- Will Google 360 Help Brands Better Understand Omnichannel?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2016
Marketers have many definitions of "omnichannel" advertising, but vendors hope the release of Google Analytics 360 will enable brands to get a better grasp of how to best apply ...
- Steps On The Path To Omni-Channel Attribution
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 7, 2016
We caught up with Tom Desaulniers, president and co-founder of Go2mobi, to talk about omnichannel attribution and how advertisers can get more out of their partners. ...
- Ground Signal's Tony Longo On Location As Key To New Attribution Models
RTBlog, Tobi Elkin - Tuesday, December 29, 2015
Ground Signal Co-founder and CEO Tony Longo sees location playing a key role in the formation of new attribution models, and predicts that social media will drive merchandising. ...
- Looking for the Profitability in Out-of-Store Sales
MobileShopTalk, Chuck Martin - Wednesday, December 2, 2015
With study after study showing mobile having a blowout impact on holiday sales, it would appear many retailers are reaping some of the revenue windfall. But there's revenue and th ...
- Nosing In On Omnichannel: Swrve Buys adaptiv.io, Snags $30 Million In Series C
Around the Net in Real-Time, Tobi Elkin -
Marketing automation company Swrve announced its acquisition of adaptiv.io, a data automation company on Wednesday. The acquisition unites two vendors that are seeking to do omnichannel marketing and is aim ...
- Mintigo Unveils Predictive Campaigns For Data-Driven Email Marketing
Email Marketing Daily, Jess Nelson - Monday, November 9, 2015
The new feature, Predictive Campaigns, adds to the company's platform of Enterprise predictive marketing software. Predictive Campaigns leverages data and predictive intelligence to automate marketing campaigns and recommend the be ...
- Vibes, IBM Partner For Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Friday, October 23, 2015
Vibes, a mobile technology company, on Friday announced the integration of its mobile marketing and wallet solutions to IBM's Universal Behavior Exchange, providing increased visibility into mobile data and helpi ...
- The Internet of Connected Lights
Connected Thinking, Chuck Martin - Thursday, October 22, 2015
Because the Internet of Things is so massive, with many billions of devices expected eventually to be connected, sometimes a little perspective pops up to highlight some relationships. I'm talki ...
- Mobile Spend By Local Advertisers Forecast To Hit $6.5B By 2019
Mobile Marketing Daily, Ben Frederick - Friday, October 9, 2015
Advertisers need to leverage local digital into an omnichannel model in order to capitalize on local ad spend growth as well as more accurate location data. Total local ad spe ...
- Target, Kohl's Upping Their Digital Game
Marketing Daily, Sarah Mahoney - Thursday, October 1, 2015
Target has updated its Price Match Policy with a digital expansion -- offering matches against more of its competitors, including warehouse clubs Costco and Sam's Clubs, as well as givi ...
- Debunking The Great Omni-Channel Myth
Real-Time Daily, Mark Smith - Thursday, October 1, 2015
There is a challenge for brand marketers and their agency partners to know what to do when engaging consumers in real-time across channels. This is new ground for everyone. H ...
- 51% of Marketers See Internet of Things as Biggest Impact Trend
Connected Thinking, Chuck Martin - Tuesday, August 25, 2015
As far as trends marketers see as having the biggest impact on them over the next few years, the Internet of Things is at the top of the list. A ...
- Yet Another Agency Gets Into Omni-Channel Marketing
Mediapsssst, Richard Whitman - Monday, July 13, 2015
Omni-Channel marketing, or the practice of insuring the customer brand experience is a smooth and similar experience no matter on which platform the experience occurs, is getting a lot ...
- The Two Overlooked Musts Of Omni-Channel
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, July 6, 2015
Moving from omni-channel talking points to a way of life requires two critical components - visible inventory and attribution - that omni-channel initiatives can't succeed without. ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Marketing Insider: Cross-Channel, Naghi Prasad - Tuesday, May 26, 2015
Vast amounts of data can quickly and cost-effectively be processed opens the door for more relevant and personalized advertising. The challenge for marketers is to be able to effectively t ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Mobile Insider, Naghi Prasad - Thursday, April 30, 2015
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels that make up the modern shopper's purchase journey. Yet t ...
