- After Lawsuit, Ads For Dame's Sex 'Toys' Debut On NYC Subways
Marketing Daily, Steve Ellwanger - Tuesday, November 30, 2021
The company sued the MTA in federal court in June of 2019, claiming that rejection of its sex-toy ads was unconstitutional. ...
- 'Namastay Away, Lululemon:' Peloton Bites Back in Leggings Free-For-All
D2C FYI, Sarah Mahoney - Monday, November 29, 2021
The skirmish comes just as Peloton, suddenly struggling in its core equipment business, is ramping up marketing for its new clothing line. ...
- 3 Ways To Get Your Brand In Shape To Embrace Wellness Trend
Marketing Insider, Samrat Sharma - Monday, November 8, 2021
Brands should consider how they can develop new options with healthier nutritional ingredients that match the standard of their existing products. ...
- Nearly Half Of Cancer-Related Websites Analyzed Lack Accessibility, Affects Google Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Research from web accessibility platform AudioEye found 47% of the 600 breast cancer websites across the U.S. -- including free or low-cost screen programs, hospitals, cancer centers and treatment locatio ...
- New Hydrow Campaign Stars Full-Body Euphoria
D2C FYI, Sarah Mahoney - Monday, October 18, 2021
"People feel much better after they get off the machine," says CCO. So new campaign pushes the distinctive aerobic high that comes with the full-body workout. ...
- Tushy To Provide Free 'Royal Flushes' Following Poker Royal Flush
Marketing Daily, Les Luchter - Monday, October 4, 2021
Campaign promotes launch of a high-end bottom-cleaner -- a $599 electric bidet called the Tushy Ace. ...
- Cosamin Gets Active With New Spots Fighting Joint Discomfort
Marketing Daily, Les Luchter - Thursday, September 30, 2021
The joint health supplement, has launched three :30 spots over numerous paid and free online video, OTT and CTV services. ...
- Solaray Adds D2C With 'Live Brighter' Campaign
Marketing Daily, Les Luchter - Tuesday, September 28, 2021
Campaign features "life vignettes" shot on 16mm film, an online health-and-wellness assessment tool, and an invite-only pop-up restaurant. ...
- CVS Health, Nordisk Partner To Tackle Obesity
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 20, 2021
CVS Health and Novo Nordisk are launching a personalized nutrition coaching program to support people struggling with obesity, “More than 40% of the U.S. population suffers from obesity, a chron ...
- ClassPass Expands Under The Self-Care Umbrella
D2C FYI, Sarah Mahoney - Monday, September 20, 2021
"With so much focus on mental health, stress and anxiety, people have begun to view our offers -- including fitness --as self-care," says company. ...
- Look Out, Lululemon: Peloton Launches Clothing Line
Marketing Daily, Sarah Mahoney - Tuesday, September 14, 2021
Known for connected exercise equipment and digital fitness classes, Peloton introduces a line of private-label apparel inspired by its fitness instructors. ...
- Chirp Wheel Rolls Out Funny First Ad Campaign
Marketing Daily, Les Luchter - Thursday, September 9, 2021
"Creating a sales video for social, you have to approach production in a very different way than a traditional TV shoot," says brand's agency. ...
- New Headspace Campaign Targets The Delta Blues
D2C FYI, Sarah Mahoney - Tuesday, September 7, 2021
Campaign "was inspired by our members' stories about how meditation has changed their lives and outlook on everything," says company CMO. ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to the pandemic. Analysts and advertisers say ad dollars are coming back this year. ...
- Neou Fitness Streamer Teams With IHeartMedia For Local Audio Campaigns
Marketing Daily, Les Luchter - Thursday, August 19, 2021
In mid-September, online fitness platform Neou will launch ongoing audio campaigns in New York, Philadelphia, Chicago, and Los Angeles. ...
- New Hulu Drama Is Tailor-made For An Anxious Age
TVBlog, Adam Buckman - Tuesday, August 17, 2021
The wellness-spa concept gets taken to unpredictable extremes in "Nine Perfect Strangers," a new Hulu drama series streaming this week. ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce store from the streaming platform sells data related to health, mortgages, finance, and consumer purchases. ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build a business says she's a victim of Facebook ad fraud. Here is her experience. ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Inside Performance, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines to identify vaccine requirements, as New York City begins to require vaccines for entry. Other states will likely fol ...
- Alka-Seltzer Pushes For National Recovery Mocktail Day
Marketing Daily, Les Luchter - Tuesday, June 29, 2021
Bayer says July 5 would be great time to use recipes for Alka-Seltzer Mocktails, adding extra flavors to original fizzy headache/heartburn reliever. ...
- With Push For The Blind, Schick Stretches Definition Of Inclusivity
Marketing Daily, Sarah Mahoney - Tuesday, June 29, 2021
The brand discovered its Intuition razor has a strong following among visually impaired women, since it combines shaving cream and a razor. ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. Wh ...
- Hum By Colgate Connects With Obe Fitness For Smart Toothbrush Content
Marketing Daily, Les Luchter - Monday, June 7, 2021
Obe's short workouts on the Hum app are designed to raise heart rates in just two minutes -- the ideal tooth-brushing time. ...
- Bose Offers First D2C Hearing Aids
D2C FYI, Sarah Mahoney - Tuesday, June 1, 2021
FDA cleared the company to sell hearing aids directly to the consumer, bypassing the prescription process that's current standard of care. ...
- Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 28, 2021
Machine, built by a creator of STEM-can-be-funny videos, aims to "demystify periods" with humor, says Kimberly-Clark's Sarah Paulsen. ...
- In First Brand Campaign, Willow Declares Independence For Nursing Moms
D2C FYI, Sarah Mahoney - Monday, May 24, 2021
Campaign for Willow, the wearable mobile breast pump, is meant as a strong show of support for an army of stressed-out, lactating moms. ...
- Peloton Manages High Intensity Growth
Brand Insider, Steve Smith - Friday, May 21, 2021
Few brands were better positioned for growth during this year of lockdowns than Peloton. The home exercise brand has reported triple digit sales gains. ...
- Quip Out To Straighten Smiles With Hybrid Model
D2C FYI, Sarah Mahoney - Monday, May 17, 2021
Quip is moving into the dental aligner market with an approach that balances professional oversight with direct-to-consumer convenience. ...
- Planet Fitness Plots A Path Out Of Pandemic Gloom, Weight Gain
Marketing Daily, Sarah Mahoney - Sunday, May 9, 2021
"Since the pandemic, some experts say rates of anxiety have tripled, and depression has quadrupled," says company's CMO. ...
- Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for
the keywords marketers can use. ...
