- MSNBC/NBC Scores Highest Democratic Presidential TV Debate Ratings For Las Vegas Event
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
Coming before the Nevada primary vote, the debate drew 12 million viewers tuned in to NBC, with 7.6 million on MSNBC -- the third-largest audience ever for a single telecast ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
Marketing Politics Weekly, Joe Mandese - Wednesday, February 19, 2020
Nielsen recently began rolling out TV audience ratings based on viewers' political affiliation. While the service seems like a natural heading into what likely is the most consequential political media-buying ...
- Fox Leads In Prime-Time Ratings: ABC, Fox Entertainment Shows Improving
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
Through Feb. 3, Fox is averaging 7.9 million prime-time viewers in Nielsen's live program-plus-seven days of time-shifted viewing, up 20% vs. a year ago, with CBS just behind at 7.8 ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Survey of the American Consumer, a multimedia, lifestyle and product usage survey that remains the core media planning source ...
- CBS Dramas Dominate Prime Time Halfway Through TV Season
Television News Daily, Wayne Friedman - Monday, February 17, 2020
Taking the top spot, CBS' "NCIS" averages 15.1 million viewers in Nielsen-measured live program plus seven days of time-shifted viewing through Feb. 2. ...
- NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price Hikes
Television News Daily, Wayne Friedman - Tuesday, February 11, 2020
Although early-season NBA TV ratings have been mediocre at best, TNT has seen strong ad results in revenue, new advertisers, and pricing for regular-season games -- and for the upcoming ...
- Movies Losing Mass Appeal As Oscar Ratings Take Dive
TVBlog, Adam Buckman - Wednesday, February 12, 2020
This year's audience tally represents a far cry from Oscars of yesteryear that routinely drew twice that amount. ...
- 'Oscars' Ad Pricing Same As 2019, But Ratings Down 20%
Television News Daily, Wayne Friedman - Monday, February 10, 2020
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says TV ad research company SQAD. Preliminary results show the no-host broadcast was down 20% to 23.6 million viewers -- ...
- Tripadvisor Launches Customer Review Service For Restaurants After Reorganizing
Search Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
Tripadvisor's Review Hub dashboard announced Wednesday it will allow restaurant owners to view and respond to customer reviews across its site, along with Google, Facebook, Yelp and TheFork, among other ...
- LendEDU Duped Consumers With Fake Reviews, Paid Ratings
Digital News Daily, Wendy Davis - Monday, February 3, 2020
The online loan marketplace LendEDU, which allows consumers to compare offerings from purveyors of financial services, has agreed to settle charges that it duped consumers with fake reviews and paid ...
- Despite Streaming Audience Competition, Linear TV Ad Revenue Dipped Just 1% In 2019
Digital News Daily, Karlene Lukovitz - Tuesday, February 4, 2020
SMI's calendar year 2019 data confirm advertisers continue to pay higher CPMs in return for linear's safety and reach, with NFL ad price hikes leading the way, offsetting declines in ...
- Longer Storytelling At The Super Bowl: Is It Content Marketing Or A TV Ad?
TV Watch, Wayne Friedman - Wednesday, January 29, 2020
A reported 28 Super Bowl commercials will be of longer length: 45 seconds, 60 seconds and 90 seconds. It is still the most-viewed individual TV program every year. ...
- NFL At 15 Weeks -- Viewership Climbs 6%, Ad Revenues Grow
Television News Daily, Wayne Friedman - Thursday, December 19, 2019
Season-to-date TV ratings have inched up 6% (from 5% the week before), looking at all five networks. ...
- 'Big Bang Theory' Scores In Nielsen's 2019 Top TV Show Rankings
Television News Daily, Karlene Lukovitz - Thursday, December 19, 2019
Six of the single-telecast top 10 and four of the regularly scheduled top 10 are sports programs. ...
- The Rise And Fall Of TV Ad Value, According To Google
Research Intelligencer, Joe Mandese - Friday, November 22, 2019
While the supply of TV gross ratings points has declined 31% (among adults 18-49), the cost of TV ad time rose 43% for broadcast and 45% for cable TV over ...
- First Day Of Public Impeachment Hearings Delivers 13.8 Million Viewers
Marketing Politics Weekly, Joe Mandese - Thursday, November 14, 2019
The first public hearing of the 2019 Presidential Impeachment Inquiry generated an estimated 13.8 million people, according to a Nielsen analysis of its "fast national" ratings for the measured networks ...
