- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, print and social media, consider your responsibilities to your brand -- and your customers. ...
- NBC's Trump Town Hall Coverage Lost Viewers, Probably Money, Too
TV Watch, Wayne Friedman - Monday, October 19, 2020
Fact-checking of Trump by Rachel Maddow on her MSNBC show revealed incorrect and false information from the President. ...
- NFL Adds Amazon To CBS, Nickelodeon Carriage Of Playoff Games
TV Watch, Wayne Friedman - Friday, October 16, 2020
Figure it this way -- the NFL has now covered 60+ mostly male viewers (CBS), kids 2-11 viewers (Nickelodeon) and young, digitally minded viewers (Amazon Prime Video) ...
- Disney's New Distribution Unit Is A Sign Of Things To Come
TV Watch, Wayne Friedman - Thursday, October 15, 2020
How much content will move from ABC Television Network and ESPN to Hulu and ESPN+? The transition to digital is now all-consuming. ...
- 'Bon Appetit' Adds Chefs To YouTube Channel, Builds New Brand Vision
Publishers Daily, Fern Siegel - Tuesday, October 13, 2020
"What I really hope to do is create a place where we are talking about food and culture together," says Sonia Chopra, the mag's executive editor. ...
- How Digital Frenemies Amazon Fire TV, Roku Can Help Each Other
TV Watch, Wayne Friedman - Wednesday, October 14, 2020
Companies get something even when they compete with each other. And by something, we mean substantial revenue. ...
- Is Netflix Hurt Or Helped By Quick Cancellations?
TV Watch, Wayne Friedman - Tuesday, October 13, 2020
Netflix and binge-watching have rewritten the rules of TV. ...
- Snap's 6-Second Pre-Roll Ad Works For Its TV Show
TV Watch, Wayne Friedman - Monday, October 12, 2020
Snap is starting single messaging executions no longer than six seconds -- and Peacock has participated in a beta test. ...
- Disney May Need To Invest More In Streamers' Original Content
TV Watch, Wayne Friedman - Friday, October 9, 2020
Loeb wants Disney to permanently suspend its $3 billion dividend and put all that money into content creation for Disney+ - or perhaps its other D2C platforms, Hulu and ES ...
- The CTV Ad Problem
Media Insider, Dave Morgan - Thursday, October 8, 2020
Do you wonder why auditors and verification services are reporting so much digital ad fraud in CTV these days? ...
- Your Mobile Device, Your TV Remote: Companions Or Frenemies?
Mobile Insider, Wayne Friedman - Thursday, October 8, 2020
One 2019 estimate by Mary Meeker, internet trend analyst, said roughly 90% of Americans keep a phone close by while watching TV. ...
- Digital Media Could Hit A Bubble, With Advertisers Rethinking Traditional TV
TV Watch, Wayne Friedman - Thursday, October 8, 2020
A former Google exec claims micro-targeting of users is far less accurate, and less persuasive, than it appears. ...
- Automaker TV Spending Increases 54% From August
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2020
The top three brands by spend were Toyota ($56.7 million), Nissan ($40.9 million) and Lexus ($39.7 million), per iSpot.tv. ...
- Connected TV: Are Streamers Already Cannibalizing Themselves?
TV Watch, Wayne Friedman - Wednesday, October 7, 2020
Perhaps most revealing is the top CTV individual programs, according to Nielsen, have been dominated by Netflix programming. ...
- Right, Mr. President, Don't Be Afraid Of COVID. Be VERY Afraid
Mediapsssst, Richard Whitman - Monday, October 5, 2020
While Trump is getting the best medical treatment Western medicine can offer to treat the malady, he continues to tell the masses not to be afraid of it. Why is ...
- What Trump's COVID Status Means For Future Campaigning
TV Watch, Wayne Friedman - Tuesday, October 6, 2020
Now that President Trump is on the DL, how does he make up for lost marketing exposure? ...
- Broadcast Stations Want To Loosen Ownership Restrictions: Ad Revs Vs. Digital Media
TV Watch, Wayne Friedman - Monday, October 5, 2020
They dispute previous DOJ conclusions that broadcast TV is a dominant form of content -- and that other media just "complements, not substitutes, broadcast television advertising." ...
- The End Of The Upfront --- At Last!
Media Insider, Maarten Albarda - Friday, October 2, 2020
The only reason the upfronts take place when they do is because of events that have been dated since the invention of VCRs. ...
- TV Networks Drop Massive 36% In First Week Of New Season
TV Watch, Wayne Friedman - Friday, October 2, 2020
The broadcast TV season started last week. Did anyone notice? ...
- Surveying The Media Landscape: Q&A With Dan Berman
MediaDailyNews, Charlene Weisler - Wednesday, September 30, 2020
The former head of ad sales at i24 News discusses his life lessons and reflects on the state of the industry. ...
- Earned Media, Distractions May Count More In Politics
TV Watch, Wayne Friedman - Thursday, October 1, 2020
Earned media is a trickier measure. Is this media exposure positive, negative or eliciting just a shrug of the shoulders? ...
- I Really Don't Like Game Shows
Media Insider, Cory Treffiletti - Wednesday, September 30, 2020
The pandemic may have temporarily halted intelligent programming, replaced by a plethora of goofy game shows. ...
- Tastemade Launches Spanish-Language Streaming Channel
Publishers Daily, Sara Guaglione - Tuesday, September 29, 2020
The free, ad-supported Tastemade en Espanol is now available on the Roku platform. The debut coincides with National Hispanic Heritage Month. ...
- If Sports TV Holds Pay TV Biz Together, What Happens When Ads, Viewers Decline?
TV Watch, Wayne Friedman - Wednesday, September 30, 2020
Ratings decreases are real. Analysts believe it is due to the lack of excitement -- that is, in-stadium fan excitement. ...
- Trump Needs More Ad Money To Compete
TV Watch, Wayne Friedman - Tuesday, September 29, 2020
What's his alternative beyond airport rallies? Maybe he could self-finance, which he promised in 2016, before reneging. ...
- The Answer To Annoying Digital Video Ads: Run More
TV Watch, Wayne Friedman - Monday, September 28, 2020
Perhaps digital ads are not that annoying, just small in stature. Running on TV gets them big-screen approval -- a minor-league phenom making it to the big leagues. ...
- TV Upfront Disruption To Come: P&G Says Enough FOMO
TV Watch, Wayne Friedman - Friday, September 25, 2020
P&G, among the biggest TV advertisers, wants to switch gears: possibly no upfront deal-making or at least more flexible upfront deals. ...
- Time To Heed P&G's Call To Fundamentally Change TV Ad Buying?
Media Insider, Dave Morgan - Thursday, September 24, 2020
P&G's Mark Pritchard dropped a bombshell, saying the company did the TV ad upfront on its own this year. ...
- Presidential Debates, Sports Take Center Stage This Fall
TV Watch, Wayne Friedman - Thursday, September 24, 2020
Early projections show the debates could see substantial viewership, especially with the dearth of new programming. ...
- Discovery+ App Joins The Streaming World, But Direct-To-Consumer Still Iffy
TV Watch, Wayne Friedman - Wednesday, September 23, 2020
Discovery+ has analysts saying it's essentially a service targeted to cord-cutters. ...
