- How One Man Gamed Google Maps
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2020
Simon Weckert toted a bunch of smartphones down empty streets in Berlin and essentially gamed the technology Google Maps uses to predict traffic, he told the Business Insider in an email. ...
- Google Creates View Santa In 3D, Demonstrates Importance Of Timing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 24, 2019
Some believe Santa warps time to deliver all the gifts worldwide in 24 hours. Google Maps knows different. ...
- A Google Year In Review
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 23, 2019
Google rings in 2020 with a look back at 2019. Emily Wood, editor-in-chief for The Keyword, walks through changes at Google in the past year, everything from search and Stadia, ...
- Google Maps: Road To Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 17, 2019
Company data suggests Google has invested "tens of billions of dollars" in its mapping platform, which is supported by thousands of engineers and map operators and is one of the ...
- Google Maps Alternative Displays Business Icon, Customizes Search
Inside Performance, Laurie Sullivan - Monday, December 9, 2019
The travel app Nexit links to Interstate Data USA to display names and types of businesses rather than "nearby" businesses like Google Maps, which could reroute travelers in the opposite ...
- Google Maps Thanksgiving Holiday Traffic: No, Not That Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 26, 2019
By crunching anonymized data such as speed and location, Google can provide insight into the best times to travel or stay off the road, ...
- Google Maps Ideal For Local Search In Homes On Mobile, Not Desktop
Inside Performance, Laurie Sullivan - Tuesday, November 26, 2019
A study found that half of searches were done at home, with 81% on a smartphone, 22% on a desktop or laptop, and 9% on a tablet. ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...
- Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 18, 2019
Local Guides in Google Maps are about to become more visible and social, allowing Maps users in several cities to follow Local Guides who offer recommendations. The filtering feature in ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
On Tuesday Google announced plans to expand and add campaign tools to help businesses send directions to consumers, and increase phone calls and traffic to stores. These features -- arriving ...
- Google Apps And Utilities: Merkle's Search Campaign Alternatives
Inside Performance, Laurie Sullivan - Thursday, April 25, 2019
It appears that internet utilities will take search into the future, whether organic or paid -- specifically through Google. ...
- Google Maps Opens Fraud Complaint Forum
Inside Performance, Laurie Sullivan - Thursday, February 28, 2019
The newly launched forum and Business Redressal Complaint Form will let people who come across fraudulent activity report issues with business listings in Google Maps. ...
- WPP, Google's Waze To Collaborate On Retail Campaigns
MAD, Steve McClellan - Wednesday, February 20, 2019
The partnership, designed to direct drivers to retail locations via in-route messaging, will launch in Canada, France, Italy, the U.K. and the U.S. this year. ...
- Google Finds A Way To Use Augmented Reality In Maps
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 11, 2019
The AR Visual Positioning System map provides navigation through a layer of augmented reality on a real-time map seen through the user's camera. ...
- Data Finds Link Between Local Search, DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 11, 2019
I am seeing more connections between digital-out-of-home interactive screens and search engine advertising and marketing -- especially around the use of data. Others agree. ...
- Bing Releases Trio Of APIs For Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 30, 2019
Bing has released three location APIs to support location services for enterprise companies, helping businesses to serve more specific locations in search results. ...
- Google My Business Shares Service Areas To Maps, Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 22, 2019
The change lets business owners use cities, postal codes or other data as their location markers to identify service areas. ...
- DuckDuckGo To Use Apple Maps In Privacy Play
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 15, 2019
DuckDuckGo, the privacy-focused search engine, announced on Tuesday that Apple will now power its address and map searches on mobile and desktop. ...
- U.S. Patent Updates Demonstrate Unique Search Applications
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 28, 2018
A series of recent filings with the U.S. Patent and Trademark Office show unusual ways to implement search with advertising. Patents are from Dish Technologies, Uptown Network, and Uber Technolog ...
- Google Apps, Maps Make Their Way Into Renault-Nissan-Mitsubishi Alliance Cars
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 18, 2018
The deal will bring maps and apps into the manufacturer's infotainment systems that run on the Android operating system. The media display system will become available in cars in 2 ...
- Beware Tech: Lost In Google Maps
Inside Performance, Laurie Sullivan - Monday, July 9, 2018
Google Maps began testing new shortcuts for directions to home and work - but it is less dependable in charting rural parts of the world. , ...
- LinkedIn Taps Bing Maps To Show Commute Times
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 8, 2018
LinkedIn now calculates data from Bing Maps to show the distance from a commuter's location to a potential job. When viewing a job post from a mobile phone a new ...
- TripAdvisor: Accurate Online Reviews Predict Future Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 11, 2018
A survey released by TripAdvisor on Monday suggests the online channels that influence consumers on where to dine, and finds that 94% of respondents report they have based a dining ...
- Google Maps Tests Category Search Suggestions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 29, 2018
Google is testing a new Google Maps interface for Android that serves up suggestions for search categories based on the locations that show up on the smartphone's screen, according to ...
- Google Maps And Lens Have The Potential To Change Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 10, 2018
Similar to voice and traditional search, Google views vision and images as fundamental shifts in search and computing. At the Google I/O event, the company announced a new version of ...
- Google Maps Being Abused By Scammers To Redirect Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 2, 2018
Scammers have been abusing a feature in the Google Maps API, the link-shortening service on Google Maps. Users are redirected to undesirable websites by hiding their pages in Maps li ...
- Google Local Maps Expert Moves To Mapbox
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 17, 2018
Andrew Chen left Google, where he was a lead product manager, local search, to forge a new path at Mapbox helping engineers. The company licenses maps to software developers, better ...
- Google, Others Cut Into Facebook Share Of Consumer Time
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 11, 2018
People are spending more time on Google properties, widening the wedge between the search engine and Facebook, one of its closest competitors. ...
- Google's Undersea Cable Project To Speed Cloud, Digital Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 4, 2018
The move, announced this week, aims to advance the company's ability to connect the world and serve its cloud customers with the world's largest network. ...
- Google's And Other April Fool's Foolery, Fake News
Inside Performance, Laurie Sullivan - Monday, April 2, 2018
Google and brands jumped on board April Fool's Day to share some fake news and foolery. Location and cryptocurrency remained a major theme, along with machine learning and artificial intellige ...
