- Land Rover To Award Customized Defenders To Charities
Marketing Daily, Tanya Gazdik - Saturday, April 3, 2021
Defender vehicles have been used for various humanitarian causes around the world for decades. ...
- Hotels.com Launches Tax Season Promotion
Marketing Daily, Tanya Gazdik - Wednesday, March 31, 2021
Contest entrants fill out a form that calculates pandemic-related "expenses" like takeout boxes accumulated and hours lost on TikTok. ...
- Pedigree Celebrates Tiny Dog Superpowers
Marketing Daily, Tanya Gazdik - Thursday, March 4, 2021
Dog owners can share their small dog's "superpowers" for a chance to be in "The League of Hero-ish Small Dogs" comic book. ...
- 'Bon Appetit' Denies Chef Contest Involvement
Publishers Daily, Ray Schultz - Friday, February 19, 2021
Some potential Favorite Chef contestants mistakenly believed they would be featured in the magazine. They will be highlighted in a paid ad. ...
- A&W Calls For Truce To 'Chicken Sandwich War'
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2021
"At A&W, we're lovers, not fighters," A&W's Liz Bazner tells "Marketing Daily." ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films h ...
- Hotels.com Offers Valentine's Day Dumpster Stays
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2021
All entries will receive a fictional, yet satisfying, booking confirmation email for the ex's imaginary V-Day Dumpster Stay. ...
- Royal Canin Enlists Wayne Brady For Puppy Pre-Show
Marketing Daily, Tanya Gazdik - Tuesday, December 15, 2020
Sports commentator Mary Carillo serves as honorary judge and will crown the Puppy Best In Show. ...
- Mazda Celebrates Heroes, Partners With 'Good Morning America'
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2020
The promotion brings to life the brand's "deeply held value of omotenashi," the Japanese culture of putting other's needs first. ...
- Honda Partners With Omaze To Support College Fund
Marketing Daily, Tanya Gazdik - Sunday, November 29, 2020
The prize is the first 2021 Honda Civic Type R Limited Edition and a driving experience with Honda IndyCar driver Colton Herta. ...
- Toyota Brings Back Feel-Good Drawing Contest
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2020
The world contest was on hold this year due to COVID-19, but the U.S. portion, Toyota Dream Car USA Art Contest, opens Nov. 16. ...
- COVID-19 Cozy: How Church's Chicken Got Closer To Consumers
Inside Performance, Laurie Sullivan - Friday, August 14, 2020
Church's Chicken took a digital-first approach offline and online to get willing customers to give up personal information and share a little bit about themselves. ...
- Dollar Shave Club Offers $25K for Best Testes Tributes
Marketing Daily, Tanya Gazdik - Sunday, July 26, 2020
The promotion is tied to DSC's new Grounds Keeper Ball Spray, which sold out two weeks after it debuted. ...
- Jeep Asks Consumers To Help Create 'Easter Eggs'
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The small elements are a "surprise and delight for customers and help convey the human touch behind the products," says Jeep's Mark Allen. ...
- Lady Gaga, Adobe Call On Little Monsters To Create Their Own 'Chromatica'
Digital News Daily, Laurie Sullivan - Wednesday, June 24, 2020
Lady Gaga is teaming up with Adobe and Live Nation for a creative challenge inspired by her latest album, Chromatica. ...
- Mini Uses Video Contest To Select Customer For Special Car
Marketing Daily, Tanya Gazdik - Monday, June 1, 2020
Nick Tubbs' "creativity, passion, and vast collection of Mini items sealed the deal," Mini's Raj Mahtani tells "Marketing Daily." ...
- Samsung, Dunkin', PepsiCo's Classic Lay's, Celebrate Moms
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2020
Several brands are aiming to engage with consumers about their moms via social media. Some are offering prizes as incentives. ...
- Brands, Celebrities Partner For COVID-19 Fundraiser
Marketing Daily, Tanya Gazdik - Friday, April 17, 2020
The All-In Challenge is being sponsored by Fanatics, ESPN, FedEx, VaynerMedia, Sports Illustrated, ROKT, SimpleAuctionSite.com and iHeartRadio. ...
- Toyota Recognizes Young Artists
Marketing Daily, Tanya Gazdik - Wednesday, March 18, 2020
The art integrated several of Toyota's strategic focus areas, including mobility, environmentalism and diversity. ...
- Apartment Therapy, Behr Paint Roll Out 'Small/Cool' Contest
Out to Launch, Larissa Faw - Wednesday, March 18, 2020
Contest seeks readers with tiny but innovatively designed spaces. ...
- Pancheros Juices Its Mobile App Program; Loyalty Ensues
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
"Rely on your loyalty partner to really give you suggestions. Ask them what you should be doing that you're not doing; they're great resource." Their partner was Punchh. ...
- Lincoln Launches Music-Centered Corsair Campaign
Marketing Daily, Tanya Gazdik - Wednesday, February 5, 2020
The promotion includes a contest whose winner will appear in a national Lincoln marketing campaign. ...
- Volvo Plays Up Safety For Super Bowl Contest
Marketing Daily, Tanya Gazdik - Monday, January 20, 2020
The automaker has been successful "in activating programs around the big game that sit outside of traditional advertising," Volvo's Jim Nichols tells "Marketing Daily." ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, t ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, t ...
- Audi Offers Contest For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, November 20, 2019
"A high-technology new product like the Audi e-tron needs qualified testing that even Santa isn't quite ready for," Audi's Loren Angelo tells "Marketing Daily." ...
- Jeep Honors Veterans With Gladiator Giveaway
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2019
Consumers can nominate a U.S Armed Forces veteran for the chance to win a Jeep Gladiator Rubicon. ...
- Mazda Partners With Nat Geo For Photo Contest
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2019
The activation is part of Mazda's "Power of Potential" platform, which honors individuals who are making a difference, realizing their potential and inspiring others. ...
- Michelin Targets Teens With Tire Safety Campaign
Marketing Daily, Tanya Gazdik - Tuesday, October 22, 2019
"Beyond the Driving Test is a social responsibility program rather than a marketing program," Michelin's Joanie Martin tells "Marketing Daily." ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all witho ...
