- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to TV audiences, Simulmedia CEO Dave Morgan ...
- ESPN Posts Record Opening Night Baseball In Shortened Season
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The opener pulled in the best TV ratings for a regular-season game on any network in nine years -- a Nielsen-measured preliminary 4 million viewers. ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose previous recipients include Leslie Wood, Jim ...
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen Metric
Television News Daily, Wayne Friedman - Friday, July 10, 2020
TV network sales execs are up in arms over Nielsen's announcement that it would delay integration of out-of-home viewing into its national TV ratings. Nielsen intended to add OOH viewership ...
- Top Game, Reality Shows Climb In Viewership This Summer Vs. Losses A Year Ago
Television News Daily, Wayne Friedman - Thursday, July 9, 2020
The four top returning game shows and one reality competition series with rising viewership include ABC's "Celebrity Family Feud," NBC's "World of Dance," ABC's "Holey Moley," ABC's "To Tell The ...
- TV Flew High For A While, Then Fell Back To Earth
TVBlog, Adam Buckman - Thursday, June 25, 2020
TV's role as America's national pandemic pastime was apparently short-lived. ...
- Nielsen Finally Receives Accreditation For Demo Data In Many Local Markets, Sort Of
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
More than four years after Nielsen lost accreditation for the demographic audience data for most of its local TV market services, it has once again been accredited by industry ratings ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff Delayed
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Nielsen witnessed stability from its traditional media ratings business in Q1, but its marketing services continued to struggle. It plans to complete the spinoff of Nielsen Global Connect by November ...
- Cable News, Lifestyle, Entertainment Networks See Gains Due To Higher At-Home Viewing
Television News Daily, Wayne Friedman - Tuesday, April 28, 2020
Cable TV news nets continue to generally lead all networks, with CNN and Fox News Channel posting strong gains. Among lifestyle nets, the Food Network is up 22% year-over-year, while ...
- National TV Impressions Maintain High Level, More Program Fragmentation, Due To COVID-19 Crisis
Television News Daily, Wayne Friedman - Friday, April 10, 2020
High TV viewing and greater program fragmentation continue a month into the COVID-19 crisis, according to Simulmedia, in its analysis of Nielsen data. One key indicator: There are three times ...
- Comscore Launches Faster Local TV Ratings
Television News Daily, Wayne Friedman - Monday, April 6, 2020
Comscore is launching a faster local TV ratings service with a turnaround of 48 hours. Previously, it took two weeks for TV stations to get TV ratings data from the ...
- MSNBC/NBC Scores Highest Democratic Presidential TV Debate Ratings For Las Vegas Event
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
Coming before the Nevada primary vote, the debate drew 12 million viewers tuned in to NBC, with 7.6 million on MSNBC -- the third-largest audience ever for a single telecast ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
Marketing Politics Weekly, Joe Mandese - Wednesday, February 19, 2020
Nielsen recently began rolling out TV audience ratings based on viewers' political affiliation. While the service seems like a natural heading into what likely is the most consequential political media-buying ...
- Fox Leads In Prime-Time Ratings: ABC, Fox Entertainment Shows Improving
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
Through Feb. 3, Fox is averaging 7.9 million prime-time viewers in Nielsen's live program-plus-seven days of time-shifted viewing, up 20% vs. a year ago, with CBS just behind at 7.8 ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Survey of the American Consumer, a multimedia, lifestyle and product usage survey that remains the core media planning source ...
- CBS Dramas Dominate Prime Time Halfway Through TV Season
Television News Daily, Wayne Friedman - Monday, February 17, 2020
Taking the top spot, CBS' "NCIS" averages 15.1 million viewers in Nielsen-measured live program plus seven days of time-shifted viewing through Feb. 2. ...
- NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price Hikes
Television News Daily, Wayne Friedman - Tuesday, February 11, 2020
Although early-season NBA TV ratings have been mediocre at best, TNT has seen strong ad results in revenue, new advertisers, and pricing for regular-season games -- and for the upcoming ...
