- Honda Supports Kids Via Two Charitable Efforts
Marketing Daily, Tanya Gazdik - Wednesday, March 3, 2021
Ride for Kids will aid children with tumors, while the Honda Campus All-Star Challenge offers grants to the competing colleges. ...
- Budweiser Relocates Super Bowl LV Media Buy To Support COVID-19 Vaccine Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
For the first time in 37 years, Budweiser is forgoing its iconic in-game Super Bowl LV airtime on television. ...
- One And Done: How Fox Hospital Drama Deals With COVID
TVBlog, Adam Buckman - Monday, January 11, 2021
A Fox hospital drama returning this week adopts a strategy for dealing with COVID that was first pioneered by a Fox comedy earlier this month. ...
- 'Nurses' From Pre-COVID Canada Lands At NBC
TVBlog, Adam Buckman - Monday, December 7, 2020
"Nurses" is a show like many others too numerous to count, and going back too many years to try and remember. ...
- COVID Alert: 'The Good Doctor' Is On The Case
TVBlog, Adam Buckman - Monday, November 2, 2020
To COVID or not to COVID? That is the question for our network TV shows. ...
- Citing First Amendment, Facebook Says It Has Right To Fact-Check Posts About Vaccines
Digital News Daily, Wendy Davis - Wednesday, October 28, 2020
Facebook is asking a federal judge to throw out a lawsuit by the Children's Health Defense, which accused the company of violating free speech principles by telling users that so ...
- PopSugar Launches Women's-Health Vertical With TherapeuticsMD
Publishers Daily, Sara Guaglione - Tuesday, October 27, 2020
The hub, called "Full Disclosure," features, expert advice, a podcast and personal essays. ...
- Firm Offers CBD Enthusiasts And Their Email Addresses On List
Email Marketing Daily, Ray Schultz - Monday, October 26, 2020
The total universe tops 10 million, and there is a wide range of email selects, including ailments, Acumen Direct says. ...
- Notes From The Underground: Super Doc Operates Subway Clinic
TVBlog, Adam Buckman - Monday, October 26, 2020
In the new drama series "Temple," a super-doctor sets up a secret clinic beneath the streets of London. ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to Google before seeing their doctor, helping to identify COVID hot spots, Ma ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Inside Performance, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...
- NBC Heartfelt Doc Show Is 'Transplant' From Canada
TVBlog, Adam Buckman - Monday, August 31, 2020
The premiere episode contains the kinds of queasy scenes that have become a hallmark of modern-day medical dramas on TV. ...
- Facebook Sued For 'Censoring' Posts About Vaccines
Digital News Daily, Wendy Davis - Tuesday, August 18, 2020
A group founded by Robert F. Kennedy Jr. has sued Facebook and fact-checkers, including the journalism school Poynter Institute, for allegedly disparaging and "censoring" posts about vaccines. ...
- Email Newsletters For Chiropractors
Around the Net in Email, Ray Schultz - Tuesday, August 18, 2020
Email newsletters can help chiropractors stay in touch with patients while branding and marketing themselves. Here’s how newsletters can be leveraged by these specialty providers. ...
- Looking To Be Cheered Up? Then Avoid CW's 'Coroner'
TVBlog, Adam Buckman - Friday, July 31, 2020
In the middle of a red-hot summer of illness and strife comes a new drama series about death. ...
- CBD Confidential: Rental List Includes Buyer Names And Email Addresses
Email Insider, Ray Schultz - Tuesday, July 28, 2020
The so-called CBD Enthusiast file will help marketers select prospects by ailment, gender and date of birth. ...
- Lockdown Lesson: Red Or Blue, Cannabis Is Essential
MediaDailyNews, Ken Klein, Nick Levi - Wednesday, May 13, 2020
As cannabis moves to Main Street, state executive orders should make good reading for those trying to figure out how to regulate marijuana. ...
- People Still Search For Local Businesses, Phone Calls On Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2020
Marketers shouldn't assume local searches have tanked. Data released Friday shows local impressions fell only 10% between mid-January and mid-March, according to Uberall. ...
- Pharma TV Ad Impressions Grow, TV Ad Spending Remains Flat
Television News Daily, Wayne Friedman - Friday, April 17, 2020
Pharma marketers have seen nearly 30% higher impressions from TV ad spending for the most recent monthly period, as TV spending remains flat. Some 46.4 billion viewing impressions were se ...
- Ad Council Finds Consumer Angst Moderating Slightly: Economy, Health Remain Top Worries
Research Intelligencer, Joe Mandese - Wednesday, April 15, 2020
The health of the U.S. economy, followed by the health of medical professionals and "frontline" workers, are the top concerns among American adults, according to a weekly tracking study ...
- Fitbit Consortium Formed To Research Early COVID-19 Detection By Wearables
AI & IoT Daily, Chuck Martin - Tuesday, April 14, 2020
The Stanford Healthcare Innovation lab already had launched a study intended to establish whether data from wearables, can be used to predict onset of infectious diseases. ...
- Verizon Media Launches COVID-19 Search Engine For Research
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 8, 2020
The COVID-19 search engine will help medical professionals and researchers find data without having to build their own search back-end technology. Verizon Media has used its Vespa technology to ind ...
- Crocs, Krispy Kreme, Ralph Lauren Among Brands Donate Needed Medical Supplies
Marketing Daily - Top of the News, Thom Forbes - Friday, March 27, 2020
Several more brands are offering equipment, supplies, clothing and food to beleaguered healthcare systems and its staff. ...
- FTC, FDA Crack Down On False Advertising, Marketing Related To Coronavirus
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 10, 2020
Last week, warning letters were sent to companies advertising products like teas, essential oils, herbs and colloidal silver. ...
- Baidu Develops Fever-Screening System, Sees Coronavirus Search Queries Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Baidu developers have leveraged its facial recognition and other AI technology to create a way to remotely screen human body temperature. The fever-screening system, which is being used for railw ...
- Researchers Create Robot For Blood Sampling
Around the Net in IoT, Chuck Martin - Friday, February 21, 2020
Researchers at Rutgers University have created a blood-sampling robot to provide quick results to allow healthcare professionals to spend more time treating patients. ...
- The Impact Of Coronavirus On Digital Marketing In Asia
Search & Performance Marketing Daily, Taro Kaji - Wednesday, February 12, 2020
As Coronavirus continues to dominate headlines in Asia, here is an analysis of its effects on digital marketing in Asia, with a focus on neighboring markets including Japan, South Kore ...
- Google Trends Data Zeroes In On The Moment Coronavirus Was Identified
Inside Performance, Laurie Sullivan - Thursday, February 6, 2020
Google Trends seemed to identify the approximate time and day people realized they were not dealing with the SARS virus, but rather an outbreak of something new. ...
- Gravyty, Firm That Serves Fundraisers, Secures $21 Million Investment
Email Marketing Daily, Ray Schultz - Monday, January 27, 2020
Gravyty uses AI to help groups reach out to donors in the education, healthcare and nonprofit sectors. ...
- Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019
Research Intelligencer, Rob Williams - Friday, January 10, 2020
Infiniti's 60-second spot during the NCAA season highlighted its charitable giving for cancer research. ...