It wanted to give Cheetos Vision a launch worthy of any hot, new tech innovation, so it took it to the biggest stage in the industry: SXSW Interactive. ...

The study by Adthena shows that Google Shopping product listing ads now comprise about 76.4% of all search spend for U.S. retailers, generating about 85.3% of all search clicks ...

The Escape Game, an interactive events company, has partnered with Emma's email marketing services to re-engage past fans. ...

People consume news from many outlets these days outside of social media feeds, including the darker corners of the Web, but this is a very self-selecting crowd, Jim Rutenberg, Med ...

News feeds keep feeding you what you want to see and hear, so how do people learn to absorb opposition viewpoints in the era of social media? As Tom Januszewsk ...

There is something that shows both how you're in the moment, and how you care about going live, Lincoln Lopez, VP, Marketing and Social Media, T-Mobile, told the OMMA ...

Amazon's Alexa may be leading the charge into a voice-powered future, but creative limitations abound for third parties trying to leverage the auditory chat bot, panelists explained during the OM ...

Consumer expectations for live streaming are necessarily different to those on TV and other legacy media. You no longer need or have the luxury of six months to launch ...

A branded campaign that aims to teach agencies, brands and consumers about the new organization will roll out in multiple phases across search, social, video, out-of-home, print and television. ...

In the past few years, SxSW has taken some criticism. Has it gotten too broad? Irrelevant? Definitely not this time, at least where programmatic is concerned. ...

Austin has always felt like one of the main characters of South By Southwest, but this year attendees can see the city through a Dell-branded mobile app, which launched Mond ...

Even though beacon technology has been a hot topic in advertising circles for the past few years, marketers are still trying to figure out how to leverage proximity-based marketing in a w ...

Established companies are waking to the import of The Internet of Things and starting to extend their businesses to leverage it for new ways to reach consumers. At OMMA SX ...

Robotics became a major theme at this year's South By Southwest Interactive. The Innovation Alliance and Save the Inventor used a patched-together towering robot and #PatentsMatter to draw in crow ...

Bias continues to run through the technology industry, but talking about the issues makes many women and people of color uneasy. Michele Madansky, who analyzed findings from Elephant in t ...

Search engines are complicated, but I'm pretty sure I don't need to make that case with search marketers. While on my way to Austin, Texas to attend South By Southwe ...

President Barack Obama next week becomes the first president to attend and keynote the South by Southwest Interactive conference in Austin, Texas. He will call on the tech-savvy audience ...

General Motors is launching an enterprise wide social tool to its international operations, adding to its presence in North America, South America and Europe. Sharing content brings consistency to glob ...

Lack of workforce diversity has become a hot topic among Silicon Valley companies. Many rally for more women in the workforce, but during a panel discussion at the South ...

Cheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 million in an effort to bett ...

The focus on certain mobile commerce technologies sometimes can be used in totally different ways from which they were initially intended. For example, NFC (Near Field Communication) technology has lo ...

7-Eleven will launch an electronic bill pay app that enables consumers to pay bills at the point of sale using cash, per Laura Gordon, VP of brand innovations at 7-Eleve ...

Intel is taking its knowledge of supply chain manufacturing techniques and applying it to marketing strategies for brands that want to integrate beacons and sensors in their stores. Intel us ...

There are beacons and then there are beaconed messages. During the MediaPost OMMA at SXSW conference, it became clear that at least some companies are more focused on the custom ...

Let us count the ways. Marketers at OMMA@SXSW not only told us that mobile ads suck; they told us why. And some of the blame rests with their own companie ...

Music, tech, film, and barbecue are among the reasons that fans descend on Austin, Texas for the annual South by Southwest festival, pouring more than $300 million into the city ...

Blippar demonstrated Saturday a new version of its mobile augmented reality search engine that relies on image recognition at South By Southwest (SXSW) Interactive. It will allow users to explo ...

Adidas has extended its supply chain processes and best practices into the marketing funnel. The company is using radio frequency identification technology to track its products from manufacturing facilities ...

Donuts, a domain registrar, will launch its first advertising campaign Monday, after raising about $100 million in funding during the past year. The funds are being used, in part, ...

Couldn't make it to SXSW for our galaxy of 21 brand marketers speaking over two days? You can get their insights without having to step over SXSW bloggers choking t ...