- Fox Deal With Rentrak Said To Presage New Battle With Nielsen
MediaDailyNews, Joe Mandese - Thursday, June 12, 2014
In what insiders say is the beginning of a new holy war between Fox and Nielsen, the Fox Television Stations group Wednesday announced a long-term deal with Nielsen rival Rentr ...
- Nielsen Families Become 'Framilies,' Ratings Giant Begins Registering Mobile Devices In TV Households
MediaDailyNews, Joe Mandese - Monday, June 2, 2014
As part of a broader push to include mobile users in its TV and digital video ratings estimates, Nielsen this month will begin recruiting smartphone and tablet computer users ...
- 'Integrated' Campaigns Fall Short
Marketing Daily, Tanya Gazdik - Thursday, May 29, 2014
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according to a new report from Nielsen. The results such efforts produce are little better than if the advertisers h ...
- Nielsen To Expand Local TV Market Samples
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
More major Nielsen TV markets will see their respective sample sizes grow over the next two years. Overall, sample sizes for fifteen of Nielsen's Local People Meter markets will s ...
- WCVB Attributing Ratings Drop To Nielsen Data Glitches
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, May 20, 2014
WCVB Channel 5 is reportedly attributing a recent ratings drop to glitches in Nielsen's demographic sampling data, according to the Boston Herald. ...
- Tremor's Wesly Charts The Quiet Revolutions In Connected TV
VidBlog, P.J. Bednarski - Tuesday, May 20, 2014
Tremor Video's head of marketing Doron Wesly has been going into the field and doing other research about the rare connected TV viewer and has discovered 1) they're not ra ...
- With TV Poised To Join Video Universe, Viewer Attention Maxes Out: YouTube Share Now About 2%
MediaDailyNews, Joe Mandese - Thursday, May 1, 2014
At a time when a rapidly expanding "TV universe" is poised to explode into an even more expansive "video universe," Nielsen is releasing new data showing the attention spans ...
- Evolve Media Will Employ Nielsen OCR For Native Ads - A First
Online Video Daily, P.J. Bednarski - Tuesday, April 29, 2014
Evolve Media LLC will begin offering Nielsen Online Campaign Ratings data on the native advertising it runs for clients, making it the first publisher to integrate OCR analytics for t ...
- Score One For comScore, Signs Yahoo For Global Ad Measurement
Online Video Daily, Joe Mandese - Tuesday, April 29, 2014
In the battle for digital ratings dominance, comScore has scored a big one: A global measurement deal with Yahoo that bakes its vCE ratings into all of Yahoo's ad managemen ...
- Nielsen/CBS: Combined TV, Radio Buys Offer More Reach
MediaDailyNews, Wayne Friedman - Monday, April 7, 2014
Combining local TV and radio media buys can double the reach for advertisers in certain markets. Overall, in the five markets measured, an advertiser could reach from 84% to 9 ...
- Google Doubles Down On Nielsen, Brings Ratings Into DoubleClick
Online Video Daily, Joe Mandese - Wednesday, April 2, 2014
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its operations. While the deals are n ...
- AudienceXpress Brings Product Purchasing, Online Behavior Data To TV Audience Targeting
Real-Time Daily, Joe Mandese - Thursday, March 13, 2014
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefing up its targeting features, striking deals with leading consumer audience segmentation sources Nielsen, Nielsen Catalina and Neustar ...
- Can't We All Just Get Along? Execs On Both Sides Look At the Gulf Between TV And Digital
VidBlog, P.J. Bednarski - Friday, March 7, 2014
Nielsen put out an interesting report, "Video Buying, Selling and Trusting Across Platforms," which distilled highlights from three dinners where top execs from the TV, digital and allied businesses brainstorm ...
- Videology To Integrate Nielsen TV Data For Media Buying, Planning
MediaDailyNews, Wayne Friedman - Monday, March 3, 2014
Looking to gain greater influence over traditional TV media buyers, Videology, the digital advertising network that has been moving into TV's addressable ad space recently, will integrate Nielsen TV da ...
- Nielsen Reports Strong Year, Q4: Attributed Mainly To 'Watch'
MediaDailyNews, Joe Mandese - Thursday, February 13, 2014
Nielsen this morning reported revenues of $5.703 billion for 2013, an increase of 5.5% over 2012. Excluding the impact of its acquisition of Arbitron last year, revenues rose 3.0%. Mo ...
- Nielsen Capitulates, Agrees To Withhold Broadband Households From Local Ratings -- For Now
MediaDailyNews, Joe Mandese - Wednesday, February 12, 2014
Bowing to pressure from some of its biggest local TV clients, Nielsen has agreed to withhold broadband-only households from its local TV ratings service "for the time being" and effecti ...
