- CNN Democratic Presidential Debate Draws 8.3 Million TV Viewers -- And 9.2 Million Live Streams
Television News Daily, Wayne Friedman - Wednesday, October 16, 2019
The fourth Democratic presidential debate saw a tripling of live streams, but took in slightly lower TV viewers than an earlier debate on the cable network. ...
- MRC Keeps Accreditation Of Altered Nielsen TV Market Metrics
Television News Daily, Wayne Friedman - Tuesday, October 15, 2019
All Local People Meter markets, and 19 of the set meter markets, will now include Nielsen's Portable People Meter (PPM) panel data. ...
- Study Finds Surge In Violence, Profanity In 'Youth-Rated' Prime-Time TV Shows
Research Intelligencer, Joe Mandese - Tuesday, October 15, 2019
The amount of violence and profanity present in "youth-rated" TV shows airing on broadcast TV networks during prime time has substantially increased over the past decade, according to the latest ...
- Radio's Popularity With Hispanics Makes It Key Ad Vehicle
MediaDailyNews, Fern Siegel - Friday, October 11, 2019
Nielsen found radio reaches more Hispanic consumers weekly (96%) than smartphones or even TV. ...
- Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming Genre
Research Intelligencer, Joe Mandese - Monday, October 7, 2019
While live-plus-same day and/or live-plus-seven days of time-shifted viewing are the coin of network TV's advertising realm, Nielsen has published an analysis making the case for much longer windows of ...
- New Broadcast TV Season Sees Same Steady Viewing Declines
Television News Daily, Wayne Friedman - Tuesday, October 1, 2019
The premiere week of TV's broadcast network season showed more double-digit percentage declines in traditional Nielsen measurement. Among the four broadcast networks, total average viewers were down 9% to 6.2 ...
- Nielsen Completes Local TV Ratings Reboot
Television News Daily, Wayne Friedman - Thursday, October 3, 2019
To give local TV advertisers more stable viewership, consumer data and reliability, Nielsen is expanding its panel of portable people meters and return-path data into a number of top U.S. ...
- NBC, CBS Tops In Key 2018-2019 TV Viewing Metrics
Television News Daily, Wayne Friedman - Thursday, September 19, 2019
In the race for the 18-49 viewing crown, NBC leads with a Nielsen 1.4 rating. Next are CBS, Fox, and ABC -- all tied at a 1.2 rating -- followed ...
- ABC Posts High Viewing For Third Democratic Debate With 12.9 Million Viewers
Television News Daily, Wayne Friedman - Friday, September 13, 2019
The third Democratic debate had the best results so far for an individual network in the debate series. Univision, which also aired the debate, averaged 1.1 million Nielsen viewers. ABC ...
- Nielsen Gracenote Starts New ID System For TV/Movie Content
Television News Daily, Wayne Friedman - Thursday, September 12, 2019
Looking to improve TV/movie owners' content tracking abilities and resolve consumers' search/discovery program issues, Nielsen's Gracenote has started a new ID system. ...
- Nielsen To Add Out-of-Home Viewers To National Ratings In 2020
Digital News Daily, Karlene Lukovitz - Thursday, September 12, 2019
The addition of out-of-home viewers to national ratings is good news for sports and news networks in particular, which can see total audience lifts averaging 11% and 7%, respectively. ...
- Analysis Finds TV's 55+ Viewers Eroding For First Time, Younger Demos Have Plunged
MediaDailyNews, Joe Mandese - Wednesday, September 11, 2019
It's no secret that linear TV viewing has been declining as American consumers -- especially younger ones -- shift to digital alternatives, but a new analysis from the equities research ...
- Nielsen: Internet-Connected TV Now Enabled In 65% Of U.S. Homes
Research Intelligencer, Joe Mandese - Friday, September 6, 2019
More than two-thirds of U.S. households currently are enabled to stream video content either via an internet-connected device or a smart TV, which is 13 times the penetration of just ...
- Amazon Becomes No. 1 CPG E-Tailer, Displaces The Long Tail
Research Intelligencer, Joe Mandese - Wednesday, August 14, 2019
Amazon is now the dominant source for e-commerce sales for consumer packaged goods marketers, according to data released this morning by Nielsen E-Commerce. With a 39% share of all CPG ...
