Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for the keywords marketers can use. ...

If you think things can't get any more blurry in the legal marijuana space, it's high time for a recap. ...

Ride for Kids will aid children with tumors, while the Honda Campus All-Star Challenge offers grants to the competing colleges. ...

For the first time in 37 years, Budweiser is forgoing its iconic in-game Super Bowl LV airtime on television. ...

A Fox hospital drama returning this week adopts a strategy for dealing with COVID that was first pioneered by a Fox comedy earlier this month. ...

"Nurses" is a show like many others too numerous to count, and going back too many years to try and remember. ...

To COVID or not to COVID? That is the question for our network TV shows. ...

Facebook is asking a federal judge to throw out a lawsuit by the Children's Health Defense, which accused the company of violating free speech principles by telling users that so ...

The hub, called "Full Disclosure," features, expert advice, a podcast and personal essays. ...

The total universe tops 10 million, and there is a wide range of email selects, including ailments, Acumen Direct says. ...

In the new drama series "Temple," a super-doctor sets up a secret clinic beneath the streets of London. ...

Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to Google before seeing their doctor, helping to identify COVID hot spots, Ma ...

The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...

The premiere episode contains the kinds of queasy scenes that have become a hallmark of modern-day medical dramas on TV. ...

A group founded by Robert F. Kennedy Jr. has sued Facebook and fact-checkers, including the journalism school Poynter Institute, for allegedly disparaging and "censoring" posts about vaccines. ...

Email newsletters can help chiropractors stay in touch with patients while branding and marketing themselves. Here’s how newsletters can be leveraged by these specialty providers.  ...

In the middle of a red-hot summer of illness and strife comes a new drama series about death. ...

The so-called CBD Enthusiast file will help marketers select prospects by ailment, gender and date of birth. ...

As cannabis moves to Main Street, state executive orders should make good reading for those trying to figure out how to regulate marijuana. ...

Marketers shouldn't assume local searches have tanked. Data released Friday shows local impressions fell only 10% between mid-January and mid-March, according to Uberall. ...

Pharma marketers have seen nearly 30% higher impressions from TV ad spending for the most recent monthly period, as TV spending remains flat. Some 46.4 billion viewing impressions were se ...

The health of the U.S. economy, followed by the health of medical professionals and "frontline" workers, are the top concerns among American adults, according to a weekly tracking study ...

The Stanford Healthcare Innovation lab already had launched a study intended to establish whether data from wearables, can be used to predict onset of infectious diseases. ...

The COVID-19 search engine will help medical professionals and researchers find data without having to build their own search back-end technology. Verizon Media has used its Vespa technology to ind ...

Several more brands are offering equipment, supplies, clothing and food to beleaguered healthcare systems and its staff. ...

Last week, warning letters were sent to companies advertising products like teas, essential oils, herbs and colloidal silver. ...

Baidu developers have leveraged its facial recognition and other AI technology to create a way to remotely screen human body temperature. The fever-screening system, which is being used for railw ...

Researchers at Rutgers University have created a blood-sampling robot to provide quick results to allow healthcare professionals to spend more time treating patients. ...

As Coronavirus continues to dominate headlines in Asia, here is an analysis of its effects on digital marketing in Asia, with a focus on neighboring markets including Japan, South Kore ...

Google Trends seemed to identify the approximate time and day people realized they were not dealing with the SARS virus, but rather an outbreak of something new. ...