- Marketers Confused About Performance Marketing Vs. Growth Marketing
Inside Performance, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on growth marketing. To determine how marketers think, the agency surveyed marketing leaders in the retail, technology/Software-as-a Service, financial service ...
- Google Search Guru Credited For Writing Original Code Retaliates Online Against Ex-Wife
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Scott Hassan, credited with programming much of the original search engine that eventually became Google, admits to creating a website with defamatory information about his ex-wife Allison Huynh. ...
- It Didn't Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Disruption often comes with mergers and acquisitions, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, CMO at MobilityWorks, explains why. ...
- Verizon Media Makes Big Move To Process Ecommerce Transactions As It Transitions To Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 22, 2021
Verizon Media becomes "merchant of record" for brands and retailers selling through the marketplace. The Yahoo name will appear on consumers' credit-card statements for billing purposes when Yahoo Shops launch ...
- YouTube Surpasses 2 Million Creators In Monetization Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 23, 2021
The YouTube Partner Program grew partly due to it investing in the policies, resources and products to protect the community, YouTube Chief Product Officer Neal Mohan wrote in a pos ...
- Apple Tried To Hire Google Search Chief Ben Gomes
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 20, 2021
Apple succeeded in hiring Google executive John Giannandrea, who served as Google’s search and AI chief. He joined Apple as head of Siri and machine learning in 2018. Now according to documen ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Inside Performance, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company app did not begin to use the tracking notification until June. Sheri Bachstein, GM at IBM Watson, says markete ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybrid purchase strategy, such as buying online and picking up in a local store. ...
- Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
Some conversions are more valuable than others. Expressing these values can help marketers optimize campaigns and evaluate performance based on goals that matter most to the business. ...
- Why Email Marketing Is Far From Dead: Drives Ecommerce, Search Marketing
Around the Net in Email, Ray Schultz - Thursday, August 19, 2021
Email marketing is far from dead. For instance, search marketing is improved when email is brought into the mix. Here are the reasons that email is effective for
ecommerce. ...
- Merkle Integrates Identity Tool Within ActionIQ With An Eye Toward The Cookieless Future
Email Marketing Daily, Ray Schultz - Thursday, August 19, 2021
The integration is an expansion of the firms' partnership and allows marketers to achieve real-time personalization in a privacy-compliant way, Merkle says. ...
- In The Cloud: Yext AI Search On Salesforce AppExchange Launches
Inside Performance, Laurie Sullivan - Thursday, August 19, 2021
Yext customers can now combine the support and search platforms to deliver answers, streamline resolution, and improve customer satisfaction. ...
- YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is running on mobile devices in Ind ...
- Google Flips On MUM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
Trained across 75 different languages and multiple modalities simultaneously, MUM has the potential to transform the way people search and understand content and context. ...
- Charter, Roku End Long Spectrum TV App Standoff
Digital News Daily, Karlene Lukovitz - Wednesday, August 18, 2021
But Roku's nearly four-month standoff with Google, blocking any new installations of the YouTube TV app on Roku devices, continues. ...
- Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
Inside Performance, Laurie Sullivan - Wednesday, August 18, 2021
The search feature launches with the campaign, See Yourself. Pinterest scheduled the campaign to run across Twitter, Instagram, Facebook, and YouTube. The idea is to highlight the ways Pinterest use ...
- Google Fined, Russia Makes Good On Its Threat
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
A Moscow court on Tuesday fined Google for violating Russian rules on banned content, reflecting the government's stance on a U.S. company competing with Yandex, Russia's biggest search engine. ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance. ...
- Facebook, TikTok, Twitter, YouTube Make Separate Rules On How To Address Taliban Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
The Taliban for years has used social media sites like Facebook and Twitter to get its message to followers. As Afghanistan falls to the Taliban, each site is taking ...
- Google Fights Ohio AG's Attempt To Impose Common Carrier Rules On Search
Digital News Daily, Wendy Davis - Monday, August 16, 2021
Striking back against Ohio AG Dave Yost, Google says its search engine is not a "public utility" and that attempts to regulate search as a utility service would violate t ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Inside Performance, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such as keywords and moments most relevant to its users through chatter. Users typically range between 13 and 24 yea ...
- Data Exchanges Like AWS Leaving Mark On Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
Data exchanges are increasingly becoming popular hosts for companies looking to buy and sell data. Clarify Health provides real-world insights to healthcare companies, accessing Infutor's data through Amazon Web Servic ...
- What Airbnb, Apple, Microsoft, Twitter Paid Search Leads, Creatives, Marketing Managers, And More
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 16, 2021
Airbnb paid its search marketing lead $250,000 annually, after suspending its marketing when COVID-19 forced it to take a hit in March 2020. Google paid its creative lead $260,000; a ...
- Warner Bros.' Deepfake Campaign Brings Reminiscence To Everyone
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
The campaign is built on D-ID's deep-learning technology that animates still photos or art to come alive in a video. "This is the future," said Gil Perry, CEO and co-found ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
CivicScience execs spent the last few months securing initial funding for the new media/ad business before incoming CEO Doug Lauretano stepped in July 1. Lauretano has worked at OpenX, CN ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build a business says she's a victim of Facebook ad fraud. Here is her experience. ...
- Iggy Pop Becomes Face Of Unagi Electric Scooters
Inside Performance, Laurie Sullivan - Friday, August 13, 2021
With a message that highlights individuality, freedom, and liberation from the tyranny of transportation frustrations, Unagi and its new spokesperson aim to demonstrate that Unagi's scooters are unlike any ride-shari ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows marketers to buy audiences through disparate platforms that never communicate with each other, then optimizes it against audience performan ...
- Google Bans Tracking Tool That Sold Location Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
Google has banned SafeGraph -- a company that sold Android users' location data for COVID-19 mapping and other purposes -- and its tool. The ban means that any apps worki ...
- Google Podcast Recommendations Has New Requirements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
Google will enforce new requirements for podcast RSS feeds beginning on September 21. The rules will determine eligibility to serve up as recommendations in Google Podcasts and other services li ...
