- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer client ...
- Bold & Empathetic: Prerequisites of Adore Me's Entrepreneurial CMO
MediaPost Connect, Lisa Singer - Thursday, September 30, 2021
"I've always been part risk taker, a bit impulsive...so actually, never felt it was crazy until you know years later, and I look back, and I'm like oh my Go ...
- Bonobos CEO: Leading with Instinct & Positivity
MediaPost Connect, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I had to leave a little bit of Micky at the door." That bit was her emotions, something Bonobos' CE ...
- Don't Conform, Disrupt & Be Yourself: Advice From TomboyX's Newest CEO
MediaPost Connect, Lisa Singer - Thursday, September 16, 2021
"If you're trying to fit in then you're not yourself, you're trying to be somebody else or somebody else's perception of you, and that's not what being human is f ...
- WFA Reels In Commitments To Its Planet Pledge Initiative
Mediapsssst, Richard Whitman - Friday, September 10, 2021
The initiative is designed to put marketers in a position where they can help lead brands' responses to climate change and sustainability and was launched earlier this year after resear ...
- WFA Study Finds Media 'Capability Gaps'
MAD, Steve McClellan - Wednesday, September 8, 2021
According to the study, there are five areas where multinational marketers are struggling within their media practices. ...
- Hallmark's VP: When You Care Enough to Do the Very Best
MediaPost Connect, Lisa Singer - Wednesday, September 8, 2021
"When you push and do it and try something new, great things can happen." It's that adventurous spirit that Alexis Kerr says led her to her most recent "great thing ...
- One Club, Popeyes Team Up For BIPOC Food Marketing Course
Mediapsssst, Richard Whitman - Thursday, August 26, 2021
Sponsored by Popeyes, the One Club is launching the course this fall. The program is also supported by Burger King and Tim Hortons, also part of RBI. ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce a video campaign when production is completely shut down? You get creative! When Grammarly approached Stink Studios during t ...
- Breaking the Mold: Jackson Hewitt's Newest Marketing VP
MediaPost Connect, Lisa Singer - Wednesday, August 11, 2021
"You know, you're never going to get a job." Jackson Hewitt's VP of Integrated Marketing & Creative, Suzanne Darmory, was told that right out of college by an art directo ...
- Visa Gets A Brand Makeover, New Positioning With 'Meet Visa' Campaign
MAD, Amy Corr - Wednesday, July 21, 2021
The 60-second spot created by Visa's creative AOR, Wieden+Kennedy, redefines Visa as a network, offering much more than credit card services. ...
- WFA Launches Global Census Of The Advertising And Marketing Industry
MAD, Steve McClellan - Thursday, June 3, 2021
The survey is designed to assess progress on the diversity front -- which the WFA concludes hasn't been much -- by analyzing workforce composition across the industry. ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded in reaching beyond the digitally savvy base and into general awareness. Company CCO, Don LeBlanc, shares lessons learned ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media te ...
- Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
MAD, Steve McClellan - Thursday, April 22, 2021
According to the companies, the combined data assets will provide insights into the shopping habits of almost five billion consumers globally. The acquisition is also complementary to Kantar's U.S. ...
- WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
Mediapsssst, Richard Whitman - Wednesday, April 21, 2021
The marketing trade group said its new Planet Pledge and accompanying research highlight the fact that marketers lag corporate progress on sustainability efforts. The new program is shaped to he ...
- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans -- and buy into the servi ...
- National Brands Need To Act Local As Consumers Rethink Priorities Due to COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
A Nextdoor report suggests there is a movement to improve neighborhoods and save local businesses. People are now thinking more about rebuilding communities and there are five phases of t ...
- Cars Wrapped In Ads Leverage Location Tracking
Connected Thinking, Chuck Martin - Friday, February 14, 2020
Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad. ...
- Sneakers, Streaming And Soul: How Bobby Solez Built His Brand Through Gaming
MediaDailyNews, - Tuesday, October 15, 2019
Now, the greatest awareness of gaming comes from streamers. How can brands utilize streamers and their broadcasts? That's a question every marketer and advertiser should ask. ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby. ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are local and personalized to an individual's pace and environment. ...
- Pivotal: 'Tepid' Marketing Spend Growth In Q3
Mediapsssst, Richard Whitman - Wednesday, November 15, 2017
Pivotal Research analyst Brian Wieser has issued a Q3 spending report that corroborates what agency executives have been saying all year -- traditional marketers are not spending a whole l ...
- IAB To Brands: Here's How To Embrace Vertical Video
Digital News Daily, Alex Weprin - Monday, November 13, 2017
The Interactive Advertising Bureau wants marketers and brands to embrace vertical video, and it is ready to show them the best way to do so. At the IAB Video Symposiu ...
- Appboy Raises $50 Million Series D Funding To Take On Marketing Cloud Giants
Email Marketing Daily, Jess Nelson - Friday, August 11, 2017
Appboy reeled in a $50 million Series D investment this week to offer an alternative to marketing cloud vendors like Salesforce. ...
- YouTube Will Track 'Store Visits' For Advertisers
Around the Net in Video, P.J. Bednarski - Wednesday, May 31, 2017
Google's store visits tracker already tracks consumers movements based on search ads. Now, merchants, advertisers and brands will see how YouTube videos translate into store visits. (Google says it h ...
- Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
The shift in consumer behavior leads to brands bidding on their own brand terms to protect them, as well as bidding on competitors when working with publishers across adMarketplace's netwo ...
- Pluto TV Tries To Fill The OTT Commercial Void
VidBlog, P.J. Bednarski - Tuesday, May 16, 2017
Pluto TV, a commercially-supported streamer, is adding an on-demand TV and movie service. It's not Netflix, which, of course, is an opportunity for advertisers. ...
- Buyers Survey Suggests The Ad 'Experience' Needs A Fix
VidBlog, P.J. Bednarski - Monday, May 15, 2017
A survey from Advertiser Perceptions says things like decluttering Websites, better targeting of ads and creating ads expressly for digital all help the ad experience for consumers. ...
- Jittery Media Investors See Soft Ad Market, Pay TV Declines
Around the Net in Video, P.J. Bednarski - Friday, May 5, 2017
The Wall Street Journal senses a skittish media investor environment. In part, it seems few new product launches are in the pipeline within major ad categories. And other investors s ...
