- Acquia Debuts Platform To Unify Data And Drive Omnichannel Experiences
Email Marketing Daily, Ray Schultz - Friday, January 22, 2021
Acquia Digital Commerce allows brands to deliver a positive customer experience across the customer lifecycle, the company says. ...
- Customer Service Apoplexy: Consumers Have To Work Too Hard To Resolve Issues
Email Insider, Ray Schultz - Thursday, January 21, 2021
More people are shopping online, but less than half solve problems on the first contact, least of all through email, The Northridge Group reports. ...
- Thryv Integrates With Gmail, Allowing Customer Account Data To Reside In Inbox
Email Marketing Daily, Ray Schultz - Thursday, January 21, 2021
The access to data can fuel personal messaging and engagement, the company says. ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap reports. ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. ...
- PROS Names Martin Simoncic As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, January 6, 2021
This is Simoncic's second term at the customer experience firm, where he served for 11 years in a variety of roles. ...
- Customer Experience In A Post-Pandemic World
Media Insider, Cory Treffiletti - Wednesday, January 6, 2021
Consumer behavior is notoriously hard to change, but once changed, it tends to maintain itself until a disruption shakes it up again. ...
- Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
Email Insider, Ray Schultz - Monday, January 4, 2021
Deloitte describes technologies that can help retailers create bespoke customer experiences. ...
- Why BOPAC Should Be A Key Part Of The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
Curbside pickup of online orders (also known as BOPAC) spiked during the pandemic. Here is why it should be a critical part of the customer experience, and why it’s goi ...
- Self Service -- Just What You Ordered
Email Insider, Ray Schultz - Monday, December 28, 2020
Brands have cut back their phone operations in favor of online service during the pandemic, ResultsCX reports. ...
- Best In Show: How The Top Brands Run Their CRM
Email Insider, Ray Schultz - Wednesday, December 23, 2020
Email KPIs are the main metrics being measured. But there's a split between how best-in-class firms and everyone else conduct email, tinyclues reports. ...
- Merkle Global CEO Craig Dempster Defines Customer Experience For 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations need to adopt around customer experience to prepare for the year ahead. ...
- Winning The Holiday Season From The Safety of Your Customers' Couches
Marketing Insider, Nicole Garberg - Wednesday, December 16, 2020
The most successful online retailers ensure their sites are engaging, easy to navigate and quick to load. ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital custom ...
- Iterable Debuts Tool To Measure Consumer Sentiment Through Email Clicks, Mobile Push Opens
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The new solution, Brand Affinity, is powered by Iterable AI, the company says. ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a level playing field for reaching consumers during the discovery phase of their shopping experience. ...
- ActionIQ Expands Executive Team As Revenue Skyrockets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
On the heels of 100% year-over-year revenue growth, ActionIQ today announced the addition of two C-level execs to its leadership suite. ...
- Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
Newsletters have fallen from the top three most-used tactics, Influitive reports. ...
- Touchpoint Anarchy: Brands Failing To Use Data To Drive An Omnichannel Experience
Email Insider, Ray Schultz - Thursday, December 3, 2020
Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks. ...
- ActiveCampaign Names Dutta Satadip As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Satadip, the first to hold this title at ActiveCampaign, has worked at such firms as Pinterest and Google. ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform better results across all its NB ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing in customer service that will value the startup -- Kustomer -- at a little more than $1 billion. ...
- Almost Half Of Firms Increase Their Digital Customer Experience Budgets: Study
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
Authenticity is the biggest driver of engagement, followed by personalization, Gatepoint Research reports. ...
- Is The Email Customer Experience A Black Hole? Yes -- For 30% Of Ecommerce Brands
Email Insider, Ray Schultz - Tuesday, November 24, 2020
A staggering 41% of global ecommerce companies do not offer email customer support, Netomi reports. But DC Shoes exceeds the ecommerce benchmark for email support, among other top performers. ...
- The New Email Marketing And How It Improves The Customer Experience
Around the Net in Email, Ray Schultz - Thursday, November 19, 2020
Email marketing has moved from being a one-size-fits-all solution to a tool that can provide a better customer experience. Here are the principles of Email Marketing 2.0. ...
- Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email Insider, Ray Schultz - Tuesday, November 17, 2020
Digital use has risen due to the COVID-19 crisis, and consumers like email because it is convenient and reliable, the CMO Council reports. ...
- The CX Courtship: How B2B Brands Get To The Partnership Stage
Email Insider, Ray Schultz - Friday, November 13, 2020
Over a third of B2B buyers say it is difficult to choose the final supplier, Merkle reports. ...
- Mapping The Customer Odyssey: Large Firms Say They're Good At It
Email Insider, Ray Schultz - Thursday, November 12, 2020
Almost all enterprise companies are seeing some level of success at journey mapping, Ansira and Ascend2 report. ...
- Zeta Rethinks Customer Data, Launches Next-Generation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company's proprietary live-signal data and predictive AI scoring. Data remains ...
- Ushur Pulls In $25 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Ushur helps insurers with their email, web and mobile communications. It will apply the money to its sales and marketing. ...
