- ActiveCampaign Adds B2B Targeting, Automation Tools
Email Marketing Daily, Ray Schultz - Wednesday, April 1, 2020
Sales teams can reach out to clients based on email, website and purchase data, the company says. ...
- CustomerGauge In Two-Way Integration With HubSpot
Email Marketing Daily, Ray Schultz - Monday, March 30, 2020
CustomerGauge and HubSpot will help brands measure feedback received through email engagement and other activities. ...
- Virtual Reality Is Growing In Importance: Study
Marketing Daily, Ray Schultz - Monday, March 30, 2020
Mobile is also changing the retail business as brands put it first, PYMNTS reports in a study. ...
- MoEngage Partners With Vidora To Provide AI-Driven Messaging Via Email, Other Channels
Email Marketing Daily, Ray Schultz - Friday, March 27, 2020
MoEngage clients can run AI predictions for customer engagement and purchase behavior, the company says. ...
- Outfoxing The Coronavirus: The Salesforce Plan
Email Insider, Ray Schultz - Tuesday, March 17, 2020
Company moves events online and offers free access to some technologies, CEO Benioff says in email. ...
- Improve Your Customer Experience During The Crisis
Around the Net in Email, Ray Schultz - Monday, March 16, 2020
Businesses are suffering because of the COVIS-19 crisis. But they shouldn’t make cuts in the wrong places. Rather, they should intensify their efforts to provide the best customer experience. Here’s ...
- Ada And Zendesk Deepen Their Customer Experience Partnership
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
Mailchimp and Upwork are among the clients that are using both tools in a best-of-breed approach. ...
- What's Next For CX? Brands Are Lagging At It, Study Finds
Email Insider, Ray Schultz - Thursday, February 27, 2020
Most firms lack enterprise-wide CX analytics, and few are gaining context-based insights, NTT reports. ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Search Insider, Laurie Sullivan - Thursday, February 27, 2020
First-party data sources from organic search, paid search, website and mobile app analytics, CRM, call center, customer service and online sales set high performers apart from the rest. ...
- Shoppers And Stores Do Not Line Up On Personalization: Study
Email Marketing Daily, Ray Schultz - Tuesday, February 25, 2020
Most consumers want personalized service. But retailers lag in providing it, enVista reports. ...
- 12 Ways To Balance Privacy And The Customer Experience
Around the Net in Email, Ray Schultz - Monday, February 24, 2020
Consumers are more aware of the need to protect their personal data, and there are laws to help them do it. How does a brand balance privacy and the customer ...
- Verint And Adobe Expand Partnership, Data Integration
Email Marketing Daily, Ray Schultz - Monday, February 24, 2020
Clients of both companies can drive a more personalized customer journey across channels, the companies say. ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What they use to create these strategies becomes the key to success, according to a report released Tuesday. ...
- Taking The Work Out Of The Customer Experience
Email Insider, Ray Schultz - Tuesday, February 18, 2020
Consumers want clarity and ease of use when signing on with brands, a Broadridge study finds. ...
- First Responders: Phone And Email Are The Go-To Channels For Customer Support
Email Insider, Ray Schultz - Monday, February 17, 2020
But many also use texting and in-app messaging to reach out, UJET reports. ...
- A Taste Of 2020 Trends: Twilio Outlines Five Areas Of Change
Email Insider, Ray Schultz - Tuesday, February 11, 2020
From email to apps, there is a "seismic shift in the way companies engage with customers," Twilio states. ...
- Marketers Say User Experience Is Key To Brand Identity
Research Intelligencer, Rob Williams - Tuesday, February 11, 2020
The user experience helps to stand out in a crowded marketplace permeated by "digital sameness." ...
- Consumers Contact Brands On Social Media For Information, Customer Service
Research Intelligencer, Rob Williams - Wednesday, January 29, 2020
Findings from a consumer survey indicate brands need to be mindful of social media channels in their customer-service operations. ...
- ActiveCampaign, Customer Experience Automation Firm, Raises $100 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
The company offers integrations that combine email marketing automation, CRM and machine learning. ...
- Ford's Falotico Named Automotive Marketer Of The Year
Drive Time, Tanya Gazdik - Monday, January 27, 2020
"Lincoln has created an engaging, emotionally appealing marketing program that brings to life its 'American Luxury' positioning," says AMCI's Ian G. Beavis. ...
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer Experience
Digital News Daily, Laurie Sullivan - Monday, January 20, 2020
The IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls The New Alphabet of Consumer Experience, ranging from emerging devices and infrastructure to technology like artificial intelligence, and voice ...
- Email Marketers Must Prioritize Subscriber Demands
Around the Net in Email, Ray Schultz - Monday, January 20, 2020
Email marketing remains challenging despite its high ROI. But digital businesses can use technology to create an email list and drive subscriber loyalty with notifications and campaigns — if they ...
- Merkle Data Shows Relevance Critically Important In 2020
Search Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
About 54% of marketing execs surveyed said ads relevant to their life are most memorable, followed by ads with engaging creative or video at 53%, and ads relevant to what ...
- Marketing All Star: Lou Paskalis
MediaPost All Stars, P.J. Bednarski - Thursday, January 16, 2020
Lou Paskalis, the senior vice president of customer engagement and investment for Bank of America and a 2019 MediaPost All Star, is passionate, but not necessarily always pleased about the ...
- Land Rover, Mitsubishi Rank Highest In Website Evaluation Study
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2020
The study was modified to address digital advancements automakers are implementing to evolve the automotive shopping experience. ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Search Insider, Laurie Sullivan - Tuesday, January 7, 2020
First-party data sources from organic search, paid search, website and mobile app analytics, CRM, call center, customer service and online sales set high performers apart from the rest. ...
- Delta Goes On Offensive In Anticipation Of JetBlue International Service
Marketing Daily, Tanya Gazdik - Monday, December 16, 2019
International main cabin service now features an always available inflight snack bar and a welcome cocktail. ...
- Braze To Open Chicago Office Early In 2020
Email Marketing Daily, Ray Schultz - Monday, December 16, 2019
Braze says it sent 53 million emails on Black Friday, among 2.9 billion messages overall. ...
- Holiday Humbug: What Leads To Returns, And How Email Can Help
Email Insider, Ray Schultz - Friday, December 13, 2019
Over a third of consumers expect to see return policies in confirmation emails, Narvar reports. ...
- Cadillac Offers Digital Showroom Experience
Marketing Daily, Tanya Gazdik - Monday, December 9, 2019
Cadillac will run digital advertising from Publicis in five U.S. markets to promote the program, Cadillac's Melissa Grady tells "Marketing Daily." ...
