- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Boomers spend less time researching purchases -- eight weeks, versus 13 for millennials, B2B International reports. ...
- Pinterest Makes Bets On Augmented Reality
Inside Performance, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previously took place in malls, with help from technology. ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience and every element of a website should be evaluated through an SEO lens, to ensure that decisions made arou ...
- The Customer Journey To Too Many Discounts
MediaDailyNews, George Simpson - Thursday, February 18, 2021
I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea. ...
- Bold Commerce Raises $27 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Ecommerce firm Bold Commerce looks to expand its ability to reach shoppers in the customer journey across channels and create shoppable moments. ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap reports. ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.video looked at YouTube data for sponsored campaigns that ran on its social commerce platform in 2019 and compar ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a level playing field for reaching consumers during the discovery phase of their shopping experience. ...
- Holidays May Give Retailers A Much Needed Boost In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2020
Research takes a higher priority this holiday season on sites including Amazon, Bing, and Google, brand and retail websites, and review sites. Video sites also give consumers a place ...
- The Gate Swings Both Ways: Don't Make It Too Hard To Access B2B Content
Email Insider, Ray Schultz - Monday, November 2, 2020
Two-thirds of B2Bs gate content, and that's only one aggravation readers face. But brands believe in their content marketing, Finite reports. ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Inside Performance, Laurie Sullivan - Thursday, October 15, 2020
In a study, 64% of consumers said they're as or more excited about the holidays, 42% said holiday ads should mention COVID-19, 57% want ads to make them happy, a ...
- Google Analytics Redesign Significantly Improves Measurement For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The move, prompted by shifts in consumer behavior and privacy-driven changes, will help advertisers achieve better return on investments from marketing and understand the consumer journey across the Web a ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand the role of video in customer ...
- The Non-Linear Consumer Purchase Process (Or The Messy Middle Of Mattress Buying)
MAD, Rebecca Armstrong - Thursday, October 1, 2020
The modern consumer spends way too long mired down in the middle of the purchase process. ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process as companies pivot their offerings, budget allocations, media strategies, customer experience enhancements, and the role
of sales teams. ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Inside Performance, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop. ...
- Email Comes In Third In Driving Online Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Word of mouth is first, and online ads come in second, Bluecore reports. Celebrities are way down on the list. ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as advertisers prepa ...
- Charting The Journey: The Hurdles In Mapping The Customer Path
Email Insider, Ray Schultz - Monday, August 31, 2020
A majority of brands are using defined journey maps or building them. And email is the most effective touchpoint, Ascend2 reports. ...
- Can Google's Promise Of 2-Day Shipping Compete With Amazon Prime?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
COVID-19 has slowed most retailers and brands, as well as shipments of products. A new feature from Google guarantees better performance when consumers make a purchase, according to Adam Jone ...
- How Brands Are Leveraging Emotion More During The COVID-19 Pandemic
MediaDailyNews, Mario Natarelli - Friday, May 29, 2020
Since the onset of COVID-19 and the need for shared connections, we are seeing emotion play a much greater role in the branding and advertising measures of companies. ...
- Madison Logic Adds Its ABM Tool To Hubspot App Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Joint B2B clients can engage and measure accounts across digital ad channels, the companies say. ...
- Marketers Lack Unified View Of The Customer, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
High-performing firms can connect email behavior with actions in other channels, a study by Pointillist shows. ...
- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced to get skinnier. How can this be accomplished? Less waste and more precision. ...
- Three-Way Tech Stack Helps B2B Brand Improve ROI
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
PTC won the SiriusDecisions Program of the year award with a program that combines solutions from 6sense, Drift and People.ai. ...
- Study: Consumers Rely On Reviews For Buying Decisions
Digital News Daily, Gavin O'Malley - Tuesday, April 21, 2020
Overall, 75% of shoppers said they sometimes or always trust consumer reviews, while 39% said they trust a brand employees' product recommendation. ...
- Microsoft Advertising Introduces New Conversion Options
Inside Performance, Laurie Sullivan - Thursday, April 9, 2020
Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. ...
- Page Views Climbing, With Online Orders Close Behind
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
March closed out with a 25% increase in website page views and a 21% year-over-year increase for order counts, according to data from Bazaarvoice's network of more than 6,200 bran ...
- GasBuddy Has More Than One Data Surprise For Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2020
The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it runs a debit program, but expanding it to a credit card could provide brands with much more opt-in d ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Inside Performance, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds. ...
