- Consensus Outlook Improves For 2020, Turns Positive For 2021
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecast, bringing the current agency holding company consensus to a decline of 2.9% for 2020 ...
- The Walled Gardening Of TV
RTBlog, Joe Mandese - Monday, October 28, 2019
Madison Avenue loves bemoaning its love/hate relationship with digital's big "walled gardens," which hold the access to audiences as well as the means of targeting them, and it looks li ...
- Wall Street's Wieser Returns To Madison Avenue, This Time At GroupM
MAD, Joe Mandese - Wednesday, February 6, 2019
Wall Street analyst and former Interpublic economic forecaster Brian Wieser is returning to Madison Avenue, this time at WPP. Wieser, who for the past seven years has led ad indust ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New Thing
RTBlog, Joe Mandese - Sunday, September 30, 2018
For all the ways marketers target people -- demos, etc. -- character has rarely had a role on Madison Avenue. Until now. ...
- Spending Per Person/Hour: Advertising, Ad-Supported Media
Research Intelligencer, Joe Mandese - Monday, April 2, 2018
On Friday, "Research Intelligencer" published an analysis calculating the "hourly rate" Madison Avenue pays American consumers via ad-supported media. Today we're following up with a more granular analysis analyzing t ...
- Book Report, Both Figuratively And Literally
Research Intelligencer, Joe Mandese - Friday, March 9, 2018
A nationally representative poll finds only four in ten read only printed books anymore -- a timely insight for us to tease a forthcoming review of a book we current ...
- Madison Avenue's Glass: Literally Half Empty -- Or Full -- Depending On Your Perspective
Research Intelligencer, Joe Mandese - Monday, March 5, 2018
Many in the ad world think of "Madison Avenue" -- as defined by the big agency holding companies -- as representing a critical mass of the industry, but a back-of-the-envelo ...
- AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad Fraud
Digital News Daily, Joe Mandese - Thursday, December 7, 2017
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsored disinformation campaigns have figured out how to weaponize the tools of automated media-buying - and it is ...
- Has Madison Avenue's Gender Diversity Become A Little Too Diverse?
MediaPost Weekend, Larissa Faw - Sunday, November 19, 2017
The good news is that the ad industry is making strides in gender diversity. The bad news is that it has spawned so many concurrent efforts that the movement m ...
- Agencies, Social Media, Tech Firms Meet In D.C. To Discuss Countering ISIS Propaganda
Around the Net In MediaPost's Agency News, Steve McClellan - Wednesday, February 24, 2016
Officials from the Obama Administration met with executives from Madison Avenue and Silicon Valley on Wednesday to discuss efforts that might be deployed to counter propaganda efforts being implemented ...
- Are Women Better Off On Madison Avenue Than In Silicon Valley?
Mediapsssst, Richard Whitman - Sunday, February 8, 2015
Sarah DaVanzo is Chief Cultural Strategy Officer at Omnicom agency Sparks & Honey. No, I'm not going to bash the fact that the agency has invented yet another silly tit ...
- You're Not Getting Older - Well, Yes You Are: JWT At 150
MAD, Steve McClellan - Monday, March 10, 2014
The agency, which opened its doors during the War Between The States, plans a year-long series of events to highlight the best of its past and promise of its fut ...
- Stan Mack Is Back!
MAD, The Editor - Wednesday, January 29, 2014
Pioneering non-fiction cartoonist Stan Mack (The Village Voice's "Stan Mack's Real-Life Funnies," Adweek's "Stan Mack's Outtakes") will once again chronicle the inner workings of Madison Avenue via a new week ...
- Google Breaks Into Madison Avenue's 'Big 5,' Comcast Erodes As No. 1 Supplier
MediaDailyNews, Joe Mandese - Tuesday, January 21, 2014
Despite the hyper-fragmentation of the media marketplace, five suppliers still represent a critical mass of Madison Avenue's media-buying power. Tellingly, one of the fastest-growing of the ad industry's new "B ...
- Groups Propose Integrating Ad-ID Into 'UPC' For All Media, Advertising Content
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2013
In a move to create what could well be called a UPC, or universal product code for all advertising and media content, two media and entertainment and trade groups a ...
- Mediaocean Floats IPO (Is There An App For That?)
MediaDailyNews, Joe Mandese - Thursday, December 12, 2013
Fresh on the heels of high-profile public "exits" by some of Madison Avenue's biggest suppliers, most notably Nielsen, another one of the ad industry's near monopolies is planning an IP ...
- Grey's Myhren Elevated To Worldwide CCO
MAD, Steve McClellan - Wednesday, October 30, 2013
Tor Myhren, creator of the "E*Trade Baby," has been named worldwide chief creative officer of WPP ad shop Grey. Myhren will continue as president and chief creative officer of Gr ...
- When Wall Street's Robots March on Madison Avenue
Real-Time Daily, Brian Wieser - Friday, October 4, 2013
Since at least 2007, before Doubleclick (bought by Google), Right Media (bought by Yahoo) and AdECN (bought by Microsoft), and arguably for several years before, the advertising industry has witness ...
- 40 Reasons to Skip Out on Advertising Week
MAD, Tom Siebert - Tuesday, October 1, 2013
Let's face it, you can only take so much Advertising Week. So last Wednesday afternoon, instead of heading to yet another panel or presentation, I hopped the A Train fr ...
- Amid New Federal Ad Tax Threat, ANA Calls On Members To Call On Congress
MediaDailyNews, Joe Mandese - Friday, September 27, 2013
The Association of National Advertisers is calling on its members to call on Congress in an effort to head off one of the greatest threats to the federal tax deductibili ...
- Can Good Karma Be A Balance Sheet Item?
Truth In Advertising, Jon Bond - Monday, August 26, 2013
We've all seen this movie before: Small agency has seasonal lag in revenues and guts staff. Morale nosedives. The agency balance sheet is not just affected by revenue loss, b ...
- Viacom's Fortner Joins MediaCom To Ramp Up Innovation
MAD, Steve McClellan - Thursday, August 15, 2013
Fortner is tasked with heading the agency's effort to fuse creativity, media and technology to further drive business results for clients. ...
- Agencies Quietly Begin Using Programmatic Platform To Buy TV, Billions Already Served
MediaDailyNews, Joe Mandese - Thursday, August 8, 2013
In a development bound to send ripples across both Madison Avenue and the television industry, a new "audience-buying" platform has quietly rolled out an automated system enabling agencies and the ...
- Nielsen Unveils New Capital Plan: Boosts Cash Dividend, Sets Stock Buyback To Avert Dilution Following Recent Offering
MediaDailyNews, Joe Mandese - Tuesday, July 30, 2013
On Madison Avenue, Nielsen is known for making media audience estimates and other forms of consumer research. On Wall Street, it is known for making money -- for its investor ...
- Publicis Omnicom Deal Expected To Spark New Wave Of Consolidation On Madison Avenue
MAD, Joe Mandese - Sunday, July 28, 2013
If the rationale given by John Wren and Maurice Levy for the merger of Omnicom and Publicis into the ad industry's new dominant player is genuine, then it will igni ...
- Settlement Near In SMG-Cahill Discrimination Case
MAD, Steve McClellan - Monday, July 29, 2013
Looks like Publicis Groupe's Starcom MediaVest Group is on the verge of settling a discrimination law suit filed against it by former agency planner Angela Cahill. Cahill, who had be ...
- The Real Story Behind Publicom
Truth In Advertising, Jon Bond - Monday, July 29, 2013
What is the real deal here? You know it's not in the press release or the interviews the executives are doing. The truth won't even be in meetings between t ...