- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Inside Performance, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop. ...
- Email Comes In Third In Driving Online Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Word of mouth is first, and online ads come in second, Bluecore reports. Celebrities are way down on the list. ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as advertisers prepare ...
- Charting The Journey: The Hurdles In Mapping The Customer Path
Email Insider, Ray Schultz - Monday, August 31, 2020
A majority of brands are using defined journey maps or building them. And email is the most effective touchpoint, Ascend2 reports. ...
- Can Google's Promise Of 2-Day Shipping Compete With Amazon Prime?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
COVID-19 has slowed most retailers and brands, as well as shipments of products. A new feature from Google guarantees better performance when consumers make a purchase, according to Adam Jones, ...
- How Brands Are Leveraging Emotion More During The COVID-19 Pandemic
MediaDailyNews, Mario Natarelli - Friday, May 29, 2020
Since the onset of COVID-19 and the need for shared connections, we are seeing emotion play a much greater role in the branding and advertising measures of companies. ...
- Madison Logic Adds Its ABM Tool To Hubspot App Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Joint B2B clients can engage and measure accounts across digital ad channels, the companies say. ...
- Marketers Lack Unified View Of The Customer, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
High-performing firms can connect email behavior with actions in other channels, a study by Pointillist shows. ...
- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced to get skinnier. How can this be accomplished? Less waste and more precision. ...
- Three-Way Tech Stack Helps B2B Brand Improve ROI
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
PTC won the SiriusDecisions Program of the year award with a program that combines solutions from 6sense, Drift and People.ai. ...
- Study: Consumers Rely On Reviews For Buying Decisions
Digital News Daily, Gavin O'Malley - Tuesday, April 21, 2020
Overall, 75% of shoppers said they sometimes or always trust consumer reviews, while 39% said they trust a brand employees' product recommendation. ...
- Microsoft Advertising Introduces New Conversion Options
Inside Performance, Laurie Sullivan - Thursday, April 9, 2020
Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. ...
- Page Views Climbing, With Online Orders Close Behind
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
March closed out with a 25% increase in website page views and a 21% year-over-year increase for order counts, according to data from Bazaarvoice's network of more than 6,200 brands ...
- GasBuddy Has More Than One Data Surprise For Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2020
The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it runs a debit program, but expanding it to a credit card could provide brands with much more opt-in d ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Inside Performance, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds. ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Inside Performance, Laurie Sullivan - Wednesday, September 25, 2019
Visual search has increasingly become a channel that can drive consumers from becoming aware of a product to making a purchase. ...
- Gen Z And The Rise Of Optimized Out-Of-Home Advertising
MediaDailyNews, Marc Bartholomew - Thursday, September 12, 2019
Digital creative optimization allows out-of-home ads to tap into what matters to consumers and what is likely to affect their behavior. This is especially important when it comes to GenZ ...
- It's Time To Smell Some Roses -- In Real-Time -- And Yes, In Real Places
RTBlog, Joe Mandese - Monday, September 9, 2019
It might be a good time for people in the business to actually go out and experience firsthand what their "end users" experience when they're standing inside a store and ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitality industries. ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Inside Performance, Laurie Sullivan - Thursday, August 29, 2019
Gartner classifies visual search as an emerging technology, on par with results of an eMarketer survey suggesting that few consumers "regularly" use it. ...
- LoopMe Teams With Numerator To Fill A Data Gap
Digital News Daily, Laurie Sullivan - Thursday, August 22, 2019
LoopMe, which optimizes media based on AI, teamed up with Numerator, which supports shopper panel data, to help marketers understand purchase behavior that can increase offline sales beyond loyalty card ...
- Customized Messages And What Brands Need To Focus On
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 8, 2019
Websites and programmatic display are the two most important areas when it comes to personalization, said Christopher Hansen, IgnitionOne COO. ...
- Consumer Buying Behavior Data Reveals Impact Of Social
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 28, 2019
Search marketers should consider the time and sequence of events on social platforms just before a purchase. Historic data yields insights into events that followed the purchase. ...
- Auto Dealers Need To Employ Active Listening
Marketing Daily, Tanya Gazdik - Friday, June 28, 2019
Consumers are calling much later in the purchase process, so handling inbound calls is much more critical to the path to purchase than ever before. ...
- The Journey To The Sale And Beyond
Email Insider, Ray Schultz - Wednesday, June 19, 2019
Email, scarcely a sliver four years ago, is now second only to the web in journey marketing, according to Kitewheel. ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2019
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus on brand building, and includes driving consumers to their website, even if the company doesn't support
direct-to-consumer brands. ...
- Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You Think
Research Intelligencer, Joe Mandese - Wednesday, May 22, 2019
A new report from Deloitte Digital outlines how emotion-driven engagement extends across the entire customer journey and how brands can leverage this to increase "lifetime value" and "brand loyalty." ...
- It's The Culture, Stupid: IPG/Twitter Find Brands Must Be Engaged
Research Intelligencer, Joe Mandese - Tuesday, May 21, 2019
While traditional brand attributes still are vital factors, the extent to which they perceive brands to be culturally engaged is becoming a differentiating reason why many consumers prefer a brand. ...
- Google Ushers In The Era Of Anticipatory Marketing
Search & Performance Marketing Daily, Udayan Bose - Monday, May 20, 2019
Google helps marketers understand consumer intent. The goal is to encourage marketers to create a media plan that enables them to anticipate new opportunities for engaging customers. ...
- Asian Americans Score Highest In Web Usage
Digital News Daily, Gavin O'Malley - Friday, May 10, 2019
Some 97% of Asian-American households have a smartphone and 89% have a computer, which beats out the average U.S. household. ...
