The partnership "drives home the brand emotion that is the heart of the new campaign," says Toyota's Angie White. ...

Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game. ...

Gaming became a major pastime and a way to socialize while social distancing during COVID-19 lockdowns. Google identified this trend through increases in search terms and downloads, especially early o ...

Mobile game ad revenue grew by more than 8% in 2020 overall and first-day in-app purchases rose by more than 50% vs. 2019. Unity's 2021 Gaming Report represents the large ...

On Friday Dentsu and Moat shared performance and verified general invalid traffic data from a campaign featured in the video game "Football Manager 21." that ran in the U.K. ...

Search data from Captify revealed that PlayStation 5 had the majority share of search up to its release in the last 3 months while Xbox Series X's share of sear ...

Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchors, then decided she wanted to be a storyteller behind the cameras. ...

Games can help to keep readers engaged in other ways. Publishers should consider how a gamification strategy fits with their goals of boosting reader revenue ...

The deal will bring ad measurement, optimization and real-time brand-specific metrics to in-game ad campaigns. Nielsen Connectivity supports brand awareness, resonance, and ad recall measurement within console and mobile vid ...

This is the first time Reddit has partnered with an automaker to launch a game on the Reddit platform. ...

Google introduced a series of features across AdMob that measures and connects app publishers and advertisers with consumers across millions of sites and apps across the company's networks. ...

Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60 storylines a ...

Social content was not just the name of the game as Kabam delivered movie-themed content to Marvel Contest of Champions with the launch of two in-game events per film. ...

Niantic, maker of the augmented reality game hit Pokemon Go, has acquired Matrix Mill, a computer vision and machine learning company. The venture introduces a new cross-platform AR technology f ...

Microsoft has decided not to add virtual reality to the Xbox, preferring to leave it as a TV-focused experience. Microsoft has said the VR market has grown more slowly th ...

Google on Thursday will announce plans to aggressively move into in-app mobile advertising with the launch of new strategies to monetize mobile gaming apps through videos and rewards, as we ...

Many more major brands are pumping big ad dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some believe this is in response ...

The studio draws on Tapjoy's mobile gaming and advertising expertise to develop custom-branded, contextually relevant rich media ads, playables and interactive end cards for mobile video ads. ...

The augmented reality game "Ghostbusters World" will enable players to capture ghosts from all dimensions of the franchise, including film, TV, comic books, theme parks and video games, according ...

In one small town in Indiana, people’s obsession with Pokémon Go is estimated to have cost upwards of $25 million in injuries and damage, and loss of two lives, accordi ...

London Spitfire will be the name of the team representing the UK's capital in the new, global eSports league, called the Overwatch League, "The Telegraph" reveals. ...

Gatorade's mobile advergame "Bolt!" violated California's false advertising law by making the false claim that water could harm athletic performance, according to state Attorney General Xavier Becerra. ...

Formula One will launch its first official eSports season, "The Drum" reveals. The inaugural competition will begin next month when the new F1 2017 game launches. The 40 fastest drive ...

The game is available on laptops and mobile devices throughout the country via a website but will experience a push in New York and Philadelphia via an OOH campaign. ...

A new study by mobile platform Tapjoy finds that mobile gamers want their apps free and their ads rewarded. In fact, survey respondents in the U.S. prefer opt-in, rewarded a ...

Viewability rates for in-app video ads are pretty strong when it comes to rewarded video in gaming apps, according to Tapjoy. The company said its in-app video ads achieved 9 ...

Champions of Cash is a scratch-off ticket from the New York Lottery that allows New Yorkers to play sports games in 3D by scanning the ticket with the NY Lotte ...

Concurrent's Paul Sweeting notes the $50 million deal Amazon made with the NFL for 10 Thursday night NFL games is just a small change transaction for both parties, but speculat ...

As promised, Twitch has started selling games through its platform. “Twitch said users will be able to purchase games directly from Twitch channels and game pages -- whether you're usi ...

Google Play Games Services is dropping support for iOS games. As 9To5Google reports: “iOS compatibility will be removed due to ‘low usage,’ with the latest Native SDK … dropping support wi ...