- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer -
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President, Digit ...
- TikTok Overtakes Instagram And Snapchat Among U.S. Teens
Research Intelligencer, Rob Williams - Wednesday, November 24, 2021
Entertainment and the chance for self-expression were big draws for this demo. ...
- It's Not Just Congress: Ad Folks Want To Know More About Social Media, Too
MediaDailyNews, Michael McLaren - Tuesday, November 2, 2021
"Television production" is one of the most-consumed topics by brand marketers and has been climbing since August. ...
- Detoxing From Social Media, However Briefly
Social Media Insider, Fern Siegel - Wednesday, October 13, 2021
When Facebook resumed operations after a six-hour outage, it was an opportunity to examine our fixation and, in some cases, addiction, to the social network. ...
- How Facebook's 'Technical Mistake' Affected Some Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
Brands talked about the widespread implications of the Facebook outage for the ad ecosystem In "real-time marketing" moments on Twitter, Forrester VP and Research Director Mike Proulx said. Some bran ...
- FTC Unseals Allegations Against Facebook, Including Monthly User Data
Digital News Daily, Wendy Davis - Wednesday, September 8, 2021
The FTC on Wednesday unsealed a host of previously secret material involving Facebook, ranging from information about the company's monthly users to details about prior acquisitions. ...
- Facebook Critics Cheer FTC's New Antitrust Case
PolicyBlog, Wendy Davis - Thursday, August 19, 2021
"Big technology companies like Facebook should not have free reign to impose their will on the market," Senator Amy Klobuchar says. ...
- FTC Gets Extra Time To Beef Up Antitrust Case Against Facebook
Digital News Daily, Wendy Davis - Friday, July 23, 2021
The FTC was granted an additional three weeks to reformulate its antitrust complaint against Facebook. ...
- FTC Urged To Continue Antitrust Battle With Facebook
Digital News Daily, Wendy Davis - Friday, July 2, 2021
"It is essential that the Commission take action to deter anticompetitive conduct by digital monopolists by ensuring that they are held liable for antitrust violations to the full extent ...
- Trump Shutters Floundering Blog
Digital News Daily, Wendy Davis - Wednesday, June 2, 2021
Former President Donald Trump has shut down his blog, which launched last month to worldwide headlines but failed to draw much of a following. ...
- Facebook Urges Judge To Dismiss Class-Action Antitrust Complaints
Digital News Daily, Wendy Davis - Friday, May 21, 2021
Antitrust claims brought by users and advertisers are both untenable and untimely, Facebook argues in papers filed Thursday. ...
- Now, About That Chicken Sandwich: Popeye's Inside Story
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shar ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media te ...
- Pancheros' Digital-First Brand Makeover
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
More than a "campaign," Pancheros' recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics, and relaunch an a ...
- Microsoft's LinkedIn Reports $3 Billion In Ad Revenue For Past Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billion in revenue in the past 12 months. ...
- Senator's Bill Would 'Bust Up' Amazon, Google, Others
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 19, 2021
The Bust Up Big Tech Act would ban tech companies that market cloud services, search engines, marketplaces, and exchanges from advertising or selling their own goods and services on the ...
- Facebook Says BrandTotal Not Entitled To Gather Ad-Related Data
Digital News Daily, Wendy Davis - Monday, April 12, 2021
Facebook is telling a federal judge that its ability to protect users from scraping depends on its power to prevent companies like BrandTotal from collecting data from the site. ...
- Odds 'Trump' Social Net Will Be Huge: 40/1
Marketing Politics Weekly, Joe Mandese - Thursday, March 25, 2021
With an implied probability of only 2.44%, oddsmakers predict the impeached former president's new social network will not be "Huge," literally. With odds of 40/1, the name "Huge" ranked la ...
- Microsoft's LinkedIn Pauses Sign-Ups In China
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
Microsoft's networking site LinkedIn will pause new member sign-ups for its service in China, while it works to ensure it is complying with local law. ...
- Court Sides With Facebook Over BrandTotal Ban
Digital News Daily, Wendy Davis - Monday, February 22, 2021
A federal judge has dismissed analytics company BrandTotal's claims that it was wrongly banned from Facebook's platform, allowing BrandTotal to reformulate some claims and bring them again. ...
- Why CES' Hottest Party Had No Attendees
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
CES normally is renowned for its parties in some of Las Vegas' hottest venues, especially when they are hosted by companies like iHeartMedia and MediaLink, but this year's biggest shind ...
- AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
The MediaPost Cases, Lisa Singer - Wednesday, December 16, 2020
There are brands that do what you do, but you know you do it best. So how do you let everyone else know that? If you're AT&T, you produce impactf ...
- FTC, States Sue Facebook Over 'Buy-Or-Bury' Monopoly Scheme
Digital News Daily, Wendy Davis - Wednesday, December 9, 2020
"For almost a decade, Facebook has had monopoly power in the personal social networking market in the United States," New York Attorney General Letitia James and 47 other attorneys gener ...
- Supreme Court Wrestles With Anti-Hacking Law
Digital News Daily, Wendy Davis - Monday, November 30, 2020
The government's interpretation of a decades-old anti-hacking law "would brand most Americans criminals on a daily basis," a lawyer representing a former police sergeant told the Supreme Court Monday. ...
- Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, September 9, 2020
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports. ...
- Microsoft Agrees To Transfer TikTok Code, Algorithms From China
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Microsoft and TikTok reportedly plan to finish acquisition talks within the next few weeks, ahead of the Sept. 15 deadline, putting the company in direct competition with Facebook's Instagram. ...
- Analytics Company hiQ Urges Supreme Court To Stay Out Of Scraping Battle With LinkedIn
Digital News Daily, Wendy Davis - Thursday, June 25, 2020
hiQ Labs is asking the Supreme Court to leave in place an injunction that requires LinkedIn to allow its pages to be scraped. ...
- Google Meet Now Free To Anyone With An Email Account
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Google Cloud announced Wednesday it will make its video-conferencing platform free. The company also said the Meet data will not be used for advertising and isn't for sale to thi ...
- Supreme Court Asks hiQ To Respond In Battle Over Data Scraping
Digital News Daily, Wendy Davis - Monday, April 27, 2020
The Supreme Court wants analytics company hiQ to respond to LinkedIn's request to intervene in a three-year-old battle over whether hiQ violates an anti-hacking law by scraping data about Linked ...
- Court Revives Claims Privacy Claims Over Facebook's 'Like' Button
Digital News Daily, Wendy Davis - Thursday, April 9, 2020
Siding against Facebook, a federal appellate panel has revived a lawsuit claiming that the company violated users' privacy by tracking them via the "Like" button. ...