- Marketers Can Reach Hispanic Community Best Via Social Media
Social Media Insider, Gavin O'Malley - Wednesday, August 14, 2019
The path-to-purchase for Latinx is even more social and "circular" than that of most U.S. consumers, suggests new Nielsen research. ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental Healthcare
MediaDailyNews, Joe Mandese - Friday, August 9, 2019
Dr. Carl Marci, a clinical psychologist who helped pioneer the field of neuromarketing research, has quietly left Nielsen and returned to the healthcare industry. He has joined digital health technology ...
- Nielsen Revs Dip 1.2%, Focus On 'Strategic Review'
Television News Daily, Wayne Friedman - Wednesday, July 31, 2019
Much of the decline was from the company's Connect business, its marketing-services business, which sank 3.5% to $772 million. ...
- Nielsen Strategic Review Poised To Resolve, Outcome Unknown
MediaDailyNews, Joe Mandese - Thursday, July 18, 2019
Following Publicis' acquisition of Epsilon and WPP's sale of a majority stake of Kantar, Nielsen is the last major industry data business under strategic review, and at least one Wall ...
- Nielsen Puts TV Ratings In The Cloud, Strikes Deal With Amazon
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2019
Old-timers may still recall the days when Nielsen circulated TV ratings via paper "pocketpieces," but they're about to be accessed via the "cloud." As part of its push to modernize ...
- Trump Administration Still Aims To Add Citizenship Question To Census
Digital News Daily, Wendy Davis - Friday, July 5, 2019
The Trump administration is pressing forward with an attempt to ask people about their citizenship in the 2020 census, despite a Supreme Court ruling that appeared to block the quest ...
- Why Mary Meeker Kills Radio's Star
RTBlog, Joe Mandese - Monday, July 1, 2019
"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wieser. "The time-as-a-driver-of-spending argument really falls apart in the weakness of investment in radio." ...
- NBCU Posts 18% Rise In Viewers For Second Democratic Presidential Debate
Television News Daily, Wayne Friedman - Friday, June 28, 2019
Total viewers for the second night of the debate for all three networks -- NBC, MSNBC and Telemundo -- rose to Nielsen-measured 18.1 million. ...
- MRC Finds All But Two Digital Ad Measurers Now 'BTR' Compliant: Google, Nielsen Still Not Rendering
MediaDailyNews, Joe Mandese - Thursday, June 20, 2019
A year-and-a-half after the advertising and mobile media industry moved to a new, higher standard for crediting when a mobile ad "renders," Google and Nielsen still aren't on board. In ...
- Nielsen's Gracenote Launches Video Popularity Score To Promote Content
Television News Daily, Wayne Friedman - Thursday, June 20, 2019
Gracenote claims the new data will go deeper, helping pay TV providers, OTT platforms and smart TV set manufacturers promote ever-growing TV and film libraries where choices for consumers can ...
- Why Audience Measurement Change Is So Difficult
MediaPost Live, Larissa Faw - Wednesday, June 19, 2019
CANNES, FRANCE--There is an uprising bubbling from the French Riviera as media buyers say the industry has finally reached a tipping point in demands for improved techniques for measuring audiences ...
- Nielsen Projects Billions In Cannabis Sales: Cites 'Health,' Not Recreation, As Top Consumer Intent
Research Intelligencer, Joe Mandese - Thursday, June 6, 2019
Nielsen is projecting "billions of dollars in sales" for legal cannabis and cannabis-infused products in the U.S. in a new analysis published this week. The analysis also stratifies consumers into ...
- Nielsen Integrates Scarborough Into Cross-Media Database
Digital News Daily, Joe Mandese - Wednesday, June 5, 2019
In the latest integration of disparate media planning and buying databases, Nielsen has announced it is integrating Scarborough's consumer lifestyle and product purchase data with Nielsen's cross-media measurement platform, "Nielsen ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New Countries
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Nielsen first began measuring YouTube via DAR in 2017, exclusively in the U.S., and has been expanding it ever since. ...
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 Markets
Television News Daily, Wayne Friedman - Thursday, May 16, 2019
The platform allows cross-platform analyses for local TV and radio, both separately and together. ...
- Licensed Shows Dominate Netflix Viewing
Digital News Daily, Alex Weprin - Wednesday, May 8, 2019
Nielsen's SVOD content ratings found that of the top 20 most-watched shows on Netflix, licensed shows comprised the top six, and eight of the top 10. ...
