- How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
The value of data lies in the exchange of information, according to a white paper from Microsoft and iProspect, and depends on what one party is willing to give up ...
- Texas Restaurants Look To Boost Safety Through Customer Reporting
Inside Performance, Laurie Sullivan - Monday, July 6, 2020
Consumers can report on participating restaurants' COVID-19 health and hygiene practices to those businesses' corporate offices. ...
- Tips For Aligning The B2B Buyer's Journey
Around the Net in Email, Ray Schultz - Friday, June 26, 2020
B2B marketers have for years tried to achieve the level of personalization common in B2C. But are they succeeding? Here is an analysis of how B2B marketers can align with ...
- Ujet Snares $55 Million In Series C Funding
Around the Net in Email, Ray Schultz - Wednesday, June 24, 2020
Customer support platform Ujet has raised $55 million in Series C funding. The round was led by Sapphire Ventures, with participation from Alphabet’s GV and other investors.
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- Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, June 24, 2020
Triggered emails produce higher click-through and conversion rates than batch sends, Blueshift reports. ...
- Koopid Chooses Vonage For Customer Experience Support
Email Marketing Daily, Ray Schultz - Wednesday, June 24, 2020
Koopid provides a tool that allows users to create journey templates in email and other channels. ...
- Truman Repackages Cleaning Solutions With A Surprising Focus On Customer Service
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
"We wanted to do something D2C, and as we studied the landscape, we felt cleaning was one area that was overdue for disruption." ...
- Analytics Fitness Test: HBR Study Finds Holes In Performance
Email Insider, Ray Schultz - Monday, June 8, 2020
Few firms are skilled at delivering real-time customer interactions across touchpoints and devices. ...
- Brand Recovery Success Requires A New Marketing Framework
Marketing Daily, David Staas - Wednesday, June 3, 2020
This isn't a return to pre-pandemic normalcy. More nimble brands are thinking about new customer acquisition and increasing market share. ...
- On The Edge Of The Black Hole: What Brands Are Doing To Avoid A CX Disaster
Email Insider, Ray Schultz - Wednesday, June 3, 2020
Amazon found a way to respond to customer feedback at scale with personalized emails, according to a study from the CX Network. ...
- AT&T Chooses Salesforce For Customer Experience Support
Digital News Daily, Ray Schultz - Friday, May 29, 2020
Salesforce will help AT&T gain a single view of its customers across all touchpoints, the firm says. ...
- Marketers Lack Unified View Of The Customer, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
High-performing firms can connect email behavior with actions in other channels, a study by Pointillist shows. ...
- ActiveCampaign Debuts Customer Experience Marketplace
Email Marketing Daily, Ray Schultz - Friday, May 8, 2020
Users can access recipes to help them create welcome -- and abandoned cart -- email series. ...
- How TfL Doubled Its ROI In Turning Round Bus Users' Experiences
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
It may have been a while since any of us got on a bus, but "Marketing Week" has an interesting story on how Transport for London (TfL) spent GBP6m on ...
- Email Takes A Licking: Consumers Prefer Chat For Service Queries
Email Insider, Ray Schultz - Tuesday, April 14, 2020
Email has plummeted in a two-year period, especially for urgent questions, Astute finds in a survey. ...
- ActiveCampaign Adds B2B Targeting, Automation Tools
Email Marketing Daily, Ray Schultz - Wednesday, April 1, 2020
Sales teams can reach out to clients based on email, website and purchase data, the company says. ...
- CustomerGauge In Two-Way Integration With HubSpot
Email Marketing Daily, Ray Schultz - Monday, March 30, 2020
CustomerGauge and HubSpot will help brands measure feedback received through email engagement and other activities. ...
- Virtual Reality Is Growing In Importance: Study
Marketing Daily, Ray Schultz - Monday, March 30, 2020
Mobile is also changing the retail business as brands put it first, PYMNTS reports in a study. ...
- MoEngage Partners With Vidora To Provide AI-Driven Messaging Via Email, Other Channels
Email Marketing Daily, Ray Schultz - Friday, March 27, 2020
MoEngage clients can run AI predictions for customer engagement and purchase behavior, the company says. ...
- Outfoxing The Coronavirus: The Salesforce Plan
Email Insider, Ray Schultz - Tuesday, March 17, 2020
Company moves events online and offers free access to some technologies, CEO Benioff says in email. ...
- Improve Your Customer Experience During The Crisis
Around the Net in Email, Ray Schultz - Monday, March 16, 2020
Businesses are suffering because of the COVIS-19 crisis. But they shouldn’t make cuts in the wrong places. Rather, they should intensify their efforts to provide the best customer experience. Here’s ...
- Ada And Zendesk Deepen Their Customer Experience Partnership
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
Mailchimp and Upwork are among the clients that are using both tools in a best-of-breed approach. ...
- What's Next For CX? Brands Are Lagging At It, Study Finds
Email Insider, Ray Schultz - Thursday, February 27, 2020
Most firms lack enterprise-wide CX analytics, and few are gaining context-based insights, NTT reports. ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Inside Performance, Laurie Sullivan - Thursday, February 27, 2020
First-party data sources from organic search, paid search, website and mobile app analytics, CRM, call center, customer service and online sales set high performers apart from the rest. ...
- Shoppers And Stores Do Not Line Up On Personalization: Study
Email Marketing Daily, Ray Schultz - Tuesday, February 25, 2020
Most consumers want personalized service. But retailers lag in providing it, enVista reports. ...
- 12 Ways To Balance Privacy And The Customer Experience
Around the Net in Email, Ray Schultz - Monday, February 24, 2020
Consumers are more aware of the need to protect their personal data, and there are laws to help them do it. How does a brand balance privacy and the customer ...
- Verint And Adobe Expand Partnership, Data Integration
Email Marketing Daily, Ray Schultz - Monday, February 24, 2020
Clients of both companies can drive a more personalized customer journey across channels, the companies say. ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What they use to create these strategies becomes the key to success, according to a report released Tuesday. ...
- Taking The Work Out Of The Customer Experience
Email Insider, Ray Schultz - Tuesday, February 18, 2020
Consumers want clarity and ease of use when signing on with brands, a Broadridge study finds. ...
- First Responders: Phone And Email Are The Go-To Channels For Customer Support
Email Insider, Ray Schultz - Monday, February 17, 2020
But many also use texting and in-app messaging to reach out, UJET reports. ...
