- Pinterest Broad-Term Travel Searches Up, Branded Down
Inside Performance, Laurie Sullivan - Friday, October 15, 2021
Total searches on Pinterest related to travel rose 19% in 2021, compared to pre-pandemic levels in 2019, but they are down 14% for specific destinations. Where are you headed duri ...
- Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
The new slideshow for collections feature pulls products from the brand's catalog into an automatically generated collection of ads. ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted companies to shift strategies. Here's ...
- Report Reveals Frequency, Resources Needed To Support Marketing APIs
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok and Twitter are among t ...
- Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
Inside Performance, Laurie Sullivan - Wednesday, August 18, 2021
The search feature launches with the campaign, See Yourself. Pinterest scheduled the campaign to run across Twitter, Instagram, Facebook, and YouTube. The idea is to highlight the ways Pinterest use ...
- More Evidence That Ad CPM, CPC Prices Keep Rising Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
Marketers are likely feeling the pinch, but here's more evidence that it cost more to connect with consumers in Q2 2021 than in the past. ...
- How LinkedIn Marketing Solutions Biz Exceeded $1 Billion For The Quarter
Inside Performance, Laurie Sullivan - Wednesday, July 28, 2021
The company's ad business surpassed $1 billion in revenue in Q2 2021 for the first time -- up 97% year-over-year, growing three times faster than the category. ...
- Pinterest Gives Creators A Way To Generate Revenue From Shoppable Pins
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Pinterest wooed influencers Tuesday, announcing ways for content creators to generate revenue by promoting items across the site. It added support for affiliate links to give creators a slice ...
- Nextdoor Steps In Line To Go Public Under Ticker 'KIND'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 6, 2021
Neighborhood network Nextdoor plans to become a publicly traded company through Khosla Ventures Acquisition Co. II, which will serve as a special-purpose acquisition company (SPAC). ...
- Pinterest Bans Weight-Loss Ads
Digital News Daily, Karlene Lukovitz - Thursday, July 1, 2021
Pinterest says the expanded policy is in response to the pandemic having exacerbated eating disorders. ...
- Volkswagen, Pinterest Collaborate On Virtual Test Drive
Marketing Daily, Tanya Gazdik - Monday, June 14, 2021
The experience "allows us to educate potential customers on how functional, fun and within reach our new EV is," says VW's Kimberley Gardiner. ...
- You & Mr Jones Hires IAS Co-Founder As CTO, Revenue Surges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
You & Mr Jones on Wednesday announced 2020 and Q1 2021 revenue gains that led to several new hires, including its first chief technology officer. ...
- Pinterest Aims To Shed Image As Just A Food Photo Site With New Campaign
MAD, Steve McClellan - Thursday, May 27, 2021
The campaign is from Accenture creative agency Droga5 and Interpublic Group's media agency Mediahub. The agencies say its unveiling comes just as people are beginning to re-evaluate their post-pandemic liv ...
- How Apple iOS 14.5 Update Changed Facebook Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Facebook anticipated that Apple's changes would impact how the company receives and processes conversions. Here's what StitcherAds discovered. ...
- GARM Aggregates Platform 'Transparency Reports,' Finds More Action Taken
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
GARM this morning released its first report tracking performance on brand safety across seven platforms including Facebook, Instagram, Pinterest, Snap, TikTok, Twitter and YouTube. While the report does not ra ...
- Ecommerce Feeding Off Growth During Pandemic Year, Salesforce Data Shows
Inside Performance, Laurie Sullivan - Thursday, April 15, 2021
The Salesforce survey of more than 1 billion shoppers from 40 countries and 22 billion visits across nearly 2,000 ecommerce sites shows retailers' digital gains extended their growth into ...
- Here's How Pinterest Intends To Change The Internet
Inside Performance, Laurie Sullivan - Wednesday, April 7, 2021
"It's time for a kinder internet," according to a video launched today by Pinterest. "We can have conversations and be constructively critical when appropriate," says Jonathan Van Ness, activist, acto ...
- Pinterest Launches Its First B2B Ad Campaign
Inside Performance, Laurie Sullivan - Thursday, April 1, 2021
Pinterest launched its first B2B campaign Thursday in 6 global markets to help brands reach the 83% of weekly users who make purchases based on content on the site. ...
- Celebrating Women: Pinterest's Maddy Loves Publishing, Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Celestine Maddy, head of consumer and brand marketing at Pinterest, began her career in magazines, but is a self-proclaimed "tech nerd." Once she discovered technology, she never left. ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company made announcements focused on video, shopping, and making its trend data actionable. ...
- Toyota Aims To Change Minivan Perceptions Via Pinterest
Marketing Daily, Tanya Gazdik - Tuesday, March 2, 2021
Pinterest has helped Toyota "increase brand perception, favorability, and consideration," Toyota's Angie White tells "Marketing Daily." ...
- Pinterest Makes Bets On Augmented Reality
Inside Performance, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previously took place in malls, with help from technology. ...
- Data Goldmine: Why Microsoft Pursued Pinterest
Inside Performance, Laurie Sullivan - Thursday, February 11, 2021
In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns a ...
- Bluecore Unveils New Digital Ad Service
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
Bluecore Advertise Joins the email tool Bluecore Communicate in the firm's channel menu. ...
- Pinterest Makes Bets On Augmented Reality
Inside Performance, Laurie Sullivan - Tuesday, January 26, 2021
Pinterest should continue to benefit from online searches and interactions that previously took place in malls. ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from ...
- Pinterest Creative Dynamic Certification Launches With Three Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The move enables certified advertisers to automate the process of tailoring ads to audiences by partnering with dynamic creative platforms. The three companies' platforms allow advertisers to design performance-driven Pin ...
- Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2021
Facebook, Snapchat, and Twitter will feel the recoil as brands pull ad budgets amidst negative news reports and posts on platforms. But not all social media platforms see their use ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a level playing field for reaching consumers during the discovery phase of their shopping experience. ...
- Pinterest Takes It Home For The Holidays
Inside Performance, Laurie Sullivan - Tuesday, November 10, 2020
Pinterest has released its holiday gift guide, offering information on trends and how brands can help consumers create lasting experiences through movies, cooking, and enjoying their homes. ...
