- Postseason Baseball Draws Viewers, Nearly $109M In TV Ad Spend
Television News Daily, Wayne Friedman - Wednesday, October 27, 2021
Postseason has averaged 3.67 million viewers per game for 29 total games vs. 2019 -- wild card, divisional, and league championship series games post-season contests. ...
- Forecast: Broadband-Only Homes To Hit 54M In 5 Years
Television News Daily, Wayne Friedman - Wednesday, October 27, 2021
Estimates are that U.S. broadband-only homes will rise 42% to 54 million in five years from its current level of 38 million. ...
- Streaming Viewing Data Is Helpful To Platforms, Advertisers
TV Watch, Wayne Friedman - Thursday, October 28, 2021
Streamers recognize the value of viewing data by the industry -- and the need for more granular information. Even if HBO Max is hesitant. ...
- Pay TV Declines To 71% Of U.S Homes, Older Demos Remain Loyal
Television News Daily, Wayne Friedman - Tuesday, October 26, 2021
Some 64% of 18- to-44-year-olds in TV homes have a pay TV service, while nearly 80% of older TV households with 45+ do. ...
- Fox Weather - Come Rain, Shine Or Climate Change?
TV Watch, Wayne Friedman - Wednesday, October 27, 2021
In Australia, Fox Corp. leader Rupert Murdoch has been a longtime climate-change denier for years. ...
- CTV Viewers Skew Younger Than Legacy TV Viewers
Television News Daily, Wayne Friedman - Monday, October 25, 2021
For example, where viewers 55+ comprise the dominant share of traditional TV viewers -- 54% -- they are just 31% of CTV viewers. ...
- Will Social Media's Snap Woes Become TV's Troubles?
TV Watch, Wayne Friedman - Tuesday, October 26, 2021
The "normal" TV advertising market -- full of double-digit price increases, on the cost-per-thousand viewers -- may not really be back to normal. ...
- NFL Season 6 Weeks In: National TV Revenues, Viewing Up
Television News Daily, Wayne Friedman - Friday, October 22, 2021
Through five weekends, MediaRadar says each national televised game has averaged $39.3 million. ...
- Rebuilding The Awards Show
Television News Daily, Nic Allum - Saturday, October 23, 2021
The awards show traditionally has been about exclusivity and glamour. How utterly irrelevant that all seems now, and what a mess it's created. ...
- Disney Offers 'Clean Room' To Help Marketers' First-Party Data Needs
Television News Daily, Wayne Friedman - Thursday, October 21, 2021
"Clean" rooms offer marketers the ability to match their first-party data with other industry data in a privacy-enabled environment. ...
- Media's Content Race: Walt Disney Pushes Streaming, Sports
TV Watch, Wayne Friedman - Friday, October 22, 2021
Disney+ and ESPN+ may be the big direct-to-consumer revenue drivers. ...
- Longtime TV Fox Sports Ad Executive Seth Winter To Retire, Evans Will Take Top Role
Television News Daily, Wayne Friedman - Wednesday, October 20, 2021
Evans will oversee all the sports TV programming ad sales efforts at the Fox Television Network, FS1, FS2, Fox Sports Digital, Fox Deportes and Fox Soccer Plus. ...
- ABC/ESPN Boosts NHL's Sponsors List
Television News Daily, Wayne Friedman - Wednesday, October 20, 2021
A strong upfront TV advertising market pulled in a big roster of marketers, including Expedia, Lexus and Fidelity. ...
- Inside Netflix's Monetization Model: Future Values Of Hit TV Series
TV Watch, Wayne Friedman - Thursday, October 21, 2021
Netflix series "Squid Game" apparently delivered $900 million in added value, according to the streamer. ...
- Comcast Joins Smart TV Set Market With XClass TV
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
One of the key abilities for XClass TV is voice control and search, allowing users to access apps, movies, shows and sports with a voice command or remote click. ...
- After A Slow Period, D2C Marketers Increase CTV/OTT Spend
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
The expectation is that 10% of D2C marketers' budgets will go to CTV/OTT platforms in 2022. ...
- Netflix Overdelivers With 4.4M Subs In Q3, Metrics Change To 'Hours Viewed'
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
Revenue in the third quarter of 2021 grew 16% to $7.5 billion, with operating income soaring 33% to $1.8 billion. ...
- Getting National TV Unmasked: Early Returns Improve, But Not Everywhere
TV Watch, Wayne Friedman - Wednesday, October 20, 2021
We don't have broad visibility for the current 2021-2022 TV season. But we can get a clue, even if the data is uneven at best. ...
- Thumbs Down: Where Does Sinclair's RSNs Go If MLB Calls Strike Three?
TV Watch, Wayne Friedman - Tuesday, October 19, 2021
Major League Baseball doesn't like Sinclair's plan to raise $250 million for a streaming business. ...
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
Television News Daily, Wayne Friedman - Sunday, October 17, 2021
Universal spent $11.2 million on national TV advertising on "Kills" for its run to date. ...
- Nielsen Refreshes Brand Image, Focuses On Audience, Media Future
Television News Daily, Wayne Friedman - Monday, October 18, 2021
Its new tag line is: "Powering a better media future for all people." ...
- 2 Retired NFL Quarterbacks Talk Medical Insurance In Ads, But Never Injuries
TV Watch, Wayne Friedman - Monday, October 18, 2021
Joe Theismann and Joe Namath front TV content for EasyMedicare.com and Medicare Coverage Helpline, respectively. ...
- Trevor Noah Says Diverse Staff Helps Expand The Daily Show's 'Mind'
TV Watch, Steve McClellan - Friday, October 15, 2021
Noah is the first guest of a new series by Expensify exploring issues of race and diversity in the workforce and culture at large. ...
- Vudu Debuts Video Store On Oculus, Provides VR Movie, TV Experience
TV Watch, Fern Siegel - Thursday, October 14, 2021
The news is part of Fandango's overall expansion. In August, Fandango merged its on-demand platforms, Vudu and Fandango Now. The new Vudu service claims more than 75 million U.S. househo ...
- 'Jeopardy!' Finally Moves Past Champ Amodio -- And Non-Champ Richards
TV Watch, Phyllis Fine - Wednesday, October 13, 2021
Contestant Matt Amodio ends a long (but boring) winning streak, while show producers aim to survive the host shuffle debacle headlined by Mike Richards. ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
A Google TV update will make Google's TV platform more useful for everyone in the home, and easier for advertisers to target relevant advertisements. ...
- ClixTV Launches, AVOD Wants To Reinvent Entertainment Experience
TV Watch, Fern Siegel - Tuesday, October 12, 2021
The streamer showcases thousands of trailers for streaming series, movies and sports on major streams and broadcast nets, then directs viewers to them. ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Week, and Emmys drove engagement on E! News' digital platform, E! Online, to an all-time high across digital a ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cable networks. ...
