- Amazon Voice Search Attracts Older Shoppers, Younger Consumers Prefer Mobile Phones
Inside Performance, Laurie Sullivan - Wednesday, March 21, 2018
Some 23% of consumers ages 25 to 34 who were surveyed by CPC Strategy prefer to search and shop on a mobile phone, and 27% like to shop via Amaz ...
- Foursquare Partners With InfoScout To Offer More Complete Picture Of Customer Journey
Digital News Daily, Tobi Elkin - Monday, August 14, 2017
As it looks to offer advertisers a more complete picture of the customer journey online and offline, Foursquare is partnering with InfoScout to tie location and product purchase data togeth ...
- Study: Native Ads Paired With On-Site Branded Content Bring Meaningful Brand Lift
Native Insider, Tobi Elkin - Wednesday, August 2, 2017
A new study that explores the impact of combining a native in-feed ad unit and a branded content landing page found meaningful increases in unaided awareness, online ad recall, a ...
- Conductor Makes Search On Mobile Research App Free
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
The app aims to answer the question "what do customers want?" with data accessible through a mobile research tool. ...
- Facebook Launchs New Ad Tools
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Facebook announced new tools to help marketers make their ads perform better and target consumers most likely to buy their products. Facebook said the tools will enable advertisers to u ...
- Coming Of Age: The Five Rungs Of B2B Content Marketing Maturity
Email Insider, Ray Schultz - Thursday, June 8, 2017
Next time someone says "grow up," ask them: Which level of content marketing maturity have you attained? Here are the five levels, as defined by ScribbleLive. ...
- Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2017
About 25% of those who read a review made a purchase within a few hours, 42% within a day or less, and 79% within a week or less, a stu ...
- ESPN's Upfront Pitch: Sports Generate Emotions That Drive Purchases
Television News Daily, Adam Buckman - Tuesday, May 16, 2017
ESPN "mapped" millions of fans "against all the possible emotions they would feel during any given game, [such as] happiness, anticipation, dismay ... the list goes on." Using this dat ...
- Search Contributes To Mobile Influence Of $1 Trillion In Retail Sales
SearchBlog, Laurie Sullivan - Wednesday, April 26, 2017
Optimizing data that links images with prices, store hours and locations now plays a major role in search strategies, as online searches are tied to sales in retail stores. Mobi ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRamp to give additional weight to its in-store attribution metrics. Using LiveRamp's IdentityLink product, Commerce Signals' clients will ha ...
- Machine-Learning App Aims To Boost Digital Personalization
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technology designed to bring more efficiency and scale to personalized marketing. The new technology uses machine-learning algorithms that a ...
- Email And The Digital Future: What Econstancy Found
The Email Edge, Ray Schultz - Monday, March 6, 2017
Most annual surveys change little from year to year. But the 2017 digital trends from Econstancy and Adobe has one or two minor tweaks in it. And its biggest findi ...
- PodcastOne Finds Brand Lift Post-Campaigns
Real-Time Daily, Tobi Elkin - Friday, February 10, 2017
PodcastOne, ad-supported podcast network, revealed the results of studies that found podcast advertising as a positive impact on brand recall, purchase intent, and recall of specific messaging. PodcastOne conducted t ...
- Fix The DR-Brand Gap With A Faster Funnel
Online Spin, Ted McConnell - Thursday, December 15, 2016
There is an odd discontinuity in the online advertising business: brand versus direct response (DR). An opposing force, the pressure to integrate the purchase funnel, top to bottom, is increasin ...
- Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%
Mobile Insider, Chuck Martin - Thursday, November 3, 2016
Smartphone owners are doing more researching, shopping and purchasing with their phones -- but not all are totally satisfied with the experience. ...
- Adobe Predicts Mobile Holiday Retail Purchases To Fall Short On Record Traffic
Mobile Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Mobile devices will overtake desktop shopping visits to retail Web sites -- 53% vs. 47%, respectively -- during the holiday season as consumers search for products to buy. The bigge ...
