- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services Company
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Compulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesday plans to announce its transition into a stand-alone omnichannel marTech and managed services company to power and suppo ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report. ...
- System1 Merges With SPAC Company Trebia In Bid To Go Public
Email Marketing Daily, Ray Schultz - Wednesday, June 30, 2021
Customer acquisition platform System1 will also acquire Protected.net, enhancing its privacy capabilities. ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learni ...
- Cloud Platform Calix Forms Mailchimp Integration To Help Broadband Service Providers
Email Marketing Daily, Ray Schultz - Monday, May 17, 2021
The objective is to help BSPs identify audiences and conduct omnichannel campaigns within Mailchimp. ...
- An Advertiser Playbook For The Rise Of Streaming
Television News Daily, Eric John - Wednesday, April 21, 2021
The industry needs to catch up with viewers, opening the video marketplace beyond the 200 advertisers that dominate national TV. We need to create more interoperability, superior consumer ad experienc ...
- Tip-Top Tech: Six Trends That Will Redefine Digital Marketing
Email Insider, Ray Schultz - Tuesday, April 6, 2021
From customer data ownership to omnichannel audience modeling, these are the things that every brand must understand, Deloitte Digital says. ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They Are
Email Insider, Ray Schultz - Tuesday, March 30, 2021
There has been a big uptick in omnichannel demand over the past year. And brands are investing to try to meet it, Talkdesk reports. ...
- Braze Debuts Digital Personalization Features
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
The new tools are designed to create more personalized cross-channel experiences, the company says. ...
- B2B Marketers Can Find a Competitive Gain In Omnichannel Marketing
Around the Net in Email, Ray Schultz - Friday, January 22, 2021
B2B brands need to embrace omnichannel marketing in the wake of COVID-19. That doesn’t mean replacing measurable workhorses like email and content marketing—rather, it requires that brands bring these channe ...
- Acquia Debuts Platform To Unify Data And Drive Omnichannel Experiences
Email Marketing Daily, Ray Schultz - Friday, January 22, 2021
Acquia Digital Commerce allows brands to deliver a positive customer experience across the customer lifecycle, the company says. ...
- Snapchat Takes On StitcherAds As Certified Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
StitcherAds is Snapchat's only partner approved for custom overlay templates and offline conversions API, with the goal of driving more in-store sales for advertisers. ...
- Touchpoint Anarchy: Brands Failing To Use Data To Drive An Omnichannel Experience
Email Insider, Ray Schultz - Thursday, December 3, 2020
Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks. ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Mediaocean says it is first-to market with a "reach" enhancement extending linear TV to CTV and social media that will identify "deduplicated" audiences, giving marketers a new tool to mana ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Inside Performance, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each t ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertising generates a 20% higher return on investment relative to a brand's average marketing ROI using this type ...
- COVID-19 Drives Decline In Customer Preference For Email: Study
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The phone remains the top customer communication channel. And video chat is rising, Vonage reports. ...
- MessageBird Snares $200 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, October 8, 2020
The company, which styles itself as an omnichannel platform as a service, will use the funding to expand its core markets and global team. ...
- LiveIntent And FullContact Partner On Identity Resolution Across Channels
Email Marketing Daily, Ray Schultz - Wednesday, August 12, 2020
LiveIntent and FullContact are providing a persistent portable identifier that will help them in a cookie-less world, the firms say. ...
- Neustar Launches Post-Cookie Marketing Measurement Tool
Email Marketing Daily, Ray Schultz - Friday, July 31, 2020
Fabrick is designed to provide an identity-based omnichannel connection, the company says. ...
- Inmar Offers New Marketing Platform For Retailers And CPGs
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Retail Cloud is a data-driven solution that supports marketing across all touchpoints, the company says. ...
- Stateside Sports Appoints Emarsys
Around the Net in Email, Ray Schultz - Wednesday, June 24, 2020
Australia’s Stateside Sports is working with Emarsys to improve omnichannel engagement across email, mobile, social media, SMS and retail. ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sales at premium retailers like Ulta. ...
- How To Optimize Across Channels
Around the Net in Email, Ray Schultz - Wednesday, May 27, 2020
Marketers need to optimize not within channels but across them. Arm Treasure Data’s
Tom Treanor lays
out a program for building a holistic marketing strategy. ...
- Jolyn Partners With Emarsys On Digital Personalization
Email Marketing Daily, Ray Schultz - Monday, May 18, 2020
Women's swimwear firm Jolyn can target segments via email, Facebook, Google Shopping and SMS. ...
- Kustomer To Acquire Reply, Spain-Based Machine-Learning Firm
Email Marketing Daily, Ray Schultz - Friday, May 15, 2020
Reply offers deflection widgets that can be embedded in email. The team will remain in place. ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions revenue rose 34% to $187.6 million, primarily driven by monthly recurring revenue and from the increase in t ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screening Room," giving access to full series and previews. ...
- Survey Finds Marketers Planned Lower TV Ad $ Pre-Pandemic, Considered TV Relatively Less Effective
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2020
In the period prior to the impact of the pandemic on the U.S. ad marketplace, advertiser sentiment about TV's relative value was already eroding, according to a study released tod ...
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
A new feature allows brands to run personalized campaigns based on offline purchases, giving consumers a shopping experience that reflects their activity in stores and online. ...
