288 search results for
  • Gore: The Medium Is The Leverage
    AUSTIN, TEXAS -- Al Gore ended his opening speech at SXSW Interactive here with some media spin, and a bit of politicking too. He spoke about the transformation of o ...
  • Intel's Where's The Beer Keg App Links Sensors Through IoT
    There are more than 200 million beer kegs floating around the U.S. and Daniel Gutwein isn't sure if anyone knows where they are located. Enter iKeg, an Intel app th ...
  • How To Rock SXSW: 'Don't Be A Dick'
    AUSTIN, TEXAS -- Author and SXSW expert "rocker" Tim Ferriss' first bit of advice was how to drink properly, meaning how to party at SXSW events without getting a hangov ...
  • Beacons: Getting Data Without Violating Privacy
    Austin, Texas — Beacons marketing are a growing tool for many retailers. But, as with other digital devices/platforms, there are considerations about privacy — even those consumers more likely ...
  • A Tale of Two Cities A Mobile Journey from MWC to SXSW
    Just over a week after my first trip to the Mobile World Congress in Barcelona, I embark on Austin for my third year at SXSW Interactive (SXSWi) - worlds awa ...
  • OMMA SXSW = SOTFO
    That's sitting-on-the-floor-only, no room to stand. Good thing the Austin Fire Department isn't here. But Dell Global Marketing Managing Editor Stephanie Losee was and she offered the sitters an accommodatio ...
  • SXSW: From Working Out To Works Of Art
    AUSTIN, TEXAS -- Which came first? The cubist connection or the social graph? Look at the social graph connecting the important artists of the Cubist Movement that Museum of Mode ...
  • The Changing Face of Media, Journalism Creating Revenue
    Social media, online tools and content, and access to technology put marketers on an even playing field with journalists to capture the attention of readers, but it hasn't changed t ...
  • New York Times: Digital First, Revenues Second
    New York Times Executive Vice President of Advertising Meredith Kopit Levien made a strong case for a vibrant digital present -- and future -- at The New York Times, b ...
  • New York Times: Digital First, Revenues Second
    New York Times Executive Vice President of Advertising Meredith Kopit Levien made a strong case for a vibrant digital present -- and future -- at The New York Times, b ...
  • How To Reach An Engaged User Like Bob Garfield
    "Is Media Dead Too?" panel moderator Bob Garfield asked the elephant in the room question to New York Times Executive Vice President of Advertising Meredith Kopit Levien, which led ...
  • The Noisy Programmatic Meeting Room
    Who is driving the conversation toward programmatic: Brands, agencies or tech vendors? The tech vendors may have the most skin in the game, but the chatter is "all over t ...
  • Finding programmatic revenue -- or lead-generation value
    Programmatic may yield too low cost per thousand prices for many publishers. Still, others who even sell premium video inventory find value. During a OMMA Miami panel, Daren Trousdell, founder/chi ...
  • 'It's Difficult To Find Love In An Excel Spreadsheet'
    Amy Auerbach, group media director at 22squared, mused that "it's very difficult to find love in an Excel spreadsheet" this morning at OMMA Miami, a conference focused on the intersecti ...
  • Are Likes And Shares Valuable Enough?
    Are likes, retweets, shares and other social engagement metrics valuable to a brand? If a brand is not moving toward a more personal relationship with the likers, retweeters and sharer ...
  • Linking Digital Engagement To Physical Sale Still Challenging, But Beacons Could Change Everything
    It remains difficult for brands to link digital engagement to physical sales. "That's a big challenge," acknowledged Luanne Bryant, digital marketing manager at City Furniture, at OMMA Miami on Monda ...
  • Algorithms Should Optimize Effectiveness, Not Efficiency
    Jim Spaeth, partner at Sequent Partners, a brand and media metrics consultancy, contended that algorithms should optimize for effectiveness more so than efficiency because the latter often overlooks creative a ...
  • Help Art Help Programmatic Help Art Help Programmatic...
    Adding art to programmatic advertising leads to some natural paradoxes, concedes Jim Kiszka, Senior Manager of Digital Media at Kellogg Co. For instance, the goal might be to infuse bett ...
  • Leo Burnett Dishes On "First-Of-Its-Kind" HuffPo Partnership
    When Leo Burnett announced a deal with Huffington Post, earlier this month, the pair positioned the partnership as the first "agency and publisher alliance poised to reinvent how people enga ...
  • A Client's Programmatic Dilemma: Managed Vs. Self-Service
    Heather Dumford, That's the Hobson's Choice for many brand marketers considering how to handle their programmatic media-buying, ConAgra Foods Media Director-Global Marketing Heather Dumford said during the "Programmatic Branding" pan ...
  • Site Visitors Respond Well To Soft Sells
    For better consumer engagement, direct marketers would be wise to, um, slow their roll. As part of a broader site redesign, for example, Cancer Treatment Centers of America stopped insisti ...
  • Leave It To Sporting News To Come Up With A Quarterly Metaphor For RTB
    Timing is everything, right? Especially if you're a publisher deciding whether to participate in open RTB vs. private exchanges. And it's not a real-time kind of timing, but a quarter ...
  • Open Vs. Private Exchanges: Small vs. Big Marketers?
    Some big media agencies executives don’t like the idea of “mom and pop” businesses competing with major brands when it comes for inventory on open programmatic exchanges.But publishers say the ...
  • 'Breaking' News: Fox's Rimshot Research (Tip: Feel Free To Fast-Forward Through It)
    The art of Madison Avenue got off on a skeptical note this morning at OMMA Chicago, where MediaPost is hosting a two-day event on the art, then the science, ...
  • Here's A Really Big Idea: Is Tech The New Creative?
    That seemed to be one of the bigger ideas emanating on the "Big Idea" panel on that opened the first day of OMMA Chicago. And mainly, it's because of what ...
  • Why Brand Voice Is A Lot Like Porn
    What does the idea of brand voice bring to mind? For Tom Lillig, Director of Brand Management at Stone Ward Advertising, it's a lot like pornography. "You know it wh ...
  • Do Emotional Connections Require More Than 30 Seconds Of Streaming?
    When it comes to video advertising, length and context (i.e., platform and placement) have a huge impact on the message you're sending. For example, you're highly unlikely to achieve ...
  • All To Get Her Now
    There are lightbulb moments, and then there are lightbulb moments. For Kat Dudkiewicz, a senior art director at Frequency540, who was briefed with her copywriter partner to develop a n ...
  • Wearables Driving Frictionless Sharing (And Infinite Embarrassment)
    Setting the stage for all sorts of inappropriate and highly embarrassing communiqus, marketers and gadget makers are determined to remove the "friction" from the sharing of information. Yes, no matt ...
  • Wearable technology: What mood are you in?
    Speaking at the OMMA Chicago: Art & Science of Digital Advertising, Greg Getner, planning director for Y&R Chicago, says the next wave for personal device using will be more “frictionle ...