- Is Cross-Device a Strategy or a Tactic?
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
Programmatic advertising strategy should be about addressing the customer journey and creating an ecosystem of environments and experiences rather than simply trying to push them down some funnel, Emmy Spah ...
- EA's Data Will Make You "Salivate"
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
"The data we have will make you salivate," Stephanie Sczech, Director, Global Lifecycle Marketing, Electronic Arts, tells the Programmatic Insider Summit audience during her keynote address. From first party registrati ...
- Weaving Channel-Specific Content For An Expanding Brand
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, July 5, 2016
InstaNatural CMO Ethelbert Williams discusses the brand's content strategy as it expands from direct-to-consumer on Amazon into eight additional channels. ...
- Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, a provider of real-time information services, on Thursday announced a partnership to offer data onboarding
products. ...
- Instagram Snags 500M Users, Pairs Well With Email
Email Marketing Daily, Jess Nelson - Wednesday, June 22, 2016
Email marketers should take note of Instagram's rapid success, because email newsletters drive more frequent purchases when paired with social media according to a recent study by digital marketing compa ...
- Clinton Leads In Ad Reach Cross-Platform, But Trump Is Catching Up
Red, White & Blog, Philip Rosenstein - Thursday, June 9, 2016
Some 73% of Democratic respondents say that they have seen an ad for Hillary Clinton on television. This compares to 44% of Republican respondents who have seen a television ...
- Blueshift Launches Personalization Studio
Email Marketing Daily, Jess Nelson - Wednesday, June 8, 2016
Marketing automation company Blueshift announced the launch of a technology platform Tuesday that allows B2C marketers to build what company executives calls a recommendation engine. ...
- Walmart Re-Embraces The Complexity Of The Smiley Face
Marketing Daily, Sarah Mahoney - Thursday, June 2, 2016
The world's largest retailer says it hopes the icon will add spark to its "Everyday Low Prices" positioning, as it faces an increasingly complex set of omni-channel challenges. ...
- Big British Retailers Lag Behind In Omnichannel Experience
Around the Net In MAD London, Sean Hargrave - Wednesday, May 18, 2016
The collapse last month of retailers BHS and Austin Reed has raised fresh questions about the future of the UK high street. The brands have over 200 years of histo ...
- iCrossing Tries A New Omnichannel Approach To Media
Around the Net in Real-Time, Tobi Elkin - Thursday, May 12, 2016
Clients want their agencies to operate in fluid, multidisciplinary teams. That’s hard to achieve for larger holding companies traditionally siloed into distinct arms. Disparate units working toward internal goals oft ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Marketers are consistently challenged to directly connect how online ads facilitate offline purchases. A new partnership between LiveRamp, a provider of data connectivity, and ThinkVine, a provider of marketing attributi ...
- Demandware Stock Jumps, Market Opportunity Arises, Thanks To Radial
Email Marketing Daily, Jess Nelson - Friday, April 29, 2016
Demandware stock jumped Thursday on the news that the enterprise cloud commerce and marketing company performed better than expected this financial quarter. ...
- Data-Driven Oracle Updates Marketing Cloud
Email Marketing Daily, Jess Nelson - Thursday, April 28, 2016
Oracle has connected the dots between its data management platform and marketing automation services, allowing marketers to act quickly on audience insights and data segments. ...
- The Rise Of The Balanced Marketer
Email Marketing Daily, Jess Nelson - Tuesday, April 19, 2016
Marketing automation company Act-On Software unveiled a new integrated suite of automation services on Monday that combines brand marketing, customer marketing and demand generation, allowing marketers to leverage an integrat ...
- Adobe Unveils New Marketing Cloud Powered By Data Science
Email Marketing Daily, Jess Nelson - Tuesday, March 22, 2016
After a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and a host of new product features and integrations on Tuesday. The company also unveiled a new AI-powered Virtual Analy ...
