- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...
- Travel Coalition Collaborates With Facebook On 'Look Book'
Marketing Daily, Tanya Gazdik - Sunday, December 27, 2020
In addition to ad space, Facebook also donated the services of Facebook Marketing Partner Shuttlerock to build video "instant experiences." ...
- Snapchat Takes On StitcherAds As Certified Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
StitcherAds is Snapchat's only partner approved for custom overlay templates and offline conversions API, with the goal of driving more in-store sales for advertisers. ...
- A Facebook Breakup Could Take Three To Five Years
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The FTC and 46 state attorneys general on Wednesday filed separate lawsuits attempting to make Facebook divest Instagram and WhatsApp if the company's conduct is found to be illegal. T ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada in a format it calls Stories, which are short, full-screen, vertical videos, photos and text images for mobile devi ...
- Facebook Sued For 'Weaponizing' Consumer Data To Squelch Competition
Digital News Daily, Wendy Davis - Saturday, December 5, 2020
Two Facebook users have brought an antitrust lawsuit accusing the company of drawing on consumer data in order to either acquire potential rivals, or copy their products. ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing in customer service that will value the startup -- Kustomer -- at a little more than $1 billion. ...
- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 Billion
Inside Performance, Laurie Sullivan - Monday, November 30, 2020
Adobe Insights data estimates this year's Cyber Monday will become the largest online sales day in history, generating $10.8 billion to $12.7 billion online -- at least $13 million spe ...
- 'National Geographic' Creates Interactive Instagram AR Dinosaur Experience
Publishers Daily, Sara Guaglione - Wednesday, November 25, 2020
Users can see Spinosaurus, Deinonychus and the Yi Qi AR experiences when using a smartphone. This is the first Nat Geo AR activation to take place underwater. ...
- How Will Publishers Monetize Their Content On Instagram?
Publishing Insider, Rob Williams - Wednesday, November 18, 2020
The growth in video advertising is enticing to social-media apps like Instagram and is likely to affect its collaborations with publishers. ...
- A Guide To Using Email And Instagram Together
Around the Net in Email, Ray Schultz - Tuesday, November 17, 2020
Instagram is the platform to use for reaching users worldwide. And email is a channel for building intimate relationships with customers, sending targeted messages, and capturing conversions. Here are seven wa ...
- Univision's 'Gangas + Deals' Relaunches, Ties TV To Web, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2020
The new segments will showcase Latino businesses on TV and tie the products into an online shopping experience to provide viewers with the best deals, including well-known products with go ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination marketing organization soug ...
- What Do Insta Influencers Actually Earn?
Social Media Insider, Larissa Faw - Wednesday, October 28, 2020
Some averages: $370 for a feed post, when photos and videos show up in the feeds of followers, and $670 for a video. ...
- Facebook Finally To Launch Its Oversight Board
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 23, 2020
Facebook users will have the option to appeal the platform's decisions to censor some posts through an oversight board. ...
- Facebook Sues Fake Engagement Purveyors
Digital News Daily, Wendy Davis - Wednesday, October 21, 2020
Facebook this week sued the companies Boostgram and Instant-Fans for allegedly selling fake followers and likes on Instagram. ...
- Facebook Messenger API Now Supports Instagram
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 19, 2020
Facebook on Monday announced that its Messenger API has been updated to allow businesses to manage their communications across Instagram. Businesses can now integrate Instagram messaging into the applications and workflows they u ...
- Facebook High On Consumer List For Spying On Users
Inside Performance, Laurie Sullivan - Monday, October 12, 2020
Data suggests that 85% of Americans believe big tech companies spy on them. Now what? ...
- Infiniti Enlists 'Hamilton' Actor For Instagram Test Drive
Marketing Daily, Tanya Gazdik - Saturday, October 10, 2020
Daveed Diggs "has a "multi-faceted, yet relatable personality," which is a good fit for the brand, says Infiniti's Jeff Pope. ...
- Microsoft Helps SMBs Manage Campaigns Across Google, Facebook, Twitter, Instagram
Inside Performance, Laurie Sullivan - Wednesday, October 7, 2020
AI becomes the foundation to the platform aimed at helping SMBs manage their digital marketing across Microsoft Advertising as well as advertising and social media platforms including Google Ads, Faceboo ...
- Instagram To Add Shopping To IGTV, Test Shopping On Reels
Digital News Daily, Karlene Lukovitz - Tuesday, October 6, 2020
Adding a shopping function to Reels will give it a leg up against TikTok, which is testing the ability for its creators to sell products directly through the app, b ...
- GoDaddy Strengthens Ecommerce, Integrates With Instagram And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The move allows users of GoDaddy's Websites + Marketing platform to create shoppable posts, sync products, and integrate with Instagram Checkout. ...
- Facebook Bans Ads Seeking To Delegitimize Election, Removes Anti-Immigrant Trump Ads
Digital News Daily, Karlene Lukovitz - Thursday, October 1, 2020
As Trump's attacks on the election and its outcome ramp up, instead of just labeling such content, Facebook and Instagram are now banning such ads. Facebook also pulled false Tru ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
MediaDailyNews, Joe Mandese - Thursday, October 1, 2020
U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media. ...
- Amazon Ad Testing Platform Set To Launch From Eye Square
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
The experimental platform allows advertisers to evaluate and optimize advertisements as they run on Amazon. ...
- Facebook Tests Accounts Center To Control Connected Experiences Across Its Apps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 29, 2020
Starting this week, Facebook will begin testing a feature that lets users switch apps and manage their experience between Facebook, Instagram and Messenger. Users will have the ability to sha ...
- Google's Answer To TikTok
Inside Performance, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the coun ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...
