- Google My Business, Local SEO Guide Is Not In Kansas
Inside Performance, Laurie Sullivan - Wednesday, April 14, 2021
Local SEO Guide, an SEO agency, was never located in Kansas, but Google My Business believes the Pleasanton, CA company has been located in Fawn Creek Township, KS, since 2 ...
- Albertsons, Google Strike Tech Partnership As Online Shopping Expands Into Search, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Google's technology uses AI to scan billions of Street View images to understand consumers' location and the precise placement of objects in a building, on store shelves and in airpor ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Google's fine of 1.1 million euros ($1.3 million) may seem small, but the reason behind it will hurt the company's reputation much more than the financial loss. ...
- Michael T Jones, The Man Who Gave The World Google Earth
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 16, 2021
Michael Jones, passed away on January 18, leaving behind at least one innovative gift to society, the power of maps in our hands. Nearly all have heard or used Goog ...
- Study: Brands Move Toward Adopting CDPs, With Email Top-5 App Function
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Almost half of CDP users plan to increase their budget by 25% within the next five years, Twilio Segment reports. ...
- Dr. Fauci: Santa Received COVID-19 Vaccine Before Traveling Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 24, 2020
This year, Santa sports a purple face mask as he makes his rounds delivering toys. But to ensure kids and others stay safe, he reportedly received one of the fir ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The bi-directional taxi could position Amazon in the DOOH ad space, attaching traveling billboards to moving vehicles -- and ease the challenge of deliveries for online orders. ...
- Why Google Maps And Plus Code Will Become More Important
Inside Performance, Laurie Sullivan - Monday, September 21, 2020
Location-based services are changing -- and it just may make a measurable impact for ad targeting. ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Inside Performance, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. Data also is available f ...
- If Antitrust Claimed Google Maps, The Company Might Simply Recreate It
Search & Performance Marketing Daily, Greg Sterling - Friday, September 18, 2020
When it inevitably comes, the U.S. vs. Google will be the most high-profile antitrust action since the U.S. vs. Microsoft in the late 1990s. In that case, the software gia ...
- How Google Uses Artificial Intelligence To Predict Traffic
Inside Performance, Laurie Sullivan - Friday, September 4, 2020
How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows. ...
- Google's Waze Fuel Payment System Integrates With ExxonMobil, Shell
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Waze already helps drivers find nearby gas stations and now will prompt payment of fuel through contactless payments at participating Exxon, Mobil, and Shell stations. ...
- How One Man Gamed Google Maps
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2020
Simon Weckert toted a bunch of smartphones down empty streets in Berlin and essentially gamed the technology Google Maps uses to predict traffic, he told the Business Insider in an emai ...
- Google Creates View Santa In 3D, Demonstrates Importance Of Timing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 24, 2019
Some believe Santa warps time to deliver all the gifts worldwide in 24 hours. Google Maps knows different. ...
- A Google Year In Review
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 23, 2019
Google rings in 2020 with a look back at 2019. Emily Wood, editor-in-chief for The Keyword, walks through changes at Google in the past year, everything from search and Stadi ...
- Google Maps: Road To Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 17, 2019
Company data suggests Google has invested "tens of billions of dollars" in its mapping platform, which is supported by thousands of engineers and map operators and is one of t ...
- Google Maps Alternative Displays Business Icon, Customizes Search
Inside Performance, Laurie Sullivan - Monday, December 9, 2019
The travel app Nexit links to Interstate Data USA to display names and types of businesses rather than "nearby" businesses like Google Maps, which could reroute travelers in the opposi ...
- Google Maps Thanksgiving Holiday Traffic: No, Not That Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 26, 2019
By crunching anonymized data such as speed and location, Google can provide insight into the best times to travel or stay off the road, ...
- Google Maps Ideal For Local Search In Homes On Mobile, Not Desktop
Inside Performance, Laurie Sullivan - Tuesday, November 26, 2019
A study found that half of searches were done at home, with 81% on a smartphone, 22% on a desktop or laptop, and 9% on a tablet. ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...
- Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 18, 2019
Local Guides in Google Maps are about to become more visible and social, allowing Maps users in several cities to follow Local Guides who offer recommendations. The filtering feature ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
On Tuesday Google announced plans to expand and add campaign tools to help businesses send directions to consumers, and increase phone calls and traffic to stores. These features -- arrivi ...
- Google Apps And Utilities: Merkle's Search Campaign Alternatives
Inside Performance, Laurie Sullivan - Thursday, April 25, 2019
It appears that internet utilities will take search into the future, whether organic or paid -- specifically through Google. ...
- Google Maps Opens Fraud Complaint Forum
Inside Performance, Laurie Sullivan - Thursday, February 28, 2019
The newly launched forum and Business Redressal Complaint Form will let people who come across fraudulent activity report issues with business listings in Google Maps. ...
- WPP, Google's Waze To Collaborate On Retail Campaigns
MAD, Steve McClellan - Wednesday, February 20, 2019
The partnership, designed to direct drivers to retail locations via in-route messaging, will launch in Canada, France, Italy, the U.K. and the U.S. this year. ...
- Google Finds A Way To Use Augmented Reality In Maps
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 11, 2019
The AR Visual Positioning System map provides navigation through a layer of augmented reality on a real-time map seen through the user's camera. ...
- Data Finds Link Between Local Search, DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 11, 2019
I am seeing more connections between digital-out-of-home interactive screens and search engine advertising and marketing -- especially around the use of data. Others agree. ...
- Bing Releases Trio Of APIs For Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 30, 2019
Bing has released three location APIs to support location services for enterprise companies, helping businesses to serve more specific locations in search results. ...
- Google My Business Shares Service Areas To Maps, Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 22, 2019
The change lets business owners use cities, postal codes or other data as their location markers to identify service areas. ...
- DuckDuckGo To Use Apple Maps In Privacy Play
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 15, 2019
DuckDuckGo, the privacy-focused search engine, announced on Tuesday that Apple will now power its address and map searches on mobile and desktop. ...
