- Court Sides With Facebook Over BrandTotal Ban
Digital News Daily, Wendy Davis - Monday, February 22, 2021
A federal judge has dismissed analytics company BrandTotal's claims that it was wrongly banned from Facebook's platform, allowing BrandTotal to reformulate some claims and bring them again. ...
- COVID Forces Marketers To Rethink Business Models
Inside Performance, Laurie Sullivan - Tuesday, February 23, 2021
Many family-owned restaurants in California transitioned to takeout, with a greater reliance on technology, search engines, website ordering, and sidewalk dining to survive the pandemic. The setup could become perman ...
- Microsoft Joins Coalition Of European Publishers To Mandate News Payments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
Microsoft has joined a group of European publishers in an effort to draft regulations that mandate payment for news content when it appears in the news feeds of search engin ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- YouTube Releases List Of 2020 U.S. Bumper Ads Leaderboard -- Top 6-Second Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
YouTube revealed its 2020 U.S. Bumper Ads Leaderboard Monday, featuring the top 6-second ads on its platform in the past year. Most of the brands on this list are fr ...
- Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn't Always Match
Data & Programmatic Insider, Laurie Sullivan - Monday, February 22, 2021
At the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Search Brooke Osmundson explored when and why it's okay for Google Analytics and Google Ads data to not ma ...
- When Alexa And Google Offer Unsolicited Advice
Inside Performance, Laurie Sullivan - Monday, February 22, 2021
A machine-learning algorithm allowed Alexa to infer that an initial question implies a subsequent request, a step toward natural interaction enabling Alexa to infer "latent goals" implicit in customer request ...
- J.B. Hunt, Google Partnership Has Much More Potential Than Improving Transportation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
In an unexpected partnership, J.B. Hunt and Google announced a multiyear strategic alliance intended to combine the trucking company's vast transportation and logistics data with Google's expertise in artificial intelligen ...
- Uber Gets Google To Pull UberCheats From Chrome Store
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
Uber convinced Google to remove a tool from the Chrome Web Store that helped drivers determine whether the company underpaid them. ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers Disagree
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
A survey of 200 U.S. senior decision makers found that 60% believe the future of advertising relies on multiple, interoperable ID solutions. ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Inside Performance, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are ear ...
- The Customer Journey To Too Many Discounts
MediaDailyNews, George Simpson - Thursday, February 18, 2021
I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea. ...
- Facebook Claims Analytics Company BrandTotal Is Still Scraping Data
Digital News Daily, Wendy Davis - Wednesday, February 17, 2021
Facebook, which has been battling analytics company BrandTotal in court since October, has told a federal judge that BrandTotal is still scraping data from Facebook's site, in violation of i ...
- Google Services Just The Beginning Of Subscription-Based Offers In 2021
Inside Performance, Laurie Sullivan - Thursday, February 18, 2021
2021 will be the year of subscription services. Although most of its apps are free, Google has recently built several paid-service tiers led by YouTube for streaming tv and mu ...
- Murdoch Forces Google's Hand With Payment Plan For News
Publishing Insider, Rob Williams - Thursday, February 18, 2021
The agreement comes as Google faces the possibility of being forced to pay publishers for journalism in Australia, where News Corp. dominates the newspaper industry. ...
- Taboola Uses AI, Deep Learning To Build Personalized Loyalty Segments For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
The score factors in whether the site visitor originated from a search engine or social site or typed a URL into a browser. Readers who come to publisher sites ...
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2021
The conference theme -- the great reset -- includes topics such as resetting the industry's foundation based on addressability, privacy, identity and safety, as well as the progress made acro ...
- Cable Industry And California Want To Move Forward With Net Neutrality Battle
Digital News Daily, Wendy Davis - Tuesday, February 16, 2021
The cable industry and state of California say there is no reason to delay a hearing scheduled for next week on the validity of the state's net neutrality law ...
- Why NetElixir Is Betting Big On Sweden And Other Nordic Countries
Inside Performance, Laurie Sullivan - Wednesday, February 17, 2021
Amazon entered Sweden in October 2020 to support local retailers in ecommerce. What should a search agency do to make the most of Amazon's move? Follow it, of course. ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Google's fine of 1.1 million euros ($1.3 million) may seem small, but the reason behind it will hurt the company's reputation much more than the financial loss. ...
- John Sculley's Zeta Global Appoints Chief Data Officer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Zeta Global's newly appointed Chief Data Officer Gore says his focus is "to move past descriptive, diagnostic, and predictive to prescriptive analysis." ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Effective Super Bowl ads typically focus on creativity and brand recall. This time, DISQO analyzed viewer behavior. ...
- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
YouTube continues to build out a suite of ways to monetize commerce. Tests are underway to integrate shopping experiences that allow viewers to tap into the credibility and the knowled ...
- Michael T Jones, The Man Who Gave The World Google Earth
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 16, 2021
Michael Jones, passed away on January 18, leaving behind at least one innovative gift to society, the power of maps in our hands. Nearly all have heard or used Goog ...
- Huffington Post And Yahoo Defeat Carter Page's Defamation Lawsuit
Digital News Daily, Wendy Davis - Monday, February 15, 2021
Delaware Judge Craig Karsnitz said Page hadn't shown that the Yahoo article, which ran Sept. 2016 and was authored by Michael Isikoff, was false. ...
- Moz Hires Expert In Quantitative, Data-Driven Approach
Inside Performance, Laurie Sullivan - Tuesday, February 16, 2021
Tom Capper is known as a thought leader with a penchant for challenging industry norms and developing unique SEO strategies and tactics. ...
- Arizona, North Dakota Mobile App Laws Could Have Major Implications For Developers, Apple, Google
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 15, 2021
Laws proposed in Arizona and North Dakota would force Apple and Google to give creators of software and apps options for ways they distribute iOS and Android apps. ...
- ByteDance Reportedly Calls Off Oracle, Walmart Deal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 15, 2021
TikTok's parent company ByteDance reportedly shelved its deal with Oracle and Walmart now that former President Donald Trump is no longer in office. ...
- Yandex Says It Caught Employee Selling Access To Inboxes
Around the Net in Email, Ray Schultz - Monday, February 15, 2021
Yandex, a Russian search engine, disclosed that it had caught an employee selling access to user email accounts. The company is now notifying the owners of the 4,887 compromised mailboxes.&nbs ...
- Fewer Ads: The Switch From Google To DuckDuckGo
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 15, 2021
People cite all types of reasons for switching from Google's search engine to a privacy engine like DuckDuckGo. Skip down to the end of the article where Bradley Chambers describ ...
