- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company made announcements focused on video, shopping, and making its trend data actionable. ...
- Toyota Aims To Change Minivan Perceptions Via Pinterest
Marketing Daily, Tanya Gazdik - Tuesday, March 2, 2021
Pinterest has helped Toyota "increase brand perception, favorability, and consideration," Toyota's Angie White tells "Marketing Daily." ...
- Pinterest Makes Bets On Augmented Reality
Inside Performance, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previously took place in malls, with help from technology. ...
- Data Goldmine: Why Microsoft Pursued Pinterest
Inside Performance, Laurie Sullivan - Thursday, February 11, 2021
In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns a ...
- Bluecore Unveils New Digital Ad Service
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
Bluecore Advertise Joins the email tool Bluecore Communicate in the firm's channel menu. ...
- Pinterest Makes Bets On Augmented Reality
Inside Performance, Laurie Sullivan - Tuesday, January 26, 2021
Pinterest should continue to benefit from online searches and interactions that previously took place in malls. ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from ...
- Pinterest Creative Dynamic Certification Launches With Three Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The move enables certified advertisers to automate the process of tailoring ads to audiences by partnering with dynamic creative platforms. The three companies' platforms allow advertisers to design performance-driven Pin ...
- Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2021
Facebook, Snapchat, and Twitter will feel the recoil as brands pull ad budgets amidst negative news reports and posts on platforms. But not all social media platforms see their use ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a level playing field for reaching consumers during the discovery phase of their shopping experience. ...
- Pinterest Takes It Home For The Holidays
Inside Performance, Laurie Sullivan - Tuesday, November 10, 2020
Pinterest has released its holiday gift guide, offering information on trends and how brands can help consumers create lasting experiences through movies, cooking, and enjoying their homes. ...
- Volvo Enlists Pinterest For Style Quiz, Vehicle Search
Marketing Daily, Tanya Gazdik - Tuesday, November 3, 2020
Volvo hopes to share the product with other markets outside of the United States, says Pinterest's John Gray. ...
- Pinterest Monthly Active Users Leap 37%, To 442M, In Q3
Digital News Daily, Karlene Lukovitz - Thursday, October 29, 2020
U.S. monthly active users rose 13%, to 98 million, and U.S. monthly active users jumped 31% to $3.85. ...
- Pinterest Launches Commerce Tools With Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
Rather than entering a cost-per-click or cost-per-action bid, or maximum bid, automatic bidding manages bids for advertisers dynamically, Pinterest product marketing lead Stephanie Johnson says. ...
- Pinterest Adds Performance Metrics, Shoppable Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
Pinterest announced the launch Tuesday of ads alongside visual search results and more places to shop on the site for the U.S. and U.K. as marketers think about how ...
- Amazon Inspires Consumers To Buy, Pinterest Not So Much
Inside Performance, Laurie Sullivan - Friday, September 11, 2020
Amidst growing interest in home, garden and DYI, lumber prices -- always a bellwether for the economy -- reached a record Thursday. Amazon is the top online destination for produ ...
- Baidu Reaches Into Microsoft Native Advertising To Secure Brands Ad Space In U.S. Market
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Baidu plans to grow its advertising base through a recent partnership with Microsoft's MSN native advertising platform, despite China's deteriorating relationship with the U.S. ...
- Pinterest Monthly Users Hit Milestone As 'Pinners' Come Back To Advertisers
Inside Performance, Laurie Sullivan - Friday, July 31, 2020
Pinterest, which withdrew its full-year outlook in April, now expects current-quarter revenue to grow in the mid-30% range vs. a year ago. It now forecasts year-over-year revenue growth at abo ...
- Centro To Launch Browser App Allowing Media Buyers To Track, Access Campaign Information
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
The web browser extension to be launched Wednesday allows digital media buyers to track changes to campaigns running through self-serve ad platforms such as Amazon, Facebook, Google, Facebook, Pinterest a ...
- Pinterest Latest To Unknowingly Host Sexual Images, Conspiracy Theories
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 13, 2020
OneZero claims Pinterest is the latest to unknowingly host derogatory content, while its moderation policy “hides” rather than removes it. The report suggests OneZero found numerous instances of harmful content th ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinteres ...
- Google's New App Keen A Source For Referral Traffic, Search Interests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Google's new app Keen curates content from across the web, allowing people to share their passions while providing Google with clues about their interests that drive searches. ...
- Pinterest Says Search With Your Camera
Inside Performance, Laurie Sullivan - Tuesday, June 2, 2020
A shop tab on the Lens results will change the way Pinterest users shop, bringing up shoppable product Pins in stock from merchants. There's strength in images. ...
- Pinterest: People Are More Focused On Future, Return To 'Normalcy'
MAD, Larissa Faw - Monday, May 11, 2020
Recent searches on the social platform suggest people are planning for the future, beginning to think about travel, summer clothes and hanging with friends. ...
- Pinterest Q1 Revenues Rise, U.S. Monthly Users Increase 6%
Digital News Daily, Gavin O'Malley - Wednesday, May 6, 2020
For the quarter ended March 31, revenue reached $272 million, which was up 35%, year-over-year, while global monthly active users (MAUs) grew 26% to 367 million. ...
- Pinterest Hits 'Stiff Headwinds,' Stabilizes In April As It Automates Search
Inside Performance, Laurie Sullivan - Wednesday, May 6, 2020
A new feature makes planning for recipes, virtual events, and activities easier, using machine-learning technology to automate and group together clusters of pins. ...
- #OpenUpOrNot: How Search Offsets In Store Declines
Inside Performance, Laurie Sullivan - Friday, May 1, 2020
Overstock's and Floor & Decor's online growth could offset brick-and-mortar declines as companies learn how to use search and ecommerce on desktop and mobile. ...
- Here's How Letting Go Brought In Great Results For Rust-Oleum
MediaPost Connect, Nina Lentini - Friday, April 24, 2020
The brand sought to inspire the next generation of DIYers -- Millennials, who had grown up with social, where things "have to be perfect," said the senior director of communicatio ...
- Pinterest Pushes Out New Ways To Shop From Search And Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Looking to help small businesses stay afloat, Pinterest on Tuesday announced new ways to shop from Pins, on boards, from search and through new recommendations for home decor. ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. The partnership allows Pinterest to identify digital ad fraud and sophisticated invalid traffic across its platform. ...