- Council for Research Study Calls for Measurement Improvement Across Platforms
Online Video Daily, Emily Vanides - Wednesday, February 12, 2014
The Council for Research Excellence (CRE) recently fielded its latest survey of Nielsen clients – our first since 2010 – canvassing clients for their views on industry priorities for 20 ...
- Nielsen Debuts Local Buyer Reach To Aid Advertisers
MediaDailyNews, Wayne Friedman - Monday, February 10, 2014
Looking to give local advertisers what national TV advertisers have -- the ability to link TV viewing data with consumer buying data -- Nielsen is starting up Local Buyer Reac ...
- comScore Gets Firmer GRP On Google, Solidifies Position As Online Currency
Real-Time Daily, Joe Mandese - Tuesday, February 11, 2014
In the battle to become online's -- and by default, digital's and possibly all other media's -- official advertising currency, comScore scored a major coup Monday, announcing a deal embeddi ...
- Broadcasters Call On Nielsen To Halt Rollout Of 'Hybrid' Local TV Measurement
MediaDailyNews, Joe Mandese - Thursday, February 6, 2014
The National Association of Broadcasters (NAB) Thursday called on Nielsen to delay a planned roll-out of a new "hybrid" method for measuring local TV audiences until it can be "ful ...
- Nielsen Finalizes Agreement To Sell Arbitron LinkMeter To comScore, Fulfills FTC Antitrust Order
MediaDailyNews, Joe Mandese - Friday, January 24, 2014
Nielsen and comScore have officially announced the signing of an agreement for comScore to acquire the LinkMeter technology Arbitron developed as part of its Project Blueprint cross-platform measurement initiative wi ...
- Paul Donato And The Final Frontier
MediaDailyNews, Joe Mandese - Sunday, January 19, 2014
This story begins with a team of geospatial intelligence experts poring over satellite images on a computer screen. I wasn't in the room, but the way it was described ...
- Rentrak Gets CBS' Rating, Becomes First Broadcast Net To Use It As 'Currency'
MediaDailyNews, Joe Mandese - Thursday, January 16, 2014
In an important vote of confidence for the Nielsen TV ratings rival, CBS has signed a contract to begin using Rentrak's "advanced demographics" ratings as a form of TV advertisi ...
- What's a Good Online Video Ad Worth? It Depends
Around the Net in Video, P.J. Bednarski - Thursday, January 9, 2014
What's a good video worth? Depending on the statistics you reference, it's not an insignificant amount. Nielsen Wire, for example, notes that close to 148 million Americans watch video ...
- Video Rolling Toward TV Measurement: BrightRoll Adds Nielsen OCR
Real-Time Daily, Tyler Loechner - Thursday, December 12, 2013
Programmatic video advertising platform BrightRoll today announced a strategic partnership with Nielsen. The partnership will integrate Nielsen Online Campaign Ratings into BrightRoll's console, providing new measurements and analytics to BrightRo ...
- Do We Do Anything Except Do Media?
VidBlog, P.J. Bednarski - Wednesday, December 4, 2013
Nielsen's latest cross-platform report shows where and how American consumers are devouring all the media thrown at them. It's a testament to the power of TV and online and ev ...
- Pandora Lobbying To Be Measured By Nielsen
Around the Net In Media, Phyllis Fine - Friday, November 22, 2013
Now that Nielsen owns Arbitron, Pandora CEO Brian McAndrews is lobbying for Nielsen to measure the Internet radio/recommendation service, a job that Arbitron previously neglected to do. From McAndrews' side, ...
- 'Dancing With The Stars': Dazzle And Drama Don't Triumph On Twitter
TVBlog, Ed Martin - Tuesday, November 5, 2013
Nielsen's Daily Top Five and Weekly Top Ten Twitter TV Ratings continue to offer fascinating insights into Twitter usage during the "live" presentations of television programs while also calling in ...
- What Do Nielsen's Twitter TV Ratings Tell Us About Certain Shows?
TVBlog, Ed Martin - Tuesday, October 29, 2013
Who can really say whether Twitter activity tied to a specific program or network has any true value to anyone? How do we know the context in which tweets a ...
- Where Is Online Video Going? Nielsen and an Online Creator, On Content and Ads
VidBlog, P.J. Bednarski - Tuesday, October 22, 2013
Is YouTube destroying the online ad market? Can online advertising ever make serious dents in the TV ad market? Dispatches from Nielsen and an online trailblazer are taking a ha ...
