- Amazon Ad Testing Platform Set To Launch From Eye Square
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
The experimental platform allows advertisers to evaluate and optimize advertisements as they run on Amazon. ...
- Facebook Tests Accounts Center To Control Connected Experiences Across Its Apps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 29, 2020
Starting this week, Facebook will begin testing a feature that lets users switch apps and manage their experience between Facebook, Instagram and Messenger. Users will have the ability to share ...
- Google's Answer To TikTok
Inside Performance, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the coun ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...
- Amazon Inspires Consumers To Buy, Pinterest Not So Much
Inside Performance, Laurie Sullivan - Friday, September 11, 2020
Amidst growing interest in home, garden and DYI, lumber prices -- always a bellwether for the economy -- reached a record Thursday. Amazon is the top online destination for product ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examines how digital marketers use location data and run location-based marketing at agencies and brands In the U.S. ...
- Data Never Sleeps -- And Neither Do Consumers Who Use Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Domo on Wednesday released its annual "Data Never Sleeps" report that analyzes online user behavior through the data generated by devices and the people who use them. ...
- Facebook Cites COVID-19 For Slow Response To Remove Misinformation, Hate Speech, Terrorism Posts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 11, 2020
Facebook removed 7 million posts that shared COVID-19-related misinformation, but says the virus impeded its efforts in policing all content and removing more. ...
- Local Advertisers Take Over Facebook, Give National Brands The Brush-Off
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Local marketers are telling national brands they can't afford to be political when it comes to where and how many ad dollars are spent. Most don't care that national, big ...
- Beyond 'Hands And Pans': McCormick Videos Help Solve Lockdown Loneliness
Brand Insider, Steve Smith - Friday, August 7, 2020
During lockdowns, having a friendly face from McCormick's own team make do with what was in her own kitchen counted for a lot. ...
- Facebook Takes On TikTok With Reels Expansion
Digital News Daily, Gavin O'Malley - Wednesday, August 5, 2020
The feature encourages Instagram users to record, edit and then share 15-second multi-clip videos with audio and various effects and creative tools. ...
- Rep. Nadler: Time To Break Up Facebook and Instagram
Mobile Insider, Gavin O'Malley - Wednesday, July 29, 2020
Facebook's Mark Zuckerberg arguably faced some of the toughest grilling and threats by lawmakers during Wednesday's Congressional hearing. ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quarter ...
- Google Area 120 Releases Shoploop, Shopping App Alternative To Instagram, TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Google's experimental Area 120 division introduced a video shopping platform Thursday for mobile that highlights products by creators and brands in clips of 90 seconds or less. ...
- How To Start Advertising On Instagram, Step By Step
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 16, 2020
With more than 1 billion monthly active users, Instagram has become a platform to reach consumers. Davida Ander suggests a simple way to advertise on Instagram feeds or story -- through the ...
- Facebook Shutters Accounts Connected To Roger Stone, Proud Boys
Digital News Daily, Gavin O'Malley - Thursday, July 9, 2020
The accounts engaged in what Facebook called "coordinated inauthentic behavior." Proud Boys was designed as a "hate Group" by the platform in 2018. They were linked to Roger Stone and ...
- Instagram Pins Hope For Healthier Conversations On 'Pinned Comments'
Digital News Daily, Gavin O'Malley - Wednesday, July 8, 2020
Trying to foster a friendlier social environment, Instagram is giving users more control over comments inspired by their posts. ...
- Bazaarvoice's Acquisition Of Curalate A 'Right Time, Right Place' Deal
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2020
"We have observed and expect deal flow to continue to accelerate as marketing technologies aim to reach more shoppers, and brands and retailers seek the most effective way to reach ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one place ...
- Instagram Stories Remains Missed Opportunity For Many Brands
Mobile Insider, Gavin O'Malley - Thursday, July 2, 2020
Considering Stories' strengths, it's not entirely clear why brands and media are not investing more time and money into the marketing channel. ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
With the integration, customers who also use Microsoft's self-serve ad platform can receive real-time performance data in Centro's Basis platform, similar to the LinkedIn agreement. ...
- Unilever Suspends All U.S. Advertising On Facebook, Instagram and Twitter
Digital News Daily, Gavin O'Malley - Friday, June 26, 2020
Unilever has just decided to pull advertising for the remainder of year on all three social platforms. Last year, it spent $42 million on Facebook. ...
- Sephora Debuts Social Shopping With Instagram
Marketing Daily, Sarah Mahoney - Friday, June 26, 2020
The beauty retailer has some 20 million Instagram followers and says the new checkout includes 80 brands, including Drunk Elephant and Milk Makeup. ...
- Judge Reinstates Photographer's Copyright Claim Against Mashable
Digital News Daily, Wendy Davis - Wednesday, June 24, 2020
Reversing herself, a federal judge in New York reinstated a photographer's claims that Mashable infringed her copyright by embedding a photo from her public Instagram account. ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available for social networks through a partnership with Amobee, supporting campaigns across TV, CTV, digital and social advertising and bringing ...
- Instagram Commits To Greater Racial Justice
Digital News Daily, Gavin O'Malley - Tuesday, June 16, 2020
Instagram will examine its current verification criteria, then make changes with an eye on greater demographic inclusivity. ...
- Facebook Shops Service Coming Soon
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
Facebook Shops is rolling out over the next few weeks, allowing businesses to sell via their pages and accounts on Facebook and Instagram, City A.M. reveals. ...
- Hakuna Brands Persevered Despite Worries; Fills Calif. Stores With Pints, Novelties
The MediaPost Cases, Nina Lentini - Monday, May 11, 2020
Friends since their days as students at UCLA, Hannah Hong and Mollie Cha have created a thriving CPG based on their shared intolerance for lactose. What began in the mid-2000s ...
- Instagram Adds Guides Feature To Connect With Users
Digital News Daily, Gavin O'Malley - Tuesday, May 19, 2020
Creators can direct people to particular posts and videos, along with tips and any type of advice. ...
- Photographer Seeks To Revive Copyright Battle With Mashable
Digital News Daily, Wendy Davis - Wednesday, April 29, 2020
Mashable may have violated Instagram's policies -- and therefore lost its right to embed a photo from the service -- photographer Stephanie Sinclair argues in a new filing with U.S. ...
