- Does Peacock Need Roku And Amazon Fire? The Rub Is Ad Inventory, Data Sharing
TV Watch, Wayne Friedman - Monday, July 13, 2020
TV advertising -- even given the pandemic -- is still a platform where pay TV providers can make big and rapid revenue gains. ...
- BuzzFeed Multiplayer Channel To Stream New 'Sims' Reality TV Show
Publishers Daily, Sara Guaglione - Thursday, July 9, 2020
"The Sims Spark'd" will feature four episodes produced by EA and ELeague, with 12 contestants competing for a $100,000 grand prize. ...
- Should Amazon, Netflix Buy A Movie Theater Chain?
TV Watch, Wayne Friedman - Friday, July 10, 2020
A Bank of America analyst deems this is a good move, since both Netflix and Amazon are reaching "scale in movie output." ...
- Verizon Media Partners With Golfer Greg Norman For Golf Cart TV Venture
Marketing Daily, P.J. Bednarski - Wednesday, July 8, 2020
Golfers can see a visual of the golf course, with tips for how to play each one, watch news or sports, listen to music. ...
- We Won't Have Major League Sports This Summer (Or) Fall
Media Insider, Dave Morgan - Thursday, July 9, 2020
It will be impossible to put on major team sports competitions without putting all players, coaches and support crews at unacceptable health risks. ...
- 'New York Times' Partners With Oprah, Lionsgate To Create 1619 Project Films, TV Shows
Publishers Daily, Melynda Fuller - Wednesday, July 8, 2020
The 1619 Project was published in August of last year on the 400th anniversary of the arrival of the first enslaved Africans to what would become the U.S. ...
- Loud TV In Bars Is Dangerous In The Time Of COVID-19
TV Watch, Wayne Friedman - Thursday, July 9, 2020
Loud music or TV at restaurants and/or bars can force those speaking to anyone to shout. And that could mean a greater chance of COVID-19 transmission. ...
- Netflix Defies Odds, Finances Soar Without Ads
TV Watch, Wayne Friedman - Wednesday, July 8, 2020
Pre-COVID-19, speculation suggested Netflix would offer ads. On Monday, Netflix's publicly traded shares hit another high -- up nearly 4% to $493.81 -- up 52.6% year to date. ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2020
GumGum plans to announce a partnership this week that brings its Verity contextual analysis engine to the IRIS.TV video marketplace. Advertisers will start building personalized messages off context data signals ...
- Virtual Pay TV May Become 'A La Carte' TV
TV Watch, Wayne Friedman - Monday, July 6, 2020
As prices for streamers rise, consumers may rethink their TV preferences. ...
- Streamers Tout Big Content Libraries, Marketing Goes Deeper
TV Watch, Wayne Friedman - Thursday, July 2, 2020
Still, quality can be a fuzzy thing to measure. Consider other related factors: original shows and high viewing. ...
- Remembering Carl Reiner, Stalwart Of TV's Old Guard
TVBlog, Adam Buckman - Thursday, July 2, 2020
The death of Carl Reiner brought home a fact of life -- that the members of TV's old guard are dwindling to a few. ...
- YouTube TV Hikes Price By $15, Adds Viacom Channels
Digital News Daily, Karlene Lukovitz - Wednesday, July 1, 2020
The Google-owned SVOD blamed the increase, to $65, on the rising costs of content -- while touting its addition of ViacomCBS channels and various user convenience features. ...
- Job Platform Indeed Finds Gold In Long-Form Content On TV
Show Daily, Nina Lentini - Wednesday, July 1, 2020
"What we see is that linear TV is the biggest driver for us," Indeed's Paul J. D'Arcy told MediaPost's TV & Video Insider Summit via Zoom, "because of its reach ...
- TV Viewers Sample Different OTT-CTV Platforms: Churn, Baby, Churn!
TV Watch, Wayne Friedman - Wednesday, July 1, 2020
Recent churn issues could be a factor in consumers abandoning older premium video services and signing to new platforms. ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Video Insider Summit heard a pet food marketer and two agency operatives acknowledge the difficulty in planning during uncertai ...
- Is Facebook Similar To The Big 3 TV Networks In The 1960s?
TV Watch, Wayne Friedman - Tuesday, June 30, 2020
Major digital media players are steeling themselves for the regulation that is almost certainly coming -- in the U.S. and elsewhere. ...
- Media Buyers Ride Out Uncertain Times By Proactively Looking At All The Options
Show Daily, Nina Lentini - Monday, June 29, 2020
Discussions seem to be all the rage. Gibbs Haljun, managing director, media investment at GroupM, agreed, adding that one of the benefits is that "it has allowed us to be ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
Show Daily, Nina Lentini - Monday, June 29, 2020
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility will be generated by negotiations but some clients will want more than upfront can provide and may decide ...
- Dramatic TV Footage Is Needed To Move Viewers On Health, Political Fronts
TV Watch, Wayne Friedman - Monday, June 29, 2020
Dramatic visuals help translate off-air stories, information and data into deeper emotional connections -- for TV viewers and TV news advertisers. ...
- 'The Dodo' Premieres First Full-Length Special, Partners With Kraft
Publishers Daily, Melynda Fuller - Thursday, June 25, 2020
The 30-minute live-action special was produced remotely and shares tips for families who are stuck inside for the summer. It airs on The Dodo's YouTube channel. ...
- COVID-19 Isn't Easy To Contain: TV Industry Is In For A Bumpy Ride
TV Watch, Wayne Friedman - Friday, June 26, 2020
COVID-19 doesn't care about your upfront market client issues or whether businesses are reinforcing protection against the virus' spread. What we need is more data and more testing. ...
- New Screens, New Data: Is Everything New ... And Improved?
MediaPost Connect, Nina Lentini - Thursday, June 25, 2020
Our TV & Video Insider Summit, set for June 30 - July 1, will examine strategies that worked, those that did not and what was learned as we move forward ...
- Amazon Wants To Expand Its Entertainment Options
TV Watch, Wayne Friedman - Thursday, June 25, 2020
The biggest U.S. ecommerce retailer is going to live, linear TV. Yep. Back to the future -- or maybe just the present. ...
- TV Flew High For A While, Then Fell Back To Earth
TVBlog, Adam Buckman - Thursday, June 25, 2020
TV's role as America's national pandemic pastime was apparently short-lived. ...
- Horizon Wins $180 Million CBS Media Business
Mediapsssst, Richard Whitman - Tuesday, June 23, 2020
The longtime incumbent was OMD, which has serviced the account since 2008. The scope also includes Showtime and CBS Access. For Horizon, the win helps make up for the loss ...
- Trump Show May Be Nearing Cancellation
TV Watch, Wayne Friedman - Wednesday, June 24, 2020
How will we know if the Trump TV show is coming to a close? Ratings are down? Viewer engagement is lower? No one is developing a spin-off? ...
- Count Me Out: New Serial-Killer Doc Is One Too Many
TVBlog, Adam Buckman - Wednesday, June 24, 2020
All are invited to sample the premiere episode of "I'll Be Gone in the Dark" on HBO. However, I pass. ...
- TV And The Baby Boomers
Media Insider, Gord Hotchkiss - Tuesday, June 23, 2020
I spent an unhealthy amount of time watching TV when I was young. It couldn't help partially form the person I am today. ...
- Is The Legacy, Traditional Pay TV Bundle Dead?
TV Watch, Wayne Friedman - Tuesday, June 23, 2020
Cable networks are asking consumers to spend $100 a month for 200 to 300 channels. Streaming services are offering a lot for much less. ...
