- Over-Beaconed Shoppers Opt Out
Mobile Insider, Leslie Townsend - Thursday, October 30, 2014
As retail apps are increasingly accepted by consumers, it is imperative that retailers utilize beacons to retain customers, vie for their discretionary spending, and motivate them to return. Through t ...
- Mobile Holiday Commerce Continues To Rise, But Lags Behind Search, Research
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 10, 2014
Although purchases from smartphones and tablets continue to rise, the rate lags far behind search and research adoption rates of the past few years. Some 36% of shoppers participating ...
- Quantcast Acquires Struq, Strengthens Ad Biz
MediaDailyNews, Mark Walsh - Wednesday, October 1, 2014
Quantcast, which is best known for its audience measurement service, has bought London-based Struq, which provides technology focused on cross-device retargeting and ad personalization. Quantcast said the combination of Struq ...
- Car Shoppers Ignore Ads, Dealer Or Otherwise
Marketing Daily, Karl Greenberg - Friday, September 26, 2014
According to a new study by C+R Research, commissioned by Cars.com, TV spots, radio and and direct are the least trustworthy or helpful sources of information, and therefore the lea ...
- Three Ways Apple Pay Makes Mobile Offers More Relevant Today Than Ever Before
Mobile Insider, TJ Person - Thursday, September 25, 2014
For the past three years, marketers have been introduced to the advantages of highly targeted mobile offers. But that will be nothing compared to what is coming. Apple Pay brin ...
- The New Currencies For 21st Century Media
Real-Time Daily, John Snyder - Friday, September 19, 2014
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals on the Internet. In this increasing ...
- Search Data In Mobile Apps Shows Unmet Demand
SearchBlog, Laurie Sullivan - Wednesday, September 17, 2014
Marketers need to begin looking at data differently. I can't say it loud enough. For many retailers, marketers, and buyers, there is a huge missed opportunity in mobile apps ...
- Department Stores Make Mobile Gains, But Gaps Remain
MoBlog, Mark Walsh - Tuesday, September 16, 2014
Shoppers at department stores including Macy's and Bloomingdale's will be among the first to use Apple Pay -- Apple's new payment service -- which rolls out next month at ...
- Americans Prefer Online Browsing Over Buying
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
Americans lag behind their Asian and European counterparts when it comes to online shopping.They tend to research their purchases online, look up reviews and find online shopping convenient, but they' ...
- Don't Just Target The Moment: Be A Companion On The Journey
Data and Targeting Insider, Steve Smith - Tuesday, August 19, 2014
Big themes at this week's Mobile Insider Summit? The new expectation of "instant"; the crying need for cross-screen tracking and seamless experiences; the role of mobile in the post-purchase experie ...
- Facebook Launches Cross-Device Reporting
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the Web. Advertisers can view the numb ...
- McClatchy Invests In Engage3 For Mobile Shopping
MediaDailyNews, Erik Sass - Tuesday, August 12, 2014
McClatchy Co., which publishes the "Miami Herald" and "Sacramento Bee," among other newspapers, announced Tuesday that it is investing in Engage3, which specializes in retail intelligence and mobile shopping platform ...
- TV, OTT Consumers Seeking Connections
Marketing Daily, Aaron Baar - Thursday, August 7, 2014
Whether they realize it or not, the main factor that helps consumers decide in the purchase of a new television for video device is the ability to connect -- eith ...
- How The Help Is Killing Retail
Online Media Daily, George Simpson - Thursday, August 7, 2014
I read earlier in the week that aside from a small uptick in April, shopper visits to U.S. retailers have fallen by 5% or more from a year earlier ...
- Mobile Influence Is Category-Dependent
MoBlog, Steve Smith - Monday, August 4, 2014
There is no one consumer journey. Not only is each shopper's path unique, but every product category. As a new survey shows, auto, entertainment and telecom shoppers are using differe ...
