- Netflix Dominates 'Demand Share' Of Streamers
Television News Daily, Wayne Friedman - Tuesday, April 20, 2021
Netflix accounted for the top seven of 10 more in-demand original series. ...
- Netflix Misses Q1 Subscriber Growth Estimates, Less New Content Blamed
Television News Daily, Wayne Friedman - Tuesday, April 20, 2021
Netflix added 3.98 million global pay subscribers, missing its subscriber guidance by 30% to 40%. ...
- Can Streamers Break Through With Live TV?
TV Watch, Wayne Friedman - Wednesday, April 21, 2021
Premium streamers will air NFL games on ViacomCBS via Paramount+ and NBCUniversal's Peacock. Amazon will also stream exclusive airings of NFL's "Thursday Night Football." ...
- Linear TV Means Antiquated Media Planning
Marketing Insider, James Flynn - Tuesday, April 20, 2021
As advertisers begin to move larger amounts of budget from linear into OTT, they need a way to reconcile spot value between these two systems. ...
- Disney To Outperform TV Marketplace, Given Sports Content
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Much of this comes via ESPN and ABC -- the latter now shares in some of the NFL programming spoils, due to the new long-term contract. ...
- Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions
Television News Daily, Wayne Friedman - Tuesday, April 20, 2021
Adam Monaco has been named EVP of Disney Advertising Sales, reporting to Rita Ferro, president of Disney Advertising Sales. ...
- Big Streaming Shows Up Costs: Amazon Prime Video Drops $465M On 'LOTR'
TV Watch, Wayne Friedman - Tuesday, April 20, 2021
Specific effects and location are major price factors for shows such as "Lord of the Rings," which count on high engagement. ...
- VAB Asks Nielsen To Submit To Immediate MRC Audit
Television News Daily, Wayne Friedman - Friday, April 16, 2021
The company believes the audit would help explain why there was a 20% loss of the Nielsen TV households panel, and why the number of "zero TV homes" grew ...
- TV Nets On Upfront Time, Marketers In The Crosshairs
TV Watch, Wayne Friedman - Monday, April 19, 2021
Decades of viewership erosion already had TV marketers questioning what and where to turn to supplement added reach of potential consumers. ...
- Tegna Sees Uptick In Q1 Ad Growth
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Tegna says ad and marketing revenues have returned to "pre-pandemic levels" and were "stronger-than-expected." The increase would place ad revenues at $321.8 million. ...
- CTV Grows Dramatically In 2020 Digital Political Ad Spend
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Mobile (phone) devices remain the dominant leader in political advertising spend -- with a 46% share. ...
- When It Comes To ESPN's NBA Wagering Game, Who Really Wins?
TV Watch, Wayne Friedman - Friday, April 16, 2021
With the influx of sports betting/gaming growing in conjunction with content on traditional sports channels, commentary and sports reporting are poised to change. ...
- Univision Holdings Grows Larger With $4.8 Billion Grupo Televisa Deal
Television News Daily, Wayne Friedman - Wednesday, April 14, 2021
The companies claim the deal will result in the largest Spanish-language media company in the world. ...
- Netflix Boasts Best Monthly Churn Rate, Disney+ Comes In Second
Television News Daily, Wayne Friedman - Wednesday, April 14, 2021
Netflix's percentage of existing subscribers leaving the service was a low 2.5% for Q4 2020. ...
- Negative TV News Language Could Impact Marketers' Business
TV Watch, Wayne Friedman - Thursday, April 15, 2021
A new report says "negative emotional language" can result in lower conversions among many industries. ...
- Roku Adds Measurement Partners For More 'Performance Outcome' Metrics
Television News Daily, Wayne Friedman - Tuesday, April 13, 2021
Roku is adding new partners to help them measure and target data across streaming and linear TV. ...
- Has The Pandemic Opened Demand For Premium Streamer Growth?
TV Watch, Wayne Friedman - Wednesday, April 14, 2021
That streaming trend is surely a big part of the possible motivation for marketers to move. ...
- German Newspaper 'Bild' To Launch A TV Channel
Around the Net In Publishing, Ray Schultz - Monday, April 12, 2021
Bild, Germany’s biggest-selling daily newspaper, will launch a television channel prior to the country’s election in September. The channel will provide up to six hours of live programming per day. &nbs ...
- Live Programs Steepen Same-Day Ratings Declines
Television News Daily, Wayne Friedman - Monday, April 12, 2021
Prime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadcast TV networks down 26% and cable TV networks falling 22%. ...
- Rising D2C Video Businesses To Push Faster Broadband Subscriptions
Television News Daily, Wayne Friedman - Monday, April 12, 2021
UBS estimates total cable and telco-based services will grow 3.6% in 2021. ...
- Netflix Exclusive Movie Deal With Sony Helps Define The Streaming Age
TV Watch, Wayne Friedman - Tuesday, April 13, 2021
Sony isn't like other big legacy TV-movie production companies. It doesn't own a major U.S. TV network. ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Television News Daily, Wayne Friedman - Friday, April 9, 2021
For example, in Q1 2021, an average 19.1% of persons 2+ were using TV across total day -- down from 20.8% in Q1 2019. ...
- Traditional TV Time Sinks During Higher Pandemic Viewing
TV Watch, Wayne Friedman - Monday, April 12, 2021
Broadcast and cable TV erosion is accelerating -- at least via traditional measures. There are also far fewer prime-time original shows than a year ago. ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
CBS ran 74 national TV spots in the game, totaling an estimated $119 million in national TV advertising spend. ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?
TV Watch, Wayne Friedman - Friday, April 9, 2021
It's not just the virus. It's also the issue of human rights in China for 2022. ...
- Once A Red-Hot Topic, Meghan And Harry Fade From View
TVBlog, Adam Buckman - Friday, April 9, 2021
Remember the Oprah Winfrey interview with Prince Harry and Meghan Markle? You can be forgiven if the whole thing has slipped your mind. ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Roughly eight to nine episodes have aired among the top 20 prime-time scripted entertainment shows. A year ago, 17-18 episodes had run. ...
- Can Streaming And Theatrical Co-Exist? One Warner Bros. Movie Says They Can
TV Watch, Wayne Friedman - Thursday, April 8, 2021
The movie not only scored well at the opening weekend box-office -- $48.5 million -- but also recorded the top share of all streaming movies: 8.1%. ...
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
For the ViacomCBS AVOD, this includes all digital ads -- on desktop, laptops, mobile, tablets and other internet-connected devices. ...
- Scripps OTT Newsy Now An Over-The-Air TV Platform
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
The network will launch October 1, covering 80% of U.S. TV homes in all major markets. ...
