- Cable TV News Network Ratings Soar On Strong Election Interest
Television News Daily, Wayne Friedman - Wednesday, October 28, 2020
Collectively, the top three cable TV news networks' average prime-time viewership spiked 71% to 10.1 million Nielsen-measured viewers in live program-plus-same day time-shifted viewing. Fox News Channel was up 139% ...
- Is Digital Audience Accountability Going On Hiatus?
RTBlog, Joe Mandese - Monday, October 19, 2020
At a time when digital media appears to be accelerating share gains vs. traditional media, questions regarding its underlying veracity -- especially the accountability and measurement of its audience delivery ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and laptop ...
- Biden Thumps Trump In Head-To-Head Town Halls
Television News Daily, Wayne Friedman - Friday, October 16, 2020
Joe Biden's Town Hall event on ABC posted 8% more TV viewers than three NBCU networks' airing of a Donald Trump Town Hall event in a head-to-head programming battle on ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With Moat
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The guarantee, based on performance, marks the first time Dailymotion's global network of premium publishers can offer a guarantee based on Moat-certified viewability metrics, measured by the Media Rating Coun ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key Demographics
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
Total debate viewing across all networks airing the event soared 56% higher to 57.9 million viewers vs. the 2016 event's total of 37.2 million. The largest demographic for the debate ...
- News Networks Post 40%+ Q3 Gains: Election, Pandemic Coverage Cited
Television News Daily, Wayne Friedman - Tuesday, September 29, 2020
Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing for three major cable TV news networks up 40% to 47% vs. the same period a year ago, with ...
- Late Night TV: CBS' 'The Late Show' On Top For 2019-20, Down 4% From Last Season
Television News Daily, Wayne Friedman - Friday, September 25, 2020
Late-night TV network talk show ratings for the just-completed TV season continue to see mostly modest declines. The leading broadcast TV network late-night program, CBS' "Late Show," is down 4% ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the rating system is only visible for ...
- Nielsen 'Universe' Expands Just 0.3%
MediaDailyNews, Joe Mandese - Monday, August 31, 2020
The Nielsen universe continues to expand, albeit modestly, with U.S. TV households rising 0.3% to 121.0 million, according to Nielsen's official 2020-21 TV season estimates. The number of persons represented ...
- DNC Wins First Night Of Convention Ratings, But Has Greater Rate Of Erosion From 2016
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Ratings for the Republican National Convention's first night trailed the Democratic National Convention's first night by 14%, according to estimates for the common tv network coverage, but the DNC had ...
- Virtual DNC Fourth Night: 8% Viewer Gains To 24.9 Million, MSNBC Is Tops For Week
Television News Daily, Wayne Friedman - Saturday, August 22, 2020
For this year's entire four-day event, MSNBC was the top network, with a Nielsen-measured 4.8 million viewers. ...
- Virtual DNC Telecast Earns 19.75 Million Viewers, Down 20% From 2016
Television News Daily, Wayne Friedman - Tuesday, August 18, 2020
Ten networks aired the event -- ABC, CBS, NBC, PBS, CNN, CNN en Espanol, Fox Business, Fox News Channel, MSNBC and Newsy. MSNBC posted the best results with 5.2 million ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to TV audiences, Simulmedia CEO Dave Morgan ...
- ESPN Posts Record Opening Night Baseball In Shortened Season
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The opener pulled in the best TV ratings for a regular-season game on any network in nine years -- a Nielsen-measured preliminary 4 million viewers. ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose previous recipients include Leslie Wood, Jim ...
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen Metric
Television News Daily, Wayne Friedman - Friday, July 10, 2020
TV network sales execs are up in arms over Nielsen's announcement that it would delay integration of out-of-home viewing into its national TV ratings. Nielsen intended to add OOH viewership ...
- Top Game, Reality Shows Climb In Viewership This Summer Vs. Losses A Year Ago
Television News Daily, Wayne Friedman - Thursday, July 9, 2020
The four top returning game shows and one reality competition series with rising viewership include ABC's "Celebrity Family Feud," NBC's "World of Dance," ABC's "Holey Moley," ABC's "To Tell The ...
- TV Flew High For A While, Then Fell Back To Earth
TVBlog, Adam Buckman - Thursday, June 25, 2020
TV's role as America's national pandemic pastime was apparently short-lived. ...
- Nielsen Finally Receives Accreditation For Demo Data In Many Local Markets, Sort Of
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
More than four years after Nielsen lost accreditation for the demographic audience data for most of its local TV market services, it has once again been accredited by industry ratings ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff Delayed
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Nielsen witnessed stability from its traditional media ratings business in Q1, but its marketing services continued to struggle. It plans to complete the spinoff of Nielsen Global Connect by November ...
- Cable News, Lifestyle, Entertainment Networks See Gains Due To Higher At-Home Viewing
Television News Daily, Wayne Friedman - Tuesday, April 28, 2020
Cable TV news nets continue to generally lead all networks, with CNN and Fox News Channel posting strong gains. Among lifestyle nets, the Food Network is up 22% year-over-year, while ...
- National TV Impressions Maintain High Level, More Program Fragmentation, Due To COVID-19 Crisis
Television News Daily, Wayne Friedman - Friday, April 10, 2020
High TV viewing and greater program fragmentation continue a month into the COVID-19 crisis, according to Simulmedia, in its analysis of Nielsen data. One key indicator: There are three times ...
- Comscore Launches Faster Local TV Ratings
Television News Daily, Wayne Friedman - Monday, April 6, 2020
Comscore is launching a faster local TV ratings service with a turnaround of 48 hours. Previously, it took two weeks for TV stations to get TV ratings data from the ...
- MSNBC/NBC Scores Highest Democratic Presidential TV Debate Ratings For Las Vegas Event
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
Coming before the Nevada primary vote, the debate drew 12 million viewers tuned in to NBC, with 7.6 million on MSNBC -- the third-largest audience ever for a single telecast ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
Marketing Politics Weekly, Joe Mandese - Wednesday, February 19, 2020
Nielsen recently began rolling out TV audience ratings based on viewers' political affiliation. While the service seems like a natural heading into what likely is the most consequential political media-buying ...
- Fox Leads In Prime-Time Ratings: ABC, Fox Entertainment Shows Improving
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
Through Feb. 3, Fox is averaging 7.9 million prime-time viewers in Nielsen's live program-plus-seven days of time-shifted viewing, up 20% vs. a year ago, with CBS just behind at 7.8 ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Survey of the American Consumer, a multimedia, lifestyle and product usage survey that remains the core media planning source ...
- CBS Dramas Dominate Prime Time Halfway Through TV Season
Television News Daily, Wayne Friedman - Monday, February 17, 2020
Taking the top spot, CBS' "NCIS" averages 15.1 million viewers in Nielsen-measured live program plus seven days of time-shifted viewing through Feb. 2. ...
- NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price Hikes
Television News Daily, Wayne Friedman - Tuesday, February 11, 2020
Although early-season NBA TV ratings have been mediocre at best, TNT has seen strong ad results in revenue, new advertisers, and pricing for regular-season games -- and for the upcoming ...
