- Visa Gets A Brand Makeover, New Positioning With 'Meet Visa' Campaign
MAD, Amy Corr - Wednesday, July 21, 2021
The 60-second spot created by Visa's creative AOR, Wieden+Kennedy, redefines Visa as a network, offering much more than credit card services. ...
- WFA Launches Global Census Of The Advertising And Marketing Industry
MAD, Steve McClellan - Thursday, June 3, 2021
The survey is designed to assess progress on the diversity front -- which the WFA concludes hasn't been much -- by analyzing workforce composition across the industry. ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded in reaching beyond the digitally savvy base and into general awareness. Company CCO, Don LeBlanc, shares lessons learned ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media te ...
- Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
MAD, Steve McClellan - Thursday, April 22, 2021
According to the companies, the combined data assets will provide insights into the shopping habits of almost five billion consumers globally. The acquisition is also complementary to Kantar's U.S. ...
- WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
Mediapsssst, Richard Whitman - Wednesday, April 21, 2021
The marketing trade group said its new Planet Pledge and accompanying research highlight the fact that marketers lag corporate progress on sustainability efforts. The new program is shaped to he ...
- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans -- and buy into the servi ...
- National Brands Need To Act Local As Consumers Rethink Priorities Due to COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
A Nextdoor report suggests there is a movement to improve neighborhoods and save local businesses. People are now thinking more about rebuilding communities and there are five phases of t ...
- Cars Wrapped In Ads Leverage Location Tracking
Connected Thinking, Chuck Martin - Friday, February 14, 2020
Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad. ...
- Sneakers, Streaming And Soul: How Bobby Solez Built His Brand Through Gaming
MediaDailyNews, - Tuesday, October 15, 2019
Now, the greatest awareness of gaming comes from streamers. How can brands utilize streamers and their broadcasts? That's a question every marketer and advertiser should ask. ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby. ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are local and personalized to an individual's pace and environment. ...
- Pivotal: 'Tepid' Marketing Spend Growth In Q3
Mediapsssst, Richard Whitman - Wednesday, November 15, 2017
Pivotal Research analyst Brian Wieser has issued a Q3 spending report that corroborates what agency executives have been saying all year -- traditional marketers are not spending a whole l ...
- IAB To Brands: Here's How To Embrace Vertical Video
Digital News Daily, Alex Weprin - Monday, November 13, 2017
The Interactive Advertising Bureau wants marketers and brands to embrace vertical video, and it is ready to show them the best way to do so. At the IAB Video Symposiu ...
- Appboy Raises $50 Million Series D Funding To Take On Marketing Cloud Giants
Email Marketing Daily, Jess Nelson - Friday, August 11, 2017
Appboy reeled in a $50 million Series D investment this week to offer an alternative to marketing cloud vendors like Salesforce. ...
- YouTube Will Track 'Store Visits' For Advertisers
Around the Net in Video, P.J. Bednarski - Wednesday, May 31, 2017
Google's store visits tracker already tracks consumers movements based on search ads. Now, merchants, advertisers and brands will see how YouTube videos translate into store visits. (Google says it h ...
- Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
The shift in consumer behavior leads to brands bidding on their own brand terms to protect them, as well as bidding on competitors when working with publishers across adMarketplace's netwo ...
- Pluto TV Tries To Fill The OTT Commercial Void
VidBlog, P.J. Bednarski - Tuesday, May 16, 2017
Pluto TV, a commercially-supported streamer, is adding an on-demand TV and movie service. It's not Netflix, which, of course, is an opportunity for advertisers. ...
- Buyers Survey Suggests The Ad 'Experience' Needs A Fix
VidBlog, P.J. Bednarski - Monday, May 15, 2017
A survey from Advertiser Perceptions says things like decluttering Websites, better targeting of ads and creating ads expressly for digital all help the ad experience for consumers. ...
- Jittery Media Investors See Soft Ad Market, Pay TV Declines
Around the Net in Video, P.J. Bednarski - Friday, May 5, 2017
The Wall Street Journal senses a skittish media investor environment. In part, it seems few new product launches are in the pipeline within major ad categories. And other investors s ...
- When It Comes To Viewer Habits, Ad Folks Are The Stranger Things
VidBlog, P.J. Bednarski - Tuesday, April 25, 2017
The Video Advertising Bureau queried ad buyers and marketers about their viewing habits and how they'd guess those match up to average American viewers.' It's two worlds. ...
- Is Programmatic Causing A NewFronts Rethink?
VidBlog, P.J. Bednarski - Wednesday, April 19, 2017
AOL now says it will conduct "closed door client meetings" instead of hosting a NewFronts event, joining a short list of presenters that aren't going to present after all. What ...
- Is Programmatic Causing A NewFronts Rethink?
VidBlog, P.J. Bednarski - Wednesday, April 19, 2017
AOL now says it will conduct "closed door client meetings" instead of hosting a NewFronts event, joining a short list of presenters that aren't going to present after all. What ...
- How GoPro Lost Its Vision Thing
Around the Net in Video, P.J. Bednarski - Monday, April 17, 2017
It wanted to become an "exciting media company" but it lost focus on its main product, and the failure of its drone didn't help matters ...
- Pewdiepie Crowdsources New Twitch Channel
Around the Net in Video, P.J. Bednarski - Wednesday, April 12, 2017
Felix Kjellberg's Pewdiepie, the biggest thing on YouTube, has crowdsourced a new outlet called Netglow on the Amazon-owned gaming service Twitch. He'll produce a show at 11 a.m. on Sundays call ...
- Whatever Happened To Michelle Phan? This
Around the Net in Video, P.J. Bednarski - Monday, April 10, 2017
The huge YouTube star more or less dropped out of sight in 2016, after a make-up she started, called Em, failed and drew heavy criticism. Now, she's getting her hea ...
- Except For Porn, Gamers, Virtual Reality A Slow Build
VidBlog, P.J. Bednarski - Friday, April 7, 2017
A virtual reality pornography site has some pretty interesting usage statistics about which virtual reality headsets are being adopted quickest, and Google's Daydream is barely on the list. ...
- BrainJuicer Rebrands As System1
Online Video Daily, P.J. Bednarski - Tuesday, April 4, 2017
Behavioral science and marketing company BrainJuicer announced it will rebrand as System1 Group, PLC. The move combines the ad agency with its research group that touts “guaranteed” growth to i ...
- Analyst: Google May Not Be Working Fast Enough On 'Brand Safety' Issues
Real-Time Daily, Tobi Elkin - Monday, March 27, 2017
The number of marketers suspending advertising on Google is growing beyond the U.K. to the U.S., Australia and other parts of the world. Advertisers are concerned their ads are showi ...
- All Hail To Big Advertisers And Their Empty Gestures
VidBlog, P.J. Bednarski - Thursday, March 23, 2017
YouTube advertisers pulling out probably won't harm themselves. Large corporations and advertisers don't like to offend consumers, at least without knowing they are doing it. So when ads turn ...
