- How To Optimize Across Channels
Around the Net in Email, Ray Schultz - Wednesday, May 27, 2020
Marketers need to optimize not within channels but across them. Arm Treasure Data’s
Tom Treanor lays
out a program for building a holistic marketing strategy. ...
- Jolyn Partners With Emarsys On Digital Personalization
Email Marketing Daily, Ray Schultz - Monday, May 18, 2020
Women's swimwear firm Jolyn can target segments via email, Facebook, Google Shopping and SMS. ...
- Kustomer To Acquire Reply, Spain-Based Machine-Learning Firm
Email Marketing Daily, Ray Schultz - Friday, May 15, 2020
Reply offers deflection widgets that can be embedded in email. The team will remain in place. ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions revenue rose 34% to $187.6 million, primarily driven by monthly recurring revenue and from the increase in t ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screening Room," giving access to full series and previews. ...
- Survey Finds Marketers Planned Lower TV Ad $ Pre-Pandemic, Considered TV Relatively Less Effective
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2020
In the period prior to the impact of the pandemic on the U.S. ad marketplace, advertiser sentiment about TV's relative value was already eroding, according to a study released tod ...
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
A new feature allows brands to run personalized campaigns based on offline purchases, giving consumers a shopping experience that reflects their activity in stores and online. ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What they use to create these strategies becomes the key to success, according to a report released Tuesday. ...
- 180byTwo Debuts B2B Customer Data Platform
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
Unifi is an AI-powered tool designed to drive omnichannel programs, the company says. 180byTwo is collaborating with Merritt Group, Oracle Data Cloud, Marketo and other tech firms. ...
- ZINFI Adds Through-Channel Campaign Features To Its Platform
Email Marketing Daily, Ray Schultz - Friday, January 17, 2020
The tool will help brands deploy through-channel automation. The channels include email. ...
- Omnisend Expands In North America, Former Shopify Exec To Head Team
Email Marketing Daily, Ray Schultz - Wednesday, January 15, 2020
UK-based Omnisend will open offices in Austin and on the East and West coasts. Seventy-five percent of its customers are located in North America. ...
- CoreMedia Releases B2B App For Cross-Channel Content Management
Digital News Daily, Ray Schultz - Monday, January 13, 2020
The new product allows brands to maintain consistent experiences in email newsletters and other channels. ...
- Mothercare Is A Warning To Retailers That Fail To Act On Data
London Blog, Sean Hargrave - Wednesday, November 6, 2019
Mothercare could have done more with its data -- and should have beaten rivals on price, or at least convenience. ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitality industries. ...
- DEFINITION 6 Joins Dawn Group Of Agencies
Email Marketing Daily, Ray Schultz - Friday, September 6, 2019
The omnichannel shop, which helps brands with email marketing and other tasks, will collaborate with other agencies in the portfolio. ...
- How To Decide Which Marketing Channels To Use
Around the Net in Email, Ray Schultz - Wednesday, August 21, 2019
It’s not easy to devise a strategy in this age of proliferating channels. Should you use direct mail, Reddit, email? Here are three factors that must be taken into accou ...
- How To Decide Which Marketing Channels To Use
Email Marketing Daily, Ray Schultz -
It’s not easy to devise a strategy in this age of proliferating channels. Should you use direct mail, Reddit, email? Here are three factors that must be taken into accou ...
- Kakapo Adds Email To Contact Suite For SMBs
Email Marketing Daily, Ray Schultz - Friday, August 9, 2019
Kakapo Systems already provides queues for Web chat, Twitter and callbacks. ...
- Twilio Debuts Tool Designed To Blend Ads And Email
Email Marketing Daily, Ray Schultz - Tuesday, August 6, 2019
Twilio SendGrid Ads allows brands to extend their email marketing to Facebook, Instagram and other channels. ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone and websites, the CMO Council reports. ...
- The Omnichannel Halo: How Stores Drive Ecommerce -- And Vice Versa
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2019
"No matter what you sell, you need to invest in stores," says International Council of Shopping Centers CEO. ...
- Think Small: Every Interaction Should Unlock Value for People
MAD, Kathy Kline - Tuesday, June 25, 2019
In this new world order, there are no more captive audiences. Today's consumer rejects anything that appears to be traditional advertising, and they are wise to marketing intended to obfusca ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or push. Using both was 78% more effective than using email alone and 42% more than push alone. ...
- Personalization Is Easier In Email Than Other Channels, Study Finds
Email Marketing Daily, Ray Schultz - Friday, May 31, 2019
Email is the top medium for sending emails, followed by social and direct mail, MessageGears reports. ...
- The Role Of Email In A Multi-Channel Strategy
Around the Net in Email, Ray Schultz - Thursday, May 30, 2019
Brands now have to offer seamless transitions between devices while engaging customers only when it makes sense. Here’s how Dell, SiriusXM and other brands use email as part of ...
- Verizon Media Expands DSP Audio Inventory, Video Programming
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
Podcast, music, talk and radio inventory from Pandora and iHeartRadio will now be available through the Verizon DSP. The deal continues the company's strategy of being a scaled omnichannel opti ...
- Martin Agency Wins CarMax Review
MAD, Steve McClellan - Wednesday, April 24, 2019
One of the key initiatives Martin will support is the nationwide rollout of CarMax's new customer-driven, omnichannel buying and selling experience. ...
- Don't Leave Email Out Of Your Omnichannel Strategy
Around the Net in Email, Ray Schultz - Wednesday, April 3, 2019
At its best, omnichannel marketing provides seamless experiences for customers across all channels and devices. But it doesn’t work unless email is part of the strategy. Here are tips ...
- Mailchimp Cuts Shopify Integration Over Data Security Issues
Email Marketing Daily, Ray Schultz - Friday, March 22, 2019
Mailchimp says it objects to Shopify's updated terms, which Mailchimp says would "put our users at risk." Negotiations apparently have failed. ...
- Data Insecurity: U.S. Consumers Fear Giving Up Their Email Addresses
Email Insider, Ray Schultz - Wednesday, March 20, 2019
Despite privacy concerns, most retail shoppers worldwide embrace both online and offline, Periscope By McKinsey reports. ...
