- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Mobile game ad revenue grew by more than 8% in 2020 overall and first-day in-app purchases rose by more than 50% vs. 2019. Unity's 2021 Gaming Report represents the large ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
On Friday Dentsu and Moat shared performance and verified general invalid traffic data from a campaign featured in the video game "Football Manager 21." that ran in the U.K. ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, Xbox
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Search data from Captify revealed that PlayStation 5 had the majority share of search up to its release in the last 3 months while Xbox Series X's share of sear ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara Walters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchors, then decided she wanted to be a storyteller behind the cameras. ...
- How Publishers Can Gamify Content To Boost Engagement
Publishing Insider, Rob Williams - Monday, June 29, 2020
Games can help to keep readers engaged in other ways. Publishers should consider how a gamification strategy fits with their goals of boosting reader revenue ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Digital News Daily, Laurie Sullivan - Wednesday, April 22, 2020
The deal will bring ad measurement, optimization and real-time brand-specific metrics to in-game ad campaigns. Nielsen Connectivity supports brand awareness, resonance, and ad recall measurement within console and mobile vid ...
- Honda, Reddit Partner For Racing Game
Marketing Daily, Tanya Gazdik - Friday, September 27, 2019
This is the first time Reddit has partnered with an automaker to launch a game on the Reddit platform. ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And Insights
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 31, 2019
Google introduced a series of features across AdMob that measures and connects app publishers and advertisers with consumers across millions of sites and apps across the company's networks. ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60 storylines a ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kabam delivered movie-themed content to Marvel Contest of Champions with the launch of two in-game events per film. ...
- Niantic Acquisition Lets Pokemon Go Hide AR Characters Behind Real World Objects
AI & IoT Daily, Chuck Martin - Monday, July 2, 2018
Niantic, maker of the augmented reality game hit Pokemon Go, has acquired Matrix Mill, a computer vision and machine learning company. The venture introduces a new cross-platform AR technology f ...
- Microsoft Drops Plans To Add VR To Xbox
Around the Net in IoT, Chuck Martin - Thursday, June 21, 2018
Microsoft has decided not to add virtual reality to the Xbox, preferring to leave it as a TV-focused experience. Microsoft has said the VR market has grown more slowly th ...
- Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Digital News Daily, Laurie Sullivan - Thursday, March 15, 2018
Google on Thursday will announce plans to aggressively move into in-app mobile advertising with the launch of new strategies to monetize mobile gaming apps through videos and rewards, as we ...
- Google, Facebook, Others Pitch In-App Ads' Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 15, 2018
Many more major brands are pumping big ad dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some believe this is in response ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Digital News Daily, Laurie Sullivan - Monday, March 12, 2018
The studio draws on Tapjoy's mobile gaming and advertising expertise to develop custom-branded, contextually relevant rich media ads, playables and interactive end cards for mobile video ads. ...
- Ghostbusters Launching Augmented Reality Game
AI & IoT Daily, Chuck Martin - Thursday, March 1, 2018
The augmented reality game "Ghostbusters World" will enable players to capture ghosts from all dimensions of the franchise, including film, TV, comic books, theme parks and video games, according ...
- The Hidden Costs Of Augmented Reality
Around the Net In Digital, Gavin O'Malley - Monday, November 27, 2017
In one small town in Indiana, people’s obsession with Pokémon Go is estimated to have cost upwards of $25 million in injuries and damage, and loss of two lives, accordi ...
- London Spitfire Will Represent The UK In New ESports League
Around the Net In MAD London, Sean Hargrave - Wednesday, November 1, 2017
London Spitfire will be the name of the team representing the UK's capital in the new, global eSports league, called the Overwatch League, "The Telegraph" reveals. ...
- Gatorade To Pay $300,000 Over Advergame That Knocked Water
Digital News Daily, Wendy Davis - Monday, September 25, 2017
Gatorade's mobile advergame "Bolt!" violated California's false advertising law by making the false claim that water could harm athletic performance, according to state Attorney General Xavier
Becerra. ...
- Formula One Launches First ESports Competition
Around the Net In MAD London, Sean Hargrave - Tuesday, August 22, 2017
Formula One will launch its first official eSports season, "The Drum" reveals. The inaugural competition will begin next month when the new F1 2017 game launches. The 40 fastest drive ...
- Boost Uses 'Thunder Pony' Power To Defeat 'Evil Mobile Mega Corps'
Marketing Daily, Aaron Baar - Thursday, June 29, 2017
The game is available on laptops and mobile devices throughout the country via a website but will experience a push in New York and Philadelphia via an OOH campaign. ...
- Mobile Gamers Prefer Rewarded Video Ads
Digital News Daily, Tobi Elkin - Tuesday, June 13, 2017
A new study by mobile platform Tapjoy finds that mobile gamers want their apps free and their ads rewarded. In fact, survey respondents in the U.S. prefer opt-in, rewarded a ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps
Real-Time Daily, Tobi Elkin - Thursday, May 4, 2017
Viewability rates for in-app video ads are pretty strong when it comes to rewarded video in gaming apps, according to Tapjoy. The company said its in-app video ads achieved 9 ...
- NEW! New York Lottery Turns Basketball Courts Into Cash Courts
Out to Launch, Amy Corr - Wednesday, April 19, 2017
Champions of Cash is a scratch-off ticket from the New York Lottery that allows New Yorkers to play sports games in 3D by scanning the ticket with the NY Lotte ...
- The Amazon Deal: Maybe NFL Felt A Twitch
Around the Net in Video, P.J. Bednarski - Friday, April 7, 2017
Concurrent's Paul Sweeting notes the $50 million deal Amazon made with the NFL for 10 Thursday night NFL games is just a small change transaction for both parties, but speculat ...
- Twitch Starts Selling Games
Around the Net in Mobile, Gavin O'Malley - Wednesday, April 5, 2017
As promised, Twitch has started selling games through its platform. “Twitch said users will be able to purchase games directly from Twitch channels and game pages -- whether you're usi ...
- Google Play Games Services Dropping iOS Support
Around the Net in Mobile, Gavin O'Malley - Wednesday, April 5, 2017
Google Play Games Services is dropping support for iOS games. As 9To5Google reports: “iOS compatibility will be removed due to ‘low usage,’ with the latest Native SDK … dropping support wi ...
- EyeCons App Awards Players With Offline Prizes
Out to Launch, Amy Corr - Wednesday, March 15, 2017
Random App of the week: Hersch Games created EyeCons, a match-two puzzle game that awards location-specific, physical prizes. Marketed as a customizable tile game for brands, EyeCons enables businesses, even ...
- News App Makes Monetization Play With INNEX Programmatic Exchange
Real-Time Daily, Philip Rosenstein - Wednesday, March 15, 2017
Inneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Axel Springer's mobile news service app, Upday, to monetize its content. ...
- Google Play Store Promoting Games Based On Engagement
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 28, 2017
Google is changing up the Play Store’s promotional algorithms so that more games get promoted based on their continued user engagement, Android Authority reports. “It’s a fact that trying ...