Buyers using the Invest TV platform to build linear campaign proposals can now activate unified audiences across all major television networks, and use those audiences within the platform to defi ...

As the oral care upstart SmileDirect grows its brand into new product lines and customers, the company is bringing its performance-oriented media to every screen. CMO John Sheldon explores h ...

To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and f ...

TV's lower ad prices and higher available inventory enabled digital-first advertisers not only to test TV but to test some of primetime's most popular shows. Learn how testing and changi ...

A new paradigm: Digital is your core channel. Video is the anchor in that channel. ...

Walt Disney's D2C business witnessed a 59% rise in revenue in fiscal Q2 to $4 billion and an increase in Disney+ global subscribers to 103.6 million. Total, company-wide Disney reven ...

"We have a fire under us that needs to be addressed," Essence Global Chief Media Officer Adam Gerber warned. ...

Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. ...

The new standard addresses ad-sharing scenarios in which multiple entities own ad slots in CTV/OTT apps. ...

In a move that took industry watchers by surprise, a divded federal appeals panel Friday vacated a Federal Communications Commission decision to prohibit Charter from charging online video providers fe ...

VidAngel, which offered a streaming service that allowed users to filter out nudity or violence from videos, says the jury's $62.4 million verdict is "out of kilter" with the copyrig ...

As OTT stands out in the period of flux, how do agencies go about finding a trusted partner? Do they vet them or do they just work with them ...

Research shared during IAB's virtual event this week offered insights on consumers' views of CTV vs. linear, how the two platforms work together, and how far organizations still have ...

"The Trump FCC may have gutted critical net neutrality protections, but AT&T nonetheless has a responsibility to avoid any policies or practices that harm consumers and stifle competition," Sens. ...

As the cashless economy moved online in Q1, overall U.S. payments through Visa transactions fell 19%, debit fell 6% and credit fell 31% through April 28, 2020, as many expecte ...

Adam Stern, Acquisition Marketing Manager at Marley Spoon, will make a presentation, "It's All in the Details: Contextualizing Linear TV Attribution," at our TV & Video Insider Summit March ...

Another highly promoted TV series, "Dead to Me," had 180 airings $2.2 million in spending and 122 million impressions. Overall, Netflix spent $102.6 million in national/regional TV spending in 2 ...

In its newfront debut, Walmart used its Vudu brand to formally enter the digital video ad market, rolling out a slate of original programming with a twist. The company wi ...

According to an IAB report, original digital video content now makes up about half of that spend ($9.3M). ...

A+E revealed new extensions of the History brand at its upfront, including a History-branded live speaker series, a HistoryCon convention, and a podcast series called "History Speaks." ...

Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, talks about Electronic Arts' approach to data in this riveting keynote speech at MediaPost's TV & Video Insider Summ ...

Listen in as Jesse Math, VP, Social & OTT at ForwardPMX, discusses cross-screen plans. Forgive him, if you can, for his heresy! ...

When Steuer put up a slide titled, "OMG selected VideoAmp as our development partner to implement Omni Advanced TV," many attendees at MediaPost's TV & Video Insider Summit shot ...

Those involved in political marketing love OTT, said Sharon Aho, OTT Media Director at BrabenderCox, because it reaches the cordless and offers increased frequency to a high-value target audience. Che ...

One thing that caused jaws to drop was that the audio performance was so low. "Video was on, sound was off," Alyssa Kramer said, making her wonder if they we ...

"We do media first and then content. With our new personalization mindset, media content and creative are more synced up than they have ever been." ...

"Optimization works at about 75% of the cases for our clients. Where it doesn't, it's due to confusion of data, especially for data that have large baselines." ...

"We're making the foundation about audience and then putting in traditional media on top of that to build reach. With linear, clients are used to seeing a schedule. That's n ...

"The good news is there's technology and data finally coming to market to put the pieces back together," Jonathan Steuer, OMG chief research officer, told Monday's audience at MediaPost's ...

How do you combat the narrative that brands don't need television in their media mix? Create and nationally air documentary pieces profiling startups that boomed after advertising on TV. ...