- Lululemon Bulks Up With Purchase Of Tech Home Fitness Company Mirror
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 30, 2020
The activeweaar company is paying $500 million to buy Mirror, which streams live and on-demand fitness classes on a $1,500 reflective display, ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Inside Performance, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-home fitness equipment rose by thousands of percentage points during the COVID-19 lockdown compared with 2019, according to eBay ...
- EU Sets July 20 Deadline To Decide On Google, Fitbit Acquisition
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Antitrust regulators from the European Union will decide by July 20, whether to allow Google to complete its $2.1 billion bid for fitness trackers company Fitbit. Google sought EU approval ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Inside Performance, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list. ...
- How Tonal Pivoted During COVID-19, Challenges Seen During Recovery
Inside Performance, Laurie Sullivan - Tuesday, June 9, 2020
To leverage paid search, Tonal shifted more dollars toward terms like "customer care" to drive consumers to self-service options. As consumer behavior changed, the company re-evaluated its key performance indicat ...
- Turning To Consumer Needs: Home Gym, Online Telecom, Aggressive Rats
Show Daily, Nina Lentini - Monday, June 8, 2020
There you are, a high-end, scrappy, compact home gym option, looking for people who want to work out at home and not in a gym. And along comes a global ...
- Google's Purchase Of Fitbit Could Harm Consumers And Competition, EU Group Warns
Digital News Daily, Wendy Davis - Friday, May 15, 2020
"If Google acquires consumers' data generated by the use of Fitbit wearables, including now COVID-19 related data, it would be able to use that data for its own benefit," the ...
- Midol's New Campaign Aims To Put New Life Into The Old 'Curse'
Marketing Daily, P.J. Bednarski - Friday, May 1, 2020
Over-the-counter menstrual pain reliever now being repackaged in bright colors, featuring an oversized "M" and the bold slogan, "Live Life M-Powered." ...
- Google Purchase Of Fitbit Deserves Close Look, Advocates Say
PolicyBlog, Wendy Davis - Thursday, April 30, 2020
"Given Google's existing dominance in the gathering and monetizing of consumer data, we believe its proposed acquisition of Fitbit deserves careful scrutiny and should be rejected if the Justice Department ...
- Samsung Offers Free Fitness Apps In Its Smart TVs
Marketing Daily, P.J. Bednarski - Tuesday, April 21, 2020
The smart TV apps package gives consumers over 5,000 hours and 250 separate titles of free at-home wellness content. ...
- Headspace Leans Into Its Mindfulness Moment
D2C FYI, Sarah Mahoney - Monday, April 20, 2020
Headspace, the mindfulness pioneer, is offering a product -- peace of mind -- that's more in demand than toilet paper. ...
- Have A Workout, Then Pop A Michelob Ultra, Virtually -- Then Leave A Tip
Marketing Daily, P.J. Bednarski - Wednesday, April 15, 2020
Michelob Ultra spearheads a virtual workout series led by top trainers and private gym owners financially stung by the COVID-19 pandemic. ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
- Roller Coaster Mobile App Spend, Ad Revenue Tracks COVID-19 Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Mobile use continues to rise, but in a jerking pattern. Overall in-app purchase revenue rose steadily in the past few weeks during the pandemic quarantine, up 10% this week globally ...
- Health & Fitness Newsletters See 34% Boost In Opens, Study Finds
Email Marketing Daily, Ray Schultz - Monday, April 6, 2020
News-oriented email newsletters have also seen an increase in engagement during the crisis, LiveIntent reports. ...
- Nurse, Former Navy Corpsmen Live Streams Public Service Messages With COVID-19 Insight, Information
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 1, 2020
An ER and public health nurse who works on the front lines fighting the COVID-19 pandemic is sharing knowledge and insights with the community through a Facebook Live stream. ...
- More Than A Million Tune Into Joe Wicks' Keep Fit Lesson
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
"The Guardian" reveals more than a million people tuned in to Joe Wicks' first free live YouTube workout session. The fitness guru is offering a 9am workout that kids and ...
- PopSugar Offers Fitness App Free Following Early Release
Publishers Daily, Melynda Fuller - Friday, March 20, 2020
App users have access to more than 500 fitness classes across strength, cardio, yoga and Pilates, taught by celebrity trainers and experts. ...
- EU Raises Privacy Concerns Over Google Buying Fitbit
Around the Net In MAD London, Sean Hargrave - Friday, February 21, 2020
The European Commission is raising fears that its citizens' health data could be put at risk by the proposed merger of Google and Fitbit. "The Telegraph" reports that officials are ...
- American Media To Sell Fitness Magazines, Assets
Publishers Daily, Sara Guaglione - Tuesday, February 18, 2020
Jake Wood, an Arizona-based fitness industry insider, has acquired American Media's fitness magazine titles, including 'Muscle & Fitness,' 'Flex' and 'M&F Hers.' ...
- Wearable Created To Track Parkinson's Disease Tremors
AI & IoT Daily, Chuck Martin - Sunday, February 9, 2020
The Tremor Tracker is a device similar to a smartwatch that provides immediate information about the wearer's body condition at the moment. ...
- Premier Protein Highlights Personal Progress, Not Before-And-After Images
Marketing Daily, Steve Ellwanger - Thursday, January 23, 2020
Ads for the marketer of premade protein shakes follow four consumers as they discover Premier and share their journeys to better nutrition habits. ...
- PopSugar Launches 4-Week Fitness Program On Glow Platform
Publishers Daily, Melynda Fuller - Monday, January 20, 2020
The new workout solution, the four-week fitness program "Full-Body Fusion," caters to women on the go. ...
- Peloton Flexes First-Mover Advantage
Marketing Daily, Sarah Mahoney - Thursday, January 16, 2020
Wedbush believes Peloton has the best odds of "becoming synonymous with at-home fitness, an undeniable trend with a considerable runway." ...
- Peloton Bikes Through Ad Competition
TV Watch, Wayne Friedman - Thursday, January 16, 2020
Two different TV commercials are selling the same product -- do viewers notice? ...
- Quarter Of Women Say Fitness Influencers Make Them Feel Bad About Themselves
Around the Net In MAD London, Sean Hargrave - Tuesday, January 14, 2020
Research from Sport England reveals that a quarter of women find social media female fitness influencers make them feel bad about themselves, The Telegraph reports. ...
- Smart Watch-Fitness Tracker Usage Varies By Income, Gender
Digital News Daily, Gavin O'Malley - Friday, January 10, 2020
Despite offering a range of price points, makers of smart watches and fitness trackers are still contributing to a broader digital divide. ...
- NutriBullet Targets New Years' Resolution Makers
Marketing Daily, Tanya Gazdik - Thursday, January 9, 2020
The ads feature a BulletFit class with an instructor getting people amped by telling them to "push it" and "feel the blend." ...
- Atkins Q&A Campaign Turns Rob Lowe Into Google's Baby Yoda
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 3, 2020
"The questions will become the new searches," said Cogniscient Media's Lauren Rockwell. "The way they search for Rob Lowe. The way they search for Atkins. The way they search for ...
- Peloton Goes For A Ride, TV-Style
TV Watch, Wayne Friedman - Monday, December 9, 2019
Beyond the ad criticism, some might ask the obvious: Can average consumers afford to spend $2,000 on a bike that can't be used to ride around the block? ...