- Movies Losing Mass Appeal As Oscar Ratings Take Dive
TVBlog, Adam Buckman - Wednesday, February 12, 2020
This year's audience tally represents a far cry from Oscars of yesteryear that routinely drew twice that amount. ...
- 'Oscars' Ad Pricing Same As 2019, But Ratings Down 20%
Television News Daily, Wayne Friedman - Monday, February 10, 2020
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says TV ad research company SQAD. Preliminary results show the no-host broadcast was down 20% to 23.6 million viewers -- ...
- Tripadvisor Launches Customer Review Service For Restaurants After Reorganizing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
Tripadvisor's Review Hub dashboard announced Wednesday it will allow restaurant owners to view and respond to customer reviews across its site, along with Google, Facebook, Yelp and TheFork, among other ...
- LendEDU Duped Consumers With Fake Reviews, Paid Ratings
Digital News Daily, Wendy Davis - Monday, February 3, 2020
The online loan marketplace LendEDU, which allows consumers to compare offerings from purveyors of financial services, has agreed to settle charges that it duped consumers with fake reviews and paid ...
- Despite Streaming Audience Competition, Linear TV Ad Revenue Dipped Just 1% In 2019
Digital News Daily, Karlene Lukovitz - Tuesday, February 4, 2020
SMI's calendar year 2019 data confirm advertisers continue to pay higher CPMs in return for linear's safety and reach, with NFL ad price hikes leading the way, offsetting declines in ...
- Longer Storytelling At The Super Bowl: Is It Content Marketing Or A TV Ad?
TV Watch, Wayne Friedman - Wednesday, January 29, 2020
A reported 28 Super Bowl commercials will be of longer length: 45 seconds, 60 seconds and 90 seconds. It is still the most-viewed individual TV program every year. ...
- NFL At 15 Weeks -- Viewership Climbs 6%, Ad Revenues Grow
Television News Daily, Wayne Friedman - Thursday, December 19, 2019
Season-to-date TV ratings have inched up 6% (from 5% the week before), looking at all five networks. ...
- 'Big Bang Theory' Scores In Nielsen's 2019 Top TV Show Rankings
Television News Daily, Karlene Lukovitz - Thursday, December 19, 2019
Six of the single-telecast top 10 and four of the regularly scheduled top 10 are sports programs. ...
- The Rise And Fall Of TV Ad Value, According To Google
Research Intelligencer, Joe Mandese - Friday, November 22, 2019
While the supply of TV gross ratings points has declined 31% (among adults 18-49), the cost of TV ad time rose 43% for broadcast and 45% for cable TV over ...
- First Day Of Public Impeachment Hearings Delivers 13.8 Million Viewers
Marketing Politics Weekly, Joe Mandese - Thursday, November 14, 2019
The first public hearing of the 2019 Presidential Impeachment Inquiry generated an estimated 13.8 million people, according to a Nielsen analysis of its "fast national" ratings for the measured networks ...
- Fox News Scores Best Overall Day One Impeachment Views, ABC Tops In 25-54 Viewers
Television News Daily, Wayne Friedman - Thursday, November 14, 2019
Two cable news channels -- Fox News Channel and MSNBC -- posted the best overall viewing numbers on the first day of House hearings. These daytime numbers are more than ...
- ABC To Stop Releasing Live Program/Same Day TV Viewing Data
Television News Daily, Wayne Friedman - Monday, November 11, 2019
ABC will only release viewing data for three-, seven-, or 35-day time-shifted viewing across its multi video platforms. Following the increasing standard of TV advertiser deals pegged to more time-shifted ...
- Fox Posts Mixed Q3 Results, Strong In Sports, Entertainment, Softer In News
Television News Daily, Wayne Friedman - Thursday, November 7, 2019
Fox's Q3 revenue overall rose 5% to $2.67 billion, with affiliate revenues 4% higher and ad revenues down 2%. Some areas such as news programming are not faring as well ...
