- Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void
MediaDailyNews, Joe Mandese - Friday, September 11, 2020
A day after Nielsen confirmed it is shutting down its place-based video measurement service, Geopath announced it has boosted its measured place-based screen inventory by 50% over the past yea ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, as many place-based media venues face challenges due to shutdowns or sparse attendance during the COVID-19
pandemic. ...
- Nielsen Finds Most-Watched SVOD Show Is Netflix's 'The Umbrella Academy'
Research Intelligencer, Joe Mandese - Thursday, September 3, 2020
With 3.011 billion gross minutes viewed, the launch of the second season of Netflix original series "The Umbrella Academy" was by far the most-watched program on subscription video-on-demand (SVOD) service ...
- Nielsen 'Universe' Expands Just 0.3%
MediaDailyNews, Joe Mandese - Monday, August 31, 2020
The Nielsen universe continues to expand, albeit modestly, with U.S. TV households rising 0.3% to 121.0 million, according to Nielsen's official 2020-21 TV season estimates. The number of persons represent ...
- Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Day Two of the Republican National Convention out-delivered the TV network audiences of the second day of the Democratic National Convention, as well as Day Two of the RNC ...
- Nielsen Creates New Cross-Media Role, Taps Scott Brown To Lead It
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Nielsen is creating a new position combining linear and advanced TV and digital video services and promoting Scott Brown to the position as general manager, audience measurement. ...
- RNC's Second Night Viewing Up 14% From First Night
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Viewing for the RNC's second night grew 14% to a Nielsen-measured 19.4 million for live program-plus-same day viewing -- 1% more in viewership than the DNC's second night a we ...
- Absolutdata Joins Nielsen's Network For CPG Industry
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
Joining the Connect Partner Network enables Absolutdata to integrate Nielsen data in its AI-powered solutions. ...
- Absolutdata Joins Nielsen Connect Partner Network
Email Marketing Daily, Ray Schultz - Wednesday, August 26, 2020
The partnership allows Absolutdata to integrate Nielsen data into its NAVIK platform, the company says. ...
- Summer Viewing Gains For Six Of 41 Prime-Time Shows
Television News Daily, Wayne Friedman - Monday, August 24, 2020
Six of 41 broadcast network prime-time TV series have shown viewing gains through 12 weeks this summer. "America's Got Talent" remains the top performer overall. ...
- Audio Content Remains Strong Among Remote Workers As Local News, Radio, Podcasts, Music Thrive: Nielsen
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2020
Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen at least once a week. Mus ...
- Virtual DNC Telecast Earns 19.75 Million Viewers, Down 20% From 2016
Television News Daily, Wayne Friedman - Tuesday, August 18, 2020
Ten networks aired the event -- ABC, CBS, NBC, PBS, CNN, CNN en Espanol, Fox Business, Fox News Channel, MSNBC and Newsy. MSNBC posted the best results with 5.2 milli ...
- Streaming Now Accounts For 25% Of U.S. TV Usage
Digital News Daily, Karlene Lukovitz - Thursday, August 13, 2020
Streaming's share was just 19% in Q4 2019. Though seeing some erosion from Disney+ and other competitors, Netflix still commands a 34% share. ...
- Nielsen Q2 Revenues Sink 8% Due To COVID-19 Pandemic, Slower Declines Expected
Television News Daily, Wayne Friedman - Friday, August 7, 2020
Nielsen Holdings witnessed revenues sinking 8% to $1.5 billion in Q2, in line with expectations. Nielsen expects modest declines in the coming periods -- down 2% to 4% in reven ...
- National TV Advertising Market Trims Losses To 9% In June
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
Networks aired the least original shows in over a decade, Standard Media Index said. Ad spending was 2% higher in TV news content, on the plus side. Overall, Q2 witness ...
