Advertisers used more digital media on portable devices early in the COVID-19 pandemic to reach consumers, but the trend continues to reverse. Many advertisers say they expect to increase DO ...

Advertisers are focusing more on publications than audience data since Google announced it would stop supporting third-party cookies in its Chrome browser within two years, according to one publisher. ...

Brands expect to increase their spending on data and data-related services in 2019, a report conducted on behalf of the IAB Data Center of Excellence and released today by t ...

The ad formats include in-feed, in-article and Matched content, Google's content recommendation product that launched in 2015. Matched content ad units appear at the end or bottom of articles. ...

Google launched Accelerated Mobile Pages one year ago today, February 24, in an effort to speed up the mobile Web. Also on Friday, Adobe Analytics released data showing that U. ...

As eMarketer predicts, one in four will be blocking next year. It's time to block the blockers and bring them back into the fold. ...

Bad news for the Apple iAd sales teams but good news for publishers, says Vizeum UK's executive director for product and innovation Jem Lloyd-Williams. To say Apple has struggled ...

Publishers are willing to give Apple their articles but are reluctant to disclose plans on how they will monetise it, particularly through the iAd mobile advertising platform. The technology giant ...

'Times' advertisers are to begin paying the same rate for display advertising in the title's tablet edition as they do in print. The agreement, reached with a number of k ...

Digital inventory has been undervalued for a long time, but now that could change with a News UK deal that sees tablet spots sold for the same CPM as prin ...

The Feb. 25 episode of the ABC series is titled "Connection Lost" and was shot using only an Apple iPhone 6, iPad Air 2 tablets and Mac Book Pros. Executi ...

All arrows point to a YouTube for Kids. Google and Mattel will make an announcement next week, one day prior to the 2015 Toy Fair held in New York. T ...

In buying digital comics pioneer ComiXology last week, Amazon continued to signal that it's interested in revising and enhancing the media experience as it expands its distribution and publishing mus ...

Amazon's new Kindle MatchBook program is a brilliant and overdue step in acknowledging evolving media habits and in encouraging publishers to innovate across page and screen. ...

Random iPhone App of the week: Angie’s List Magazine, the membership-based service that allows members to rate the service at local business, launched an app that provides users with month ...

Penguin will pay $75 million to settle claims by a coalition of state attorneys general that it conspired with other publishers and Apple to increase the price of ebooks. ...

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