- COVID-19 Cozy: How Church's Chicken Got Closer To Consumers
Inside Performance, Laurie Sullivan - Friday, August 14, 2020
Church's Chicken took a digital-first approach offline and online to get willing customers to give up personal information and share a little bit about themselves. ...
- Dollar Shave Club Offers $25K for Best Testes Tributes
Marketing Daily, Tanya Gazdik - Sunday, July 26, 2020
The promotion is tied to DSC's new Grounds Keeper Ball Spray, which sold out two weeks after it debuted. ...
- Jeep Asks Consumers To Help Create 'Easter Eggs'
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The small elements are a "surprise and delight for customers and help convey the human touch behind the products," says Jeep's Mark Allen. ...
- Lady Gaga, Adobe Call On Little Monsters To Create Their Own 'Chromatica'
Digital News Daily, Laurie Sullivan - Wednesday, June 24, 2020
Lady Gaga is teaming up with Adobe and Live Nation for a creative challenge inspired by her latest album, Chromatica. ...
- Mini Uses Video Contest To Select Customer For Special Car
Marketing Daily, Tanya Gazdik - Monday, June 1, 2020
Nick Tubbs' "creativity, passion, and vast collection of Mini items sealed the deal," Mini's Raj Mahtani tells "Marketing Daily." ...
- Samsung, Dunkin', PepsiCo's Classic Lay's, Celebrate Moms
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2020
Several brands are aiming to engage with consumers about their moms via social media. Some are offering prizes as incentives. ...
- Brands, Celebrities Partner For COVID-19 Fundraiser
Marketing Daily, Tanya Gazdik - Friday, April 17, 2020
The All-In Challenge is being sponsored by Fanatics, ESPN, FedEx, VaynerMedia, Sports Illustrated, ROKT, SimpleAuctionSite.com and iHeartRadio. ...
- Toyota Recognizes Young Artists
Marketing Daily, Tanya Gazdik - Wednesday, March 18, 2020
The art integrated several of Toyota's strategic focus areas, including mobility, environmentalism and diversity. ...
- Apartment Therapy, Behr Paint Roll Out 'Small/Cool' Contest
Out to Launch, Larissa Faw - Wednesday, March 18, 2020
Contest seeks readers with tiny but innovatively designed spaces. ...
- Pancheros Juices Its Mobile App Program; Loyalty Ensues
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
"Rely on your loyalty partner to really give you suggestions. Ask them what you should be doing that you're not doing; they're great resource." Their partner was Punchh. ...
- Lincoln Launches Music-Centered Corsair Campaign
Marketing Daily, Tanya Gazdik - Wednesday, February 5, 2020
The promotion includes a contest whose winner will appear in a national Lincoln marketing campaign. ...
- Volvo Plays Up Safety For Super Bowl Contest
Marketing Daily, Tanya Gazdik - Monday, January 20, 2020
The automaker has been successful "in activating programs around the big game that sit outside of traditional advertising," Volvo's Jim Nichols tells "Marketing Daily." ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- Audi Offers Contest For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, November 20, 2019
"A high-technology new product like the Audi e-tron needs qualified testing that even Santa isn't quite ready for," Audi's Loren Angelo tells "Marketing Daily." ...
- Jeep Honors Veterans With Gladiator Giveaway
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2019
Consumers can nominate a U.S Armed Forces veteran for the chance to win a Jeep Gladiator Rubicon. ...
- Mazda Partners With Nat Geo For Photo Contest
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2019
The activation is part of Mazda's "Power of Potential" platform, which honors individuals who are making a difference, realizing their potential and inspiring others. ...
- Michelin Targets Teens With Tire Safety Campaign
Marketing Daily, Tanya Gazdik - Tuesday, October 22, 2019
"Beyond the Driving Test is a social responsibility program rather than a marketing program," Michelin's Joanie Martin tells "Marketing Daily." ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- ...
- Correction: Vox-Intel Contest Closed July 29
Publishers Daily, Sara Guaglione - Thursday, August 29, 2019
The August 28, 2019
Publishers Daily article
“Vox Creative Creates 'Smartest Brain' Campaign, Intel Sponsors” incorrectly reported the ‘Smartest Brain’ contest ended on August 28. Winners were announced yesterday, ...
- Royal Canin Encourages Veterinary Visits For Cats
Marketing Daily, Tanya Gazdik - Tuesday, August 20, 2019
The pet food company has enlisted actor Angela Kinsey to encourage owners to take their cats to the vet. ...
- Wyndham Partners With HGTV Celebrity Designer
Marketing Daily, Tanya Gazdik - Thursday, June 20, 2019
Super 8 by Wyndham is calling on design enthusiasts to submit renderings for what will become a new room concept. ...
- L.L.Bean Partners With Uber To Encourage Summer Fun
Marketing Daily, Tanya Gazdik - Tuesday, June 18, 2019
In an L.L.Bean survey, 4 out of 5 Americans said summer passes by too quickly; more than half don't have time to enjoy it. ...
- Kraft Helps Parents Lie To Kids With 'Salad Frosting'
Marketing Daily, Karlene Lukovitz - Monday, June 10, 2019
#LieLikeAParent social contest is similar in concept to 2017's successful #SwearLikeAMother promo for Kraft Mac & Cheese. ...
- Coca-Cola Freestyle's First Mix Contest Offers $10K Prize
Marketing Daily, Karlene Lukovitz - Wednesday, June 5, 2019
Winner will be the mix most-poured in 50K Freestyle machines. Mixes help Coke with product innovation. ...
- 'Busch Guy' To Officiate Marriage Of Contest Winners
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2019
Brand will also contribute $25,000 to cover the wedding costs. ...
- NHL Opens Voting For Fan Choice Awards
Marketing Daily, Tanya Gazdik - Wednesday, May 15, 2019
The event lets fans vote on the best photos, videos and GIFs shared by teams and players during the 2018-19 season on social media. ...
- Yahoo Sports Returns With Tourney Pick'em
Marketing Daily, Tanya Gazdik - Wednesday, March 20, 2019
Celebrating 20 years of the game, this year Yahoo Sports is offering hoops fans a chance to win $1 million. ...
- JetBlue's 'All You Can Jet' Contest Requires Empty Instagram
Marketing Daily, Tanya Gazdik - Thursday, March 7, 2019
Contestants must delete or archive ALL current photos and replace with the JetBlue photo from the contest website. ...
