- B2B Marketers Can Find a Competitive Gain In Omnichannel Marketing
Around the Net in Email, Ray Schultz - Friday, January 22, 2021
B2B brands need to embrace omnichannel marketing in the wake of COVID-19. That doesn’t mean replacing measurable workhorses like email and content marketing—rather, it requires that brands bring these channe ...
- Acquia Debuts Platform To Unify Data And Drive Omnichannel Experiences
Email Marketing Daily, Ray Schultz - Friday, January 22, 2021
Acquia Digital Commerce allows brands to deliver a positive customer experience across the customer lifecycle, the company says. ...
- Snapchat Takes On StitcherAds As Certified Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
StitcherAds is Snapchat's only partner approved for custom overlay templates and offline conversions API, with the goal of driving more in-store sales for advertisers. ...
- Touchpoint Anarchy: Brands Failing To Use Data To Drive An Omnichannel Experience
Email Insider, Ray Schultz - Thursday, December 3, 2020
Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks. ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Mediaocean says it is first-to market with a "reach" enhancement extending linear TV to CTV and social media that will identify "deduplicated" audiences, giving marketers a new tool to mana ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Inside Performance, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each t ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertising generates a 20% higher return on investment relative to a brand's average marketing ROI using this type ...
- COVID-19 Drives Decline In Customer Preference For Email: Study
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The phone remains the top customer communication channel. And video chat is rising, Vonage reports. ...
- MessageBird Snares $200 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, October 8, 2020
The company, which styles itself as an omnichannel platform as a service, will use the funding to expand its core markets and global team. ...
- LiveIntent And FullContact Partner On Identity Resolution Across Channels
Email Marketing Daily, Ray Schultz - Wednesday, August 12, 2020
LiveIntent and FullContact are providing a persistent portable identifier that will help them in a cookie-less world, the firms say. ...
- Neustar Launches Post-Cookie Marketing Measurement Tool
Email Marketing Daily, Ray Schultz - Friday, July 31, 2020
Fabrick is designed to provide an identity-based omnichannel connection, the company says. ...
- Inmar Offers New Marketing Platform For Retailers And CPGs
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Retail Cloud is a data-driven solution that supports marketing across all touchpoints, the company says. ...
- Stateside Sports Appoints Emarsys
Around the Net in Email, Ray Schultz - Wednesday, June 24, 2020
Australia’s Stateside Sports is working with Emarsys to improve omnichannel engagement across email, mobile, social media, SMS and retail. ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sales at premium retailers like Ulta. ...
- How To Optimize Across Channels
Around the Net in Email, Ray Schultz - Wednesday, May 27, 2020
Marketers need to optimize not within channels but across them. Arm Treasure Data’s
Tom Treanor lays
out a program for building a holistic marketing strategy. ...
- Jolyn Partners With Emarsys On Digital Personalization
Email Marketing Daily, Ray Schultz - Monday, May 18, 2020
Women's swimwear firm Jolyn can target segments via email, Facebook, Google Shopping and SMS. ...
- Kustomer To Acquire Reply, Spain-Based Machine-Learning Firm
Email Marketing Daily, Ray Schultz - Friday, May 15, 2020
Reply offers deflection widgets that can be embedded in email. The team will remain in place. ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions revenue rose 34% to $187.6 million, primarily driven by monthly recurring revenue and from the increase in t ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screening Room," giving access to full series and previews. ...
- Survey Finds Marketers Planned Lower TV Ad $ Pre-Pandemic, Considered TV Relatively Less Effective
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2020
In the period prior to the impact of the pandemic on the U.S. ad marketplace, advertiser sentiment about TV's relative value was already eroding, according to a study released tod ...
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
A new feature allows brands to run personalized campaigns based on offline purchases, giving consumers a shopping experience that reflects their activity in stores and online. ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What they use to create these strategies becomes the key to success, according to a report released Tuesday. ...
- 180byTwo Debuts B2B Customer Data Platform
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
Unifi is an AI-powered tool designed to drive omnichannel programs, the company says. 180byTwo is collaborating with Merritt Group, Oracle Data Cloud, Marketo and other tech firms. ...
- ZINFI Adds Through-Channel Campaign Features To Its Platform
Email Marketing Daily, Ray Schultz - Friday, January 17, 2020
The tool will help brands deploy through-channel automation. The channels include email. ...
- Omnisend Expands In North America, Former Shopify Exec To Head Team
Email Marketing Daily, Ray Schultz - Wednesday, January 15, 2020
UK-based Omnisend will open offices in Austin and on the East and West coasts. Seventy-five percent of its customers are located in North America. ...
- CoreMedia Releases B2B App For Cross-Channel Content Management
Digital News Daily, Ray Schultz - Monday, January 13, 2020
The new product allows brands to maintain consistent experiences in email newsletters and other channels. ...
- Mothercare Is A Warning To Retailers That Fail To Act On Data
London Blog, Sean Hargrave - Wednesday, November 6, 2019
Mothercare could have done more with its data -- and should have beaten rivals on price, or at least convenience. ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitality industries. ...
- DEFINITION 6 Joins Dawn Group Of Agencies
Email Marketing Daily, Ray Schultz - Friday, September 6, 2019
The omnichannel shop, which helps brands with email marketing and other tasks, will collaborate with other agencies in the portfolio. ...
- How To Decide Which Marketing Channels To Use
Around the Net in Email, Ray Schultz - Wednesday, August 21, 2019
It’s not easy to devise a strategy in this age of proliferating channels. Should you use direct mail, Reddit, email? Here are three factors that must be taken into accou ...
