- 42% Of Adults Use Multiple Social Networks
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 31, 2013
It continues to become more important for search marketers to pay more attention to social campaigns and strategies. After all, some 73% of adults who go online use a soci ...
- Instagram Rivals Twitter In Reach, Facebook In Engagement
MoBlog, Steve Smith - Tuesday, December 31, 2013
In reach, engagement, creative depth and favorable demographics, Instagram has emerged as the true powerhouse among mobile-first social nets. ...
- Facebook Growth Stalls Among Young Adults
The Social Graf, Erik Sass - Monday, December 30, 2013
All the rumors, hunches, and anecdotal evidence got some confirmation this week: Facebook's growth among teenagers and young adults is stalled and possibly on the decline, according to the late ...
- Leica Turns Instagram Into M-Commerce Platform
Mobile Insider, Steve Smith - Thursday, December 26, 2013
One of the most coveted gadget-geek brands of the last century, Leica, embraces Instagram as a sales channel. Like Pinterest before it, Instagram is evolving into an aspirational social netwo ...
- How Women Ages 18 To 25 View Social Sites
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 23, 2013
Pinterest and Instagram continue to gain a larger share of women who spend time on the social sites, although most said they still use Facebook more. In a SheKnows a ...
- Eukanuba Aims To Engage Dog Show Fans
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2013
"No other dog show has offered this interactive capability so we're expecting a lot of buzz and a tremendous response," P&G's Jason Taylor tells "Marketing Daily." "This is coverage that ...
- Toyota, Moontoast Pull Instagram Media Into Social Stream
Mobile Marketing Daily, Steve Smith - Tuesday, November 26, 2013
Mobile image and video social nets like Instagram and Vine are giving brands like Toyota eye-catching media that plays well outside of the source social network. An ad unit fr ...
- Hilton Urges Workers To 'Use It Or Lose It'
Marketing Daily, Tanya Gazdik - Wednesday, November 20, 2013
Hilton Hotels is kicking off a promotion aimed at professionals who have neglected to use their allotted vacation time. With the year drawing to a close, Hilton has launched "Internation ...
- You Are The Emoticon: Mobile (And Our Kids) Will Help Us Reimagine Social Networking
Mobile Insider, Steve Smith - Thursday, November 14, 2013
Facebook failed to buy Snapchat as it continues to chase its fleeing coolness. But mobile is so beyond Facebook in helping people rethink and expand the social media language. ...
- Was Instagram Worth Facebook's While?
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 11, 2013
Did Facebook waste a billion dollars on Instragram? So suggests blogger (and freelance analyst and consultant) Ben Evans. “As it turns out, Facebook did not solve the unbundling problem ...
- How Search Marketers Should Optimize Images For Social Sites, Sharing
SearchBlog, Laurie Sullivan - Wednesday, November 6, 2013
Some search marketers made a decision earlier this year to pay more attention to social media and how it augments search engine marketing. Good thing. It hones in on t ...
- Century 21 Can Even Handle 'Haunted' Houses
Marketing Daily, Tanya Gazdik - Thursday, October 31, 2013
"Our goal with this activation is to have some fun around Halloween while surprising and delighting consumers," Century 21 CMO Bev Thorne tells "Marketing Daily." "This is an example ...
- 40% of Most Shared Instagrams Last Month Came from Brands, Unruly says
Raw, P.J. Bednarski - Thursday, October 24, 2013
Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by
Unruly. And nine out of ten Instagr ...
- Lose Weight! Make Instagrams of Your Food
Around the Net in Video, P.J. Bednarski - Thursday, October 10, 2013
A recent study published in the Journal of Consumer Psychology suggests that spending time focusing on images of food makes the food itself less satisfying. To The Atlantic, this mea ...
- Visa Enlists Falcons' Julio Jones
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2013
A new TV spot from Visa stars Atlanta Falcons Wide Receiver Julio Jones. Alex Craddock, head of North American marketing at Visa, tells Marketing Dailiy that the company's focus ...
