- ActiveCampaign To Double Indianapolis Staff
Email Marketing Daily, Ray Schultz - Monday, May 3, 2021
Customer experience company ActiveCampaign is moving into a 10,000-square-foot complex in downtown Indianapolis. ...
- Mini Updates Website With Build-Your-Own Experience
Marketing Daily, Tanya Gazdik - Wednesday, April 28, 2021
The changes were informed by "extensive" dialogue with both consumers and dealers, according to the automaker. ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or Yel ...
- Influencers Do Little To Build Consumer Trust: Study
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Shoppers are most impressed by good product and customer service experiences, Bluecore reports. ...
- Email Alphas: The Best Performers In Four Sectors
Email Insider, Ray Schultz - Friday, April 23, 2021
CPG marketers pull the highest scores of any vertical. The leading brand was Procter & Gamble. ...
- ActiveCampaign Snares $240 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
The customer experience firm plans to hire new employees and invest in new product development and global expansion. ...
- Travelers Expect Personalized Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
Two-thirds of consumers dislike getting travel offers when they have no plans to travel, Redpoint Global reports. ...
- Movable Ink And Xtremepush Partner On Content Delivery
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
The joint service allows brands to send personalized content in real-time, the firms say. ...
- SheerID Names Anjanette Hill Mendoza As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Anjanette Hill Mendoza will oversee digital transformation and the customer experience across all channels. ...
- Salesforce Launches Digital Platform For Verticals
Email Marketing Daily, Ray Schultz - Monday, April 19, 2021
New tools can help retailers, financial firms and nonprofits digitize customer experiences, the company says. ...
- Bespoke CX: The Main Hurdles To Pursuing An Effective Strategy
Email Insider, Ray Schultz - Thursday, April 15, 2021
Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports. ...
- Emailers, Beware: Gen Z Is Far From Loyal To Brands
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
Over half of Gen Z shoppers are less loyal to brands now than before the pandemic, and most are willing to try new brands, Sitecore reports. ...
- Mini, Cadillac Add Spontaneity To Marketing
Drive Time, Tanya Gazdik - Monday, April 5, 2021
Mini USA is the latest to put actual consumers into its promo efforts, sharing the stories of five Mini-enthusiast couples who fell in love. ...
- Consumers Will Abandon Sites After Password Hassles: Study
Email Marketing Daily, Ray Schultz - Friday, April 2, 2021
Younger people are more likely to have faced password problems, but everyone has been affected, Transmit Security reports. ...
- B2B Myopia: Brands And Visitors Disagree On What Works On Websites
Email Insider, Ray Schultz - Thursday, April 1, 2021
In one surprising finding, prospects are more positive about gated content than marketers, Orbit Media Studios and Ascend2 report. ...
- Most U.S. Marketers Wanted To Quit At Least Once Last Year: Study
Email Marketing Daily, Ray Schultz - Thursday, April 1, 2021
And they found the year the most challenging time of their careers, Sitecore reports. ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They Are
Email Insider, Ray Schultz - Tuesday, March 30, 2021
There has been a big uptick in omnichannel demand over the past year. And brands are investing to try to meet it, Talkdesk reports. ...
- B2B Marketers Are Offered A New Version Of ABM
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Demandbase says its ABX solution provides more relevant engagement with customers. ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Boomers spend less time researching purchases -- eight weeks, versus 13 for millennials, B2B International reports. ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics
Email Insider, Ray Schultz - Wednesday, March 24, 2021
But personalized email is first among digital channels, and third overall in planned use in 2021, Sendoso reports. ...
- Over A Third Of Retailers Cut Staff Last Year: Report
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
While 36% of retailers surveyed said they cut staff and a small percentage planned to, companies and consumers remained optimistic. ...
- Most Marketers Are Also Trapped At Home During Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
Over 70% of companies have a digital transformation in progress or have already done this, UserTesting reports. ...
- Setting CX Goals To Improve Performance
Marketing Insider, Nicole Garberg - Tuesday, March 23, 2021
To be truly effective, customer experience performance goals require a connection to operational performance metrics. ...
- Email Overtaken By Chat For Customer Service, Study Says
Email Marketing Daily, Ray Schultz - Thursday, March 11, 2021
Almost half of consumers will drop a brand after two bad customer experiences, Gladly and Zogby Analytics report. ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers through demand-gen programs, but in recent weeks "relationship marketing" has been trending among brand marketers. ...
- Consumers Frustrated With The Online Shopping Experience, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 5, 2021
Email teams have to deal with challenges of the online service gap, as half of consumers sometimes or always experience a problem online. ...
- The Impact Of Twitter's New Super Follows On Email
Email Marketing Daily, Ray Schultz - Thursday, March 4, 2021
Twitter's Super Follows, expected to be available later this year, would allow email newsletter publishers to charge for subscriptions. ...
- Sitecore To Acquire Boxever And Four51
Digital News Daily, Ray Schultz - Wednesday, March 3, 2021
Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- Upland Software Acquires Customer Data Platform BlueVenn For $51.9 Million
Email Marketing Daily, Ray Schultz - Wednesday, March 3, 2021
Upland says that with a unified customer database, it can help clients engage consumers via email, app, SMS and online. ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience and every element of a website should be evaluated through an SEO lens, to ensure that decisions made arou ...
