GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions. ...

Several U.S. senators today demanded to know why Google decided to pull "abortion reversal" pill ads while continuing to allow ads for mifepristone, known as the "abortion pill." ...

Email is an effective tool for medical spa marketers. But how many are using it it to its best advantage? Here is a primer on email marketing for those th ...

Data exchanges are increasingly becoming popular hosts for companies looking to buy and sell data. Clarify Health provides real-world insights to healthcare companies, accessing Infutor's data through Amazon Web Servic ...

The American Heart Association has also raised some much-needed funds, working with Data Axle. ...

The agency has developed a line of stylish covers that align with the company's "stand out, stand proud" brand mantra. ...

The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmat ...

The virtual platform aims to help women with polycystic ovary syndrome avoid the typical "disjointed healthcare process," says Blank. ...

Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for the keywords marketers can use. ...

If you think things can't get any more blurry in the legal marijuana space, it's high time for a recap. ...

Ride for Kids will aid children with tumors, while the Honda Campus All-Star Challenge offers grants to the competing colleges. ...

For the first time in 37 years, Budweiser is forgoing its iconic in-game Super Bowl LV airtime on television. ...

A Fox hospital drama returning this week adopts a strategy for dealing with COVID that was first pioneered by a Fox comedy earlier this month. ...

"Nurses" is a show like many others too numerous to count, and going back too many years to try and remember. ...

To COVID or not to COVID? That is the question for our network TV shows. ...

Facebook is asking a federal judge to throw out a lawsuit by the Children's Health Defense, which accused the company of violating free speech principles by telling users that so ...

The hub, called "Full Disclosure," features, expert advice, a podcast and personal essays. ...

The total universe tops 10 million, and there is a wide range of email selects, including ailments, Acumen Direct says. ...

In the new drama series "Temple," a super-doctor sets up a secret clinic beneath the streets of London. ...

Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to Google before seeing their doctor, helping to identify COVID hot spots, Ma ...

The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...

The premiere episode contains the kinds of queasy scenes that have become a hallmark of modern-day medical dramas on TV. ...

A group founded by Robert F. Kennedy Jr. has sued Facebook and fact-checkers, including the journalism school Poynter Institute, for allegedly disparaging and "censoring" posts about vaccines. ...

Email newsletters can help chiropractors stay in touch with patients while branding and marketing themselves. Here’s how newsletters can be leveraged by these specialty providers.  ...

In the middle of a red-hot summer of illness and strife comes a new drama series about death. ...

The so-called CBD Enthusiast file will help marketers select prospects by ailment, gender and date of birth. ...

As cannabis moves to Main Street, state executive orders should make good reading for those trying to figure out how to regulate marijuana. ...

Marketers shouldn't assume local searches have tanked. Data released Friday shows local impressions fell only 10% between mid-January and mid-March, according to Uberall. ...

Pharma marketers have seen nearly 30% higher impressions from TV ad spending for the most recent monthly period, as TV spending remains flat. Some 46.4 billion viewing impressions were se ...

The health of the U.S. economy, followed by the health of medical professionals and "frontline" workers, are the top concerns among American adults, according to a weekly tracking study ...