PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and machine-learning technologies. ...

Earned media is a trickier measure. Is this media exposure positive, negative or eliciting just a shrug of the shoulders? ...

Brands' messages need to change, said CMO Council Chief Content Officer Tom Kaneshige. "They're expected to take a stand on social issues. They can no longer remain silent." ...

Combining the data enables new options for ad detection and new measurement and attribution use cases for Inscape licensees and new measurement and attribution methods for Kinetiq customers, according to ...

The plan is for Biden's campaign to spend $220 million in fall tv advertising beginning Sept. 1, dwarfing President Donald Trump's $147 million. ...

For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider he ...

Truth in political advertising and earned media will remain a major theme in 2020, after companies such as Spotify and Twitter reported they would no longer allow political advertising on ...

With virtually all of the big holiday franchise films out in theaters, U.S. box office revenues are down 4% season-to-date, with national TV ad spending for movies down 6%. ...

Mike Bloomberg's initial flight of paid political advertising buys backing his Presidential bid have been delineated by Kantar and its CMAG unit as a map of the U.S. showing breakdowns ...

The managed service focuses on performance-based marketing and is aimed at turning news into earned media to increase brand awareness, says Charlie Terenzio, Newswire's new director of earned media strat ...

Instead of crossing our fingers and hoping a customer with a great brand experience posts about it, what should we do? ...

The Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miranda and Ben ("Jean Ralphio") Schwartz engaged in an exchange over their nicknames. ...

The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without ...

To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most ...

The next generation of the Cision Communications Cloud became publicly available this week with improvements in earned media monitoring and analytics, influencer campaigns, and paid audience targeting. It's the first ...

The media faces an even bigger challenge now - trying to cover 24 Democrats in the race to date. ...

Through smart TVs, Kinetiq says it can link TV brand exposures to household-level data and brands' first-party data -- measuring ROI across paid and earned media and sponsorship. ...

As the presidential election season ramps up late this year and next, one can only imagine political advertising -- plagued in 2016 by Russian interference -- will comprise a different ...

The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific areas ...

It abandoned conventional tactics and created the next trend its ladies would covet, the "Santa Clarita Diet"-a new lifestyle that addressed their biggest passions: professional success, health, and beauty. ...

Some 36 brands have released 108 pieces of Super Bowl ad creative that totaled 110 million online views -- with over 60.4 million of those coming from YouTube earned media ...

The practice will be headed by Corey Martin, who joined the agency in 2016 from Allison + Partners, part of MDC Partners. ...

The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only 9MM Millennials ...

With Memo, brands can take the URL for an article, plug it into the Memo dashboard and see all interactions happening to that article, including how many people read their ...

Box office revenues are up 10.2% through Nov. 28 vs. the same period in 2017. Less movies were released, but ticket prices are higher. ...

Honda was looking for a unique way to showcase its racing chops through a campaign that would resonate with its enthusiasts as well as a gaming audience. ...

The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content. ...

They followed up with a debate about the name, with nominees like "tomayo" and "fry sauce," and an interactive experience that designed containers with these different names. ...

Less than two weeks before the midterm elections, Republicans have dramatically changed their messaging from a manufactured immigration crisis to one that recent polling indicates resonates most with voters of ...

Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation. ...