- Google Ads Data Hub Accredited By Media Rating Council
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Google's clean room-based Ads Data Hub for measurement and analytics, which helps advertisers share data and understand their ads' effectiveness, has been accredited by the Media Rating Council
(MRC). ...
- Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses
Inside Performance, Laurie Sullivan - Thursday, January 14, 2021
Disneyland's parking lot in Anaheim, California soon will become one of the largest drive-through locations to get a COVID-19 vaccine, as the state hits an all-time high for cases ...
- Nielsen Hit With COVID-19 Issues Surrounding Local TV Data, MRC Accreditation On Hiatus
Television News Daily, Wayne Friedman - Monday, January 11, 2021
The break will give Nielsen time to "transform" management of local TV market panels from "in-person" efforts to "remote" operations. ...
- TV Networks Soar In U.S. Capitol Siege Viewing
Television News Daily, Wayne Friedman - Thursday, January 7, 2021
Nonstop news coverage of the U.S. Capitol siege by supporters of President Trump rocketed daytime Wednesday viewing to historic numbers. CNN and MSNBC recorded the highest-ever total day ratings eve ...
- TV News Nets May Shift Places In Post-Trump Era
TV Watch, Wayne Friedman - Tuesday, January 5, 2021
We know Donald Trump as a private citizen isn't going away -- and some networks will be eager to follow his actions, especially regarding the civil and criminal lawsuits ...
- NBA's First-Week Ratings Highest Since 2012
Television News Daily, Wayne Friedman - Wednesday, December 30, 2020
National TV ratings for Week 1 of the NBA season showed strong viewership vs. last year -- up 67%, according to the league -- the highest first week of ...
- Ratings Service GoodFirms Lists 'Top' Email Agencies
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
B2B ratings and review platform GoodFirms has listed what it says are the top email marketing agencies. ...
- Major TV Broadcast Networks See Double-Digit Viewing Declines, News Networks Soar
Television News Daily, Wayne Friedman - Friday, December 18, 2020
The top four networks collectively are down 17% in Nielsen-measured average prime-time viewers and 23% in average prime-time 18-49 viewers. CBS is 22% lower to 5.6 million, while NBC ...
- MRC To Focus On Data Source Quality, Unveils New Exec Committee
MediaDailyNews, Joe Mandese - Thursday, December 17, 2020
The Media Rating Council this morning announced plans to launch a new subcommittee focused on the quality of data sources used in various media currencies, measurement and verification systems, b ...
- Fall TV Sports Return Sees Light, Medium Viewers Decline, Heavy Viewers Still Strong: Nielsen
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
Overall sports viewing sank 8% to 245.6 million minutes in September-October, while gross minutes for non-heavy sports viewers declined 19% to 66.5 billion, Although heavy sports viewing remained strong, Niels ...
- NFL's Regular Season Is Down 9% In Nielsen Ratings, Pandemic Issues Cited
Television News Daily, Wayne Friedman - Wednesday, November 25, 2020
Earlier in the season, some Sunday afternoon games were rescheduled to Monday or Tuesday prime-time slots. ...
- This Just In... IPG Mediabrands Brings NewsGuard To U.S. Media Buys
MediaDailyNews, Joe Mandese - Wednesday, November 18, 2020
At a time when media agencies are creating protocols to ensure their clients' ads don't show up in unsafe and/or unsavory content, IPG Mediabrands has agreed to begin using NewsGuard ...
- CNN Sees Big Post-Election Ratings Bump -- 13.6 Million Saturday Night After Biden Win
Television News Daily, Wayne Friedman - Monday, November 9, 2020
CNN scored massive ratings that beat all broadcast and cable networks Saturday night following the call earlier in the day that Joe Biden had been elected President. CNN earned 13 ...
- FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
Inside Performance, Laurie Sullivan - Friday, October 30, 2020
FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratin ...
- Cable TV News Network Ratings Soar On Strong Election Interest
Television News Daily, Wayne Friedman - Wednesday, October 28, 2020
Collectively, the top three cable TV news networks' average prime-time viewership spiked 71% to 10.1 million Nielsen-measured viewers in live program-plus-same day time-shifted viewing. Fox News Channel was up 13 ...
- Is Digital Audience Accountability Going On Hiatus?
RTBlog, Joe Mandese - Monday, October 19, 2020
At a time when digital media appears to be accelerating share gains vs. traditional media, questions regarding its underlying veracity -- especially the accountability and measurement of its audience delive ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and lapt ...
- Biden Thumps Trump In Head-To-Head Town Halls
Television News Daily, Wayne Friedman - Friday, October 16, 2020
Joe Biden's Town Hall event on ABC posted 8% more TV viewers than three NBCU networks' airing of a Donald Trump Town Hall event in a head-to-head programming battle ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With Moat
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The guarantee, based on performance, marks the first time Dailymotion's global network of premium publishers can offer a guarantee based on Moat-certified viewability metrics, measured by the Media Rating Coun ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key Demographics
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
Total debate viewing across all networks airing the event soared 56% higher to 57.9 million viewers vs. the 2016 event's total of 37.2 million. The largest demographic for the deba ...
- News Networks Post 40%+ Q3 Gains: Election, Pandemic Coverage Cited
Television News Daily, Wayne Friedman - Tuesday, September 29, 2020
Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing for three major cable TV news networks up 40% to 47% vs. the same period a year ago, wi ...
- Late Night TV: CBS' 'The Late Show' On Top For 2019-20, Down 4% From Last Season
Television News Daily, Wayne Friedman - Friday, September 25, 2020
Late-night TV network talk show ratings for the just-completed TV season continue to see mostly modest declines. The leading broadcast TV network late-night program, CBS' "Late Show," is down ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the rating system is only visible f ...
- Nielsen 'Universe' Expands Just 0.3%
MediaDailyNews, Joe Mandese - Monday, August 31, 2020
The Nielsen universe continues to expand, albeit modestly, with U.S. TV households rising 0.3% to 121.0 million, according to Nielsen's official 2020-21 TV season estimates. The number of persons represent ...
- DNC Wins First Night Of Convention Ratings, But Has Greater Rate Of Erosion From 2016
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Ratings for the Republican National Convention's first night trailed the Democratic National Convention's first night by 14%, according to estimates for the common tv network coverage, but the DNC h ...
- Virtual DNC Fourth Night: 8% Viewer Gains To 24.9 Million, MSNBC Is Tops For Week
Television News Daily, Wayne Friedman - Saturday, August 22, 2020
For this year's entire four-day event, MSNBC was the top network, with a Nielsen-measured 4.8 million viewers. ...
- Virtual DNC Telecast Earns 19.75 Million Viewers, Down 20% From 2016
Television News Daily, Wayne Friedman - Tuesday, August 18, 2020
Ten networks aired the event -- ABC, CBS, NBC, PBS, CNN, CNN en Espanol, Fox Business, Fox News Channel, MSNBC and Newsy. MSNBC posted the best results with 5.2 milli ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to TV audiences, Simulmedia CEO Dave Morg ...
- ESPN Posts Record Opening Night Baseball In Shortened Season
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The opener pulled in the best TV ratings for a regular-season game on any network in nine years -- a Nielsen-measured preliminary 4 million viewers. ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose previous recipients include Leslie Wood, J ...
