- Sorry, Chewy And Peloton: Your COVID Boom May Be Ending
Marketing Daily, Sarah Mahoney - Wednesday, January 20, 2021
Analyst Eric Sheridan says he sees the companies as "emblematic of a market that values growth over any semblance of valuation." ...
- Google Completes Fitbit Purchase -- Without Waiting For Justice Department Approval
Digital News Daily, Wendy Davis - Friday, January 15, 2021
Google has promised it won't draw on Fitbit data for advertising purposes. ...
- Google's Fitbit Purchase Hits Roadblock In Australia
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
Google's proposed acquisition "further consolidates Google's leading position in relation to the collection of user data, which supports its significant market power in online advertising and is likely to ha ...
- EU Antitrust Regulators Approve Google's Purchase Of Fitbit
Digital News Daily, Wendy Davis - Thursday, December 17, 2020
"We can approve the proposed acquisition of Fitbit by Google because the commitments will ensure that the market for wearables and the nascent digital health space will remain open a ...
- 'Well+Good' Launches Curated Wellness Product Shop
Publishers Daily, Sara Guaglione - Thursday, December 17, 2020
The Well+Good Shop will be integrated into content on the site, as well as in video and social. ...
- Mirror, Mirror: Lululemon Polishes Its Swing At Peloton
D2C FYI, Sarah Mahoney - Monday, December 14, 2020
Lululemon is now selling Mirror, its $1,500 home workout device, in 18 Lululemon stores, as well as direct-to-consumer. ...
- For 'Good Riddance Day,' Planet Fitness Pinatas Will Flip Off 2020
Marketing Daily, Sarah Mahoney - Tuesday, December 8, 2020
Good Riddance Day, scheduled for Monday, Dec. 28, will will feature a larger-than-life pinata in Times Square. ...
- Google Gift Guide Sends Shoppers To Results On Shopping, Purchases On Brand Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The predictions in the Google Shopping Gift Guide are based on Google search trends during the past few months. ...
- Dangerously In Love: What To Expect From The Peloton/Beyonce 'Homecoming' Hookup
Marketing Daily - Top of the News, Sarah Mahoney - Friday, November 13, 2020
Peloton, already riding high on the pandemic trend of home workouts, is banking on the drawing power of an icon with its new Beyonce partnership. ...
- Fitness Equipment Brands Capitalize On Data Through Membership Services
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 8, 2020
Lockdown has driven high demand for at-home exercise equipment and a gold mine of data for manufacturers like Mirror and Peloton, athletic clothing designers like Lululemon Athletica, and app make ...
- Canadian Fitness Firm Defends Email Demanding That Gyms Be Allowed To Re-Open
Around the Net in Email, Ray Schultz - Friday, October 30, 2020
Good Life Fitness is under fire for an email blast to members asking them to “stand up for fitness” by demanding that they be allowed to re-open gyms. The ema ...
- Planet Fitness CMO Recounts Pandemic Pivot
Marketing Daily, Tanya Gazdik - Sunday, October 25, 2020
Planet Fitness' pandemic-related marketing has resulted in social media gains, including 248% more YouTube subscribers. ...
- 'Well+Good' Sees 300% Video, Subscriber Growth
Publishers Daily, Sara Guaglione - Wednesday, October 14, 2020
Across all platforms in 2020, the health-and-wellness claims more than 42 million video views. ...
- Amazon Prevails In Lawsuit Over Teen's Overdose On Caffeine Powder
PolicyBlog, Wendy Davis - Thursday, October 1, 2020
Ohio's highest court unanimously ruled Amazon was not responsible for the death of a teen who ingested a fatal overdose of caffeine powder sold on the company's marketplace as ...
- TikTok Bans Some Advertisements
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
TikTok will introduce in-app controls that filter out comments and limit similar videos that may disturb viewers, and is partnering with the National Eating Disorder Association to connect users ...
- Horizon Next Wins TV Media AOR For Jenny Craig
Accounts on the Move, Steve McClellan - Thursday, September 17, 2020
Horizon Next, the performance marketing division of Horizon Media, has been awarded TV media AOR duties for Jenny Craig, a major competitor in the weight-loss industry for more than ...
- Peloton To Offer New Options With Many Gyms Still Closed
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 8, 2020
Peloton is preparing to launch a cheaper treadmill and a new high-end bike, while cutting the price of its existing bike to take advantage of fitness-starved consumers as many gy ...
- 'Self' Magazine Announces 2 Award Seals, Product Line With JimmyJane
Publishers Daily, Sara Guaglione - Friday, September 4, 2020
Expanding into licensing and commerce, 'Self' is collaborating with JimmyJane on an exclusive line of products for personal sexual health and care. ...
- Stories In 2 Top Men's Health Magazines Not Always Backed By Medical Evidence
Publishers Daily, Fern Siegel - Monday, August 31, 2020
Two titles were cited for ""unclear, nonexistent or contradictory" medical evidence in 'Men's Health' and 'Men's Fitness.' ...
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketing and branding calls "a really good rhythm." Then COVID-19 hit. ...
- Amazon Launches Health-And-Fitness Tracker
Digital News Daily, Gavin O'Malley - Thursday, August 27, 2020
Halo serves solely as a means of monitoring one's physical movements, sleep schedule, body fat percentage, and voice patterns. ...
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
Show Daily, Nina Lentini - Wednesday, August 26, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketing and branding calls "a really good rhythm." Then COVID-19 hit. ...
- Beachbody Works Media Muscle To Take On High- And Low-End Competition
Brand Insider, Steve Smith - Friday, August 21, 2020
The pandemic, lockdowns and health worry helped double the company's membership and activity in short order. CEO Carl Daikeler explains. ...
- Fitness Star Develops Nutrition Shakes
Around the Net In Brand Marketing, Phyllis Fine - Thursday, August 13, 2020
Jake “Body by Jake” Steinfeld, star of his own fitness TV show, has developed Don’t Quit!, a line of nutrition shakes and meal supplements that counts Keurig Dr Pepper a ...
- Will Fans Start Betting On Athletes' Biometrics During A Televised Game?
TV Watch, Wayne Friedman - Thursday, July 23, 2020
With major sports leagues set to return to TV, new content will be considered, such as how many times an athlete's heart beats per minute. ...
- Google Promises To Exclude Fitbit Data From Ads
TV Watch, Wayne Friedman - Wednesday, July 22, 2020
But that would go against history. Google is all about the data. ...
- Lululemon Bulks Up With Purchase Of Tech Home Fitness Company Mirror
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 30, 2020
The activeweaar company is paying $500 million to buy Mirror, which streams live and on-demand fitness classes on a $1,500 reflective display, ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Inside Performance, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-home fitness equipment rose by thousands of percentage points during the COVID-19 lockdown compared with 2019, according to eB ...
- EU Sets July 20 Deadline To Decide On Google, Fitbit Acquisition
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Antitrust regulators from the European Union will decide by July 20, whether to allow Google to complete its $2.1 billion bid for fitness trackers company Fitbit. Google sought EU approv ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Inside Performance, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list. ...
