- Google Hit With Class-Action Complaint Over 'Worthless' Gift Cards
Digital News Daily, Wendy Davis - Monday, March 1, 2021
A new lawsuit claims Google's anti-fraud efforts effectively prevent some people from redeeming Google Play gift cards. ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the four purchasing triggers for this year ...
- InComm And Mastercard Team Up To Offer Digital Gift Cards
Email Marketing Daily, Ray Schultz - Thursday, November 19, 2020
Gift-givers can use mobile wallets to pay for the cards, while recipients can utilize Click-to-Pay to order their gifts. ...
- Pinterest Takes It Home For The Holidays
Inside Performance, Laurie Sullivan - Tuesday, November 10, 2020
Pinterest has released its holiday gift guide, offering information on trends and how brands can help consumers create lasting experiences through movies, cooking, and enjoying their homes. ...
- NBCUniversal Grows Retail-Shopping Platforms For Holiday Season
Television News Daily, Wayne Friedman - Monday, November 9, 2020
One Platform Commerce, NBCU's just-announced controlling unit for its Shoppable TV, NBCUniversal Checkout and Shop Telemundo businesses, has struck a deal with PayPal to make consumer retail sales
easier. ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average and a 60% sales increase on Amazon Prime Day vs. the previous year. ...
- Millennial Scrooges: They're Planning To Buy Gifts For Themselves
Email Insider, Ray Schultz - Friday, September 25, 2020
Still, many younger people plan to focus on the meaning of the holiday -- and they don't want advertising, Fullscreen reports. ...
- Performance Marketing Gets A Lift As Advertisers Look For Guarantees
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Publishers are seeking alternate revenue sources to counter losses in advertising. Data from Pepperjam supports this trend. ...
- Happy Mother's Day Data -- What's Different This Year?
Inside Performance, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords. ...
- Gift-Giving Skyrockets, As Time To Purchase Shortens
Inside Performance, Laurie Sullivan - Wednesday, April 15, 2020
The time from first website visits to purchases fell from 37 hours in February to 27 hours between March 22 and April 4, NetElixir data shows. ...
- Raise Boosts Results With Personalization Effort
Email Marketing Daily, Ray Schultz - Tuesday, April 7, 2020
Mobile payments firm Raise will work with Sailthru to personalize mobile, website and email. ...
- Valentine's Gifts Or Gifs -- More Women Than Men Give
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 14, 2020
Women seem to be more giving on Valentine's Day and the search for GIFs revs up the week leading up to the holiday and remains strong through Feb. 14, accordi ...
- John Lewis Crowned Best Christmas Ad By 'The Drum'
Around the Net In MAD London, Sean Hargrave - Monday, December 9, 2019
"The Drum" has been taking a look at the Christmas ads for 2019 and rating them according to how well they engage audiences. Top of the list is John Lew ...
- Just In Time For Christmas: Celebrities Acting Like Real People
TVBlog, Adam Buckman - Monday, December 9, 2019
In a three-night stunt, Ellen DeGeneres and other celebrities intend to surprise regular people with heartwarming Christmas gifts. ...
- Study Finds Cash, Not 'Experiences,' Most Desired Holiday Gift -- Especially Among Gen Zers
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
A study using innovative "chat-based" research methodology finds that nearly three in four Gen Zers are hoping for cash as a holiday gift, and this demographic does not necessarily wa ...
- Is John Lewis Losing Its Christmas Magic?
London Blog, Sean Hargrave - Tuesday, November 19, 2019
Its last three Christmas campaigns have been its least emotionally engaging, research shows. ...
- Very Campaign Is More Engaging Than John Lewis
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has been beaten into second place by Very's "Pass The Parcel" Christmas advert for emotional engagement, according to research fr ...
- Bumper Christmas Will See Ad Spend Rise 4.7%
Around the Net In MAD London, Sean Hargrave - Monday, November 4, 2019
Mediatel is reporting that AA/Warc figures suggest it will be a bumper festive season with a predicted GBP6.8bn due to be spent -- up 4.7% on last year's record h ...
- Emotion Is Key To Winning Christmas, Not Elton John
London Blog, Sean Hargrave - Friday, November 1, 2019
The stats show that emotional engagement is the key to a top Xmas spot, and that's why Elton John failed last year. ...
- Consumers' Holiday Focus Shifts To Experience, Entertaining
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2019
Deloitte reports consumers expect to spend $1,496 per household this year, with the biggest share - $596 - going to experiences and celebrations. ...
- Holiday Report Forecasts 5% Boost In Gift Spending, Optimism On The Economy
Research Intelligencer, Joe Mandese - Monday, September 23, 2019
Americans plan to spend $862 on gifts for others this holiday season, a 5% increase over the $819 they said they averaged last year, according to the "Consumer Holiday Shoppi ...
- Marketers Stuck On Mother's Day Traditions As Consumers Search For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
Reports suggest consumers are looking to create the ultimate experience for Mother's Day rather than giving typical gifts like flowers, jewelry or clothing. ...
- Google Disables iPhone Version Of Data-Collecting App
Digital News Daily, Wendy Davis - Wednesday, January 30, 2019
Confronted with an apparent violation of Apple policies, Google said Wednesday it had disabled the iPhone and iPad versions of Screenwise Meter -- an app that scooped up users' da ...
- Was A Product Focus The Right Strategy This Christmas?
Around the Net In MAD London, Sean Hargrave - Monday, January 14, 2019
"Marketing Week" is discussing whether advertisers got Christmas wrong last month. The site claims that many big-name advertisers moved away from branding campaigns to focus on products, but this w ...
- H&M Adds Google Assistant Voice Payments
AI & IoT Daily, Chuck Martin - Monday, December 24, 2018
The H&M Home Gift Guide is available on Google Home smart speakers as well as on phones. ...
- John Lewis Pushes Products In New Spots
Around the Net In MAD London, Sean Hargrave - Monday, December 3, 2018
John Lewis & Partners is supplementing its big storytelling Christmas ad featuring Elton John with a series of eight ten second ads which, to the tune of a different Elt ...
- Ever Re-Gifted A Company Holiday Gift? You're Not Alone
Mediapsssst, Richard Whitman - Monday, December 3, 2018
A recent survey found that 40% of employees have re-gifted or even thrown out presents from employers. That I believe, having done both myself. ...
- 'Digital Trends' Partners With HouseSpecial For 'Tiniest' Holiday Gift Guide
Publishers Daily, Melynda Fuller - Friday, November 30, 2018
The guide features stories told in handmade miniature detail, embedded with gift ideas for tech lovers. ...
- Black Friday Spending Up, But Still Did Not Meet Expectations
Around the Net In MAD London, Sean Hargrave - Thursday, November 29, 2018
IMRG figures show Black Friday spending online was up around 7% on last year but did not beat forecasts of higher growth because offers were made available before and aft ...
- Holiday Email Gift Card Scheme Threatens Companies: Barracuda
Email Marketing Daily, Ray Schultz - Thursday, November 29, 2018
Attackers impersonate CEOs and use other tricks to get information from unsuspecting employees. ...