Publishers are seeking alternate revenue sources to counter losses in advertising. Data from Pepperjam supports this trend. ...

Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords. ...

The time from first website visits to purchases fell from 37 hours in February to 27 hours between March 22 and April 4, NetElixir data shows. ...

Mobile payments firm Raise will work with Sailthru to personalize mobile, website and email. ...

Women seem to be more giving on Valentine's Day and the search for GIFs revs up the week leading up to the holiday and remains strong through Feb. 14, according ...

"The Drum" has been taking a look at the Christmas ads for 2019 and rating them according to how well they engage audiences. Top of the list is John Lewis ...

In a three-night stunt, Ellen DeGeneres and other celebrities intend to surprise regular people with heartwarming Christmas gifts. ...

A study using innovative "chat-based" research methodology finds that nearly three in four Gen Zers are hoping for cash as a holiday gift, and this demographic does not necessarily want ...

Its last three Christmas campaigns have been its least emotionally engaging, research shows. ...

"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has been beaten into second place by Very's "Pass The Parcel" Christmas advert for emotional engagement, according to research from ...

Mediatel is reporting that AA/Warc figures suggest it will be a bumper festive season with a predicted GBP6.8bn due to be spent -- up 4.7% on last year's record h ...

The stats show that emotional engagement is the key to a top Xmas spot, and that's why Elton John failed last year. ...

Deloitte reports consumers expect to spend $1,496 per household this year, with the biggest share - $596 - going to experiences and celebrations. ...

Americans plan to spend $862 on gifts for others this holiday season, a 5% increase over the $819 they said they averaged last year, according to the "Consumer Holiday Shopping ...

Reports suggest consumers are looking to create the ultimate experience for Mother's Day rather than giving typical gifts like flowers, jewelry or clothing. ...

Confronted with an apparent violation of Apple policies, Google said Wednesday it had disabled the iPhone and iPad versions of Screenwise Meter -- an app that scooped up users' data ...

"Marketing Week" is discussing whether advertisers got Christmas wrong last month. The site claims that many big-name advertisers moved away from branding campaigns to focus on products, but this was ...

The H&M Home Gift Guide is available on Google Home smart speakers as well as on phones. ...

John Lewis & Partners is supplementing its big storytelling Christmas ad featuring Elton John with a series of eight ten second ads which, to the tune of a different Elton ...

A recent survey found that 40% of employees have re-gifted or even thrown out presents from employers. That I believe, having done both myself. ...

The guide features stories told in handmade miniature detail, embedded with gift ideas for tech lovers. ...

IMRG figures show Black Friday spending online was up around 7% on last year but did not beat forecasts of higher growth because offers were made available before and after ...

Attackers impersonate CEOs and use other tricks to get information from unsuspecting employees. ...

Slick, festive stories, and a tour to sell out mean that Sir Elton and a scared orangutan have won Christmas. ...

The John Lewis ad has landed -- and "Marketing Week" reveals this year saw a move to embrace the retailers employees, or partners, by allowing them to share it on ...

Advertising are "dumping" tv for online spots, according to "The Guardian." It predicts that GBP300m more will be spent on advertising in the run-up to Christmas than last year, but ...

Almost half of the UK population, 48%, will buy from Amazon during Black Friday's discounting period, according to research from Salmon. According to Netimperative, 29% are holding back on Christmas ...

Overall ad spending is up and online is thriving, yet ITV is warning of a 6% to 8% Christmas downturn. ...

Wunderman-owned e-commerce agency, Salomon, is predicting a bumper Black Friday this year, Netimperative reports. Shoppers will spend GBP4.75bn on the big day with GBP2.5bn of that overall figures spent onl ...

Some 87% of consumers will also search for personal deals when shopping for holiday gifts, and 60% of shoppers plan to hit the stores for holiday purchases before Black Fri ...