- Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, September 9, 2020
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports. ...
- Microsoft Agrees To Transfer TikTok Code, Algorithms From China
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Microsoft and TikTok reportedly plan to finish acquisition talks within the next few weeks, ahead of the Sept. 15 deadline, putting the company in direct competition with Facebook's Instagram. ...
- Analytics Company hiQ Urges Supreme Court To Stay Out Of Scraping Battle With LinkedIn
Digital News Daily, Wendy Davis - Thursday, June 25, 2020
hiQ Labs is asking the Supreme Court to leave in place an injunction that requires LinkedIn to allow its pages to be scraped. ...
- Google Meet Now Free To Anyone With An Email Account
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Google Cloud announced Wednesday it will make its video-conferencing platform free. The company also said the Meet data will not be used for advertising and isn't for sale to third ...
- Supreme Court Asks hiQ To Respond In Battle Over Data Scraping
Digital News Daily, Wendy Davis - Monday, April 27, 2020
The Supreme Court wants analytics company hiQ to respond to LinkedIn's request to intervene in a three-year-old battle over whether hiQ violates an anti-hacking law by scraping data about LinkedIn ...
- Court Revives Claims Privacy Claims Over Facebook's 'Like' Button
Digital News Daily, Wendy Davis - Thursday, April 9, 2020
Siding against Facebook, a federal appellate panel has revived a lawsuit claiming that the company violated users' privacy by tracking them via the "Like" button. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide ...
- Facebook Sues Mobile Analytics Company OneAudience Over Data Mining
Digital News Daily, Wendy Davis - Thursday, February 27, 2020
The mobile analytics company OneAudience improperly collected a host of data from Facebook users -- including names, emails, call logs, and location data -- the social networking platform alleged in ...
- Xfinity's 'Project Dead Zone' Takes Best In Show
The MediaPost Cases, Nina Lentini - Monday, September 30, 2019
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House, a haunted house in San Jose, Calif., known for its crazy number ...
- LinkedIn Can't Block Analytics Company From Scraping Profiles
Digital News Daily, Wendy Davis - Monday, September 9, 2019
LinkedIn can't rely on a 33-year-old anti-hacking law to prevent the analytics firm HiQ Labs from mining data, a federal appellate court ruled Monday. ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand." ...
- AWeber Gives Entrepreneurs Leg-up With Curate
The MediaPost Cases, Nina Lentini - Wednesday, May 22, 2019
Users can leave their laptop at home, easily write emails, and follow up with customers between bites of pizza, yoga poses, or errands. ...
- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, think of media as a relay race. "Give appropriate credit to all your runners. Or you have last-click ...
- Social Acceleration Contributes To Shorter Attention Spans
Social Media Insider, Gavin O'Malley - Wednesday, April 17, 2019
The researchers determined that more content being produced in less time is exhausting the public's collective attention. ...
- BMW Celebrates Diversity To Showcase Sporty X2 Model
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The LGBTQ community, possessing a bold and rebellious mindset to live life on their own terms, perfectly embodied both BMW's Modern Maverick target and X2 manifesto of "Give No Explanatio ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well above its 2017 benchmarks. With clear pacing and more visibility into paid data, it was able to guide, measure ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are local and personalized to an individual's pace and environment. ...
- Universal Music, Facebook Sign Licensing Deal
Digital News Daily, Alex Weprin - Thursday, December 21, 2017
The arrangement will make the publisher's music catalogs available for video and "social experiences" across Facebook, Instagram and Facebook's virtual reality company Oculus. ...
- Facebook Urges Judge To Toss 'Faceprint' Suit
Digital News Daily, Wendy Davis - Wednesday, December 13, 2017
Facebook says an Illinois privacy law regarding "faceprints" law doesn't apply to activity that occurs in other states. ...
- LinkedIn Appeals Order Requiring It To Allow Scraping By HiQ
Digital News Daily, Wendy Davis - Wednesday, September 6, 2017
LinkedIn is appealing a court order that requires the company to allow the startup HiQ Labs to scrape publicly available data about users. ...
- Using Insight Panels to Get Feedback
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
Insight panels produce more than research. They can also inspire brand advocacy and test messaging. At the Brand Insider Summit, Ryan Younger, VP, Strategic Marketing at Hackensack Meridian Health and ...
- Facebook Hits $9.32B In Q2 Revenue, Mostly Mobile-Based
Digital News Daily, Tobi Elkin - Thursday, July 27, 2017
Aided by strong mobile ad sales and an ability to attract new users to its apps, Facebook increased its revenue 45% in Q2 from the same period a year ago. ...
- Sephora Chatbot On Facebook Messenger To Aid In Search, Discovery
Inside Performance, Laurie Sullivan - Thursday, July 27, 2017
Facebook on Thursday unveiled several tools and updates to Messenger that will make search and discovery much easier for consumers. Natural-language processing (NLP) is one tool, which provides the ability ...
- Social Media, Ecommerce Produce New Branding Opportunities
Social Media & Marketing Daily, Sean MacDonald - Wednesday, May 3, 2017
Social-commerce entrepreneurs are introducing a new set of marketing concerns and opportunities for branding, message control, product quality and distribution. ...
- Facebook Updates Instant Articles, Encourages Email Sign-Ups
Email Marketing Daily, Jess Nelson - Friday, April 7, 2017
Facebook introduced significant improvements to its Instant Articles feature on Friday, adding new tools that encourage email subscription recruitment for publishers. ...
- Pope Warns Against 'False' Images Of Social Media
The Social Graf, Erik Sass - Wednesday, March 22, 2017
Pope Francis takes a swipe at social media in a new message recorded for 2017 World Youth Day on April 9, warning young people not to be deceived by "false ...
- Rushkoff On 'Generation Like,' Big Data and 'Team Human'
Social Media Insider, Thom Forbes - Thursday, March 2, 2017
Media theorist, author and filmmaker Douglas Rushkoff showed his Frontline documentary "Generation Like" this week and then fielded some thought-provoking questions. ...
- The Case For Ditching Social Media
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, February 23, 2017
For the sake of their careers, Carl Newport -- a computer scientist, author and blogger -- is advising his fellow millennials to quit social media. “In a capitalist economy, the ...
- A Handy Guide To Topics To Avoid On Social Media
The Social Graf, Erik Sass - Wednesday, February 15, 2017
As a service to influencers everywhere, this blog post will give a quick overview of topics you probably shouldn't joke about - as well as some you can! ...
- Why Can't We All Be Different?
Social Media Insider, Thom Forbes - Thursday, February 9, 2017
Smartphones can "become weapons" and can have "devastating effects," says anti-bullying activist Gabriella van Rij, who would like to see marketers celebrate our unique imperfections. ...
