- Email Ranks Second As A Customer Support Channel, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 4, 2021
Email is also a fast channel, with a third of firms responding to email queries in an hour, Hiver reports. ...
- Land Rover Offers Adventure With Purchase
Marketing Daily, Tanya Gazdik - Tuesday, August 3, 2021
Up to 90 teams on a first-come basis will be allowed to participate in a one-day off-road adventure Oct. 11. ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable Ink reports. ...
- Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
Search & Performance Marketing Daily, Michael McLaren - Friday, July 30, 2021
For the fourth straight week, intent data shows "search engines" are the most-searched topic among brand marketers, according to Bombora Company Surge. ...
- Dixa Snares $105 Million In Series C Funding
Around the Net in Email, Ray Schultz - Wednesday, July 28, 2021
Dixa, a customer engagement platform based in Europe, has raised $105 million in Series C Funding. The round was led by General Atlantic. ...
- CDP Vendor List Grew In First Half Of 2021, As Did Employment
Email Marketing Daily, Ray Schultz - Wednesday, July 28, 2021
The growth of customer data platforms was especially strong in the Asia-Pacific region, the CDP Institute reports. ...
- Klaviyo Offers Tools To Enable Email, Text Alerts And SMS A/B Tests
Email Marketing Daily, Ray Schultz - Wednesday, July 28, 2021
The company is also offering a new website forms capability and a training library. ...
- Consumers Say Social Is Preferred Customer Service Channel
Social Media Insider, Steve McClellan - Wednesday, July 28, 2021
But a report from Sprout Social finds customer service is relatively low on brands' priorities lists when it comes to social media. ...
- Automotive Goes Through Do-Over
Inside Performance, Laurie Sullivan - Thursday, July 22, 2021
Some of the do-overs come from Penske Automotive Group, Cox Automotive, and Google. ...
- Off-The-Rack Personalization: Ecommerce Brands Lagging Despite Shopper Demands
Email Insider, Ray Schultz - Monday, June 21, 2021
Only 13% of firms provide a completely personalized experience, Netcore reports. ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. Wh ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learni ...
- The Email Love Bug: Channel Tops Four Global Markets
Email Insider, Ray Schultz - Thursday, June 17, 2021
Most prefer email, right up to the C-suite. But mobile is emerging as a second choice, MoEngage reports. ...
- Cookieless Analytics Tool Is Offered By Contentsquare
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The new solution relies on the behaviors and goals of website visitors -- including mouse movements, the company says. ...
- Make The Most Of Subscription Confirmation Emails
Around the Net in Email, Ray Schultz - Tuesday, June 15, 2021
Subscription confirmation emails can keep a person’s interest alive and lead them to conversion. They can also be a deal-breaker. Here’s a guide on how to
create effective confirmation messages. ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Inside Performance, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who comes to my website I treat as a serial killer and try to build a demographic and behavioral-based profile ...
- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing Automation
The MediaPost Cases, Lisa Singer - Friday, June 18, 2021
When Policygenius streamlined its manual insurance matchmaking process and redesigned its email program, the brand needed to maintain its roots in human connection while providing expertise to guide customers throu ...
- Twilio Segment Launches Tool For Creating Personalized Customer Journeys
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
The new tool from Twilio Segment, called Journeys, can be used in channels ranging from email to advertising, the company says. ...
- B2B Better: Customers Vote For The Most Trusted Brands
Email Insider, Ray Schultz - Tuesday, June 8, 2021
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on how to treat clients in a pandemic. ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging app to reach affluent consumers online. Here's how and why they did it. ...
- Personalization Squared: Consumers Want Both Benefits And Data Security
Email Insider, Ray Schultz - Friday, June 4, 2021
Companies and shoppers have different views, with brands more sanguine about personalization, Twilio Segment reports. ...
- Merged Firms Rebrand And Offer A New CX Platform
Email Marketing Daily, Ray Schultz - Tuesday, June 1, 2021
The combined companies Astute Solutions and Socialbakers have launched a unified CX platform designed to help brands better empathize with customers and amplify their brand experiences. ...
- SMBs Are Offered Free DMARC-as-a-Service
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
The tool is available for Microsoft 365 customers in the Azure Marketplace. ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need to know exactly where their ad money goes and show results - quickly! Liz Bazner, the director of digit ...
- Mobilizing the Loyalty Journey
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
The path to customer loyalty will be mobilized, but cracking consumers' limited app awareness and reuse takes a multi-pronged approach. Fazoli's chief marketing officer, Jodi Conrad, explains how the Q ...
- Best Practices For Your Email Sending Cadences
Around the Net in Email, Ray Schultz - Tuesday, May 18, 2021
Sending cadences have to be just as well-personalized as content itself. How? Here is a tutorial on email cadence best practices. ...
- Don't Get Tripped Up On The Difference Between Customer Service And The Customer Experience
Around the Net in Email, Ray Schultz - Tuesday, May 18, 2021
Customer service and the customer experience are not the same thing. That’s why you should think holistically, as AchieveNEXT’s Thomas A. Stewart and Aerten Consulting’s
Patricia O’Connell explain. ...
- Easing The Confusion In The Customer Journey
Around the Net in Email, Ray Schultz - Monday, May 17, 2021
Consumers demand a convenient sales experience -- but they are being overwhelmed with products and choices. Here are four strategies for simplifying the customer
journey. ...
- Retailers Have A New Tool For Managing Email And Other Communications
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
Talkdesk offers a solution that uses automation and AI to drive streamlined customer experiences, the firm says. ...
- Aspect Software And Noble Systems Merge To Form Alvaria
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
Abry Partners will be majority owner of the customer experience provider. The combined transaction is valued at over $1 billion USD. ...
