK Commissioner plans to ask fellow G7 authorities to address the issue. ...
- Microsoft Start Feeds Publishers' Digital Content To Readers
Inside Performance, Laurie Sullivan - Tuesday, September 7, 2021
The news feed connects behavior as consumers jump from one device to another. ...
- Microsoft Speeds Indexing, Makes Bing Content Submission API Available To All
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 3, 2021
The idea is to use fewer lines of code to index content on web pages or page updates, and have them serve up faster in search-query results. ...
- Amazon Plans To Police And Remove More Content From Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 3, 2021
The plan aims to "determine what types of content violate its cloud service policies, such as rules against promoting violence, and enforce its removal." ...
- Google Rolls Out Redesign For Material You For Some Gmail Users On Android 12
Around the Net in Email, Ray Schultz - Friday, September 3, 2021
Google is rolling out a Material You redesign for some Gmail users on Android 12. The feature supports dynamic theming for designs that are “personal for every style, accessible f ...
- The Targeted Impact To Link Building
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 3, 2021
For marketers wanting to build links that impact rankings for specific pages on their website, here's a guide from Moz. Garrett French explains the targeted impact to link building. ...
- Apple Must Face Privacy Claims Over Siri
Digital News Daily, Wendy Davis - Thursday, September 2, 2021
Apple users can proceed with a lawsuit alleging that the Siri voice assistant intercepted private conversations, and then drew on those conversations for ad-targeting purposes, a judge ruled Thursday. ...
- Amazon Poised To Launch Own-Brand TV In U.S.: Report
Digital News Daily, Karlene Lukovitz - Friday, September 3, 2021
Amazon-branded sets could be introduced as soon as October, reports "Business Insider." ...
- New Video Tool Features Automatic Translation Capability
Email Marketing Daily, Ray Schultz - Friday, September 3, 2021
Videocommerce, based in Poland, offers dynamic personalization for engaging customers. ...
- Apple Mail Privacy Protection Deadline Looms
Inside Performance, Laurie Sullivan - Friday, September 3, 2021
After Apple rolls out iOS changes to its Mail Privacy Protection feature, Phrasee CEO Parry Malm expects more marketers will use the scoring system his company developed to provide ...
- WhatsApp Fined $266M By Ireland Data Privacy Regulator Over Data Shared With Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
WhatsApp was fined a record $266 million following an inquiry into its transparency around sharing personal data with other Facebook companies. The ruling said WhatsApp did not meet its "transparen ...
- Mozilla Firefox Secret Menu Campaign Debuts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
Mozilla Firefox's Secret Menu Campaign highlights all the hidden features in the new Firefox browser. ...
- OTT Platforms' Ad Spend Increased 47% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
MediaRadar released its year-over-year report Thursday on the amount video-streaming platforms spent overall on marketing themselves in 2020 and 2021. ...
- How Loyal Are Your Customers?
Inside Performance, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportunity to improve loyalty. But I hear that branded keyword search is on the decline. ...
- Google Appeals Nine-Figure French Anti-Trust Fine
Publishers Daily, Ray Schultz - Wednesday, September 1, 2021
Google calls fine "disproportionate," and says it is working to resolve the case involving compensation of publishers. ...
- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavior -- suggesting that mobile retail is here to stay, regardless of store re-openings. ...
- Google Reportedly Following Apple Into The Chip Business - Why It's Important To Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
Google reportedly is building ARM-based central processor semiconductor chips for its Chromebooks, and it shouldn't come as a surprise to anyone. ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C Marketing
Email Insider, Ray Schultz - Wednesday, September 1, 2021
Email also comes in first in boosting immediate revenue. But it's not as easy to measure as SBM, Spot Trender reports. ...
