- Alka-Seltzer Pushes For National Recovery Mocktail Day
Marketing Daily, Les Luchter - Tuesday, June 29, 2021
Bayer says July 5 would be great time to use recipes for Alka-Seltzer Mocktails, adding extra flavors to original fizzy headache/heartburn reliever. ...
- With Push For The Blind, Schick Stretches Definition Of Inclusivity
Marketing Daily, Sarah Mahoney - Tuesday, June 29, 2021
The brand discovered its Intuition razor has a strong following among visually impaired women, since it combines shaving cream and a razor. ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. Wh ...
- Hum By Colgate Connects With Obe Fitness For Smart Toothbrush Content
Marketing Daily, Les Luchter - Monday, June 7, 2021
Obe's short workouts on the Hum app are designed to raise heart rates in just two minutes -- the ideal tooth-brushing time. ...
- Bose Offers First D2C Hearing Aids
D2C FYI, Sarah Mahoney - Tuesday, June 1, 2021
FDA cleared the company to sell hearing aids directly to the consumer, bypassing the prescription process that's current standard of care. ...
- Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 28, 2021
Machine, built by a creator of STEM-can-be-funny videos, aims to "demystify periods" with humor, says Kimberly-Clark's Sarah Paulsen. ...
- In First Brand Campaign, Willow Declares Independence For Nursing Moms
D2C FYI, Sarah Mahoney - Monday, May 24, 2021
Campaign for Willow, the wearable mobile breast pump, is meant as a strong show of support for an army of stressed-out, lactating moms. ...
- Peloton Manages High Intensity Growth
Brand Insider, Steve Smith - Friday, May 21, 2021
Few brands were better positioned for growth during this year of lockdowns than Peloton. The home exercise brand has reported triple digit sales gains. ...
- Quip Out To Straighten Smiles With Hybrid Model
D2C FYI, Sarah Mahoney - Monday, May 17, 2021
Quip is moving into the dental aligner market with an approach that balances professional oversight with direct-to-consumer convenience. ...
- Planet Fitness Plots A Path Out Of Pandemic Gloom, Weight Gain
Marketing Daily, Sarah Mahoney - Sunday, May 9, 2021
"Since the pandemic, some experts say rates of anxiety have tripled, and depression has quadrupled," says company's CMO. ...
- Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for
the keywords marketers can use. ...
- Tylenol's Women-Led Salute To Moms After A Very Tough Year On The Job 24/7
Marketing Daily, P.J. Bednarski - Monday, May 3, 2021
Ad marks the anniversary of mothers' overtime ordeal. ...
- Nestle, Unilever Up Their Stakes In Health & Wellness
CPG FYI, Steve Ellwanger - Friday, April 30, 2021
Nestle picks up such brands as Nature's Bounty, Solgar, Osteo Bi-Flex and Puritan's pride for its Nestle Health Science portfolio. ...
- New Fitbit Campaign Fits Times: It's All About Managing Stress
Marketing Daily, P.J. Bednarski - Thursday, April 29, 2021
The "Fit Yourself In" campaign drives home its applications as a holistic self-care device that goes beyond physical heartbeats. ...
- T-Mobile Links With Telehealth Provider To Provide Patient Services
Marketing Daily, P.J. Bednarski - Tuesday, April 27, 2021
Partnership could let T-Mobile boast of a built-in ability to help rural medical providers reach their far-flung patients. ...
- Lululemon Puts Its Brand-Building Muscle Into Mirror
Marketing Daily, Sarah Mahoney - Thursday, April 1, 2021
Lululemon, posting strong quarterly sales gains, stepped up marketing for at-home workout company Mirror, and also added more classes. ...
- Ideal Image MedSpas Build Back Better
Brand Insider, Steve Smith - Friday, March 19, 2021
Do I really look like that? Staring at our imperfect mugs on ZOOM meetings for the last year drove many to seek professional cosmetic help. The problem for the medic ...
- Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And... Quilt
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 18, 2021
The "Let's celebrate Black men off the court" ads, created by Edelman, are scheduled to run on TV throughout March Madness. ...
- Nordstrom, Still Limping, Adds Tonal Fitness To Stores
Marketing Daily, Sarah Mahoney - Wednesday, March 3, 2021
Tonal sells wall-mounted connected fitness devices, priced around $3,000. Its backers include Amazon and NBA star Stephen Curry. ...
- Pocket Outdoor Media Buys 'Outside' Properties, Rebrands
Publishers Daily, Ray Schultz - Tuesday, February 23, 2021
Pocket Outdoor Media has renamed itself Outside, following its purchase of Outside Integrate Media. ...
- Streaming TV Leads All Consumer Subscription Businesses
Television News Daily, Wayne Friedman - Tuesday, February 16, 2021
A new survey says 98% of U.S. consumers now subscribe to at least one streaming media service, and 75% subscribe to two or more services. ...
- Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Data shows publishers and advertisers in health and fitness should target women reading newsletters on weekends. Advertisers can move this strategy across market segments. ...
- Sorry, Chewy And Peloton: Your COVID Boom May Be Ending
Marketing Daily, Sarah Mahoney - Wednesday, January 20, 2021
Analyst Eric Sheridan says he sees the companies as "emblematic of a market that values growth over any semblance of valuation." ...
- Google Completes Fitbit Purchase -- Without Waiting For Justice Department Approval
Digital News Daily, Wendy Davis - Friday, January 15, 2021
Google has promised it won't draw on Fitbit data for advertising purposes. ...
- Google's Fitbit Purchase Hits Roadblock In Australia
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
Google's proposed acquisition "further consolidates Google's leading position in relation to the collection of user data, which supports its significant market power in online advertising and is likely to ha ...
- EU Antitrust Regulators Approve Google's Purchase Of Fitbit
Digital News Daily, Wendy Davis - Thursday, December 17, 2020
"We can approve the proposed acquisition of Fitbit by Google because the commitments will ensure that the market for wearables and the nascent digital health space will remain open a ...
- 'Well+Good' Launches Curated Wellness Product Shop
Publishers Daily, Sara Guaglione - Thursday, December 17, 2020
The Well+Good Shop will be integrated into content on the site, as well as in video and social. ...
- Mirror, Mirror: Lululemon Polishes Its Swing At Peloton
D2C FYI, Sarah Mahoney - Monday, December 14, 2020
Lululemon is now selling Mirror, its $1,500 home workout device, in 18 Lululemon stores, as well as direct-to-consumer. ...
- For 'Good Riddance Day,' Planet Fitness Pinatas Will Flip Off 2020
Marketing Daily, Sarah Mahoney - Tuesday, December 8, 2020
Good Riddance Day, scheduled for Monday, Dec. 28, will will feature a larger-than-life pinata in Times Square. ...
- Google Gift Guide Sends Shoppers To Results On Shopping, Purchases On Brand Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The predictions in the Google Shopping Gift Guide are based on Google search trends during the past few months. ...