- Fox News Scores Best Overall Day One Impeachment Views, ABC Tops In 25-54 Viewers
Television News Daily, Wayne Friedman - Thursday, November 14, 2019
Two cable news channels -- Fox News Channel and MSNBC -- posted the best overall viewing numbers on the first day of House hearings. These daytime numbers are more than ...
- ABC To Stop Releasing Live Program/Same Day TV Viewing Data
Television News Daily, Wayne Friedman - Monday, November 11, 2019
ABC will only release viewing data for three-, seven-, or 35-day time-shifted viewing across its multi video platforms. Following the increasing standard of TV advertiser deals pegged to more time-shifted ...
- Fox Posts Mixed Q3 Results, Strong In Sports, Entertainment, Softer In News
Television News Daily, Wayne Friedman - Thursday, November 7, 2019
Fox's Q3 revenue overall rose 5% to $2.67 billion, with affiliate revenues 4% higher and ad revenues down 2%. Some areas such as news programming are not faring as well ...
- Nielsen Begins Reporting Amazon Video, 'The Boys' Deliver Super Ratings
Digital News Daily, Joe Mandese - Monday, October 21, 2019
Amazon original superhero series "The Boys" delivered some pretty super ratings, according to the first-ever audience estimates released by Nielsen for the SVOD service. Nielsen said eight major networks and ...
- Fox Takes Early-Season Lead In Prime Time 18-49 Viewers
Television News Daily, Wayne Friedman - Friday, October 18, 2019
With strong performances from "Thursday Night Football" and "The Masked Singer," Fox continues to lead broadcast networks in prime-time 18-49 viewers in the new TV season -- a rare uptick ...
- Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming Genre
Research Intelligencer, Joe Mandese - Monday, October 7, 2019
While live-plus-same day and/or live-plus-seven days of time-shifted viewing are the coin of network TV's advertising realm, Nielsen has published an analysis making the case for much longer windows of ...
- Few Network Scripted Shows Post Viewership Gains Season-To-Date
Television News Daily, Wayne Friedman - Friday, October 4, 2019
Through nearly two weeks of the new TV season, only eight of 56 scripted broadcast network TV shows have posted overall viewership gains, looking at Nielsen's live program-plus-same day time-shifted ...
- Nielsen Completes Local TV Ratings Reboot
Television News Daily, Wayne Friedman - Thursday, October 3, 2019
To give local TV advertisers more stable viewership, consumer data and reliability, Nielsen is expanding its panel of portable people meters and return-path data into a number of top U.S. ...
- CBS' 'Late Show' Season Viewing Tops For Late Night TV
Television News Daily, Wayne Friedman - Friday, September 27, 2019
CBS' "Late Show" came out ahead in season viewing with a big lead among all viewers and a narrower lead among key 18-49 viewers. ...
- TV No Longer Has Mass Appeal, And Neither Do Emmys
TVBlog, Adam Buckman - Friday, September 27, 2019
The simple reason why the Emmy ratings are declining is because there is no mass-appeal television anymore. ...
- The Impact Of Star Ratings And Reviews On Revenue
Search Insider, Laurie Sullivan - Monday, September 23, 2019
The best place to be is between 3.5 stars and 4.5 stars, and five-star-rated businesses have below-average sales. ...
- Google Now Recommends TV Shows, Movies Based On Data You Feed Its Algorithms
Search Insider, Laurie Sullivan - Thursday, September 5, 2019
Google will now personalize TV and movie recommendations in search, and starting today, users can search for recommendations, using the "Top picks for you" carousel to begin rating TV shows ...
- NBC, CBS Still Tops In Traditional TV Prime-Time Metrics
Television News Daily, Wayne Friedman - Friday, August 30, 2019
NBC is posting a Nielsen 1.4 rating/7 share for the key 18-49 TV viewership category that many advertisers still desire. CBS sits in second place for 18-49 viewers with a ...
- NBC's 'America's Got Talent' Dominates Summer As Top Broadcast Show
Television News Daily, Wayne Friedman - Friday, August 16, 2019
"Talent" is now averaging a Nielsen 9.6 million total viewers, according to its live program-plus-same day metric -- down 16% from a year ago. ...
