- Captions Habit Bleeds From Mobile Video Into TV, Laptops
Mobile Insider, Karlene Lukovitz - Thursday, July 1, 2021
Captioned videos are more likely to be watched on TVs and computers, as well as on mobile phones, finds a new poll. ...
- T-Mobile's 5G Network Briefly Includes 5Gin, 5Ginger Beer
Marketing Daily, Les Luchter - Thursday, June 24, 2021
Carrier's limited-edition beverages celebrated the "Un-carrier" spirit that brought Ultra Capacity 5G network to a potential 150 million people. ...
- Apple iOS 15 Could Help Email Marketers
Around the Net in Email, Ray Schultz - Thursday, June 24, 2021
Contrary to what many believe, Apple’s iOS 15 and its new privacy protections could help, not hinder, email marketing. Greater privacy means marketers will have to do a better j ...
- Apple Says Tight Control Over Apps Boosts Security And Privacy
Digital News Daily, Wendy Davis - Wednesday, June 23, 2021
Apple, which famously doesn't allow sideloading, says in its new report that doing so "would degrade the security of the iOS platform and expose users to serious security risks." ...
- Why Did Mobile Usage Grow During Last Year's Lockdown?
Mobile Insider, Wayne Friedman - Thursday, June 17, 2021
Mobile usage keeps ticking up, now representing 32% of our total daily media time, according to eMarketer. ...
- Facebook Details Focus For Business Messaging At F8
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Facebook announced tools for developers to improve messaging for businesses on Wednesday at its annual conference, without a flashy, Hollywood style. ...
- The Capricious Consumer: Shoppers Want Firms To Use Their Data, But Remain Suspicious
Email Insider, Ray Schultz - Wednesday, June 2, 2021
Over half of consumers have permanently changed their shopping habits in the wake of the COVID-19 pandemic, Adtaxi reports. ...
- Why Google Made Changes To Its Design Language
Inside Performance, Laurie Sullivan - Thursday, May 20, 2021
Design and color act as a first impression, especially for apps or website home pages. They influence people's decisions and behavior and can trigger emotion and prompt purchases. ...
- I'm Hanging Up Now: Millennial, Gen Z Smartphone Usage Drop, 65+ Adds Premium TV Time
TV Watch, Wayne Friedman - Monday, March 29, 2021
More at-home work and schooling changed everything last year, including digital behavior. ...
- Samsung Begins Using Drones To Deliver Its Smartphones
Marketing Daily, P.J. Bednarski - Thursday, March 25, 2021
Service is available just in the small Irish town of Oranmore, County Galway, population, 4,900. ...
- Is Google Collecting Too Much Data On iPhone Users?
Around the Net in Email, Ray Schultz - Thursday, March 25, 2021
Google has decided to disclose how much data it is collecting on people who use Gmail on their iPhones. The amount is shocking, one observer argues. ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds the amount of time the avera ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations take effect? On average, 47% will not allow tracking, and 67% of those age 65 and older will n ...
- 2021 Rising: D2C Emails Pulled Higher Conversion Rates
Email Insider, Ray Schultz - Tuesday, March 16, 2021
Emails also generated higher click-throughs, with mobile devices leading the way, LiveIntent reports. ...
- Google Battles Rumble Video Platform Over Antitrust Claims
Digital News Daily, Wendy Davis - Friday, March 12, 2021
Google on Friday asked a federal judge to dismiss an antitrust claim brought against it by online video service Rumble, which alleged that the tech giant required smartphone manufacturers ...
- Visible Wireless Now Claims '12 Degrees Of Kevin Bacon'
Marketing Daily, P.J. Bednarski - Thursday, March 11, 2021
Bacon says he's using those now-12 degrees to get everybody he knows to sign up for prepaid plan. ...
- Huawei Readies New Email Service Provider: Petal Mail
Email Marketing Daily, Ray Schultz - Monday, March 8, 2021
A report says Chinese firm Huawei can no longer use Gmail, and is testing its own ESP. ...
- Magenta Max Plan For 55+ Is T-Mobile's New Aggressive Push For Older Users
Marketing Daily, P.J. Bednarski - Thursday, February 25, 2021
In its announcement of Max Unlimited 55, company lampooned AT&T and Verizon for insufficiently serving older users. ...
- 2020 Recorded More Viewing Time, But Fewer Viewers
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
Pandemic-driven, at-home TV consumption went in two different directions last year. Digital video continued to see rapid gains. ...
- Google Must Face Android 'Spying' Suit, Judge Rules
Digital News Daily, Wendy Davis - Thursday, February 4, 2021
A federal judge rejected Google's motion to dismiss an Android user's claim that the company misrepresented its privacy pratices, but threw out claims that Google violated the CCPA and oth ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performance, will run across digital ads and social media channels in more than 15 U.S. states. ...
- 59% Would Opt In To Apple's Privacy Tracking If They Received Relevant Content, Study Finds
Inside Performance, Laurie Sullivan - Friday, January 29, 2021
Apple iOS users say they agree with the company's latest privacy update, but 74% would rather be tracked than pay for the use of sites and apps. ...
- Apple's Privacy Report Follows Record-Breaking Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
Google and Facebook this week both warned that Apple's privacy changes in iOS 14 could impact data collection, as well as targeting and measurement of online ads. ...
- U.S. Adults Added Hour Of Digital Media Consumption In 2020, Video Up 27 Minutes
Video Insider, Karlene Lukovitz - Tuesday, January 26, 2021
Average video time now exceeds two minutes, and total digital media time was up 15%, to 7 hours, 15 minutes. ...
- Samsung Dominates Day One CES Buzz
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics firm Talkwalker. With 7,400 mentions, Samsu ...
- Google Creates Augmented Reality Beauty Experiences That Connect Customers, Brands
Inside Performance, Laurie Sullivan - Thursday, December 17, 2020
Augmented reality is behind Google's new beauty feature for mobile phones. L'Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury are participating in the rollout. ...
- Why Social Media Thrived In 2020
Social Media Insider, Steve McClellan - Wednesday, December 16, 2020
Social media advertising formats generated 17% more ad sales in 2020 to reach $80 billion globally, according to a Magna report. ...
- Online's $3 Billion Shopping Days Driving Retail: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Since Sunday Adobe has seen spending of $14.5 billion, up 40.6% YoY, with each day this week bringing in more than $3 billion. Searches for shipping and curbside pickup contin ...
- Apple Announces M1 Chip For Mac -- What It Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 10, 2020
All aspects of the machine can now run on one chip that provides a unified architecture. All technologies can access the same data without having to switch between multiple poo ...
- Adobe Analytics Predicts Online Holiday Shopping Surge - How Email Marketers Can Cope
Email Insider, Ray Schultz - Wednesday, October 28, 2020
More people are shopping at home due to the COVID-19 pandemic. Here are Adobe Analytics' findings, along with tips on how email marketers can deal with the boom. ...
