- NBCU's Peacock Estimated To Hit 52 Million Subs, $2B Revenues By 2024
Television News Daily, Wayne Friedman - Friday, January 15, 2021
In 2021, Peacock is estimated to hit $604 million in revenue -- $197 million coming from advertising and $407 million from subscription revenues. ...
- Pandemic-Affected Global Theatrical Movies Drops 72% To $12.2 Billion
Television News Daily, Wayne Friedman - Friday, January 15, 2021
The biggest movie globally in this period was WarnerMedia's "Wonder Woman 1984" with a $132.1 million haul. Some titles also moved to streaming platforms. ...
- Get The Addressable TV Ad You Want
TV Watch, Wayne Friedman - Monday, January 18, 2021
While making a big transition to addressable advertising, marketers will still need to match legacy media buys to metrics. ...
- Programmatic CTV Ads Hit $6.73 Billion In 2020
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
One major hurdle is finding a standard measure of viewability, and in turn, the measurability of conversion -- clicks and other interactions. ...
- Netflix Leaps Into Big Movie Promotion, Competitive WIth Legacy Film Studios
TV Watch, Wayne Friedman - Friday, January 15, 2021
It's not just promoting movies, but the platforms where they stream. ...
- Guest-Host Stunt, Trebek Tributes Putting 'Jeopardy' In Jeopardy
TVBlog, Adam Buckman - Friday, January 15, 2021
Let this "TV Blog" serve as an alarm: Our national TV treasure known as "Jeopardy!" is under threat. ...
- Video Advertising 2021-2024
Media Insider, Dave Morgan - Thursday, January 14, 2021
What was built originally as brand-building channel is quickly evolving into one of the most important performance channels available to marketers. ...
- WarnerMedia: Theatrical Movies On Streamers Need New Metrics
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Theatrical movies moving onto streaming platforms demand new performance metrics -- rather than the decades-long focus on opening weekend U.S. box-office revenues. ...
- AT&T Ends Low-Cost AT&T TV Now
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
AT&T is merging AT&T TV Now into AT&T TV, the company's more traditional-looking pay TV streaming service. ...
- Nickelodeon Scored With The NFL, More Simulcast TV Sports May Come In Future
TV Watch, Wayne Friedman - Thursday, January 14, 2021
With ever-higher sports TV rights fees, shared distribution -- simulcasting airing multiple TV networks -- could be a key for future growth. ...
- New 'Batwoman' Makes Non-Traditional Debut On The CW
TVBlog, Adam Buckman - Thursday, January 14, 2021
Changing an actor or actress in mid-series in a prominent role is a time-honored tradition in network television. ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitments for 2021. ...
- Is 'Placed-Based Media' Passe in the Post-Quibi World?
TV Watch, Wayne Friedman - Wednesday, January 13, 2021
At least it's timely: a new TV/video platform is launching what it calls Covid-Free TV found in doctors' waiting rooms. ...
- HBO Max To Stream 'Sex And The City' Reboot
Television News Daily, Wayne Friedman - Monday, January 11, 2021
"And Just Like That..." is a 10-episode, half-hour series that will start production in the late spring. ...
- OpenAP Launches SSP, Omnicom First To Begin Trading
Television News Daily, Wayne Friedman - Monday, January 11, 2021
The supply-side platform says buyers can optimize plans and forecast reach and frequency with orders sent to TV publishers. ...
- Nielsen Hit With COVID-19 Issues Surrounding Local TV Data, MRC Accreditation On Hiatus
Television News Daily, Wayne Friedman - Monday, January 11, 2021
The break will give Nielsen time to "transform" management of local TV market panels from "in-person" efforts to "remote" operations. ...
- Corporations Pause On Political Donations Could Hit TV Hardest
TV Watch, Wayne Friedman - Tuesday, January 12, 2021
Initial moves first targeted Republicans who refused to certify the Electoral College results for Joe Biden as our next President. But then it extended to all parties. ...
- NBCU, Charter Strike Ongoing Carriage Deal For Peacock
Television News Daily, Wayne Friedman - Friday, January 8, 2021
The deal is part of an overall multi-year renewal pact with Charter to carry NBCU live and linear TV networks and its TV stations. ...
- Longtime Analyst Reverses Disney Outlook, Says Earlier Call Was 'Dead Wrong'
Television News Daily, Wayne Friedman - Friday, January 8, 2021
Disney stock has shot up 53% over the last six months, 225% higher since March 18. ...
- Sen. Hawley's Media Images Don't Look Good For A Presidential Campaign
TV Watch, Wayne Friedman - Monday, January 11, 2021
Hawley is glomming onto the remains of the Trump Administration, hoping to capture his base -- by any means necessary. ...
- Automaker TV Spending Soars In December
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2021
A Chevrolet spot that advertises how the GM employee discount is available for everyone, had the most TV ad impressions. ...
- TV News Networks Cut Ads During Nonstop Capitol Coverage
Television News Daily, Wayne Friedman - Thursday, January 7, 2021
Much of the nonstop news coverage begin midday and went well into the evening for many networks. The siege of the Capitol began after a rally where President Trump sp ...
- TV Networks Soar In U.S. Capitol Siege Viewing
Television News Daily, Wayne Friedman - Thursday, January 7, 2021
Nonstop news coverage of the U.S. Capitol siege by supporters of President Trump rocketed daytime Wednesday viewing to historic numbers. CNN and MSNBC recorded the highest-ever total day ratings eve ...
- TV, Social Media News Advertisers Cope With A Post-Siege World
TV Watch, Wayne Friedman - Friday, January 8, 2021
TV marketers don't want to be anywhere near such highly emotional situations. ...
- Roku Is Looking To License Content: Can Producing Original Shows Be Next?
TV Watch, Wayne Friedman - Thursday, January 7, 2021
That goal may be why it is so interested in Quibi's library. ...
- CBS' Grammy Awards Rescheduled Due To COVID-19
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
The event was scheduled to air on CBS on Jan. 31, 2021 and will now air March 14, 2021. CBS and The Recording Academy cite the current situation: Hospital servic ...
- TV Season Really Starts In January: Optimism, Disappointment And Makegoods
TV Watch, Wayne Friedman - Wednesday, January 6, 2021
Major TV series debut and returning efforts hope to give networks a second chance at delivering substantial TV viewership. ...
- TV News Nets May Shift Places In Post-Trump Era
TV Watch, Wayne Friedman - Tuesday, January 5, 2021
We know Donald Trump as a private citizen isn't going away -- and some networks will be eager to follow his actions, especially regarding the civil and criminal lawsuits ...
- 2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing
Inside Performance, Laurie Sullivan - Monday, January 4, 2021
Juniper Research forecasts active subscriptions for on-demand video services to be up 65% in 2025 vs. 2020, with traditional broadcasters increasingly turning to streaming services to extend their
reach. ...
- U.S. Movie Box-Office Revenues Down 81% For 2020, Pullback On TV Ads
Television News Daily, Wayne Friedman - Thursday, December 31, 2020
The biggest marketed movies in terms of national TV advertising spending: Universal's "The Croods: A New Age," at $42 million and Disney/Pixar's "Onward," with $38.7 million. ...
