For marketers still trying to determine what Mother's Day ecommerce sales will look like this year, NetElixir CEO Udayan Bose might have some answers. ...

A new lawsuit claims Google's anti-fraud efforts effectively prevent some people from redeeming Google Play gift cards. ...

NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the four purchasing triggers for this year ...

Gift-givers can use mobile wallets to pay for the cards, while recipients can utilize Click-to-Pay to order their gifts. ...

Pinterest has released its holiday gift guide, offering information on trends and how brands can help consumers create lasting experiences through movies, cooking, and enjoying their homes. ...

One Platform Commerce, NBCU's just-announced controlling unit for its Shoppable TV, NBCUniversal Checkout and Shop Telemundo businesses, has struck a deal with PayPal to make consumer retail sales easier. ...

Merchants working with Rakuten experienced a 43% traffic increase on average and a 60% sales increase on Amazon Prime Day vs. the previous year. ...

Still, many younger people plan to focus on the meaning of the holiday -- and they don't want advertising, Fullscreen reports. ...

Publishers are seeking alternate revenue sources to counter losses in advertising. Data from Pepperjam supports this trend. ...

Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords. ...

The time from first website visits to purchases fell from 37 hours in February to 27 hours between March 22 and April 4, NetElixir data shows. ...

Mobile payments firm Raise will work with Sailthru to personalize mobile, website and email. ...

Women seem to be more giving on Valentine's Day and the search for GIFs revs up the week leading up to the holiday and remains strong through Feb. 14, accordi ...

"The Drum" has been taking a look at the Christmas ads for 2019 and rating them according to how well they engage audiences. Top of the list is John Lew ...

In a three-night stunt, Ellen DeGeneres and other celebrities intend to surprise regular people with heartwarming Christmas gifts. ...

A study using innovative "chat-based" research methodology finds that nearly three in four Gen Zers are hoping for cash as a holiday gift, and this demographic does not necessarily wa ...

Its last three Christmas campaigns have been its least emotionally engaging, research shows. ...

"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has been beaten into second place by Very's "Pass The Parcel" Christmas advert for emotional engagement, according to research fr ...

Mediatel is reporting that AA/Warc figures suggest it will be a bumper festive season with a predicted GBP6.8bn due to be spent -- up 4.7% on last year's record h ...

The stats show that emotional engagement is the key to a top Xmas spot, and that's why Elton John failed last year. ...

Deloitte reports consumers expect to spend $1,496 per household this year, with the biggest share - $596 - going to experiences and celebrations. ...

Americans plan to spend $862 on gifts for others this holiday season, a 5% increase over the $819 they said they averaged last year, according to the "Consumer Holiday Shoppi ...

Reports suggest consumers are looking to create the ultimate experience for Mother's Day rather than giving typical gifts like flowers, jewelry or clothing. ...

Confronted with an apparent violation of Apple policies, Google said Wednesday it had disabled the iPhone and iPad versions of Screenwise Meter -- an app that scooped up users' da ...

"Marketing Week" is discussing whether advertisers got Christmas wrong last month. The site claims that many big-name advertisers moved away from branding campaigns to focus on products, but this w ...

The H&M Home Gift Guide is available on Google Home smart speakers as well as on phones. ...

John Lewis & Partners is supplementing its big storytelling Christmas ad featuring Elton John with a series of eight ten second ads which, to the tune of a different Elt ...

A recent survey found that 40% of employees have re-gifted or even thrown out presents from employers. That I believe, having done both myself. ...

The guide features stories told in handmade miniature detail, embedded with gift ideas for tech lovers. ...

IMRG figures show Black Friday spending online was up around 7% on last year but did not beat forecasts of higher growth because offers were made available before and aft ...