- Facebook Urged To Cancel Plans For Children's Version Of Instagram
Digital News Daily, Wendy Davis - Thursday, April 15, 2021
"Facebook's long track record of exploiting young people and putting them at risk makes the company particularly unsuitable as the custodian of a photo sharing and social messaging site f ...
- FTC And States Press To Proceed With Antitrust Claims Against Facebook
Digital News Daily, Wendy Davis - Friday, April 9, 2021
Facebook's alleged monopolization of the social networking market enabled the company to decrease users' privacy protections and increase the number of ads shown to them, 48 attorneys general argue ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providing media buying and workflow automation services to agencies such as GroupM and Havas. The company used its optimizati ...
- Pew: YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
In its debut in a highly regarded study of Americans' social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead of the far more established Redd ...
- Instagram For Kids Raises 'Serious Concerns,' Lawmakers Say
Digital News Daily, Wendy Davis - Monday, April 5, 2021
"Children are a uniquely vulnerable population online, and images of kids are highly sensitive data," Sens. Ed Markey and Richard Blumenthal and Reps. Kathy Castor and Lori Trahan said Mond ...
- Facebook Explores Ranking Some Key Content Categories Differently
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 2, 2021
Facebook has been exploring how and whether to rank some important content categories differently such as news, politics, and health, to make it easier to find posts it deems valuab ...
- Wyndham's Road-Tripper Campaign Hits The Road As Hotels Ramp Up Incentives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
In the latest PSA-style video launched today, Oliver Hudson is the voice of the football bobblehead helping friends prepare for their first road trip in a year. ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to brands buying advertising media on Facebook and Instagram. ...
- Instagram Integrates Into GoDaddy
Inside Performance, Laurie Sullivan - Wednesday, March 24, 2021
The dashboard in Websites + Marketing simplifies posting and offers content suggestions to help businesses grow their social followings and bring in more business. ...
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
Marketing Politics Weekly, Joe Mandese - Friday, March 12, 2021
Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting their money where their mouths ar ...
- Facebook Seeks Dismissal Of Antitrust Claims, Argues FTC Shouldn't Get Do-Over
Digital News Daily, Wendy Davis - Wednesday, March 10, 2021
Facebook on Wednesday asked a federal judge to dismiss antitrust lawsuits brought against the company stemming from its purchases of Instagram and WhatsApp. ...
- New Instagram Tool Enables Multiple Livestream Participants
Video Insider, Karlene Lukovitz - Tuesday, March 2, 2021
Live Rooms expands the number of Live participants possible from one to three, allowing for new formats and expanded reach. ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. The TV, radio and digital platfor ...
- 'Pedestal Project' Promotes Racial Justice Progress
Mediapsssst, Richard Whitman - Friday, February 12, 2021
BBDO and Color Of Change teamed on an augmented-reality experience that supplants symbols of racial oppression with icons of equality and advancement. ...
- Facebook Reports Double-Digit Drop In Hate Speech And Harmful Content, Cites Advances In AI
MediaDailyNews, Joe Mandese - Thursday, February 11, 2021
Facebook today released findings of its Community Standards Enforcement Report showing marked improvements in the prevalence of objectionable content on both Facebook and Instagram and discussed steps it's taking ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films h ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the four purchasing triggers for this year ...
- Bluecore Unveils New Digital Ad Service
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
Bluecore Advertise Joins the email tool Bluecore Communicate in the firm's channel menu. ...
- Apple's Privacy Changes To Send Facebook's Ad Business Into Dark Ages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Proving performance and measurement will become more difficult for Facebook as a result of Apple's privacy changes, ad execs say, as the social media company faces more difficulty proving th ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...
- Travel Coalition Collaborates With Facebook On 'Look Book'
Marketing Daily, Tanya Gazdik - Sunday, December 27, 2020
In addition to ad space, Facebook also donated the services of Facebook Marketing Partner Shuttlerock to build video "instant experiences." ...
- Snapchat Takes On StitcherAds As Certified Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
StitcherAds is Snapchat's only partner approved for custom overlay templates and offline conversions API, with the goal of driving more in-store sales for advertisers. ...
- A Facebook Breakup Could Take Three To Five Years
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The FTC and 46 state attorneys general on Wednesday filed separate lawsuits attempting to make Facebook divest Instagram and WhatsApp if the company's conduct is found to be illegal. T ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada in a format it calls Stories, which are short, full-screen, vertical videos, photos and text images for mobile devi ...
- Facebook Sued For 'Weaponizing' Consumer Data To Squelch Competition
Digital News Daily, Wendy Davis - Saturday, December 5, 2020
Two Facebook users have brought an antitrust lawsuit accusing the company of drawing on consumer data in order to either acquire potential rivals, or copy their products. ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing in customer service that will value the startup -- Kustomer -- at a little more than $1 billion. ...
- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 Billion
Inside Performance, Laurie Sullivan - Monday, November 30, 2020
Adobe Insights data estimates this year's Cyber Monday will become the largest online sales day in history, generating $10.8 billion to $12.7 billion online -- at least $13 million spe ...
- 'National Geographic' Creates Interactive Instagram AR Dinosaur Experience
Publishers Daily, Sara Guaglione - Wednesday, November 25, 2020
Users can see Spinosaurus, Deinonychus and the Yi Qi AR experiences when using a smartphone. This is the first Nat Geo AR activation to take place underwater. ...
