- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger Move
Digital News Daily, Angela Voss - Wednesday, February 12, 2020
These days, everyone is on a quest to make data-driven marketing decisions. Hyper-targeting will get you sales. But will it drive tomorrow's sales? ...
- Nielsen: 19% Of OTT Homes' TV Time Spent On Streaming
Digital News Daily, Karlene Lukovitz - Tuesday, February 11, 2020
Netflix continued to lead time share, at 31%, followed by YouTube (21%), Hulu (12%) and Amazon Prime Video (8%), in Q4 2019, according to Nielsen's February Total Audience Report. Across ...
- Nielsen Reveals 646,000 Program Universe
MediaDailyNews, Joe Mandese - Tuesday, February 11, 2020
In a finding that makes John Malone's apocryphal "500 channel universe" seem quaint by comparison, Nielsen this morning released a report estimating the number of "unique program titles" currently available ...
- Nielsen Taps Eric Bosco As Chief Product Officer, Global Media
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
Bosco, who served as head of ad products for AOL and as GM of SmarterTravel, is charged with leading a unified product strategy that aligns with Nielsen's tech and data ...
- Super Bowl TV Ads: What Is the Value Of Online Views?
TV Watch, Wayne Friedman - Tuesday, February 4, 2020
Growing digital media extensions can amortize the now $5.5 million price tag for a 30-second commercial on TV in the big game. ...
- IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium
MediaDailyNews, Joe Mandese - Wednesday, January 29, 2020
In a sign of the maturation of podcasting as an advertising medium, IPG Mediabrands has signed up as a subscriber to Nielsen's Podcast Listener Buying Power service. The deal gives ...
- CBS' 'Grammy' TV Viewing Down 6%, National Ad TV Revenues Up
Television News Daily, Wayne Friedman - Monday, January 27, 2020
CBS's "Grammy Awards" this year sank to a new low in traditional Nielsen measurement -- down 6% in total average viewership compared to last year's broadcast. ...
- WarnerMedia Entertainment Taps Idell As Research Chief
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
Cheryl Idell will oversee the "functional" areas of research across WarnerMedia Entertainment: viewership, content, strategic market research, insights and analytics. ...
- Nielsen's Addressable TV Test Adds TV Network Groups
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Expanding an addressable TV platform beta test, Nielsen has added major TV networks including A+E, AMC , CBS, Discovery, Fox, NBCUniversal and WarnerMedia. ...
- NFL 2019 Regular-Season Games Grow 5%, NBC's 'SNF' Averages 20 Million Viewers
Television News Daily, Wayne Friedman - Friday, January 3, 2020
Regular-season NFL football posted a strong 5% year-over-year viewership gain for all its national TV games -- averaging 16.5 million, according to Nielsen. The league also witnessed a 51% rise ...
- 2019-20: TV Time-Shifted Viewing Holds Steady, Average Viewing Per Show Declines
Television News Daily, Wayne Friedman - Tuesday, December 31, 2019
Although time-shifted viewing for traditional TV networks continues to show slight growth, viewing for the average prime-time non-sports show among the five major broadcast networks has declined. ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?
Media Insider, Dave Morgan - Thursday, December 26, 2019
Folks would be up in arms. Yet how come most yawn when you talk about the clear, unmistakable problems of fraud and opacity in digital? ...
- Nielsen CFO/COO Resigns, Planned Split of Businesses Continues
Television News Daily, Wayne Friedman - Monday, December 23, 2019
Following news of its plan to split into two businesses, Nielsen announced that its chief financial officer/chief operating officer David Anderson will be departing at the end of this y ...
- NFL At 15 Weeks -- Viewership Climbs 6%, Ad Revenues Grow
Television News Daily, Wayne Friedman - Thursday, December 19, 2019
Season-to-date TV ratings have inched up 6% (from 5% the week before), looking at all five networks. ...
- Nielsen Sells Music Unit To Valence Media, Owner Of Billboard-The Hollywood Reporter
MediaDailyNews, Wayne Friedman - Wednesday, December 18, 2019
Nielsen is selling its music data unit Nielsen Music to Valence Media, which owns Billboard-The Hollywood Reporter Media Group. ...
