- Pinterest: People Are More Focused On Future, Return To 'Normalcy'
MAD, Larissa Faw - Monday, May 11, 2020
Recent searches on the social platform suggest people are planning for the future, beginning to think about travel, summer clothes and hanging with friends. ...
- Pinterest Q1 Revenues Rise, U.S. Monthly Users Increase 6%
Digital News Daily, Gavin O'Malley - Wednesday, May 6, 2020
For the quarter ended March 31, revenue reached $272 million, which was up 35%, year-over-year, while global monthly active users (MAUs) grew 26% to 367 million. ...
- Pinterest Hits 'Stiff Headwinds,' Stabilizes In April As It Automates Search
Inside Performance, Laurie Sullivan - Wednesday, May 6, 2020
A new feature makes planning for recipes, virtual events, and activities easier, using machine-learning technology to automate and group together clusters of pins. ...
- #OpenUpOrNot: How Search Offsets In Store Declines
Inside Performance, Laurie Sullivan - Friday, May 1, 2020
Overstock's and Floor & Decor's online growth could offset brick-and-mortar declines as companies learn how to use search and ecommerce on desktop and mobile. ...
- Here's How Letting Go Brought In Great Results For Rust-Oleum
MediaPost Connect, Nina Lentini - Friday, April 24, 2020
The brand sought to inspire the next generation of DIYers -- Millennials, who had grown up with social, where things "have to be perfect," said the senior director of communications ...
- Pinterest Pushes Out New Ways To Shop From Search And Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Looking to help small businesses stay afloat, Pinterest on Tuesday announced new ways to shop from Pins, on boards, from search and through new recommendations for home decor. ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. The partnership allows Pinterest to identify digital ad fraud and sophisticated invalid traffic across its platform. ...
- Pinterest Sees Searches Skyrocket For Unusual Topics During COVID-19 Lockdown
Inside Performance, Laurie Sullivan - Wednesday, April 1, 2020
Pinterest published a list of trending pins amidst the COVID-19 lockdown. The company says those searching the site are looking for "accurate information and curated inspiring ideas." Since brands want ...
- Absence Of Google Ads In Search Leads RBC To Lower Estimates For Third Time In 3 Weeks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
In what appears to be a broader trend in online advertising, RBC analysts lowered estimates for several online companies based on lower guidance and an absence of advertising across Google ...
- Pinterest Launches Today Tab, As Searches Related To Current Topics Rise
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 26, 2020
Pinterest launched the Today tab, allowing people to find daily inspiration with curated topics and trending Pins. In the coming weeks the company will feature information from the World Health Organization and Centers ...
- Passover, Easter Virtual Dinner Ideas For Challenging Times
Inside Performance, Laurie Sullivan - Friday, March 27, 2020
This might be a good time to plan a virtual dinner by searching on Pinterest or sign up for the perfect streaming video platform in preparation for a virtual feast ...
- Facebook, Microsoft, Twitter Organize Virtual Hackathon With WHO To Fight COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 26, 2020
The virtual event also provides guidance from scientists at the Chan Zuckerberg Biohub and developers from Slack, Pinterest, TikTok, Twitter, WeChat, Giphy, and Slow Ventures. Engineers from these tech companies ...
- DoubleVerify Makes Rare Move With Ad Council, Recommends How To Address COVID-19
Digital News Daily, Laurie Sullivan - Wednesday, March 25, 2020
DoubleVerify will use its media authentication technology to extend the reach and impact of critical COVID-19 messages being developed by the Ad Council. The idea is to inform and connect ...
- Baird Capital Lowers Google, Facebook Revenue Growth Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 17, 2020
Online services and advertising will continue to grow, but COVID-19 will become a disruption on media buying and impact revenue for some top companies in the ad space. ...
- Pinterest's Q4 Revs Skyrocket 46% YOY To $400 Million
Digital News Daily, Gavin O'Malley - Friday, February 7, 2020
In addition, worldwide, monthly active users reached 335 million, which was up 26%, year-over-year. Stateside, monthly active users approached 90 million, which represented an increase of 8%. ...
- Pinterest Debuts AR 'Try On' Tool, Part Of Mobile Commerce Strategy
Digital News Daily, Gavin O'Malley - Tuesday, January 28, 2020
In close partnership with top beauty and cosmetic brands, Pinterest launched an augmented-reality tool designed to help users find the perfect shade of lipstick. ...
- Pinterest Records 82 Million Domestic Users In 2019
Digital News Daily, Gavin O'Malley - Thursday, January 16, 2020
This year, Pinterest's U.S. following will increase further to 86 million users, compared with Snapchat's 83.1 million U.S. users, eMarketer predicts. ...
- You & Mr Jones CEO Shares 2020 Predictions As Company Announces $200M In Funding
Digital News Daily, Laurie Sullivan - Tuesday, December 10, 2019
The CEO of You & Mr Jones believes the next decade will see more change in marketing and business worldwide compared with the past 10 years. ...
- Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 1, 2019
Pinterest has tried to engage consumers with its search features but has failed to gain significant user engagement in Australia, Russia and Africa, and the company largely seems to be ...
- Freckle, iCrossing Partnership Focuses On Privacy Compliance And Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 22, 2019
The partnership between data and media measurement company Freckle and iCrossing will provide offline measurement to search clients, helping them to measure performance and support consumer privacy
compliance. ...
- Pinterest Lens Continues To Change Visual Search
Inside Performance, Laurie Sullivan - Wednesday, September 18, 2019
The Lens feature will now identify more similar online products to purchase, with more than 2.5 billion objects across home and fashion Pins, according to the company. ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Inside Performance, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search; and ...
- RBC Capital Markets Looks At Future Ad-Spending Patterns, Identifies Four Dominant Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
"The results for Instagram, Google, and YouTube are the most bullish, and spend intent on Facebook continues to slide, while Pinterest and Snapchat's outlooks appear more muted," according to the ...
- Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
Referrals, social media, and search marketing top the list of new leads for marketers, according to a Borrell Associates study released Monday. ...
- Analyst: Pinterest Found Singular Way To Use Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 2, 2019
Finding unique ways to use search helps Pinterest grow. Personalized search suggestions now reach one-third of Pinterest users, "making us think there's tons of optimizations ahead," wrote RBC Capital Markets ...
- Pinterest Revs Hit $261M YOY, Works To Diversify Ad Base
Digital News Daily, Gavin O'Malley - Thursday, August 1, 2019
Thanks, in part, to its continued product expansion, Pinterest reported better-than-expected second-quarter earnings on Thursday. ...
- Pinterest Lets Brands Create Ad Campaigns From Mobile Devices
Digital News Daily, Gavin O'Malley - Thursday, July 25, 2019
To use the new feature, brands will choose a PIN from their business profiles, then select from automated or custom-targeting options. ...
- Repinning A Photo Infringes Copyright, Judge Rules
Digital News Daily, Wendy Davis - Friday, July 5, 2019
A company that sells bottled water infringed copyright by repinning a Pinterest image that contained a photograph of the Akaka Falls waterfall. ...
- Misinformation Flooding Facebook, YouTube
Inside Performance, Laurie Sullivan - Tuesday, July 2, 2019
The posts offer potentially harmful information on alternative cancer treatments and unproved claims about vaccinations, appear near ads, videos or pages for proven treatments and are viewed millions of ti ...
- Consumer Buying Behavior Data Reveals Impact Of Social
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 28, 2019
Search marketers should consider the time and sequence of events on social platforms just before a purchase. Historic data yields insights into events that followed the purchase. ...
