- Yahoo Finance Broadens Live Summit Audience
Publishers Daily, Ray Schultz - Friday, October 22, 2021
This year's event includes Asia for the first time. Yahoo Finance is also putting added focus on Gen Z and female audiences. ...
- HBO, Max Pass 69M Subs In Q3 Despite Loss Of 1.8M U.S. Amazon Prime Channels Users
Digital News Daily, Karlene Lukovitz - Friday, October 22, 2021
The Q3 total was up by 1.9 million from the 67.5 million reported for this year's second half. WarnerMedia's strategic break with Amazon sacrificed 5 million subscriptions, but much ...
- Online Shopping Encourages Easy Returns -- And Waste
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 20, 2021
While the average brick-and-mortar store has a return rate in the single digits, the average rate is somewhere between 15% and 30% for online purchases -- and for clothing, it can ...
- Gannett Snares $516 Million In Refinancing To Pay Down Existing Loan
Publishers Daily, Ray Schultz - Monday, October 18, 2021
Company says the new loan will reduce its cost of capital by nearly 200 basis points. ...
- Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. Th ...
- 'Washington Post' Joins Worldwide Coalition To Expose Secret Wealth Of The Powerful
Publishers Daily, Ray Schultz - Monday, October 4, 2021
Group calls the project the largest investigation in journalistic history. ...
- 'Global Custodian' Launches Institutional Digital Subs
Publishers Daily, Ray Schultz - Monday, October 4, 2021
Title works with Exact Editions to extend its reach and build a new revenue stream. ...
- Gannett Plans To Refinance Its Existing Loans
Publishers Daily, Ray Schultz - Monday, September 27, 2021
Publisher is seeing flat Q3 revenue and margin, and inflationary pressures on newsprint and delivery. ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to the pandemic. Analysts and advertisers say ad dollars are coming back this year. ...
- 'Forbes' To Go Public With SPAC Transaction, Via Magnum Opus
Publishers Daily, Ray Schultz - Thursday, August 26, 2021
The offering is expected to achieve $630 million in value with upfront capitalization of $145 million, 'Forbes' says. ...
- Salesforce Achieves 23% Jump In Q2 Revenue YoY
Email Marketing Daily, Ray Schultz - Thursday, August 26, 2021
CEO Marc Benioff credits the global trend toward digital transformation. ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce store from the streaming platform sells data related to health, mortgages, finance, and consumer purchases. ...
- TransUnion: Fraud Rose Nearly 17% Globally As Internet Use Grows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
TransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted their focus from targeting financial services to gaming, travel and leisure industries. ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a suite of products aimed at changing the way marketers look at SEO, according to the industry -- especially ...
- Wildfire, Which Powers Microsoft CashBack, Raises Millions In Funding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 6, 2021
Wildfire Systems, a financial technology platform powering white-label reward and loyalty programs, announced a $15 million venture capital investment co-led by major investors. ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah Fay
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Sarah Fay explains what her friends and former Madison Avenue colleagues and clients might most want to know about from her new perspective. ...
- Penny-Pinchers On Parade In TLC's 'So Freakin' Cheap'
TVBlog, Adam Buckman - Thursday, June 24, 2021
"So Freakin' Cheap" is about the lengths some people will go to save not only a buck or two, but also dimes and pennies. ...
- TikTok Parent ByteDance More Than Doubled Revenue, Nearly Doubled Profits, In 2020
Digital News Daily, Karlene Lukovitz - Friday, June 18, 2021
ByteDance, which owns several large social media platforms, saw revenues jump 111% and operating profits rise 93%. It also claims to have 1.9 billion MAUs across its platforms. ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable. ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
Email Insider, Ray Schultz - Tuesday, June 1, 2021
Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report. ...
- Bakish: ViacomCBS Targets $7B In Streaming Revenue By 2024
Digital News Daily, Karlene Lukovitz - Wednesday, May 26, 2021
The forecast includes targeting 65 to 75 million paid subscribers and 100 million to 120 million average monthly active users (MAUs) for free, ad-supported Pluto TV, CEO Bob Bakish sa ...
- Pandemic Paradox: Nielsen Saved $100M From COVID-19 Workforce Reductions
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The pandemic created a unique benefit to Nielsen's bottom line: $100 million in cost savings. The disclosure, made during a recent earnings call with investors and Wall Street analysts, h ...
- Verizon Media Sold, Company Renamed Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will be called Yahoo. News of t ...
- Amazon Prime Members Hit 200M, Prime Video To Spend $650M On S1 Of 'Lord Of The Rings"
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
Prime's 200 million members have access to Prime Video, though Amazon still isn't revealing active user numbers for the streaming service. Amazon did report that its 2020 costs for vid ...
- MDC Partners Names New Investor Relations Head
MAD, Larissa Faw - Thursday, April 8, 2021
Michaela Pewarski has been named vice president of investor relations to serve as a key central resource for shareholders. ...
- Pinterest Launches Its First B2B Ad Campaign
Inside Performance, Laurie Sullivan - Thursday, April 1, 2021
Pinterest launched its first B2B campaign Thursday in 6 global markets to help brands reach the 83% of weekly users who make purchases based on content on the site. ...
- Are Bad-Actor Stock Manipulators Picking On Media?
TV Watch, Wayne Friedman - Thursday, April 1, 2021
Selecting somewhat under-the-radar players like ViacomCBS and Discovery Inc. has allowed some investors to make -- and lose -- money on these media stocks recently. ...
- Microsoft Taps Suzy For Real-Time Consumer Research, Survey Finds Preference For Minimalism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 26, 2021
The latest report focuses on behavior and trends in various subjects, including travel, retail, health and wellness, technology and finance. ...
- S4 Capital Continues Its Success, Credits "Whopper" Clients
MAD, Larissa Faw - Thursday, March 25, 2021
Sorrell notes the company's current pipeline is running at stronger levels than last year. As of now, tech clients account for around 55% of revenues. ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Fraudsters were more likely to go after Gen Z, at 44%, and Millennials, at 37%, more than any other age group. Those numbers increased in the U.S., at 53% a ...