- Baseball Scores Big Opening Weekend For National TV, RSNs; Geico, Bud Light Top Advertisers
Television News Daily, Wayne Friedman - Thursday, July 30, 2020
Major League Baseball scored strong results for both national TV and regional sports networks in the opening days of the season, an analysis of Nielsen-measured TV data finds. ...
- Racial Injustice Protests Score High Nielsen Ratings
MediaDailyNews, Joe Mandese - Wednesday, July 29, 2020
A multitude of consumer research has already established that a majority of Americans support professional athletes, teams and leagues racial justice activism, and now there are Nielsen ratings to pro ...
- ESPN Posts Record Opening Night Baseball In Shortened Season
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The opener pulled in the best TV ratings for a regular-season game on any network in nine years -- a Nielsen-measured preliminary 4 million viewers. ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to TV audiences, Simulmedia CEO Dave Morg ...
- U.S. Streaming Minutes Up 85% From Late March Through Early June
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
Streaming minutes increased 131% in late March/early April vs. the same period a year ago. They drifted lower the first week in June, but were still up 50% year-over-year. ...
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen Metric
Television News Daily, Wayne Friedman - Friday, July 10, 2020
TV network sales execs are up in arms over Nielsen's announcement that it would delay integration of out-of-home viewing into its national TV ratings. Nielsen intended to add OOH viewersh ...
- Broadcast Nets' Summertime Viewing Sinks With Double-Digit Declines, But Univision Sees Growth
Television News Daily, Wayne Friedman - Friday, July 10, 2020
This is the first time Univision has led in 18-34 viewers for six weeks since Nielsen began measuring the network. Through six weeks CBS is on top, followed by NB ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV Measure
Television News Daily, Wayne Friedman - Friday, July 10, 2020
Nielsen has reversed its decision on out-of-home viewing and will go ahead with a plan to integrate viewing from restaurants, bars and other locations into its national TV viewing metr ...
- New Nielsen Audience Planner Integrates First-Party Data For Data-Driven Linear
Digital News Daily, Karlene Lukovitz - Thursday, July 9, 2020
The solution is designed to streamline planners' use of first-party data across systems and workflows and perform blind matches with Nielsen panel data to create audience profiles. ...
- Top Game, Reality Shows Climb In Viewership This Summer Vs. Losses A Year Ago
Television News Daily, Wayne Friedman - Thursday, July 9, 2020
The four top returning game shows and one reality competition series with rising viewership include ABC's "Celebrity Family Feud," NBC's "World of Dance," ABC's "Holey Moley," ABC's "To Tell T ...
- Fewer TV Sports Events In Mid-June, Viewing Levels Lower Than A Year Ago
Television News Daily, Wayne Friedman - Thursday, June 25, 2020
Some returning TV franchises -- golf, NASCAR, and horse racing -- have seen slight to major viewing declines for the most recent reporting week vs. the same period a ye ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The Helm
Digital News Daily, - Wednesday, June 24, 2020
Nicole Pike left Nielsen in mid-June to take up a position at YouGov as the Global Sector Head of Esports and Gaming -- a position uniquely created for her, ...
- Vive La Difference: How Consumer Sentiment Has Changed Post-Pandemic
Research Intelligencer, Joe Mandese - Wednesday, June 24, 2020
Nielsen has published a unique, interesting analysis of shifting consumer sentiment following the COVID-19 pandemic. The study, which utilizes its VisualDNA Personality Survey methodology --a non-incentivized psychometric assessment that trigge ...
- Nielsen Finally Receives Accreditation For Demo Data In Many Local Markets, Sort Of
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
More than four years after Nielsen lost accreditation for the demographic audience data for most of its local TV market services, it has once again been accredited by industry ratin ...
- Another Down Broadcast TV Year: Only 15 Of 133 Shows Improved In 2019-2020
Television News Daily, Wayne Friedman - Friday, June 5, 2020
Two big gainers were top-rated "Sunday Night Football" on NBC and "Thursday Night Football" on Fox. Three scripted entertainment shows also had gains with NBC's Chicago Fire," up 0.3% ...
