The word "agency" is the most seminal term on Madison Avenue, but now one of the industry's biggest predicts the future will be all about "free agency." ...

Just a week after publishing our eighth upward revision in Madison Avenue's ad consensus, GroupM says they may prove "to have been conservative." ...

After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons. ...

"Protect your client's brand and reputation so they are not ruined by Fox News' gross mismanagement, volatility, and extremism," says letter to media buyers. ...

As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it. ...

Media-buying data processor Hudson MX is introducing a new cloud-based media accounting platform that could shake up many of the ways the ad world has traditionally accounted for its med ...

With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus outlook has dropped to an avera ...

Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecast, bringing the current agency holding company consensus to a decline of 2.9% for 2020 ...

Madison Avenue loves bemoaning its love/hate relationship with digital's big "walled gardens," which hold the access to audiences as well as the means of targeting them, and it looks li ...

Wall Street analyst and former Interpublic economic forecaster Brian Wieser is returning to Madison Avenue, this time at WPP. Wieser, who for the past seven years has led ad indust ...

For all the ways marketers target people -- demos, etc. -- character has rarely had a role on Madison Avenue. Until now. ...

On Friday, "Research Intelligencer" published an analysis calculating the "hourly rate" Madison Avenue pays American consumers via ad-supported media. Today we're following up with a more granular analysis analyzing t ...

A nationally representative poll finds only four in ten read only printed books anymore -- a timely insight for us to tease a forthcoming review of a book we current ...

Many in the ad world think of "Madison Avenue" -- as defined by the big agency holding companies -- as representing a critical mass of the industry, but a back-of-the-envelo ...

Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsored disinformation campaigns have figured out how to weaponize the tools of automated media-buying - and it is ...

The good news is that the ad industry is making strides in gender diversity. The bad news is that it has spawned so many concurrent efforts that the movement m ...

Officials from the Obama Administration met with executives from Madison Avenue and Silicon Valley on Wednesday to discuss efforts that might be deployed to counter propaganda efforts being implemented ...

Sarah DaVanzo is Chief Cultural Strategy Officer at Omnicom agency Sparks & Honey. No, I'm not going to bash the fact that the agency has invented yet another silly tit ...

The agency, which opened its doors during the War Between The States, plans a year-long series of events to highlight the best of its past and promise of its fut ...

Pioneering non-fiction cartoonist Stan Mack (The Village Voice's "Stan Mack's Real-Life Funnies," Adweek's "Stan Mack's Outtakes") will once again chronicle the inner workings of Madison Avenue via a new week ...

Despite the hyper-fragmentation of the media marketplace, five suppliers still represent a critical mass of Madison Avenue's media-buying power. Tellingly, one of the fastest-growing of the ad industry's new "B ...

In a move to create what could well be called a UPC, or universal product code for all advertising and media content, two media and entertainment and trade groups a ...

Fresh on the heels of high-profile public "exits" by some of Madison Avenue's biggest suppliers, most notably Nielsen, another one of the ad industry's near monopolies is planning an IP ...

Tor Myhren, creator of the "E*Trade Baby," has been named worldwide chief creative officer of WPP ad shop Grey. Myhren will continue as president and chief creative officer of Gr ...

Since at least 2007, before Doubleclick (bought by Google), Right Media (bought by Yahoo) and AdECN (bought by Microsoft), and arguably for several years before, the advertising industry has witness ...

Let's face it, you can only take so much Advertising Week. So last Wednesday afternoon, instead of heading to yet another panel or presentation, I hopped the A Train fr ...

The Association of National Advertisers is calling on its members to call on Congress in an effort to head off one of the greatest threats to the federal tax deductibili ...

We've all seen this movie before: Small agency has seasonal lag in revenues and guts staff. Morale nosedives. The agency balance sheet is not just affected by revenue loss, b ...

Fortner is tasked with heading the agency's effort to fuse creativity, media and technology to further drive business results for clients. ...

In a development bound to send ripples across both Madison Avenue and the television industry, a new "audience-buying" platform has quietly rolled out an automated system enabling agencies and the ...