- Olympics Opening Broadcast Ratings Lowest In 33 Years
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
At 16.7 million U.S. viewers, per preliminary NBC data, it's the lowest since the 1988 Seoul games opener -- although still the most-watched stand-alone entertainment program since Oprah Winfrey's intervi ...
- VAB: Viewing Grew For Some In 2020 Despite Nielsen Declines
Television News Daily, Wayne Friedman - Friday, July 23, 2021
Boosting its claim of Nielsen undercounting beginning in 2020, the VAB points to data from iSpot.tv showing a number of different viewership metrics grew in calendar-year 2020 vs. the ye ...
- NBA Finals Lose Ground Over 2-Year Period, While Streaming Rises
Television News Daily, Wayne Friedman - Friday, July 23, 2021
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019. ...
- Summer Prime-Time Broadcast TV Sees Ratings Tumble Just 5% So Far
Television News Daily, Wayne Friedman - Wednesday, July 21, 2021
The six-week summer period so far is averaging 3.14 million viewers for an English-language five-network prime-time show vs. 3.31 million for the similar time period a year ago, using Nielsen-metr ...
- Streamer CNN+ To Launch First-Quarter 2022
Television News Daily, Wayne Friedman - Monday, July 19, 2021
CNN+ says it will have original, live, on-demand and interactive programming as a "stand-alone" direct-to-consumer service, separate from CNN branded linear TV channels. ...
- Summer TV: NBC's 'America's Got Talent' Maintains Lead; ABC Grabs 12 Of Top 20-Rated Shows
Television News Daily, Wayne Friedman - Friday, July 9, 2021
Perennial summer leader "Talent" is earning an average 8.8 million this year, looking at Nielsen's live program-plus-seven days of time-shifted viewing metric from May 27-June 27. ...
- Tokyo Summer Olympics: No On-Site Spectators, Fewer TV Fans, Too?
TV Watch, Wayne Friedman - Monday, July 12, 2021
A lack of live, at-site video excitement could affect TV viewership for the Summer Games. ...
- 2021 NBA Playoffs Ad Spend Rises, Viewing Recovers Vs. 2020, Down From 2019
Television News Daily, Wayne Friedman - Friday, July 2, 2021
This year, Nielsen-measured viewership is 36% higher vs. a year ago but still down around 9% from 2019, according to 'Sports Business Journal.' The first round of the NBA Playof ...
- Google Tests Seller Ratings In Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Google has begun testing an organic search feature that serves business seller ratings in regular search snippets. The company already uses this rating feature with paid ads. ...
- Big Cable News Nets' Q2 Prime-Time/Total Day Ratings Sink 40%, Fox News Maintains Lead
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
Total prime-time viewing among cable TV news networks fell 38% in the second three months of this year to a collective 4.57 million average viewers. Fox News Channel continues ...
- ARF Teams With Vendors To Launch Device Sharing Study, Will Apply To MRC To Accredit It
MediaDailyNews, Joe Mandese - Monday, June 28, 2021
In what appears to be an industry first, the Advertising Research Foundation is teaming with seven industry research and/or media suppliers to conduct research on digital device usage and accou ...
- Nielsen's New 'Gauge' Metric Shows Streaming Tops Broadcast For Viewers 2 And Up
Television News Daily, Wayne Friedman - Friday, June 18, 2021
Streaming has a 26% share for total day usage of TV for viewers 2 and up, with broadcast at 25%. But streaming "ad-supported" platforms only comprise a 4% share, sa ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisions on TV rights, branded content initiatives and other marketing opportunities. ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to a study by CHEQ and the University of Baltimore. Amazon analyzes 10 million reviews a month using a combinati ...
- Don't Fear Negative Reviews
Inside Performance, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate to consumers that brands can and will make things right, a PowerReviews survey of more than 6,500 consumers sh ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion -- up nearly 70% from the same quarter a year ago. ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media. ...
- MRC: Local TV Viewing/PUT Understated During Pandemic 1% To 4%
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
Nielsen will work with the MRC to analyze what impact "zero-tuning households" may have had on reported viewing estimates. ...
- Climbing Out Of An Audience Liability Hole
Television News Daily, Lisa Niemeyer - Wednesday, June 9, 2021
Restitution or recovery of audience liabilities is coming in many forms beyond linear TV impressions. Here are some caveats and examples. ...
- Prime-Time English-Language Shows Drop 21% For 2020-2021 Season
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
Average prime-time viewership sank to 4.35 million per program for the just-completed tv season vs. 5.48 million average viewership per program a year ago, looking at Nielsen-metric L7 data. ...
- The Challenge Of 'Attention' Measurement
MediaDailyNews, Tony Jarvis - Monday, June 7, 2021
In a June webinar exploring what metrics should be used as media trading currency, Lumens Research Managing Director Mike Follett discussed how advertising works based on Lumen's proprietary eye-tracking stu ...
- Madison Avenue's New Impressionistic Movement
RTBlog, Joe Mandese - Monday, June 7, 2021
After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons. ...
- Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health Campaign
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
In a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into two aspects of its organization: blacklisting fake news sites programmatically, a ...
- CBS Still Tops In Prime Time, Adds 4 Shows For Fall
Television News Daily, Wayne Friedman - Thursday, May 20, 2021
The network will have three different versions of the "FBI" franchise, adding "FBI: International" to "FBI" and "FBI: Most Wanted." ...
- Spectrum News Networks Reports Record Audience Gains In April
Digital News Daily, Karlene Lukovitz - Thursday, May 20, 2021
Viewership for the 24/7 networks was driven by major news events during the month, including the Derek Chauvin verdict and President Joe Biden's address to a joint session of Congr ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
MediaDailyNews, Tony Jarvis - Tuesday, May 18, 2021
The OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-established "media model" and include various new bizarre terms, such as "viewshed!" Are you kidding me? ...
- ViacomCBS Upfront: More Ad Dollars Shift To Streaming
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
The decline in live, linear TV ratings is steepening, but there is sharply rising viewing in streaming ad-supported TV platforms. ...
- Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
Nielsen, which recently reported $100 million in temporary cost savings related to the pandemic, says those cuts did not explicitly impact its field force, but "included voluntary pay cuts ...
- Pandemic Paradox: Nielsen Saved $100M From COVID-19 Workforce Reductions
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The pandemic created a unique benefit to Nielsen's bottom line: $100 million in cost savings. The disclosure, made during a recent earnings call with investors and Wall Street analysts, h ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen's Digital Ad Ratings and will provide it to advertisers and agencies buying "Samsung TV Plus," its free, ad-support ...