- How And Where Affluents Are Shopping In Today's Omni-Channel Marketplace
Engage:Affluent, Bob Shullman - Wednesday, April 1, 2015
Finally, winter has departed and spring has officially arrived, so it's now more pleasant for affluent shoppers - especially those who live in the colder and snowier parts of t ...
- ZenithOptimedia Aligns With NinthDecimal For Omni-Channel Measurement
MAD, Larissa Faw - Tuesday, March 31, 2015
ZO will pair NinthDecimal's LCI measurement platform and proprietary insights with ZO's LiveROI planning tool to develop a technique that will measure the impact that mobile and cross-device ad campaig ...
- Publicis Buys OMS Specialist Expicient
MAD, Larissa Faw - Thursday, March 12, 2015
Publicis.Sapient, the new digital services management arm formed by Publicis Groupe after its recent acquisition of Sapient, has acquired Expicient for an undisclosed sum. The shop will be integrated in ...
- Publicis Gets Into The Omni-Channel Marketing Game With Expicient Acquisition
Mediapsssst, Richard Whitman - Thursday, March 12, 2015
Perhaps you've heard of the omnichannel approach to consumer marketing? Basically, it's a concerted effort to guarantee the consumer's shopping experience is a seamless one as they move from digit ...
- Mobile Is Not A Singular Strategy
Online Spin, Cory Treffiletti - Tuesday, January 13, 2015
As 2014 saw the maturation of mobile as a marketer's medium, one thing became ever more apparent to me: Mobile is not a strategy unto itself. It is a chann ...
- Target Puts Mobile At Center Of Online Sales and Cross-Channel Success
Marketing Insider: Cross-Channel, Steve Smith - Sunday, January 11, 2015
Target's selective release of traffic and sales metrics from the holiday suggests how the company sees mobile apps as a critical hub for omnichannel coherence. ...
- Geary LSF Highlights Omni-Channel Approach to Marketing With New Web site
Mediapsssst, Richard Whitman - Thursday, December 25, 2014
Well, it's almost the New Year and so that means it's time for a new Web site, right? ...
- Google Releases Tool Predicting Path To Purchase
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 18, 2014
Customer journeys from search to purchase are all over the map. Some industry experts suggest there are so many devices and channels that the individual consumer's path to conversion ...
- Omnichannel And Integrated Planning: The Spirit (At Least) Is Willing
Marketing Insider: Cross-Channel, Steve Smith - Friday, December 5, 2014
Nothing speaks to the nascence of integrated systems among brands than the gap between enthusiasm and implementation. ...
- Omni-Channel Paradigms: Why Some Retail Brands Aren't Getting it Right
Marketing Daily, Paul Elliott - Monday, November 17, 2014
While reducing in-store options can streamline operations and reduce costs, without a clear understanding of the customer journey, it's a high-stakes gamble. ...
- With Sales Off, Macy's Looks To New Marketing Efforts For Holiday
Marketing Daily, Sarah Mahoney - Wednesday, November 12, 2014
"Women's Wear Daily" reports that Macy's' new app helps users find the looks they want by snapping a photo of outfits and uploading them, to find the same or simil ...
- "Hi, [Insert Name Here]! Thanks For Buying Me": When Data-Driven Creative Wants A Relationship
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 14, 2014
Cross-channel communication with customers has to be personal or it somehow defeats the purpose of leveraging first party data meaningfully. How do you keep that communication from feeling like ...
- Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel Attribution
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
This year, a number of media measurement companies were scooped up by large digital players, leading some to speculate that the ad tech industry was losing neutrality when it ca ...
- Cross-Platform Tango: Following The Consumers' Lead
Marketing Insider: Cross-Channel, Steve Smith - Thursday, October 30, 2014
A new study suggests that retailers need to battle showrooming with more mobile-aware tactics. Fine. But let's not lose sight of the fact that people are in the store ...