- Beyond The Buzz: Three Steps To Help Marketers Realize The Promise Of iBeacons
Mobile Insider, Tobias Dengel - Thursday, July 31, 2014
Beacons are easy and cheap to deploy. Yet in order for beacons to deliver on their promise, brands need to consider carefully how they are used to drive mobile us ...
- Social Media Doesn't Affect Most Users' Purchase Decisions
The Social Graf, Erik Sass - Monday, June 23, 2014
A clear majority (62%) of American consumers who use social media says it has "no influence at all" on their purchase decisions, according to a new poll of over 18,0 ...
- Consumers Accept Declining Privacy
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2014
Most consumers believe that total privacy is a thing of the past and about half are willing to give up some personal information in exchange for more targeted offers fr ...
- AOL, Convertro Team To Help Marketers With Data, Analysis
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2014
AOL is running its data through attribution modeling to reemerge as a formidable player in offline and online services for advertisers and publishers. The data also supports services for line ...
- In Programmatic Integration, The Buyers Are In Front -- Again
Programmatic Insider, Matt Prohaska - Friday, May 23, 2014
A recent trend has prompted me to preemptively say I was wrong about something. I have been claiming that while most of the industry buzz the past 18 months h ...
- Groupon's Gnome Is A Day Late And A Dollar Short
London Blog, Sean Hargrave - Tuesday, May 20, 2014
Groupon has seen the light -- it needs to offer coupons without the paper for in-store redemption. Trouble is, the brand we all love to hate for its daily bombardme ...
- Publishers Using First-Party Data To Make Real-Time More Real-Time
RTBlog, Tyler Loechner - Thursday, May 8, 2014
Real-time bidding (RTB) is all about "reaching the right consumer, with the right message, at the right time." There are a variety of ways to advertise in "real-time" online, a ...
- Mobile, Social Driving 36% Of In-Store Sales
Marketing Daily, Sarah Mahoney - Monday, April 28, 2014
A new study from Deloitte Digital finds that stores are pouring their money into m-commerce sites that don't appeal to shoppers. And consumers are wandering around physical stores, nursing the ...
- In-Store Assistance? Shoppers Take Mobile over Salespeople
MobileShopTalk, Chuck Martin - Monday, April 28, 2014
When it comes to reaching mobile shoppers, many retailers may be missing the mark. Merchants have incentive to find effective ways to interact with in-store shoppers, since overall mobile-influenced in-sto ...
- The Power Of Purchase Data
Real-Time Daily, Doug Pollack - Monday, April 7, 2014
With an ever-increasing number of shopping channels available, marketers and retailers today must continually evolve their data-driven marketing strategy -- or risk falling behind the competition. This requires continuous touchpoin ...
- Ho-Hum - Consumers Find Ecommerce 'Old School'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 4, 2014
Consumers are bored with the online shopping experience and want something new. But online and pick-up-in-store options are no longer a novelty for consumers. They want more. ...
- Zatarain's Cooks Up iBeacon Campaign
MoBlog, Mark Walsh - Wednesday, April 2, 2014
Among the initial wave of companies embracing iBeacon is mobile shopping platform InMarket. With its iBeacon system up and running, the company today named McCormick & Company-owned Zatarain's as o ...
- New And Old Behaviors
Mobile Insider, Steve Smith - Wednesday, January 29, 2014
At the Mobile Insider Summit, discussions about showrooming, local mobile marketing and cross-screen consumer journeys all seemed to lead back to a larger debate over changed behaviors. Is mobility changi ...
- But Will The Dogs Eat It?
Research Brief, Jack Loechner - Thursday, January 16, 2014
A new Communicus longitudinal study, tracking changes in individual consumers' purchase behavior/intentions related to their Super Bowl commercial engagement, prefaces their findings by saying that advertising should make people b ...
- Mobile Shopping Being Driven By Forward-Leaning 18%
Mobile Insider, Steve Smith - Tuesday, January 14, 2014
About a fifth of shoppers occupy a core of heavily mobile, digitally dependent customers who are ready, willing and able to engage retailers via devices in-store. ...
