- VAB Asks Nielsen To Submit To Immediate MRC Audit
Television News Daily, Wayne Friedman - Friday, April 16, 2021
The company believes the audit would help explain why there was a 20% loss of the Nielsen TV households panel, and why the number of "zero TV homes" grew ...
- Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
Scott Brown, the head of Nielsen's audience measurement product, is leaving to join Experian, MediaPost has learned. ...
- The VAB And Nielsen: War Of Words Continues
Television News Daily, Wayne Friedman - Friday, April 16, 2021
In response to the VAB's letter, Nielsen said in a statement late Friday: "We have been clear and transparent with the MRC and our clients on every change in protoc ...
- Live Programs Steepen Same-Day Ratings Declines
Television News Daily, Wayne Friedman - Monday, April 12, 2021
Prime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadcast TV networks down 26% and cable TV networks falling 22%. ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Roughly eight to nine episodes have aired among the top 20 prime-time scripted entertainment shows. A year ago, 17-18 episodes had run. ...
- To Integrate Measurement -- Or Not To Integrate Measurement?
Media Insider, Maarten Albarda - Friday, April 2, 2021
In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media. ...
- Time Viewed On Cable Nets Rose In 2020, Ad Concerns Remain
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
In 2020, live cable TV viewing grew 20% among all cable networks, largely due to sharply increasing news coverage. But long-term ad concerns remain for cable networks, says one anal ...
- First Half Of March Madness Down 18% From 2019
Television News Daily, Wayne Friedman - Friday, March 26, 2021
CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 2019) across 15 games. In 2019, an average 3.04 million viewers per game was registered through the second rou ...
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
MediaDailyNews, Joe Mandese - Thursday, March 18, 2021
The MRC found there is no single standard for measuring outcomes and it will instead focus on the "quality" of data used to measure them. ...
- 'Grammy Awards' 2021 Earns $80-$82 Million In National TV Ad Revenue
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
The awards show, hosted by Comedy Central's Trevor Noah, posted a big overall viewing drop, to a Nielsen-measured final result of 9.2 million viewers, when factoring in all U.S. ti ...
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
MediaDailyNews, Joe Mandese - Thursday, March 11, 2021
Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attention of the ad industry's researcher intelligencer, and has named six of them to a new strategic board ...
- Oprah's Harry And Meghan Interview Pulls 17.1M Viewers
Digital News Daily, Karlene Lukovitz - Monday, March 8, 2021
The headline-making interview drew the largest prime-time audience for any entertainment special since February 2020's Academy Awards. ...
- CBS' Oprah Interview Strikes Gold: Meghan And Harry Special Draws 17.1M Viewers
Television News Daily, Wayne Friedman - Monday, March 8, 2021
CBS' "Oprah With Meghan And Harry" is the largest prime-time entertainment special in the current TV season. ...
- February Cable TV Sees Ratings Gains For MSNBC, CNN
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
Fox News Channel fell 30% in prime-time ratings as its two rival networks posted strong upticks. ...
- Golden Globes Ratings Plunge 60% In Early Numbers
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
Preliminary Nielsen numbers put viewership at just 5.4 million -- vs. 18.3 million for 2020's broadcast. This year's mainly virtual format didn't help, with awards show numbers already downtrending. ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. ...
- Movie Studios Pull Back on Releasing Box-Office Data, Streamers Pick Up Slack
TV Watch, Wayne Friedman - Thursday, February 25, 2021
In a broader digital world, new entertainment usage and valuation measures are needed to determine popularity, interest and advertising worth. ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad Deals
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
Impressions offer much more granularity than ratings, which could add back anywhere from 5% to 20% in viewers, depending on the daypart. ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAI
Digital News Daily, Karlene Lukovitz - Monday, February 22, 2021
The updated best practices guidance is designed to address common measurement problems posed by use of server-side ad insertion (SSAI) techniques. ...
- MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation
MediaDailyNews, Joe Mandese - Monday, February 22, 2021
The Media Rating Council released a draft of new guidelines for measuring advertising running on OTT and CTV, as well as when server-side ad insertion (SSAI) digital video, and th ...
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV Ratings
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
TVB prefers that the measurement company focuses on getting accreditation for meter markets to improve core accuracy of local metrics. ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours Later
Digital News Daily, Karlene Lukovitz - Tuesday, February 9, 2021
The so-far-unexplained delay is the first in the game's 55-year history. Nielsen said it "anticipates" that the numbers will be available on Tuesday. ...
- People Using TV Data Declined In Q4 After High Pandemic Viewing
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
"Linear TV ratings continue the shift to older and older viewers, with 65% of all cable network viewers now over the age of 50," a MoffettNathanson Research analysis of Niels ...
- CNN, MSNBC Post Major January Viewing Gains, Fox News Sinks To Third Place
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
CNN had its most-watched month ever in prime time and total day viewing: Monday through Sunday prime-time viewing: 2.74 million viewers. ...
- NBCU Q4 Broadcast, Cable Ad Revenues Down, Comcast Video Subscription Losses Grow
Television News Daily, Wayne Friedman - Thursday, January 28, 2021
Delays in airing new fall NBC broadcast TV pushed ratings lower and ad revenues down 9.6% in the fourth quarter. ...
- Silencing Of Trump Produces Strange Peace Across The Land
TVBlog, Adam Buckman - Friday, January 29, 2021
Ever since ex-President Trump was muzzled by social-media, our world seems noticeably calmer. ...
- NFL Championship Games Grow 2% To 5% Vs. 2020
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
The Tampa Bay-Green Bay game grew 5% to 44.8 million viewers in Nielsen live program-plus-same day ratings versus the year before. ...
- Late-Night Broadcast TV Shows Sink 14% In Viewers YOY
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
Overall, the three networks' total average viewers sank from 7.52 million in season-to-date Nielsen-measured ratings to 6.48 million. ...
- Google Ads Data Hub Accredited By Media Rating Council
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Google's clean room-based Ads Data Hub for measurement and analytics, which helps advertisers share data and understand their ads' effectiveness, has been accredited by the Media Rating Council
(MRC). ...
- Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses
Inside Performance, Laurie Sullivan - Thursday, January 14, 2021
Disneyland's parking lot in Anaheim, California soon will become one of the largest drive-through locations to get a COVID-19 vaccine, as the state hits an all-time high for cases ...
