288 search results for
  • The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'
    Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogies being drawn between Wall Street's high-speed trading systems and Madison Avenue's programmatic media-buying business, especially the notion ...
  • Honda's Peyton: TV Won't 'Get The Job Done,' Turns To Music
    LOS ANGELES -- While TV is "still relevant" and continues to represent an important reach medium for national marketers, it is no longer sufficient for influencing consumers -- especially t ...
  • Looking for new unique data sources.
    Everyone seems to be dipping in the same pool when it comes to big audience data -- and that’s not all that good. Speaking at OMMA Audience Targeting, Greg John ...
  • Is Reimagineering The New Programmatic?
    While introducing himself during the opening "buyer's panel" at OMMA Audience Targeting, RPA's Mike Margolin disclosed that the Los Angeles-based agency "reimagined" its media department a year ago into ...
  • Marketing Intelligence Outsourcing: 'The Good News Is We Don't Own The Data, The Bad News Is We Don't Own The Data'
    That's pretty much how Digitaria Manager of Analytics Kate Bartkiewicz summed up the state of the art of audience targeting right now. "We now have the opportunity to act ...
  • 'Islands' In The Audience Data Stream: Facebook, Google
    The opening OMMA Audience Targeting "buyers" platform closed on a surprisingly dystopian note, with a number of panelists predicting that, within the next five years, most audience targeting will pa ...
  • The More Things Change, The More They're Just Like 1759
    "Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime a ...
  • The Upside Of Open RTB For Publishers
    It's not all downside, you know. At least that's what Jeff Clark, vice president-audience and analytics at Postmedia seemed to suggest during the "publishers" panel at OMMA Audience Targeting. H ...
  • Audience Targeter: Show Me The Way To Go Home
    As senior vice president and general manager of digital solutions or IXI Services at Equifax, Jeff Sporn knows a lot about targeting consumers with some precise data, but he's n ...
  • What's The Most Optimal Ad Format On Your Fridge?
    If you think the issues associated with developing -- and optimizing -- creative advertising formats or mobile is challenging, think about the implications or a jacuzzi. Okay so you don ...
  • The More Audio Media Change, The More Measurement Issues Remain The Same
    Agencies (and some clients) may be moving toward a "holistic" approach to audio -- you know, what we used to call radio -- but there are still some legacy issu ...
  • Would You Want Your Ads Following You Around?
    That's what Tarot Insights Founder Maude Standish seemed to suggest during the mobile panel at OMMA Premium in Los Angeles today. She sparked one of the most emotionally charged discussion ...
  • Honda Exec: Ad Quality Needs To Rival Content
    Online or on TV, Tom Peyton, AVP of Advertising at American Honda Motor Co., sets a high bar for advertising and branded content. "It should be as entertaining as t ...
  • Publisher's brand value: The effect on potential advertisers?
    In presenting research at OMMA Premium Display, a Millward Brown Digital study said a brand's value vis a vis its web area offers specific opportunities for marketers. Among other factor ...
  • Publisher Says It Pays "Ransom" To Skirt Ad-Blockers
    Ad-blocking technology has never been a bigger problem for online publishers and advertisers. In particular, Evolve Media -- publisher of such lifestyle properties as CraveOnline and TotallyHer -- sees ...
  • Frustration with Premium Display? Focus on the "why"
    Creative hurdles for display advertising still persist, with digital story-telling having new hurdles.What is one creative key to avoid this? “Putting the users at the center of it -- n ...
  • Alan Schulman Has A Brand New Bag, And It's An Automated One
    Alan Schulman, VP, global digital marketing & brand content, SapientNitro, surprised attendees during his keynote at OMMA Video this afternoon, announcing that "I've got a new job." Even more surprisin ...
  • Fraud Prevention Will Tip The 'Scale' Of Online Video
    James Akhbari, VP and digital media director at Havas, told the audience at OMMA Video at Internet Week New York that he is "old school" and wants to buy premi ...
  • Florida A Story Generating Machine
    Florida businesses create experiences that immerse people, drawing millions of people to the state. Those businesses are a story generating machine focused on creating experiences, said Mike Monello, Partner, Chi ...
  • Why People Share Content
    People share to create status, define a collective identify, and strengthen a bond. Some people will share to create a relationship with a brand, but very few, said Mike Monell ...
  • I Plan, Therefore I Am
    OMMA Video got off on an existential note during Internet Week in New York this morning. First during the "Is Online Video-Specific Creative Worth It" panel I moderated, where panelis ...
  • FB Video Ads All About Reach
    Facebook earlier this year finally announced it had had started testing long-rumored video ads with a small set of brands initially. An OMMA Video panel on Thursday suggested Facebook’s n ...
  • What Would You Ask Zuck?
    That's what OMMA Video moderator Ari Zoldan asked his "Facebook Premium Video Ads" panel to answer. "My question to Mark [Zuckerberg] would be, 'Is what are you doing to ...
  • Is Targeted GRP a Good Fit For Facebook Video Buys?
    Facebook’s video ads are to be bought using Targeted Gross Ratings Points (GRP), but is that the right currency for buying video on a social network? Speaking on an OM ...
  • What Would Satan Do? (Lean In, Of Course)
    Few brands are more wholesome than Honey Maid, right? Think s'mores around the campfire, or dunking them straight-up into a glass of milk. Family-bonding, nurturing, nostalgic. Attributes many brands wou ...
  • Dunkin' Donuts & Staying Relevant with Mobile
    Succeeding in mobile commerce can be challenging when having to integrate the new with the tried and true. Dunkin' Brands was challenged with how to keep a 60-year-old iconic bra ...
  • Real-Time Marketing's Next Frontier
    Laura Henderson, associate director of media and communications at Mondelez International, believes "real-time marketers" in the social media space will look to move from static images overlaid with text servi ...
  • Dunkin': Don't Get Caught Up In The Tech
    Dunkin’ Donuts has become known as a mobile innovator in the retail space, through its embrace of mobile promotions, Twitter and its branded apps. But in a keynote at OM ...
  • Papa John's Tries To Keep Mobile Simple
    For Papa John’s, keeping things simple in mobile is key. Speaking on an OMMA Mobile panel on “Contextualizing the Brand,” John Ensign, VP, global digital marketing, at Papa John’s not ...
  • Don't Lose Your Brand In Mobile
    Mobile may appear to be a great playground for experimentation, but be careful not to lose your brand personality along the way. Those words of caution come from Tricia Nichol ...