- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The new standard addresses ad-sharing scenarios in which multiple entities own ad slots in CTV/OTT apps. ...
- Court Vacates FCC Order Banning Charter From Charging Interconnecton Fees
Digital News Daily, Wendy Davis - Friday, August 14, 2020
In a move that took industry watchers by surprise, a divded federal appeals panel Friday vacated a Federal Communications Commission decision to prohibit Charter from charging online video providers fe ...
- 'Family Friendly' Streaming Service VidAngel Appeals $62 Million Copyright Verdict
Digital News Daily, Wendy Davis - Thursday, August 13, 2020
VidAngel, which offered a streaming service that allowed users to filter out nudity or violence from videos, says the jury's $62.4 million verdict is "out of kilter" with the copyrig ...
- As OTT Surges In Ad-Supported Media, How To Choose A Channel?
Show Daily, Nina Lentini - Wednesday, July 1, 2020
As OTT stands out in the period of flux, how do agencies go about finding a trusted partner? Do they vet them or do they just work with them ...
- ATV Nuggets From The NewFronts
Advanced TV Insider, Karlene Lukovitz - Friday, June 26, 2020
Research shared during IAB's virtual event this week offered insights on consumers' views of CTV vs. linear, how the two platforms work together, and how far organizations still have ...
- AT&T Violates Net Neutrality Principles With HBO Max, Lawmakers Say
PolicyBlog, Wendy Davis - Thursday, June 4, 2020
"The Trump FCC may have gutted critical net neutrality protections, but AT&T nonetheless has a responsibility to avoid any policies or practices that harm consumers and stifle competition," Sens. ...
- Visa Identifies Behavioral Changes In Consumer Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
As the cashless economy moved online in Q1, overall U.S. payments through Visa transactions fell 19%, debit fell 6% and credit fell 31% through April 28, 2020, as many expecte ...
- Q&A: Marley Spoon's Adam Stern On Linear TV
MediaPost Connect, Nina Lentini - Thursday, February 20, 2020
Adam Stern, Acquisition Marketing Manager at Marley Spoon, will make a presentation, "It's All in the Details: Contextualizing Linear TV Attribution," at our TV & Video Insider Summit March ...
- Netflix: 'Murder Mystery' Was Most 'Popular,' But Low TV Ad Spending
Television News Daily, Wayne Friedman - Monday, December 30, 2019
Another highly promoted TV series, "Dead to Me," had 180 airings $2.2 million in spending and 122 million impressions. Overall, Netflix spent $102.6 million in national/regional TV spending in 2 ...
- Walmart's Vudu Positions Itself As 'Sleeping Giant' Of Digital Entertainment
Digital News Daily, Alex Weprin - Wednesday, May 1, 2019
In its newfront debut, Walmart used its Vudu brand to formally enter the digital video ad market, rolling out a slate of original programming with a twist. The company wi ...
- Marketers To Average $18M On Digital Video This Year
Digital News Daily, Alex Weprin - Monday, April 29, 2019
According to an IAB report, original digital video content now makes up about half of that spend ($9.3M). ...
- A+E Networks Leans Into Star Power, President Bush, To Pitch Marketers
Television News Daily, Alex Weprin - Thursday, March 28, 2019
A+E revealed new extensions of the History brand at its upfront, including a History-branded live speaker series, a HistoryCon convention, and a podcast series called "History Speaks." ...
- EA: 'We Cannot Lose Sight Of The Art That Goes With Planning'
Show Daily: Videos, Nina Lentini - Friday, March 1, 2019
Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, talks about Electronic Arts' approach to data in this riveting keynote speech at MediaPost's TV & Video Insider Summ ...
- Popping The Hood On Video Planning Specifics
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Listen in as Jesse Math, VP, Social & OTT at ForwardPMX, discusses cross-screen plans. Forgive him, if you can, for his heresy! ...
- OMG's Jonathan Steuer On Selecting VideoAmp As Partner
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
When Steuer put up a slide titled, "OMG selected VideoAmp as our development partner to implement Omni Advanced TV," many attendees at MediaPost's TV & Video Insider Summit shot ...
- Political Marketers Love OTT
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Those involved in political marketing love OTT, said Sharon Aho, OTT Media Director at BrabenderCox, because it reaches the cordless and offers increased frequency to a high-value target audience. Che ...
- Brand Story-Planning: The Power of Media Meeting Creative
Show Daily, Nina Lentini - Wednesday, February 27, 2019
One thing that caused jaws to drop was that the audio performance was so low. "Video was on, sound was off," Alyssa Kramer said, making her wonder if they we ...
- Conagra's Evolved Strategy
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"We do media first and then content. With our new personalization mindset, media content and creative are more synced up than they have ever been." ...
- Optimizing Linear
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"Optimization works at about 75% of the cases for our clients. Where it doesn't, it's due to confusion of data, especially for data that have large baselines." ...
- Convergence & Fragmentation: Video Planning By Example In 2019
Show Daily, Nina Lentini - Monday, February 25, 2019
"We're making the foundation about audience and then putting in traditional media on top of that to build reach. With linear, clients are used to seeing a schedule. That's n ...
- All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
Show Daily, Nina Lentini - Monday, February 25, 2019
"The good news is there's technology and data finally coming to market to put the pieces back together," Jonathan Steuer, OMG chief research officer, told Monday's audience at MediaPost's ...
- Viacom Delivers For Video Advertising Bureau
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
How do you combat the narrative that brands don't need television in their media mix? Create and nationally air documentary pieces profiling startups that boomed after advertising on TV. ...
- Epix Becomes Latest Premium Pay-TV Service To Jump Into Streaming Wars
Digital News Daily, Alex Weprin - Monday, February 11, 2019
Epix Now is priced to undercut its competitors at $5.99 per month, and will include MGM's full library of movies. ...
- EDO Taps Grunther To Lead Media Analytics Business
Digital News Daily, Alex Weprin - Monday, January 28, 2019
EDO uses its software to analyze every advertising spot on television, from traditional commercials to custom integrations and sponsorships. ...
- Vimeo Joins InfoWars Blackout
Around the Net In Digital, Gavin O'Malley - Monday, August 13, 2018
Following the lead of YouTube, Facebook, and other tech titans, Vimeo has banned Alex Jones' disinformation factory InfoWars. The video content violates Vimeo's terms of service, which prohibits “discriminatory a ...
- Disney Teases Upcoming Streaming Service, Set For 'Late 2019'
Digital News Daily, Alex Weprin - Wednesday, August 8, 2018
The Disney-branded service will be the "biggest priority of the company" next year, according to Disney CEO Bob Iger on the company's earnings call. ...
- Video Entertainment Leading Smart Device Market To $206 Billion This Year: IDC
AI & IoT Daily, Chuck Martin - Friday, June 22, 2018
The smart home market globally will ship 550 million devices this year, growing 27% over the previous year, according to the new International Data Corporation Worldwide Quarterly Smart Home Devi ...
- Dierks Bentley Joins Pepsi's Generations Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2018
The country star is promoting the revived Pepsi Stuff loyalty program, with prizes including meeting him and attending one of his Pepsi-sponsored performances. ...
- 85% of Spend in The Next Election Cycle Will Be Like The Last One
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
Digital video, OTT, and programmatic TV may be seeping into TV and digital, but they don't fundamentally alter political media buying, says a veteran of many elections. During the 'T ...