- Connected TV Viewing Remains High As States Re-Open, Legacy TV Back To Pre-COVID Levels
Television News Daily, Wayne Friedman - Thursday, June 4, 2020
As states begin to re-open, Nielsen says traditional TV viewing has drifted back to historical levels while connected TV usage remains high. ...
- Nielsen: How Brands Can Prepare For Second-Half Year Declines
Inside Performance, Laurie Sullivan - Wednesday, June 3, 2020
A reduction in COVID-19-themed messaging could act as a barometer for how ready brands think the market is to get back to a focus on ROI and their traditional co ...
- COVID-19 Themed Ads Surge, Approaches One Fifth Of All TV Creative Units
Television News Daily, Wayne Friedman - Thursday, May 28, 2020
The number of COVID-19-related TV ad creatives airing on national TV and local TV stations doubled from the end of March through mid-April, Nielsen says. For the week of Apr ...
- Univision, Other Midsize, Small Broadcast TV Networks Score Seasonal Viewing Gains
Television News Daily, Wayne Friedman - Friday, May 22, 2020
A number of mid-size and small, locally based digital networks have seen hikes in viewing. Univision grew 6% to 1.46 million average prime-time viewers as well as its young-skewing sist ...
- Prime-Time TV Season Ends Down 5%, Fox Leads Among 18-49 Viewers
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
For CBS, NBC, ABC, and Fox, total average prime-time viewing is down to a collective average of 26.4 million viewers -- for the period from Sept. 24 - May 1 ...
- Streaming, TV Usage Still Strong Vs. 2019, But Slipping
Television News Daily, Wayne Friedman - Tuesday, May 12, 2020
Streaming of TV content is still posting at levels nearly double vs. a year ago, Nielsen says, but declining slightly in streaming minutes in recent weeks. Total streaming minutes we ...
- Linear TV Kids Viewing Still Down During COVID-19 Stay-At-Home
Television News Daily, Wayne Friedman - Wednesday, May 13, 2020
Linear TV viewing for kids 2-11 dropped 8% for national kids TV networks in April vs. the same month a year ago, according to a Nielsen analysis -- an improveme ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff Delayed
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Nielsen witnessed stability from its traditional media ratings business in Q1, but its marketing services continued to struggle. It plans to complete the spinoff of Nielsen Global Connect by Novemb ...
- Linear TV Grows Without Sports, Netflix Also Higher
TV Watch, Wayne Friedman - Thursday, April 30, 2020
Nielsen says the streaming share of TV viewing is now at 24% -- up from a 15% share a year ago. ...
- COVID-19 Creeps Into Tweets About TV Shows
Research Intelligencer, Rob Williams - Wednesday, April 29, 2020
Nielsen found that audiences identified as "heavy sports viewers" are finding other shows to watch, as indicated by their tweets. ...
- Nielsen Product Chief Describes Pandemic As Unprecedented Media 'Lab,' Long-Term Impact Unclear
MediaDailyNews, Joe Mandese - Friday, April 24, 2020
Characterizing the pandemic as a "lab scenario" for the media industry, Nielsen's head of product strategy said there has never been such a concentrated period of consumer adoption of n ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Digital News Daily, Laurie Sullivan - Wednesday, April 22, 2020
The deal will bring ad measurement, optimization and real-time brand-specific metrics to in-game ad campaigns. Nielsen Connectivity supports brand awareness, resonance, and ad recall measurement within console and mobile vid ...
- Top U.S. Markets See Rising Streaming Viewing During Daytime Hours
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
Streaming content viewing from 1-4 p.m. was up 74% to 87% the week of March 23 vs. March 2 in the top 25 markets measured by Nielsen's local people meter ...
- How Shelter-In-Place Is Impacting Local TV Markets
Research Intelligencer, Joe Mandese - Wednesday, April 22, 2020
Nielsen data shows streaming trends varied across markets, age groups and times of day during the first month of living restrictions in the U.S. Consumption of non-linear content via internet-connect ...
- Analysts Downgrade Industry Stock Prices, Especially For Nielsen
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
The equity research team at BMO Capital Markets is maintaining ratings for the major ad agencies and media and information companies it tracks, but has lowered its stock price targe ...
