24254 search results for
  • There's Still Room To Beat Google In Vertical Search
    Why hasn't Google dominated product search like Shopzilla, or map-based search like MapQuest? According to Y.M. Ousley it's simple: Choosing to focus the bulk of its resources on core sear ...
  • Mapping Service Gets Into SEM With Localized Keywords
    San Francisco-based Urban Mapping recently announced a partnership with another online map tech provider called Placebase, strengthening its offering of services that, according to Mike Boland, are already used ...
  • The View From SMX London
    Gareth Davies packs a wealth of insight from the "Understanding Searcher Needs and Intent" panel at last week's SMX London. Chaired by Gord Hotchkiss, the panel also included Jonty Ke ...
  • The Big Four: Who's Best At Specific Kinds Of Searches?
    According to comScore's latest qSearch data report, Google (surprise!) gained the most ground in terms of market share and number of search queries. But in an informal poll, the S ...
  • Trends, Illusions, And Pain Points: Looking Back At 2007 (And Forward To 2008)
    n the next month or so, you're going to be reading a lot of ink written by online pundits predicting what the big trend of 2008 will be. To provi ...
  • Deconstructing Microsoft's Lofty Search Goals
    Microsoft's plans to vault to a much higher spot in terms of online advertising have been heavily covered in the trade and mainstream press as of late. Mike K outlin ...
  • Oodles Of Upgrades To Classified Search
    Oodle, the classifieds search engine, has upgraded its search functionality, from allowing users to search listings "in context" by using market trend data, to building semantics features into the engi ...
  • Page Not Found: A Tribute To The 404 Error Message
    Moving pages around during a site redesign can be tricky, and while most Webmasters are urged to use 301 redirects (to keep both users and search engine spiders from getti ...
  • An Example Of How Not To Combat Click Fraud
    While click fraud is an ongoing problem with PPC, Jennifer Slegg stumbled upon an example of one site owner's misguided attempt at combating it. A Canadian moving company chose ...
  • 8 'Auxiliary' Paid Search Options
    What's a search marketer to do when she's exhausted all of her likely keyword options on Google, Yahoo, MSN and even Ask -- and the client still has more mon ...
  • More Traffic For Less Money -- How To Get The Most From Content Campaigns
    As paid marketing becomes more expensive, advertisers search for additional exposure at lower prices. Content networks can prove to be very effective tools for bringing lower cost clicks to high ...
  • Got A Cheap Quote From An SEO Firm? You May Want To Keep Searching
    Price point choices have been ingrained in the practice of search marketing from its onset. Marketers choose how much they're willing to pay for a specific keyword, then close the ...
  • Tips For Hiring A Search Pro
    Search pro and soon-to-be author of "Search Engine Optimization" Randy Zlobec gave WebWorkerDaily his criteria for choosing a search consultant. While his set of five tips includes asking questions ...
  • 6 Ways To Tweak The 'Contact Us' Page
    Pole Position Marketing's Stoney deGuyter follows up yesterday's post on tweaking a site's "About Us" page with these ssix tips for improving the "Contact Us" section. According to deGuyter, t ...
  • 'Search-Engine-Friendly' Copywriting Style Is Often Not Very Friendly To Humans
    If there is one black mark that some search-engine-friendly copywriters will have left on the early years of digital marketing and advertising history, it will be for how they manag ...
  • Search Marketers And AdCenter: Ambivalent At Best
    Piggybacking on a WebmasterWorld forum discussion, the SEO Roundtable team classifies the relationship that most search marketers have with Microsoft's adCenter as one of "love-hate." AdCenter's interface is the sour ...
  • A Caution When Using Keyword Research Tools
    Richard Hearne uncovers an interesting dilemma when it comes to the use of keyword research tools -- namely, that search marketers themselves are skewing the results that come up f ...
  • What Facebook Learned from Search
    Imagine if Picasso painted a search engine results page from Google. It would probably wind up looking like Facebook, which continually draws inspiration from search engines as it rolls o ...
  • Former AOL Chair Backs New Search Tech Startup 'Clickable'
    New York-based Clickable announced that former AOL Chairman and CEO Jonathan Miller has joined the company's Board of Directors. In Miller's words, he joined the Board because Clickable's product--a Web-bas ...
  • New Search Engine FindingDulcinea Relies on Human Judgment
    Google, Yahoo, and MSN are the undisputed heavyweights of Web search, commanding more than 90% of the market. But that hasn't stopped scores of startups from challenging them with ...
  • Senators Voice Concern Over Google, DoubleClick Deal
    Two high-ranking senators Monday told the Federal Trade Commission they were concerned that Google's planned $3.1 billion acquisition of DoubleClick carries "profound and potentially far-reaching" implications for the Internet ...
  • Choosing Between In-house And Outsourced Paid Search
    George Michie of the Rimm-Kaufman Group serves up a roadmap for companies struggling with the choice of whether to handle PPC campaigns in-house, or hire an outside firm. Businesses th ...
  • Northern Light Upgrades Business Search With 'Meaning Extraction'
    The innovation continues in the vertical search space, this time, with Cambridge-based Northern Light and its "meaning extraction" feature. The strategic research and search technology firm has integrated the n ...
  • The Trouble With Canceling An AdWords Account
    What happens when an AdWords account is created in error, or needs to be canceled for some other odd reason? According to an email response Lee Odden received from Googl ...
  • We Know Paid Links Get the Smackdown, But What About Reciprocal Links?
    Webmasters still feeling the sting of Google's paid link PageRank smackdown may be wary of any link-building, sharing or juice-passing schemes, but one brave Ask Enquiro reader posed the questi ...
  • Making 'About Us' Be More About Them
    If a user is prowling through the "About Us" page on a site, chances are that they're closer to a conversion than a typical browser -- as according to Ston ...
  • Looking for Data in All The Wrong Places
    Everybody wants to know where the online ad industry (and the search ecosystem that drives it) is going. The problem is that everybody's looking in the wrong places for t ...
  • Lyris Rounds Out HQ Dashboard With PPC Management Tool
    With the addition of Bid Hero, a paid search campaign management tool, Emeryville, Calif.-based Lyris has assembled search, Web analytics, content management, landing page optimization, and email marketing solutions ...
  • 'World's First' Search Engine Wiki
    Wish there was a Wikipedia for search? Well, so did Kalena and Jerry Jordan, the Australian-based founders of an online Search Engine College, an online search marketing training institute. Togeth ...
  • Pinot Noir Or Chablis? Snooth Helps You Decide
    New York-based Snooth is a new search engine cum social shopping service that's devoted to wine. In public beta since June, the service already boasts nearly 2 million reviews ...