- The Media Value Of @realDonaldTrump's Last 30 Days
MediaDailyNews, P.J. Bednarski - Thursday, January 14, 2021
The hypothetical price tag: $2,196,506. ...
- Google Accuses IAC/InterActive Of 'Deceptive Marketing Practices'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
"Google has taken hundreds of millions of dollars from us to advertise and distribute these products in the Chrome Store," the IAC spokesperson explains. "There's nothing new here -- Goog ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and
machine-learning technologies. ...
- Earned Media, Distractions May Count More In Politics
TV Watch, Wayne Friedman - Thursday, October 1, 2020
Earned media is a trickier measure. Is this media exposure positive, negative or eliciting just a shrug of the shoulders? ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Brands' messages need to change, said CMO Council Chief Content Officer Tom Kaneshige. "They're expected to take a stand on social issues. They can no longer remain silent." ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household Data
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Combining the data enables new options for ad detection and new measurement and attribution use cases for Inscape licensees and new measurement and attribution methods for Kinetiq customers, according ...
- Biden Vs. Trump: Ad Media Spend Could Have A Similar Outcome As In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
The plan is for Biden's campaign to spend $220 million in fall tv advertising beginning Sept. 1, dwarfing President Donald Trump's $147 million. ...
- The Buzz Surrounding Joe For President (No, Not That Joe)
Red, White & Blog, Joe Mandese - Thursday, January 16, 2020
For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider ...
- 'Truth' In Advertising Struggles As Platforms Twitter, Spotify Reject Political Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 30, 2019
Truth in political advertising and earned media will remain a major theme in 2020, after companies such as Spotify and Twitter reported they would no longer allow political advertising ...
- Theatrical Revenue Down On Lower National TV Ad Spending, More Digital
MediaDailyNews, Wayne Friedman - Tuesday, December 24, 2019
With virtually all of the big holiday franchise films out in theaters, U.S. box office revenues are down 4% season-to-date, with national TV ad spending for movies down 6%. ...
- What's Red & Blue And A Toss-Up All Over: Bloomberg's Political Media Spending
Marketing Politics Weekly, Joe Mandese - Monday, December 2, 2019
Mike Bloomberg's initial flight of paid political advertising buys backing his Presidential bid have been delineated by Kantar and its CMAG unit as a map of the U.S. showing breakdow ...
- Newswire Moves Into Earned Media Managed Services
Inside Performance, Laurie Sullivan - Wednesday, October 9, 2019
The managed service focuses on performance-based marketing and is aimed at turning news into earned media to increase brand awareness, says Charlie Terenzio, Newswire's new director of earned media strat ...
- Make Your CMO Happy: Enhance Digital Marketing With Earned Media
Marketing Insider, Jordan Mitrik - Thursday, October 3, 2019
Instead of crossing our fingers and hoping a customer with a great brand experience posts about it, what should we do? ...
- HBO Celebrates 'Sopranos' With Mob Nicknames
The MediaPost Cases, Nina Lentini - Thursday, October 3, 2019
The Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miranda and Ben ("Jean Ralphio") Schwartz engaged in an exchange over their nicknames. ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all witho ...
- IHOP Turns Itself Inside Out To Call Attention To Its Burgers
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's mo ...
- Earned Media Gains Access To Improved Attribution, Analytics, Monitoring
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
The next generation of the Cision Communications Cloud became publicly available this week with improvements in earned media monitoring and analytics, influencer campaigns, and paid audience targeting. It's the fir ...
- Newsrooms Aim to Avoid 2016 Mistakes in 2020 Coverage
Publishing Insider, Rob Williams - Wednesday, May 22, 2019
The media faces an even bigger challenge now - trying to cover 24 Democrats in the race to date. ...
- Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media Metrics
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Through smart TVs, Kinetiq says it can link TV brand exposures to household-level data and brands' first-party data -- measuring ROI across paid and earned media and sponsorship. ...
- Political Advertising's Bigger Concern: Truth Of Video Or Images?
TV Watch, Wayne Friedman - Tuesday, April 9, 2019
As the presidential election season ramps up late this year and next, one can only imagine political advertising -- plagued in 2016 by Russian interference -- will comprise a differe ...
- KEEN's Monumental Effort Steps Up Land Protection
The MediaPost Cases, Nina Lentini - Friday, March 29, 2019
The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific are ...
- Netflix's Undead Lifestyle Puts Life Into Season Two
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It abandoned conventional tactics and created the next trend its ladies would covet, the "Santa Clarita Diet"-a new lifestyle that addressed their biggest passions: professional success, health, and
beauty. ...
- Online Views Of Super Bowl Content Highest In 5 Years
Television News Daily, Wayne Friedman - Thursday, January 31, 2019
Some 36 brands have released 108 pieces of Super Bowl ad creative that totaled 110 million online views -- with over 60.4 million of those coming from YouTube earned med ...
- 360i Launches PR Practice, Taps Allison's Martin
MAD, Steve McClellan - Tuesday, January 29, 2019
The practice will be headed by Corey Martin, who joined the agency in 2016 from Allison + Partners, part of MDC Partners. ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only
9MM Millennials ...
- Memo Creates Earned Media Insights Marketplace, Boosts Publishers' Revenue
Publishers Daily, Melynda Fuller - Monday, December 3, 2018
With Memo, brands can take the URL for an article, plug it into the Memo dashboard and see all interactions happening to that article, including how many people read the ...
- U.S. Movie Box-Office Revenues Up 10%
MediaDailyNews, Wayne Friedman - Friday, November 30, 2018
Box office revenues are up 10.2% through Nov. 28 vs. the same period in 2017. Less movies were released, but ticket prices are higher. ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content. ...
- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing chops through a campaign that would resonate with its enthusiasts as well as a gaming audience. ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees like "tomayo" and "fry sauce," and an interactive experience that designed containers with these different names. ...