- How To Decide Which Marketing Channels To Use
Around the Net in Email, Ray Schultz - Wednesday, August 21, 2019
It’s not easy to devise a strategy in this age of proliferating channels. Should you use direct mail, Reddit, email? Here are three factors that must be taken into accou ...
- How To Decide Which Marketing Channels To Use
Email Marketing Daily, Ray Schultz -
It’s not easy to devise a strategy in this age of proliferating channels. Should you use direct mail, Reddit, email? Here are three factors that must be taken into accou ...
- Kakapo Adds Email To Contact Suite For SMBs
Email Marketing Daily, Ray Schultz - Friday, August 9, 2019
Kakapo Systems already provides queues for Web chat, Twitter and callbacks. ...
- Twilio Debuts Tool Designed To Blend Ads And Email
Email Marketing Daily, Ray Schultz - Tuesday, August 6, 2019
Twilio SendGrid Ads allows brands to extend their email marketing to Facebook, Instagram and other channels. ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone and websites, the CMO Council reports. ...
- The Omnichannel Halo: How Stores Drive Ecommerce -- And Vice Versa
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2019
"No matter what you sell, you need to invest in stores," says International Council of Shopping Centers CEO. ...
- Think Small: Every Interaction Should Unlock Value for People
MAD, Kathy Kline - Tuesday, June 25, 2019
In this new world order, there are no more captive audiences. Today's consumer rejects anything that appears to be traditional advertising, and they are wise to marketing intended to obfusca ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or push. Using both was 78% more effective than using email alone and 42% more than push alone. ...
- Personalization Is Easier In Email Than Other Channels, Study Finds
Email Marketing Daily, Ray Schultz - Friday, May 31, 2019
Email is the top medium for sending emails, followed by social and direct mail, MessageGears reports. ...
- The Role Of Email In A Multi-Channel Strategy
Around the Net in Email, Ray Schultz - Thursday, May 30, 2019
Brands now have to offer seamless transitions between devices while engaging customers only when it makes sense. Here’s how Dell, SiriusXM and other brands use email as part of ...
- Verizon Media Expands DSP Audio Inventory, Video Programming
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
Podcast, music, talk and radio inventory from Pandora and iHeartRadio will now be available through the Verizon DSP. The deal continues the company's strategy of being a scaled omnichannel opti ...
- Martin Agency Wins CarMax Review
MAD, Steve McClellan - Wednesday, April 24, 2019
One of the key initiatives Martin will support is the nationwide rollout of CarMax's new customer-driven, omnichannel buying and selling experience. ...
- Don't Leave Email Out Of Your Omnichannel Strategy
Around the Net in Email, Ray Schultz - Wednesday, April 3, 2019
At its best, omnichannel marketing provides seamless experiences for customers across all channels and devices. But it doesn’t work unless email is part of the strategy. Here are tips ...
- Mailchimp Cuts Shopify Integration Over Data Security Issues
Email Marketing Daily, Ray Schultz - Friday, March 22, 2019
Mailchimp says it objects to Shopify's updated terms, which Mailchimp says would "put our users at risk." Negotiations apparently have failed. ...
- Data Insecurity: U.S. Consumers Fear Giving Up Their Email Addresses
Email Insider, Ray Schultz - Wednesday, March 20, 2019
Despite privacy concerns, most retail shoppers worldwide embrace both online and offline, Periscope By McKinsey reports. ...
- Quip's Next Act
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Quip just launched a toothbrush for kids. The company learned through research that "kids feel proud to use something their parents are using." ...
- Agile Methodologies Helps Small Companies With Teamwork
Show Daily, Nina Lentini - Thursday, February 21, 2019
Arno Selvini, head of CRM for Star Stable, a video game product for girls who like horses and an introduction to digital gaming, said Agile works for his six-year-old compa ...
- MessageBird Adds Email Through Partnership With SparkPost
Email Marketing Daily, Ray Schultz - Tuesday, February 12, 2019
Clients will have access to both firms' services, enabling them to conduct omnichannel campaigns, the companies say. ...
- AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The communication strategy included TV spots, live integrations, print, digital advertising, social media, radio and, even, an interactive website. ...
- Global Shopping Behaviors
Research Brief, Jack Loechner - Wednesday, January 2, 2019
As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. BigCommerce conducted a global survey of nearly 3,000 digital consume ...
- Study: Mobile Transactions Rise For Brands Promoting Apps
Digital News Daily, Laurie Sullivan - Monday, December 24, 2018
Mobile transactions comprised 40% in North America and 52% in Asia-Pacific of all transactions globally. Share of sales via smartphone rose 14% during Q3 2018, compared with the year-ago quart ...
- B2B Future Is In Automated Omnichannel Marketing
Around the Net in Email, Ray Schultz - Wednesday, December 5, 2018
B2B marketers should move from an email marketing strategy to an omnichannel approach built on automation. A Forrester report explains why. ...
- Martech Revolves Around ROI
Research Brief, Jack Loechner - Monday, December 3, 2018
Problems integrating platforms can present a serious barrier to omnichannel marketing activities. ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" services, showing off its relevance to a broad demographic of users. Those who clicked through were directed to ...
- Poor Retail Processes Get In The Way Of Good Customer Service: Study
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Only 14% of the chains studied are using predictive analytics, HRC Retail Advisory reports. ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system. ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a peanut butter-covered puff and is testing it in the Denver market with samples, activations, outdoor, and in-store. ...
- Innovid, Jivox Partner On Omni-Channel Creative Optimization
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
The solution will include independent ad serving, integrated measurement and dynamic creative decisions. It will work across all channels and devices, from video and display to social, mobile and connect ...
- Semcasting Offers Self-Service Attribution Tool
Email Marketing Daily, Ray Schultz - Monday, October 15, 2018
The new platform is designed to measure attribution across email, direct mail, websites, social media and other channels. ...
- Acxiom Launches Tool For Linking Martech And Ad Tech
Email Marketing Daily, Ray Schultz - Wednesday, September 12, 2018
Acxiom's Unified Data Layer helps brands get a cross-channel view of the customer. Email is part of it. ...