- Instagram Launches Advertising
Online Media Daily, Mark Walsh - Thursday, October 3, 2013
Instagram on Thursday announced that the popular photo-sharing app will begin running ads in the "next couple of months" as it seeks to build a sustainable business. The company sa ...
- Allstate Intros 'Mayhem' To Twitter, Instagram, Vine
Marketing Daily, Tanya Gazdik - Friday, September 27, 2013
Allstate is dropping Mayhem all over Twitter via @Mayhem. Built on spontaneous appearances, @Mayhem will allow fans to interact with Mayhem in a new way by capitalizing on real-time event ...
- Swisspers Campaign: Sleep Naked For Beauty's Sake
Marketing Daily, Laurie Petersen - Wednesday, September 18, 2013
Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, a social campaign to get people talking about the health benefits of removing their makeup before going to ...
- NowThisNews Books Booker For First Instagram Political Interview
Mobile Marketing Daily, Steve Smith - Monday, September 16, 2013
Mobile video news provider NowThisNews is running a five-part Instagram Video interview series this week with Newark Mayor Cory Booker, the first such interview with a political candidate posted exclusive ...
- Instagram At 150 Million Users, Ads Coming Within The Year
Mobile Marketing Daily, Steve Smith - Monday, September 9, 2013
In a "WSJ" profile, Instagram COO Emily White says that the mobile social network has grown exponentially since its acquisition by Facebook, and that it will be running ads ...
- Brands Tune Into Instagram Video Channel, But Keep It Vine-Short
MoBlog, Steve Smith - Friday, September 6, 2013
Major brands are starting to play in Instagram's new video garden. Interestingly, a number of them aren't filling all of the available 15 seconds -- and instead are taking the ...
- Inspire Me: Mobile Social Nets Are In Style Among Prestige Brands
MoBlog, Steve Smith - Monday, August 5, 2013
Luxury brands are finding a welcome home on the mobile social networks that leverage visual expression. The tone and mood of these nets map well against the traditional appeals ...
- How Instagram Complements Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 22, 2013
As search engine marketing continues to support content marketing, we're finding new ways for video to augment campaigns. Video should showcase a company's culture, according to Allison Peltz, who provid ...
- Adobe Launches Social Predictive Platform
Online Media Daily, Laurie Sullivan - Thursday, July 18, 2013
Adobe Systems has released an updated version of its social media platform, allowing marketers to predict the effectiveness of posts before they are published. The platform offers a mobile us ...
- Nissan Climbs Vine And Instagram For Versa Note
Marketing Daily, Karl Greenberg - Monday, July 15, 2013
Nissan is in the midst of rolling out the Versa Note to dealers. It's a car that is completely redesigned with a new look outside, a big interior, and ...
- Instagram Adds Web Embedding
Raw, Mark Walsh - Wednesday, July 10, 2013
Instagram on Wednesday said users of the photo- and video-sharing app can now embed content outside its online community. Starting today, people can embed public Instagram videos and photos ...
- Vine Update: More Fun than Instagram, But Less Of a Social Network?
MoBlog, Steve Smith - Friday, July 5, 2013
In a major update Vine adds video creation tools and better discovery/sharing. Does It matter that this app is evolving into more of an entertainment platform from a select gro ...
- Instagram Video Shows Promise For Brands
Online Media Daily, Mark Walsh - Friday, June 28, 2013
In unveiling video on Instagram, company founder Kevin Systrom explained the 15-second length was just right -- long enough for creative expression, but not too long for people to downloa ...
- Holiday Inn Express Enlists 'Daily Show' Comedian
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2013
InterContinental Hotels Group's Holiday Inn Express has signed on Jason Jones of "The Daily Show" as a spokesperson. The comedian, who appears regularly as a correspondent on the late-night ta ...
- Yawn! Instagram Video...Or Maybe I Just Bore Easily
Mobile Insider, Steve Smith - Tuesday, June 25, 2013
Vine inspired creativity because of its constraints. In the first branded videos I have seen on Instagram, it seems marketers will have to resist the format's invitation to be uninspirin ...
