- Cheetos Debuts 'Dumbest Use Of Smartest Tech'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It wanted to give Cheetos Vision a launch worthy of any hot, new tech innovation, so it took it to the biggest stage in the industry: SXSW Interactive. ...
- Adthena Austin Office Opens During SXSW, Releases Google Shopping Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 12, 2018
The study by Adthena shows that Google Shopping product listing ads now comprise about 76.4% of all search spend for U.S. retailers, generating about 85.3% of all search clicks ...
- The Escape Game Partners With Emma For Personalized Email
Email Marketing Daily, Jess Nelson - Thursday, June 1, 2017
The Escape Game, an interactive events company, has partnered with Emma's email marketing services to re-engage past fans. ...
- Fake News Matters Most During Campaign Cycles
Show Daily: Videos, Ross Fadner - Wednesday, March 15, 2017
People consume news from many outlets these days outside of social media feeds, including the darker corners of the Web, but this is a very self-selecting crowd, Jim Rutenberg, Med ...
- News Feeds: Your Personalized Echo Chamber?
Show Daily: Videos, Ross Fadner - Thursday, March 16, 2017
News feeds keep feeding you what you want to see and hear, so how do people learn to absorb opposition viewpoints in the era of social media? As Tom Januszewsk ...
- How Live Shows Your Brand Cares
Show Daily: Videos, Ross Fadner - Thursday, March 16, 2017
There is something that shows both how you're in the moment, and how you care about going live, Lincoln Lopez, VP, Marketing and Social Media, T-Mobile, told the OMMA ...
- Alexa Integrations and Creative Limitations
Show Daily: Videos, Ross Fadner - Wednesday, March 15, 2017
Amazon's Alexa may be leading the charge into a voice-powered future, but creative limitations abound for third parties trying to leverage the auditory chat bot, panelists explained during the OM ...
- Live Streaming and Expectations: the Bar is Changing
Show Daily: Videos, Ross Fadner - Wednesday, March 15, 2017
Consumer expectations for live streaming are necessarily different to those on TV and other legacy media. You no longer need or have the luxury of six months to launch ...
- Dell Technologies Makes Magic In Its First Branded Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2017
A branded campaign that aims to teach agencies, brands and consumers about the new organization will roll out in multiple phases across search, social, video, out-of-home, print and television. ...
- 5 Need-To-Know Programmatic Highlights From SXSW
RTBlog, Felicia Greiff - Wednesday, March 16, 2016
In the past few years, SxSW has taken some criticism. Has it gotten too broad? Irrelevant? Definitely not this time, at least where programmatic is concerned. ...
- Dell Swings Mobile During SXSW To Promote Austin Golf Tournament
Mobile Marketing Daily, Laurie Sullivan - Monday, March 14, 2016
Austin has always felt like one of the main characters of South By Southwest, but this year attendees can see the city through a Dell-branded mobile app, which launched Mond ...
- Brands Find Ways To Work With Beacons
Around the Net in IoT, Chuck Martin - Sunday, March 13, 2016
Even though beacon technology has been a hot topic in advertising circles for the past few years, marketers are still trying to figure out how to leverage proximity-based marketing in a w ...
- Brands Moving Into The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 13, 2016
Established companies are waking to the import of The Internet of Things and starting to extend their businesses to leverage it for new ways to reach consumers. At OMMA SX ...
- Robots Catch Eyes At SXSW
MediaDailyNews, Laurie Sullivan - Sunday, March 13, 2016
Robotics became a major theme at this year's South By Southwest Interactive. The Innovation Alliance and Save the Inventor used a patched-together towering robot and #PatentsMatter to draw in crow ...
- Gender Bias Still Exists In Silicon Valley And Beyond
MediaDailyNews, Laurie Sullivan - Sunday, March 13, 2016
Bias continues to run through the technology industry, but talking about the issues makes many women and people of color uneasy. Michele Madansky, who analyzed findings from Elephant in t ...
