288 search results for
  • Where Is The Scarcity In "Premium" Display?
    How can you have "premium” display when there is an unlimited amount of inventory? The question was asked Joe Mandese, editor in chief of MediaPost at the OMMA Premium Displ ...
  • 'Data Is The Next Natural Resource'
    Has the ad industry struck oil and perhaps they don't quite know how to process it? "We need to create the infrastructure to analyze data," Chris McCann, president of 1-800-flowers.co ...
  • Thinking Of Data As A Natural Resource
    At OMMA DDM in IWNY this morning, 1-8000-Flowers President Chris McCann called data ithe next natural resource, he said. Some will have more than others. Some will be better equipp ...
  • Initial Data Collection Point Is Vital
    Jocelyn Cripps, EVP, global B2C marketing, Financial Times, said that she can't remember when FT wasn't completely dependent on behavioral data. Speaking on the "Big Data And The Modern Bra ...
  • The Year Of Big Data? More Like The Decade Of Big Data
    Speaking at OMMA DDM in New York this afternoon, John Simpson, managing director, Blue State Digital, said, "...It'll be the year of big data for 10 more years." He comment ...
  • Evidon: W3C's Effort To Forge Do-Not-Track Agreement Has 'Already Failed'
    The Internet standards group World Wide Web Consortium has been trying for two years to figure out how to interpret do-not-track signals sent by browsers. ...
  • Migrating from desktop to mobile: What gets left behind
    Does migration from desktop to mobile change the nature of content?  One thing for sure: There are limited insights.  For example, Ken Burbary, chief digital officer of Campbell Ewald, speaki ...
  • Skippable Ads for Pandora?
    Asked about whether Pandora would ever consider skippable ads, John Trimble, the company's chief revenue officer, speaking at the OMMA Mobile at Internet Week event, said not just yet.  " ...
  • Entertainment, Travel Bet On Mobile Banners
    Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. On an OMMA Mobile panel focusing on whether mobile display ev ...
  • The Restless Are Natives
    Well, the "mobile display" panel at OMMA Mobile got pretty worked up when moderator Craig Weinberg mobile practice lead at MindShare, invoked the "n" word. You know, "native." Specifically, wh ...
  • A-B's Mobile Initiatives Hint At National TV Primacy
    Listening to the top marketer at Anheuser-Busch, it seems pretty clear why major brands shouldn't be expected to move big dollars away from TV anytime soon. So, barring another grueso ...
  • Video RTB: Is An Impression An Impression An Impression?
    On the "Is It Primetime for Video RTB?" panel at OMMA Video today, moderator David Goetzl, senior editor, MediaPost, posed the question: "Is an impression an impression an impression?" Anoth ...
  • Geez, And I Thought Dentists Had An Inferiority Complex (Try Being A Banker, Especially A Human One)
    "The thing with banking," Vinoo Vijay, executive vice president-CMO of TD Bank, and opening keynoter at OMMA Video, said, starting things off on a dour note. "Since 2007, banks ha ...
  • How Social Becomes Search Marketing Intelligence
    It's interesting to talk with so many social marketing experts who don't understand the reasons why search marketers need to analyze and mine social and actionable data. ...
  • Drug Companies Face Social-Media Risks
    Drug companies that maintain a social-media presence risk significant fines if they run afoul of Food and Drug Administration rules regarding drug ads ...
  • Why Did Brands Embrace RTB?
    On the "Buying in Real Time: What Are Brands Doing Here, Anyway?" panel at OMMA RTB in San Francisco today, moderator Ryan Polley, VP, corporate development, comScore, asked, "Why a ...
  • Three Reasons FBX Helps Solve Ad Quality Problems
    At OMMA RTB in San Francisco today, AdRoll President Adam Berke gave three reasons why ad quality problems are solved via the Facebook Exchange (FBX). The first reason he ga ...
  • Is FBX A Social Media Strategy?
    Brian Quinn, senior director, advertising partnerships, Kenshoo, believes that on a fundamental level, it is. However, AdRoll President Adam Berke disagrees, saying that Facebook itself would consider FBX "anti-social" becau ...