- Heavy TV Sports Viewers Still Watching During COVID-19 Crisis: Nielsen
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
Nielsen says heavy sports viewers still watch lots of sports programming -- with 10% of their Sunday viewing on sports content. Although heavy sports viewers' TV usage time has gro ...
- Local TV News Sees Sharp Growth In March Among Young Viewers, Rise In Viewers Overall
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
Viewing impressions of local TV newscasts in March among viewers 18-34 increased 162% vs. March 2019 in the top 25 Nielsen markets, according to the TVB, while viewing impressions f ...
- Nielsen Report Finds 'Heavy Sports Viewers' Remain Heaviest Viewers Even Without It
Research Intelligencer, Joe Mandese - Thursday, April 16, 2020
The stadiums may be empty, but America's heaviest TV sports viewers appear to be maintaining their heavy TV viewing levels, albeit not with live sports programming. That's the conclusion ...
- 100 Days That Changed The Game
MediaDailyNews, Jon Stainer - Wednesday, April 15, 2020
The NBA demonstrated decisive leadership after a player tested positive for COVID-19, putting the need to protect its players, teams, officials and fans ahead of all other considerations. ...
- Nielsen Study Finds European Consumers Expect Pandemic To Last Year Or More, Alter Behaviors
Research Intelligencer, Joe Mandese - Wednesday, April 15, 2020
If the sentiment of Europeans is a leading indicator for the U.S., the impact of COVID-19 is likely to last as much as a year or more. That's the consens ...
- Nielsen: Streaming Minutes Up Again In March's Last 2 Weeks; Netflix Gains Share
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
Streaming minutes in both weeks were even higher than during the month's first half -- more than double the comparable weeks during 2019. ...
- Nielsen: Streaming's Share Of TV Time Leaps To 23%, Disney+ Drives Share Gain By 'Other' Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, March 31, 2020
Streaming's share was just 14% at this juncture last year. And over four weeks in March, "other" platforms -- a group that includes Disney+ -- grew share of weekly minut ...
- Nielsen: Local TV News Viewing Rising Due To COVID-19
Television News Daily, Wayne Friedman - Tuesday, March 24, 2020
Viewership in the top 25 markets rose 7% overall among those 2 years and older for the week of March 9 vs. the week of Feb. 3. Among key 25- ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
Marketing Politics Weekly, Joe Mandese - Wednesday, February 19, 2020
Nielsen recently began rolling out TV audience ratings based on viewers' political affiliation. While the service seems like a natural heading into what likely is the most consequential political media-buyi ...
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime Opportunity
Television News Daily, Scott N. Brown - Tuesday, February 18, 2020
The industry can now capitalize on consumers' desire to be more connected, the ability to harness the technology and the responsibility to respect these viewers and consider evolving the curre ...
- Number Of TV Channels Received By U.S. Households Falls Dramatically
MediaDailyNews, Joe Mandese - Thursday, February 13, 2020
For only the second time since Nielsen has been reporting data illustrating the effect of TV channel fragmentation, the percentage of TV channels tuned actually rose last year. The dat ...
- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger Move
Digital News Daily, Angela Voss - Wednesday, February 12, 2020
These days, everyone is on a quest to make data-driven marketing decisions. Hyper-targeting will get you sales. But will it drive tomorrow's sales? ...
- Nielsen: 19% Of OTT Homes' TV Time Spent On Streaming
Digital News Daily, Karlene Lukovitz - Tuesday, February 11, 2020
Netflix continued to lead time share, at 31%, followed by YouTube (21%), Hulu (12%) and Amazon Prime Video (8%), in Q4 2019, according to Nielsen's February Total Audience Report. Acro ...
- Nielsen Reveals 646,000 Program Universe
MediaDailyNews, Joe Mandese - Tuesday, February 11, 2020
In a finding that makes John Malone's apocryphal "500 channel universe" seem quaint by comparison, Nielsen this morning released a report estimating the number of "unique program titles" currently availab ...
- Nielsen Taps Eric Bosco As Chief Product Officer, Global Media
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
Bosco, who served as head of ad products for AOL and as GM of SmarterTravel, is charged with leading a unified product strategy that aligns with Nielsen's tech and da ...