- How SXSW Interactive Provides A New Life Perspective On Search
SearchBlog, Laurie Sullivan - Friday, March 11, 2016
Search engines are complicated, but I'm pretty sure I don't need to make that case with search marketers. While on my way to Austin, Texas to attend South By Southwe ...
- Obamas To Keynote SXSW Conference
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 2, 2016
President Barack Obama next week becomes the first president to attend and keynote the South by Southwest Interactive conference in Austin, Texas. He will call on the tech-savvy audience ...
- GM Listens Globally, Reworks Products Responding To U.S. Twitter, Facebook Posts
Social Media & Marketing Daily, Laurie Sullivan - Friday, March 20, 2015
General Motors is launching an enterprise wide social tool to its international operations, adding to its presence in North America, South America and Europe. Sharing content brings consistency to glob ...
- Google's Diversity Message Gets Lost In Schmidt's Interruptions
MediaDailyNews, Laurie Sullivan - Tuesday, March 17, 2015
Lack of workforce diversity has become a hot topic among Silicon Valley companies. Many rally for more women in the workforce, but during a panel discussion at the South ...
- Cheetah Mobile Acquires MobPartner For $58 Million
Mobile Marketing Daily, Laurie Sullivan - Monday, March 16, 2015
Cheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 million in an effort to bett ...
- Post-Purchasing Commerce As a Tap Away at SXSW Panel
MobileShopTalk, Chuck Martin - Tuesday, March 17, 2015
The focus on certain mobile commerce technologies sometimes can be used in totally different ways from which they were initially intended. For example, NFC (Near Field Communication) technology has lo ...
- SXSW: How 7-Eleven, TD Bank, Mazda Utilize Social Media To Redefine Convenience
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2015
7-Eleven will launch an electronic bill pay app that enables consumers to pay bills at the point of sale using cash, per Laura Gordon, VP of brand innovations at 7-Eleve ...
- Intel Uses Supply-Chain Practices To Integrate Beacons In Retail Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2015
Intel is taking its knowledge of supply chain manufacturing techniques and applying it to marketing strategies for brands that want to integrate beacons and sensors in their stores. Intel us ...
- The Messaging vs. the Beacons at SXSW Panel
MobileShopTalk, Chuck Martin - Monday, March 16, 2015
There are beacons and then there are beaconed messages. During the MediaPost OMMA at SXSW conference, it became clear that at least some companies are more focused on the custom ...
- Yep, Mobile Ads Suck!: Coke, Kraft, Papa John's Know Why
MoBlog, Steve Smith - Sunday, March 15, 2015
Let us count the ways. Marketers at OMMA@SXSW not only told us that mobile ads suck; they told us why. And some of the blame rests with their own companie ...
- SXSW: Long Live Music And Content On Mobile, Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 13, 2015
Music, tech, film, and barbecue are among the reasons that fans descend on Austin, Texas for the annual South by Southwest festival, pouring more than $300 million into the city ...
- Blippar AR Visual Image Search @SXSW Demonstrates Emerging Content Marketing Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 14, 2015
Blippar demonstrated Saturday a new version of its mobile augmented reality search engine that relies on image recognition at South By Southwest (SXSW) Interactive. It will allow users to explo ...
- Adidas Uses Technology To Track Products Into Stores, Gain Insight Into Purchase Funnel
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, March 15, 2015
Adidas has extended its supply chain processes and best practices into the marketing funnel. The company is using radio frequency identification technology to track its products from manufacturing facilities ...
- gTLD Domain Registry Donuts Launching First Advertising Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, March 15, 2015
Donuts, a domain registrar, will launch its first advertising campaign Monday, after raising about $100 million in funding during the past year. The funds are being used, in part, ...
- 2 Days, 21 Marketers: Nope, You Didn't Miss OMMA@SXSW After All
Show Daily, Steve Smith - Sunday, March 15, 2015
Couldn't make it to SXSW for our galaxy of 21 brand marketers speaking over two days? You can get their insights without having to step over SXSW bloggers choking t ...