- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a
cookie-workaround. ...
- Whole Foods Announces Valentine Weekend Virtual Cook-Alongs, With Proceeds To COVID-19 Relief
Inside Performance, Laurie Sullivan - Thursday, February 4, 2021
This week, Whole Foods Market announced a series of virtual live cook-along events to celebrate Valentine's Day weekend at home. Thirty-six percent of consumers surveyed by Suzy plan to co ...
- Jumpshot Vet Eli Goodman Cofounds Datos, Challenge Is Sourcing New Data Sets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
Datos' main data solutions are being used by a select group of global companies to provide search, retail, video, and consumer journey intelligence. ...
- Google Stops Deleting Robinhood's Critical Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 3, 2021
A new wave of "critical" reviews hit the Robinhood app in Google Play, but the search engine isn't coming to the app's rescue. The trading app Robinhood sunk back do ...
- What Ford's Partnership With Google Means
Inside Performance, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Google apps built into the navigation system user interface. Ford is the most searched-for auto brand in the U.S ...
- Search Engine Ekoru Sees 500% Spike In Traffic After Google Threatens To Pull Out From Australia
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
Microsoft's push to fill in after Google threatened to pull out of Australia should remind marketers there are other ways consumers want to search and find products and services onlin ...
- Google Search, YouTube Advertising Push Alphabet Q4 Revenue To $57B
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
Google's parent company Alphabet reported earnings Tuesday. Revenue in Q4 2020 jumped 23.5% to $56.9 billion. ...
- Moz Launches Technical Certification Class Series
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 2, 2021
Moz on Tuesday announced a Technical SEO Certification Series from Moz Academy, an approach to learning technical SEO. The five-part curriculum, with three hours of content. focuses on marketers seeking ...
- What Google Learns When Searchers Don't Click
Inside Performance, Laurie Sullivan - Tuesday, February 2, 2021
A typically positive search feature for a Google searcher may be good for Google as it brings people to the search engine, but it's not always helpful for the br ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access to emerging services built by the social platform including ad products in development as well as a marketing A ...
- Microsoft CEO Insists Bing Can Replace Google Search In Australia
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
Microsoft CEO Satya Nadella said the company will step in to fill any void after Google threatened to pull its search engine in Australia. Bing is Australia's second most popul ...
- Google And Yelp Celebrate, Honor Black-Owned Businesses As Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
Google search interest for "black owned businesses" rose 600% based on Google Trends data comparing Jan.-Dec. 2019 vs. Jan.-Dec. 2020. Search queries range from "black owned restaurants" and "black own ...
- DPAA Expands Board: Adds Digital Media, Programmatic Experts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
DPAA on Tuesday will announce that Ivan Markman, Verizon Media chief business officer, and Jean-Christophe Conti, CEO of VIOOH, have joined the global trade group's board of directors. ...
- Google Adds Icon In Search To Provide More Information
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 1, 2021
Google on Monday added a menu icon to help those searching learn more about the result or feature and from where the information orginates. With this additional context, Google believ ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Data & Programmatic Insider, Laurie Sullivan - Monday, February 1, 2021
IBM has begun testing the use of data, analytics and AI to forecast the demand of future products with "a reasonable amount of accuracy," says Steve Laughlin, IBM Global Consum ...
- Google And Facebook Hit With Antitrust Lawsuit By West Virginia Newspaper
Digital News Daily, Wendy Davis - Sunday, January 31, 2021
Google and Facebook monopolized the digital ad market to the detriment of newspapers, the owner of the "West Virginia Charleston Gazette-Mail" alleges in a new antitrust lawsuit against the compan ...
- Former LiveRamp Exec Joins Captify As Global VP Of Product
Inside Performance, Laurie Sullivan - Monday, February 1, 2021
The strategic new hire by search intelligence company Captify comes as Apple moves to strengthen its privacy policies and Google sunsets support for third-party cookies on Google Chrome. ...
- Google Deletes Thousands Of Negative Reviews On Robinhood App
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Online brokerage firm Robinhood shut down trading on Thursday as Investors executed a "short squeeze" that made traders rich and cost Wall Street billions. ...
- Apple's Privacy Changes To Send Facebook's Ad Business Into Dark Ages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Proving performance and measurement will become more difficult for Facebook as a result of Apple's privacy changes, ad execs say, as the social media company faces more difficulty proving th ...
- Firefox Starts Blocking 'Supercookie' Tracking
Digital News Daily, Wendy Davis - Thursday, January 28, 2021
The newest version of Mozilla's Firefox browser includes a feature aimed at preventing companies from tracking people with "supercookies" -- persistent identifiers that are harder for users to detect a ...
- Apple's Privacy Report Follows Record-Breaking Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
Google and Facebook this week both warned that Apple's privacy changes in iOS 14 could impact data collection, as well as targeting and measurement of online ads. ...
- Walmart Sets Sights On Building A Top-10 Advertising Platform, Rebrands Media Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
The focus turns to ecommerce targeted ads on Walmart.com and the Walmart app to shoppers as they purchase in real-time, using data from its website, payment systems and other in-sto ...
- Holding Company of the Year: Dentsu
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave the holding company a four-year head start on addressing the numerous marketing challenges faced by brands today including t ...
- Why Apple Uses Google As Default Search Engine
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 28, 2021
Why does Apple use Google as the default search engine? Apple Senior Director of Global Privacy Jane Horvath said "Right now, Google is the most popular search engine. We ...
- TikTok's Ban In India Led Company To Lay Off Hundreds
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 28, 2021
TikTok has announced it will lay off hundreds of workers in India, seven months after the Chinese-owned video app was banned based on national security issues. The country w ...
- Facebook's Decisions To Remove Content Are Overruled By Oversight Board
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 28, 2021
An independent Facebook oversight board issued its first rulings Thursday, overturning four of five decisions to remove questionable content. In its initial rulings, the board ordered Facebook to restore posts fr ...
- It's Not About Reddit's Impact On AMC, GameStop, BlackBerry, Macy's Stocks...
Inside Performance, Laurie Sullivan - Thursday, January 28, 2021
It may seem like a story about investors being upended by excited social media users, but it's more to make the point of how social media can cause turbulence a ...
- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming Restrictions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Consumer behavior changed in 2020, making it difficult to follow previous behavioral patterns when purchasing third-party data segments. Lotame on Wednesday released numbers showing the growth and
changes. ...
- Microsoft Advertising Quietly Introduces Multimedia Ad Unit In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Images, text and graphic design are known to appeal to broader audiences through SEO, keyword research, and strategic link building. ...
- Google Details What Apple's App-Tracking Transparency Policy Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Apple's App Tracking Transparency policy.will require developers to ask for permission when they use certain information from other companies' apps and websites for advertising. As developers and advertisers working wi ...
