- Nielsen Repackages Streaming, Digital Ad Ratings Under New Group
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Nielsen puts its streaming measurement products -- programming content, advertising and platforms -- together into the new Streaming Measurement Suite. Two of the three measurement products in the group wi ...
- First Week Of New TV Broadcast Season: Down 20% In L7 Ratings Versus 2019
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
This year, only six shows topped the 10 million mark. In 2019, there were 17. The top 5 English-language broadcast networks' prime-time shows are down 20% on average in Nielsen-measur ...
- The New TV Season Kicks Off, CBS Leads
TV Watch, Wayne Friedman - Friday, September 24, 2021
In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are yet to come. But the bottom line is: How do advertisers feel? ...
- Will Nielsen Kerfuffle Kill The GRP?
Media Insider, Dave Morgan - Thursday, September 23, 2021
If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that driv ...
- Cross-Media Measurement: How About Never -- Is Never Good For You?
MediaDailyNews, Tony Jarvis - Thursday, September 23, 2021
"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorically answering, "We are not going to get there, right?" ...
- Consumers Getting 'Regular' News From Social Media Slightly Down Vs. 2020, Local TV News Gains
MediaDailyNews, Wayne Friedman - Tuesday, September 21, 2021
Facebook continues to command a high level of U.S. adults as the place they "regularly" get news, at 31%. Among other social media platforms, YouTube is next, followed by Twitte ...
- 'Emmys' Sees Surprising Viewership Growth - Up 16% Vs. 2020
Television News Daily, Wayne Friedman - Monday, September 20, 2021
It was the award show's largest audience in three years. The national TV ad spend was estimated at around $67.4 million, according to iSpot.tv. ...
- Nielsen To Start Local TV Impressions Metric Measure In January 2022
Television News Daily, Wayne Friedman - Tuesday, September 21, 2021
Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only homes into Nielsen local TV measurem ...
- Report: TV Sees 31% Ad Revenue Growth In Q2, But Will Go Negative In Q4
Television News Daily, Wayne Friedman - Thursday, September 16, 2021
TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanson, which estimates a 6% rise for Q3 and an 8% decline in Q4. These projections do not inclu ...
- U.S. Pay TV Down 5% In Q2, Sports Ratings Declines Add To Erosion
Television News Daily, Wayne Friedman - Monday, September 13, 2021
Adding to the 42% decline for the Summer Olympics, MoffettNathanson says all sports have taken ratings hits. And there could be more to come, especially if two big NFL ...
- MRC Updates In-Game Ad Measurement
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
The MRC cites "significant changes" since original PC/console game guidelines were developed, including VR, AR, and 3D in-game ads. ...
- Nielsen Chief: We'll Regain Accreditation In Months, But Focus Is On 'Nielsen One'
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
In his second letter to Nielsen's customers in as many weeks, CEO David Kenny seeks to quell fears about the credibility of the company's ratings services in the wake ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemic. How many brands are sponsoring that? ...
- MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry Usage
MediaDailyNews, Joe Mandese - Friday, September 3, 2021
The final version provides additional detail related to its consideration of "continuous play," the detection of "TV off" situations. ...
- MRC Suspends Accreditation For Both Nielsen's National And Local Ratings Services
MediaDailyNews, Joe Mandese - Wednesday, September 1, 2021
The MRC cited "continuing issues" for both local and national services, as well as plans to add broadband-only households to its local panels, as part of the basis for t ...
- MSNBC, CNN See Slight Viewing Declines In August, Fox News Channel Grows By Double Digits
Television News Daily, Wayne Friedman - Wednesday, September 1, 2021
The big change leading to Fox's upswing was high interest in The Biden Administration's recent decision to pull all U.S. troops out of Afghanistan, according to analysts. All three networ ...
- IBM Watson, Reelgood Offer NBCU New Measurement Proposals
Television News Daily, Wayne Friedman - Friday, August 27, 2021
NBC says nearly 70 companies, up from 54, have filed proposals for its new proposed media "independence" effort. ...
- Comscore Seizes On Nielsen Debacle, Expedites MRC TV Audit
Digital News Daily, Karlene Lukovitz - Wednesday, August 25, 2021
Comscore and the MRC had been targeting an early 2022 start date for an audit for its national and local TV measurement products, but see a timely opportunity with Niels ...
- What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not Much
MediaDailyNews, Lisa Niemeyer - Tuesday, August 24, 2021
Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind. ...
- NBCU Seeks Nielsen 'Independence,' Sends RFPs To 50+ Potential Suppliers
Television News Daily, Wayne Friedman - Monday, August 23, 2021
The media company wants improved ad measurements and an understanding of diverse and dynamic consumer behaviors. ...
- Summer Entertainment Prime-Time Viewing Down 3% In Nielsen L3 Metric, 'America's Got Talent' Dominates
Television News Daily, Wayne Friedman - Tuesday, August 17, 2021
Prime-time TV programming is just a bit behind viewing results of a year ago -- partly due to regular-season scripted series airing in the period. ...
- Paying More For Less, Can Nielsen Still Measure TV, And Other Things That Make You Go Hmmm...
Research Intelligencer, Steve Sternberg - Monday, August 16, 2021
As we approach the end of the second pandemic summer and the start of the new broadcast TV season, here are some things that make me go hmmm... Why a ...
- Nielsen Can Take A 'Hiatus,' But TV Market, Upfronts Move On
TV Watch, Wayne Friedman - Monday, August 16, 2021
Nielsen has had other longstanding issues with marketers and media, such as measuring the full impact of cross-platforms' media impressions and associated advertising data. ...
- Nielsen Puts National Ratings Accreditation On 'Hiatus'
Television News Daily, Wayne Friedman - Thursday, August 12, 2021
Due to TV usage undercounting of its national TV panel, Nielsen has put its accreditation for its national TV ratings into a "hiatus" mode with the Media Rating Council. " ...
- MRC: Nielsen 'Hiatus' Requires Approval
Television News Daily, Wayne Friedman - Thursday, August 12, 2021
The MRC says its full board needs to review Nielsen's request. The MRC says the hiatus request is for a temporary period, to be used "outside the normal MRC aud ...
- Post-COVID 'Normalcy' Hammers TV Network News Trust, Biden's Too
Marketing Politics Weekly, Joe Mandese - Monday, August 9, 2021
Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed this month by Brand Keys indicati ...
- Comscore Sees Weak Q2 Revenues, Lower-Than-Expected Hikes For 2021
Television News Daily, Wayne Friedman - Monday, August 9, 2021
Comscore's net loss widened from $10.4 million in the prior-year quarter to $18.5 million. ...
- NBCU Tokyo Olympics: Prime-Time Viewership Down 42% From 2016 Rio Games
Television News Daily, Wayne Friedman - Monday, August 9, 2021
NBCU says it was the most-streamed Olympics event ever at nearly 6 billion streaming minutes. That is up 22% from 2016 Rio Olympics and 95% more than 2018 PyeongChang Olymp ...
- TV Ad Load Spikes 6% In Q2, With A+E On Top, Disney At The Bottom
Television News Daily, Wayne Friedman - Friday, August 6, 2021
National TV ad minutes per hour grew by 6% in Q2 this year over the year before --- the sharpest quarterly spike in years -- partly due to "a mo ...
- Nielsen's New Wearable Meter Looks To Tap 'Lower Compliance' Panelists
Television News Daily, Wayne Friedman - Thursday, August 5, 2021
"Wearables" will help Nielsen modernize its portable people meter to be used as support for the upcoming Nielsen One service, its all-encompassing cross-media measurement platform. ...