- While Marketers Rely On Content To Make Purchase Decisions, Only 27% Budget For Content Marketing
RTBlog, Tobi Elkin - Wednesday, June 22, 2016
Despite growing evidence that consumers rely on content to make purchase decisions, only 27% of Fortune 1000 marketers polled allocate budget to content marketing. ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Marketers are consistently challenged to directly connect how online ads facilitate offline purchases. A new partnership between LiveRamp, a provider of data connectivity, and ThinkVine, a provider of marketing attributi ...
- Are Facebook And Dunnhumby Preaching To The Converted, Or About To Skate On Thin Ice?
London Blog, Sean Hargrave - Monday, April 11, 2016
Details of the cross-channel deal are yet to emerge -- but it's hard to see how they can track beyond loyalty cardholders. ...
- Powered By Mobile, Shoppers Crave Online Experiences In Stores
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2016
"This report shows that retailers are taking major steps to integrate their in-store and digital operations and narrow the difference between the two," says Vicki Cantrell, SVP of the N ...
- If Amazon Prime Brings One- To-Two-Hour Delivery To Ecommerce Sites
SearchBlog, Laurie Sullivan - Tuesday, April 5, 2016
Amazon this week said that it is moving its Prime Now one-to-two hour delivery service to the Web, which it previously only offered through a mobile app. Putting Prime N ...
- ComScore Finds Xaxis Outperforms Its Benchmark
RTBlog, Tobi Elkin - Thursday, March 31, 2016
On Wednesday, comScore released the results of a global validation study that found Xaxis' Turbine data management platform outperformed its benchmark in accurately predicting consumer purchase intent and interests acro ...
- What One Shopper's Journey Reveals About Modern Car Buying
Search & Performance Marketing Daily, Lisa Gevelber - Wednesday, March 30, 2016
The process of shopping for a car once meant grabbing your car keys, spending weekends going from dealership to dealership, test driving, taking notes and making comparisons. But now inste ...
- In Short, YuMe-IPG Research Says It Takes Time For An Ad To Get You To Buy
VidBlog, P.J. Bednarski - Friday, March 11, 2016
Micro-ads really don't seem to work all that well, at least not compared to "longer" messages, 15-seconds or more. They work best on smartphones, where their brevity is at lea ...
- Intent Data Is Powerful Tool For Business Decisionmakers
RTBlog, Tobi Elkin - Thursday, February 4, 2016
Tom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that's focused on digital brand and demand-generation solutions. The big differentiator here is that Madison Logic uses consumer inte ...
- Search Journey Grows Complex With Rise Of Connected Devices
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2016
From apps to search engines, the consumer journey from discovery to completion has become increasingly disjointed, and it will only become more complicated as Internet-connected devices come online. About 6 ...
- Retailers Lag On Email Personalization, Cross-Channel Integration
Email Marketing Daily, Jess Nelson - Monday, January 11, 2016
Nearly half of retailers are missing out on an easy marketing opportunity and not collecting email addresses on social media or in-store according to a new Yesmail study released Mon ...
- Mobile Autoplay Ads Can Double Intent To Purchase
Mobile Marketing Daily, Ben Frederick - Tuesday, January 5, 2016
Widespace launched their StreamView ads earlier this year, a format that autoplays silently when 50% of the pixels are in view. Compared to those who had not viewed the campaign ...
- Splash Out Or Ship Out -- The Mindsets That May Save January
London Blog, Sean Hargrave - Monday, January 4, 2016
There's still some consumer life out there, although it is January, according to eBay Advertising's latest research. ...
- Consumers Rely On Reviews, Buying Guides For Electronics
Marketing Daily, Aaron Baar - Tuesday, December 22, 2015
People use media technology sites throughout their purchase process, putting trust in product reviews and testing from neutral parties. According to the research, buyers read 80% more reviews and buyi ...
