- Video-Game Revenues Slow, Fewer Airings For National TV Marketers
Television News Daily, Wayne Friedman - Monday, July 26, 2021
Against tough comparisons to the year-ago pandemic period -- when virtually all at-home media took off -- all video-game revenue inched up just 2% to $14 billion for Q2. ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
Television News Daily, Wayne Friedman - Monday, July 26, 2021
So far, there are many more TV commercials -- almost double -- at 3,982 airings of ads, versus 2,169 for the 2016 Rio games. ...
- New Movies For HBO Max Doesn't Mean Less For Theaters
TV Watch, Wayne Friedman - Tuesday, July 27, 2021
WarnerMedia isn't going to leave theaters hanging. Movie theaters will also get an exclusive window of an estimated 12 to15 movies from the studio. ...
- Ad Fontes TV Reliability, Bias Ratings Launches, Former CBS TV Prez Appointed To Board
Data & Programmatic Insider, Laurie Sullivan - Sunday, July 25, 2021
Former CBS television network president Elizabeth Tumulty and several other key execs join the board of directors to help reduce bias and improve reliability of content. ...
- NBA Finals Lose Ground Over 2-Year Period, While Streaming Rises
Television News Daily, Wayne Friedman - Friday, July 23, 2021
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019. ...
- Will Movie Marketing Spend Be Up Or Down Going Forward?
TV Watch, Wayne Friedman - Monday, July 26, 2021
Movie studios' marketing may never be the same, due to rising streaming platforms and viewer options. ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, Programmatic
Search & Performance Marketing Daily, Jason Fairchild - Wednesday, July 21, 2021
As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area of search. ...
- Samba TV Starts Real-Time Viewership Dashboard In 4 Countries
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
The company says TV program data will have "scale and accuracy across demographic and geographic segments." ...
- Total TV Ad Spend Will Hit $130+B In 2030
Media Insider, Dave Morgan - Thursday, July 22, 2021
I believe that if you abstract the total TV ad market in 2030, it will be $100 billion of CTV and $30+ billion of linear TV. ...
- VAB Asks MRC To Pull Nielsen Accreditation
Television News Daily, Wayne Friedman - Wednesday, July 21, 2021
In an appeal to the MRC, the VAB says Nielsen violated at least five minimum standards that are "still creating material negative impact into July 2021." ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains. ...
- NBCU Incorporates ANA/4A's Ad-ID, Calls It A New Standard
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. ...
- Dish Gets An AT&T Lifeline - But Not The Obvious One
TV Watch, Wayne Friedman - Thursday, July 22, 2021
AT&T has supplied Dish with infrastructure technology to aid its efforts to be a "mobile virtual network operator." ...
- NBCU's Summer Olympics' Marketing: $51 Million Promo Value
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The bulk of the airings for its Tokyo Summer Olympics promo spot were on the Olympic Channel, at which NBC is a minority partner. ...
- Netflix Global Subscribers Up 1.5 Million, While North American Subs Dip
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The company added 3.5 million in the third quarter of this year. Analysts have been anticipating 5.5 million. ...
- 2022 Political Ad Revenues Will Remain At Presidential Levels
TV Watch, Wayne Friedman - Wednesday, July 21, 2021
Digital, connected TV -- political advertising rises ever upward. ...
- Billionaire Space Jam: The Hip-Hooray And Ballyhoo
TVBlog, Adam Buckman - Wednesday, July 21, 2021
Jeff Bezos and his space-travel dreams got oodles of free publicity as TV turned its cameras on the first manned flight of his Blue Origin space capsule. ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services Company
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Compulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesday plans to announce its transition into a stand-alone omnichannel marTech and managed services company to power and suppo ...
- Streamer CNN+ To Launch First-Quarter 2022
Television News Daily, Wayne Friedman - Monday, July 19, 2021
CNN+ says it will have original, live, on-demand and interactive programming as a "stand-alone" direct-to-consumer service, separate from CNN branded linear TV channels. ...
- Can We 'Trust' TV's Weather Coverage? What's Really Blowing In The Wind?
TV Watch, Wayne Friedman - Tuesday, July 20, 2021
Fox Corp. will get into the game, launching Fox Weather later this year. Will it be straight reporting or politicized? ...
- The Suicide Of Ad-Supported Television
MediaDailyNews, Herbert Jack Rotfeld - Friday, July 16, 2021
During streaming programs, identical commercials might run four times or more, inexplicably including promotions for what audiences are watching. ...
- National Linear TV Ads Up 9% in 1H 2021, Impressions 6% Lower
Television News Daily, Wayne Friedman - Friday, July 16, 2021
Much of the gain in ad dollars in the first half of this year was due to the return of big sports TV programming, absent a year ago due ...
- Nielsen's Gauge Metric Shows Slight Gains For Netflix, Disney+ And Cable TV
Television News Daily, Wayne Friedman - Friday, July 16, 2021
Netflix improved one percentage point to a 7% share -- the top streaming platform for total day viewing for persons 2+. Disney also added one point. ...
- Netflix Fancies Future Business With Video Games
TV Watch, Wayne Friedman - Monday, July 19, 2021
Netflix was always assumed to have plans to broaden its enterprise. But no one guessed this. ...
- New 'Turner & Hooch' Series Is A Doggone Pleasure
TVBlog, Adam Buckman - Monday, July 19, 2021
The show is adapted from the 1989 movie of the same name that starred Tom Hanks as a police detective with a big, unruly dog. ...
- TV Upfront Ads: 20% Gains In Broadcast CPMs, But Volume Down 13% From 2019
Television News Daily, Wayne Friedman - Thursday, July 15, 2021
Media analysts also point to shifting dollars to streaming platforms from linear. ...
- Local OTT/CTV Ad Sales: Spending Grows, But Not For Every Marketer
TV Watch, Wayne Friedman - Friday, July 16, 2021
Rising efforts around local TV stations streaming/OTT businesses continue at a steady pace -- but still far less than local advertisers invest when it comes to social-media spending. ...
- Analyst: Hulu's Ad Fortunes Rise, ESPN Ad Revs Should Hold Steady
Television News Daily, Wayne Friedman - Wednesday, July 14, 2021
MoffettNathanson Research projects Hulu will gain 50% in ad revenues in the next quarter. ...
- NBCU Says Upfront Market Returns Biggest In Its History
Television News Daily, Wayne Friedman - Thursday, July 15, 2021
NBCU says it delivered "double-digit percent increases in volume and pricing" in upfront deal-making. ...
- Fox Entertainment Ups Darren Schillace To President Of Marketing
Television News Daily, Wayne Friedman - Thursday, July 15, 2021
Previously exec VP, marketing, Schillace now oversees all on-air and off-air promotion, brand and program advertising, and strategic partnerships. ...