- Will Google 360 Help Brands Better Understand Omnichannel?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2016
Marketers have many definitions of "omnichannel" advertising, but vendors hope the release of Google Analytics 360 will enable brands to get a better grasp of how to best apply ...
- Steps On The Path To Omni-Channel Attribution
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 7, 2016
We caught up with Tom Desaulniers, president and co-founder of Go2mobi, to talk about omnichannel attribution and how advertisers can get more out of their partners. ...
- Ground Signal's Tony Longo On Location As Key To New Attribution Models
RTBlog, Tobi Elkin - Tuesday, December 29, 2015
Ground Signal Co-founder and CEO Tony Longo sees location playing a key role in the formation of new attribution models, and predicts that social media will drive merchandising. ...
- Looking for the Profitability in Out-of-Store Sales
MobileShopTalk, Chuck Martin - Wednesday, December 2, 2015
With study after study showing mobile having a blowout impact on holiday sales, it would appear many retailers are reaping some of the revenue windfall. But there's revenue and th ...
- Nosing In On Omnichannel: Swrve Buys adaptiv.io, Snags $30 Million In Series C
Around the Net in Real-Time, Tobi Elkin -
Marketing automation company Swrve announced its acquisition of adaptiv.io, a data automation company on Wednesday. The acquisition unites two vendors that are seeking to do omnichannel marketing and is aim ...
- Mintigo Unveils Predictive Campaigns For Data-Driven Email Marketing
Email Marketing Daily, Jess Nelson - Monday, November 9, 2015
The new feature, Predictive Campaigns, adds to the company's platform of Enterprise predictive marketing software. Predictive Campaigns leverages data and predictive intelligence to automate marketing campaigns and recommend the be ...
- Vibes, IBM Partner For Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Friday, October 23, 2015
Vibes, a mobile technology company, on Friday announced the integration of its mobile marketing and wallet solutions to IBM's Universal Behavior Exchange, providing increased visibility into mobile data and helpi ...
- The Internet of Connected Lights
Connected Thinking, Chuck Martin - Thursday, October 22, 2015
Because the Internet of Things is so massive, with many billions of devices expected eventually to be connected, sometimes a little perspective pops up to highlight some relationships. I'm talki ...
- Mobile Spend By Local Advertisers Forecast To Hit $6.5B By 2019
Mobile Marketing Daily, Ben Frederick - Friday, October 9, 2015
Advertisers need to leverage local digital into an omnichannel model in order to capitalize on local ad spend growth as well as more accurate location data. Total local ad spe ...
- Target, Kohl's Upping Their Digital Game
Marketing Daily, Sarah Mahoney - Thursday, October 1, 2015
Target has updated its Price Match Policy with a digital expansion -- offering matches against more of its competitors, including warehouse clubs Costco and Sam's Clubs, as well as givi ...
- Debunking The Great Omni-Channel Myth
Real-Time Daily, Mark Smith - Thursday, October 1, 2015
There is a challenge for brand marketers and their agency partners to know what to do when engaging consumers in real-time across channels. This is new ground for everyone. H ...
- 51% of Marketers See Internet of Things as Biggest Impact Trend
Connected Thinking, Chuck Martin - Tuesday, August 25, 2015
As far as trends marketers see as having the biggest impact on them over the next few years, the Internet of Things is at the top of the list. A ...
- Yet Another Agency Gets Into Omni-Channel Marketing
Mediapsssst, Richard Whitman - Monday, July 13, 2015
Omni-Channel marketing, or the practice of insuring the customer brand experience is a smooth and similar experience no matter on which platform the experience occurs, is getting a lot ...
- The Two Overlooked Musts Of Omni-Channel
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, July 6, 2015
Moving from omni-channel talking points to a way of life requires two critical components - visible inventory and attribution - that omni-channel initiatives can't succeed without. ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Marketing Insider: Cross-Channel, Naghi Prasad - Tuesday, May 26, 2015
Vast amounts of data can quickly and cost-effectively be processed opens the door for more relevant and personalized advertising. The challenge for marketers is to be able to effectively t ...
