- B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 3, 2021
Performance scores have tightened, with buyers focusing on six key ingredients, Merkle reports. ...
- Pegasystems Unveils Tool To Help Brands Serve Customers Throughout Their Journey
Email Marketing Daily, Ray Schultz - Friday, December 3, 2021
Next-Best-Action Customer Journeys allows marketers react to customer needs in real time, the company says. ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First Model
The MediaPost Cases, Lisa Singer -
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing ...
- If You Know Me, Show It: What Consumers Demand Of Personalization
Email Insider, Ray Schultz - Tuesday, November 16, 2021
The McKinsey report lists the strategies that brands can use to understand their customers. Most of them can be accomplished with email. ...
- Porsche, GMC Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 10, 2021
Brands showing the greatest improvement in satisfaction scores year over year are Jeep (+24), Chevrolet (+17) and Dodge (+17). ...
- Tech Issues More Stressful Than Sales Targets During Holidays: Study
Email Marketing Daily, Ray Schultz - Wednesday, November 3, 2021
Marketers also say that this is their most challenging time of year, Contentsquare reports. ...
- Microsoft Announces New Tools At Its Ignite Event
Around the Net in Email, Ray Schultz - Tuesday, November 2, 2021
Microsoft has added to its Dynamics 365 portfolio, the company announced and its Ignite 2021 conference. These include the Microsoft Customer Experience Platform, a solution that helps brands personalize a ...
- B2C Brands Are Investing In Social Commerce -- And Succeeding, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report. ...
- Kohl's Aims To Lessen Pain Of Returns
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 28, 2021
Kohl’s is giving shoppers the ultimate gift ahead of the holiday shopping season: an easier way to handle the return of unwanted purchases. Self returns will allow consumers to bypa ...
- ActionIQ Launches Real-Time Customer Experience Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
The platform gives brands the ability to personalize customer experiences based on all available data, both real-time and historical -- not just a sliver of information at any given t ...
- Twilio Launches Tool To Fuel Personalized Messaging Across The Customer Journey
Email Marketing Daily, Ray Schultz - Wednesday, October 20, 2021
Growth automation platform Twilio Engage unifies all data and drives personalized communication via all touchpoints, the company says. ...
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
MediaDailyNews, Joe Mandese - Monday, October 18, 2021
The takeover, which runs today through Advertising Week this week, includes augmented-reality apps as well as limited-edition merch purchasable only through an AR store. ...
- System1 Plans To Roll Out Privacy Subscription Products As It Prepares To Go Public
Data & Programmatic Insider, Laurie Sullivan - Monday, October 18, 2021
First-party data company System1 in 2018 acquired privacy- and security-focused companies and made a majority investment in Total AV in 2018. ...
- Merkle Newly Appointed Global CEO Speaks About Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Michael Komasinski's recent appointment to global CEO of Merkle comes at a pivotal time for dentsu as the business moves closer to its ambition of becoming the most integrated agen ...
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Email is second only to the product page itself as the channel for reporting inventory issues, Digital Commerce 360 reports. ...
- No-Reply Emails Should Be A No-No For Marketers
Around the Net in Email, Ray Schultz - Friday, October 1, 2021
No-reply emails can destroy your efforts to engage your audience. In fact, users will probably see them as spam. Here’s why you should avoid sending them. ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across many channels prompted the company to build a better customer experience for B2B marketers. ...
- Search And The CMO: How To Elevate And Evangelize SEO Success
Search & Performance Marketing Daily, Jim Yu - Tuesday, September 28, 2021
The ability to appear and be found in search became critical as entire sectors moved to digital nearly overnight. Moreover, search insights gave us a near real-time view into t ...
- Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
Email Insider, Ray Schultz - Wednesday, September 22, 2021
A majority are planning to offer incentives for opting in to tracking, and others will invest more in first-party data, Redpoint and the Harris Poll report. ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences. ...
- Marketing Tech Firm TTEC Suffers Cyber Outage
Email Marketing Daily, Ray Schultz - Thursday, September 16, 2021
TTEC, whose clients include Bank of America, Verizon and Best Buy, suffered a cyber security incident, but apparently has dealt with the problem. ...
- Facebook Unveils New Conversational Ad Formats, Aimed At Small Businesses
MediaDailyNews, Colin Kirkland - Thursday, September 16, 2021
A business can choose any of the company's messaging platforms and Facebook will plant the chat app directly into the business's ad wherever a conversation is most likely to ta ...
- Starbucks Launches Instagram AR Effect With Poet Morgan Harper Nichols
MediaDailyNews, Colin Kirkland - Wednesday, September 15, 2021
"Morning Mantras" finds inspiration where many of us are: home. Nichols says she believes in the power of a few words "to remind us, 'Hey, we're all in this togeth ...
- Google Enforces Unique Product Identifiers On Free Merchant Listings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Unique product identifiers include Global Trade Item and Manufacturer Part numbers and brand names in the product listings brands add to Google Merchant Center. ...
- Ford Expands At-Home Pickup, Delivery
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2021
The FordPass app delivers the "always-on experience" the automaker want to bring to customers. ...
- Tech Ramp-Up: Most Brands Swapped Their Systems In The Last Year
Email Insider, Ray Schultz - Thursday, September 9, 2021
Email distribution solutions were widely replaced, second only to marketing automation platforms, Martech reports. ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted companies to shift strategies. Here's ...
- How Loyal Are Your Customers?
Inside Performance, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportunity to improve loyalty. But I hear that branded keyword search is on the decline. ...
- Envoy Hires Caroline Murphy As Chief Growth Officer
Email Marketing Daily, Ray Schultz - Monday, August 30, 2021
Murphy previously served at Huge, McCann Worldgroup and Mosaic. ...
- The Case For B2B Demand Centers
Around the Net in Email, Ray Schultz - Friday, August 27, 2021
Big B2B brands like Microsoft and Intuit are creating demand centers, encompassing everything from the customer experience to email, to help them. Microsoft’s demand center brings together “all digital custom ...
