- More People Are Watching TV: What's Your Next Move?
MediaDailyNews, George Simpson - Thursday, April 2, 2020
For brands, this moment forces some hard decisions: spend money on marketing, or sit back and wait for the waters to settle? ...
- Russian Trolls Are Still Contaminating Media
TV Watch, Wayne Friedman - Friday, April 3, 2020
If you are a manager at the Internet Research Agency in St. Petersburg, Russia, and see the fear COVID-19 has struck in Americans, what are your media plans? The troll ...
- Quibi, iHeartRadio Team For Daily Music Show
Television News Daily, Fern Siegel - Wednesday, April 1, 2020
"Pop5" explores major artists, chart-topping songs and the latest pop-music news as part of the streamer's Daily Essentials lineup. ...
- TV's Shift To Digital Has Greatly Accelerated, And It Changes Everything
TV Watch, Wayne Friedman - Thursday, April 2, 2020
Home entertainment has sharply risen as the out-of-home entertainment business -- movie theaters, concerts, theater and other entertainment events -- has virtually stopped. ...
- Voice Of America Journalists Turn Homes Into Global Studios
Publishers Daily, Melynda Fuller - Tuesday, March 31, 2020
VOA journalists have come up with interesting ways to engage with their audience - finding make-shift desks and converting spaces like bathrooms and closets into studios ...
- Trump's TV Ratings Make Him The Star Of The COVID-19 Show. Just Ask Him
TV Watch, Wayne Friedman - Wednesday, April 1, 2020
More than 4,000 U.S citizens are dead in a pandemic that shows no mercy. Should President Trump be focused on his popularity metrics? ...
- Digital Rights Group Backs Locast In Battle With Broadcasters
Digital News Daily, Wendy Davis - Monday, March 30, 2020
The Electronic Frontier Foundation has previously sided with other online streaming companies that have fought broadcasters in court, including Aereo and TVEyes. ...
- Goodnight, Hollywood Boulevard
Media Insider, Cory Treffiletti - Tuesday, March 31, 2020
It's seriously mind-boggling just how deep this practice of isolation and social distancing goes, and the impact it has on the entertainment world. ...
- Trump Threatens TV Stations Airing PAC Ads
TV Watch, Wayne Friedman - Tuesday, March 31, 2020
His campaign issued a cease-and-desist letter to TV stations running an ad from Priorities USA Action. In the ad, it references Trump using the word "hoax" in discussions of coronavi ...
- Quibi Pre-Launch Numbers Already Big
Media Insider, Steven Rosenbaum - Monday, March 30, 2020
It could be the first runaway hit of the stay-at-home season, or it could be a massive miss. ...
- Premium 'Theatrical' Movies At Home For $20? Price And Perception May Collide
TV Watch, Wayne Friedman - Monday, March 30, 2020
TV and movie business executives don't understand consumers' monthly pocketbooks and their terror of a declining economy. ...
- Study: U.S. Households Value Broadband Service Over Pay TV
Television News Daily, Fern Siegel - Wednesday, March 25, 2020
Some 60% of households say they would cancel pay-TV subscriptions before losing broadband, per a new report. ...
- What's The Outlook For The Media Supply-And-Demand Formula?
TV Watch, Wayne Friedman - Friday, March 27, 2020
TV-focused marketers already sense there will be a sizable drop in spending. GroupM believes that what TV advertiser budgets are available could primarily head to the broadcast networks -- and ...
- Taking Comfort From TV: The Case For And Against
TVBlog, Adam Buckman - Friday, March 27, 2020
It is hardly surprising that TV has become one of the chief focal points in U.S. homes lately because of the condition of confinement so many people are experiencing. ...
- Poll: Users Say Social Media Supplies False News About COVID-19
Digital News Daily, Gavin O'Malley - Wednesday, March 25, 2020
More than half (57%) of those who rely mostly on social media for pandemic news say they have encountered some or a lot of news and information about the outbreak ...
- We Don't Need Upfront To Vanish -- Just To Change
Media Insider, Dave Morgan - Thursday, March 26, 2020
How will the industry change? Consider some of the modifications to the upfront strategists have proposed in the past. ...
- Younger Viewers Watch More Local TV, Given COVID-19 News
TV Watch, Wayne Friedman - Thursday, March 26, 2020
To keep these viewers long-term, local TV newscasts may need to redefine what kind of news content -- as well as how it is presented -- can sustain younger de ...
- Syfy Space Series Boldly Goes Where Others Have Gone Before
TVBlog, Adam Buckman - Thursday, March 26, 2020
The appetite for "Star Wars"-style outer space shoot-'em-ups apparently knows no limits because here comes another one. ...
- What Do Sports Fans Miss Most? The Drama!
TV Watch, Wayne Friedman - Wednesday, March 25, 2020
"Modern Family," "Wheel of Fortune," "Big Bang Theory" and "Good Morning America" topped the list of what sports fans are watching. ...
- TV Creative In The Time Of COVID-19
TV Watch, Wayne Friedman - Tuesday, March 24, 2020
Some TV messaging is referencing what U.S. consumers face, such as from automakers and restaurant chains. ...
- Consumers Hoard Cash As Brands Appeal To Work-From-Home Situation
Data & Programmatic Insider, Laurie Sullivan - Sunday, March 22, 2020
A McKinsey & Company study released this weekend reveals that 42% believe the U.S. will be impacted for six to 12 months and will stagnate or show slow growth following ...
- How The Pandemic Changes The TV Upfront
TV Watch, Wayne Friedman - Monday, March 23, 2020
Prepare for the $20 billion upfront TV advertising market to be delayed. Then prepare for more short-term decisions to be made in media buying for traditional TV and new digital ...
- TV Viewing Is Up, Will Advertisers Follow?
TV Watch, Wayne Friedman - Friday, March 20, 2020
As big sports franchises cancel games, there may be some shifts in brand sponsors looking for general-awareness messaging. ...
- Four Decades of Pent-Up Need For Changes Will Upend TV Ad World
Media Insider, Dave Morgan - Thursday, March 19, 2020
Expect more video consumption and fragmentation among platforms, particularly with the loss of live sports and other aspects of tentpole TV. ...
- Weather Channel Adds Science Information For Schoolkids At Home
Television News Daily, Fern Siegel - Wednesday, March 18, 2020
To promote science, TWC is offering quick bites of key information. ...
- TV Networks Nimble On Sports Changes, Given COVID-19 Impact
TV Watch, Wayne Friedman - Thursday, March 19, 2020
With no live sports programming to air -- NBA basketball games, NCAA Tournament highlights, pre-season Major League Baseball -- creativity is key. ...
- Staffer Tests Positive For Coronavirus At 'New York Times,' Vox Media
Publishers Daily, Sara Guaglione - Tuesday, March 17, 2020
Various newspapers and TV networks have reported that staffers tested positive for COVID-19. ...
- TV Networks Record Higher Usage As Virus Forces People Indoors
Television News Daily, Wayne Friedman - Tuesday, March 17, 2020
There are strong expectations that all types of TV viewing -- in all dayparts -- will rise. Broadcast TV networks witnessed some higher results in the most current week. ...
- Fox Corp. Buys Free, Ad-Supported Streamer Tubi For $440 Million
Television News Daily, Wayne Friedman - Tuesday, March 17, 2020
Fox says it will finance the Tubi purchase primarily from a sale of its stake in set-top-box/smart TV app Roku. ...
- TV Execs Focus On Consumer Demand, Some Politicians Push $1,000 Payments
TV Watch, Wayne Friedman - Wednesday, March 18, 2020
This move also comes as key indicators, such as the stock market, continue to sink. ...