- Nielsen Launches Metric Combining Panel And ACR Data
Digital News Daily, Karlene Lukovitz - Friday, December 13, 2019
The merged dataset, available exclusively in an Amobee solution, allows advertisers to plan, buy and sell inventory across linear and CTV, mobile and desktop, against a common target audience, and ...
- 'The Irishman' Pulls 17M Unique U.S. Views On Netflix In First Five Days
Digital News Daily, Karlene Lukovitz - Friday, December 6, 2019
The pricey, three-plus-hours original movie also pulled an average minute audience of 13.2 million viewers in those first five days, starting on Thanksgiving eve. ...
- 'The Irishman' Pulls 13.2 Million Nielsen Viewers Through Five Days
Television News Daily, Wayne Friedman - Friday, December 6, 2019
"The Irishman" -- Netflix's biggest end-of-the-year effort -- took in 13.2 million average minute viewers through its first five days, according to Nielsen. ...
- CBS Scores Half The Top 10 Shows Of New Season
Television News Daily, Wayne Friedman - Thursday, December 5, 2019
CBS' "All Rise" is averaging 7.0 million viewers in prime time, followed by "The Unicorn," "Bob Hearts Abishola," "Carol's Second Act" and "Evil." ...
- Nielsen Global Connect Taps IBM's Woods As CMO
Digital News Daily, Karlene Lukovitz - Thursday, November 21, 2019
Jacqueline Woods will lead marketing for the newly split off, publicly traded marketing services company, reporting to CCO Pat Dodd. ...
- YouTube Integrates Nielsen TV Data Into Google Reach Planner
Digital News Daily, Karlene Lukovitz - Thursday, November 21, 2019
Planners can now use the tool to compare reach and frequency estimates when various mixes of YouTube and TV are used. YouTube hopes this will help it attract more TV ...
- Impeachment Hearings Day 4: Sonderland Testimony Lifts TV Ratings
Television News Daily, Wayne Friedman - Thursday, November 21, 2019
Daytime TV coverage of day four of the impeachment hearings rose a collective 8% on Wednesday. ...
- Nielsen: Time Spent With TV Eroding Faster For Men Than Women
Research Intelligencer, Joe Mandese - Thursday, November 21, 2019
While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released analysis of time spent with media ...
- NFL's 10 Weeks: Viewership Up 5%, Geico, Verizon Are Top NFL Marketers
Television News Daily, Wayne Friedman - Friday, November 15, 2019
Looking at all regular-season games on five networks, the average Nielsen viewership is 15.8 million vs.15 million through 10 regular-season games in 2018. ...
- First Day Of Public Impeachment Hearings Delivers 13.8 Million Viewers
Marketing Politics Weekly, Joe Mandese - Thursday, November 14, 2019
The first public hearing of the 2019 Presidential Impeachment Inquiry generated an estimated 13.8 million people, according to a Nielsen analysis of its "fast national" ratings for the measured networks ...
- ABC To Stop Releasing Live Program/Same Day TV Viewing Data
Television News Daily, Wayne Friedman - Monday, November 11, 2019
ABC will only release viewing data for three-, seven-, or 35-day time-shifted viewing across its multi video platforms. Following the increasing standard of TV advertiser deals pegged to more time-shifted ...
- TV's 'Reach' Drifts Lower, Average Time Spent Per Network Rises
Television News Daily, Wayne Friedman - Wednesday, October 30, 2019
Only six of the 101 networks tracked increased their reach in the last five years, with the NFL Network gaining the most. ...
- Measurement Advances, Partnerships Multiply As ATV Takes Hold
Advanced TV Insider, Karlene Lukovitz - Friday, October 25, 2019
This week brought Nielsen's extension of SVOD content ratings to Amazon Prime Video and Roku's acquisition of Dataxu, among other notable developments. ...
- Nielsen Begins Reporting Amazon Video, 'The Boys' Deliver Super Ratings
Digital News Daily, Joe Mandese - Monday, October 21, 2019
Amazon original superhero series "The Boys" delivered some pretty super ratings, according to the first-ever audience estimates released by Nielsen for the SVOD service. Nielsen said eight major networks and ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?
Media Insider, Dave Morgan - Thursday, October 17, 2019
Folks would be up in arms. Yet how come most yawn when you talk about the clear, unmistakable problems of fraud and opacity in digital? ...
