Some 88% of marketers are moving to omni-channel campaign strategies. What they use to create these strategies becomes the key to success, according to a report released Tuesday. ...

Unifi is an AI-powered tool designed to drive omnichannel programs, the company says. 180byTwo is collaborating with Merritt Group, Oracle Data Cloud, Marketo and other tech firms. ...

The tool will help brands deploy through-channel automation. The channels include email. ...

UK-based Omnisend will open offices in Austin and on the East and West coasts. Seventy-five percent of its customers are located in North America. ...

The new product allows brands to maintain consistent experiences in email newsletters and other channels. ...

Mothercare could have done more with its data -- and should have beaten rivals on price, or at least convenience. ...

Personalized dynamic creative ads are especially effective in the travel and hospitality industries. ...

The omnichannel shop, which helps brands with email marketing and other tasks, will collaborate with other agencies in the portfolio. ...

It’s not easy to devise a strategy in this age of proliferating channels. Should you use direct mail, Reddit, email? Here are three factors that must be taken into account ...

It’s not easy to devise a strategy in this age of proliferating channels. Should you use direct mail, Reddit, email? Here are three factors that must be taken into account ...

Kakapo Systems already provides queues for Web chat, Twitter and callbacks. ...

Twilio SendGrid Ads allows brands to extend their email marketing to Facebook, Instagram and other channels. ...

Most consumers put email first for two-way communications, followed by phone and websites, the CMO Council reports. ...

"No matter what you sell, you need to invest in stores," says International Council of Shopping Centers CEO. ...

In this new world order, there are no more captive audiences. Today's consumer rejects anything that appears to be traditional advertising, and they are wise to marketing intended to obfuscate ...

DraftKings tested to see which channel is best -- email or push. Using both was 78% more effective than using email alone and 42% more than push alone. ...

Email is the top medium for sending emails, followed by social and direct mail, MessageGears reports. ...

Brands now have to offer seamless transitions between devices while engaging customers only when it makes sense. Here’s how Dell, SiriusXM and other brands use email as part of a ...

Podcast, music, talk and radio inventory from Pandora and iHeartRadio will now be available through the Verizon DSP. The deal continues the company's strategy of being a scaled omnichannel option ...

One of the key initiatives Martin will support is the nationwide rollout of CarMax's new customer-driven, omnichannel buying and selling experience. ...

At its best, omnichannel marketing provides seamless experiences for customers across all channels and devices. But it doesn’t work unless email is part of the strategy. Here are tips on ...

Mailchimp says it objects to Shopify's updated terms, which Mailchimp says would "put our users at risk." Negotiations apparently have failed. ...

Despite privacy concerns, most retail shoppers worldwide embrace both online and offline, Periscope By McKinsey reports. ...

Quip just launched a toothbrush for kids. The company learned through research that "kids feel proud to use something their parents are using." ...

Arno Selvini, head of CRM for Star Stable, a video game product for girls who like horses and an introduction to digital gaming, said Agile works for his six-year-old company ...

Clients will have access to both firms' services, enabling them to conduct omnichannel campaigns, the companies say. ...

The communication strategy included TV spots, live integrations, print, digital advertising, social media, radio and, even, an interactive website. ...

As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. BigCommerce conducted a global survey of nearly 3,000 digital consumers ...

Mobile transactions comprised 40% in North America and 52% in Asia-Pacific of all transactions globally. Share of sales via smartphone rose 14% during Q3 2018, compared with the year-ago quarter ...

B2B marketers should move from an email marketing strategy to an omnichannel approach built on automation. A Forrester report explains why.   ...