- The Influencer Conundrum -- Who Do You Choose?
Marketing Daily, Susan Frech - Monday, January 6, 2014
As marketers, rather than viewing the term "influencer" as one narrow definition, we can approach it as a way of understanding how consumers impact the purchase decisions of other consumer ...
- Retail and Electronics Lead Mobile Ad Performance
MoBlog, Steve Smith - Thursday, December 19, 2013
After surveying 2 billion mobile ad impressions throughout 2013, DG MediaMind offers up some helpful industry benchmarks on ad performance -- both click-throughs and engagement. Retail and electronics lead ...
- Mobile Presents Great Potential For ROI Tracking
Online Media Daily, Gavin O'Malley - Monday, December 9, 2013
The long-awaited mobile revolution is presenting untold opportunities (and challenges) for retailers, but none more so than better big-picture ROI tracking. It may do what search and online display advertisi ...
- Big-Box Retailers Prepare To Face Off With Small Business This Holiday Season
Marketing Daily, Debora Lance - Tuesday, December 3, 2013
National retailers generally do not consider small businesses to be major competitors -- but they should. A Deluxe survey revealed that 95% of consumers believe it is important to suppo ...
- Sales Tools To Meet Every Challenge
Marketing Daily, Peter Mollins - Tuesday, November 26, 2013
For sales managers and sales teams, the right tools can be the difference between hitting quotas and missing them. Apply the right solution to the appropriate challenge, and you wi ...
- 76 Seconds Or Out
Research Brief, Jack Loechner - Tuesday, November 26, 2013
According to LivePerson, in its second annual "Connecting with Customers" research, today's consumers want access to information and support instantly, and if they don't find what they need quickly, th ...
- Moms Confirm The M-Shopping, E-Buying Ritual
Mobile Insider, Steve Smith - Tuesday, November 19, 2013
Moms say they will be using their phones in-store this holiday season. But retailers who want to grab their interest had better come armed with a deal. ...
- Optimizing Mobile Offers
Mobile Marketing Daily, Michael Caccavale - Tuesday, November 19, 2013
Are you optimizing off of the right data points in mobile, taking itno account the persona you are targeting, and understanding how your cusotmer is interacting with your products? ...
- Drive Holiday Revenue, Shopper Engagement With Online-to-Offline Marketing
Marketing Daily, Jeremy Geiger - Tuesday, November 5, 2013
Location-based targeting and data-driven marketing are creating new possibilities for retailers and brands via online-to-offline (O2O) marketing. O2O, which is growing at 19% per year, versus eCommerce's estimated 12% growt ...
- The CMO's New Million-Dollar Slide (Not)
Marketing Daily, Erich Joachimsthaler - Wednesday, October 30, 2013
So take your old funnel images and line your birdcages. While you're at it, do the same with any new, single-slide wonders that try to capture the path to purchas ...
- Marketing Attribution Models Are Not A Magic Wand To Improve Sales
Marketing Daily, Greg Coleman - Friday, October 25, 2013
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-true last-click attribution users -- may have different methodologies when it comes to attribution, a clear consensus is emergi ...
- Your Sales Technology In A Box
Marketing Daily, Peter Mollins - Thursday, October 24, 2013
Sales leaders need tips on how to select the right tools -- their own "Sales Technology in a Box," whether they are starting a new sales team, ramping up ...
- Marketing Lexicon: Lead Nurturing
Marketing Daily, David Karel - Monday, October 21, 2013
We have now turned the page to a new chapter in lead nurturing, where the other programs in your marketing mix can join hands with email to jointly nurture prospec ...
- Mobile Shopping Research Jumps To 73%, Purchases Follow
Online Media Daily, Laurie Sullivan - Monday, September 30, 2013
Mobile devices are turning into time-saving search tools. In fact, 56% said they like the ability to search and sort quickly, 49% can easily find and assess return policies, a ...
- Consumers Desperate For More Personalization During Purchase
Online Media Daily, Gavin O'Malley - Thursday, September 26, 2013
Consumers are craving more personalized, less siloed shopping experiences and could be convinced to stop "showrooming" and actually make in-store purchases. The retail industry is also failing to appreciate consumer ...
- Microsoft: Tips On Consumer Trends
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 26, 2013
Natasha Hritzuk, senior director of consumer insights at Microsoft, shares insights on consumer trends from a study released at Advertising Week. The goal is to help marketers gain a better understandi ...
- Marketing Lexicon: Full-Funnel Marketing
Marketing Daily, David Karel - Thursday, September 12, 2013
As the B2B buying process becomes increasingly complex, with prospects doing more research on their own and waiting longer to engage with a sales rep, it's more critical than ev ...
- Google Analyzes Luxury Purchase Path, Solid Research En Route To Purchasing
Online Media Daily, Laurie Sullivan - Wednesday, September 11, 2013
Affluent consumers have become the most digital-savvy, using multiple devices to research purchases online before they buy. And when it comes to the best online ad formats to reach the ...
- PayPal's Solution To The Credit Card Non-Problem Is...'Nothing'
Mobile Insider, Steve Smith - Tuesday, September 10, 2013
PayPal's new Beacon m-payment solution starts by admitting credit cards are not a problem that needs to be solved. But the incremental convenience of m-payments is reminiscent of the ri ...
- The Cool Vs. Creepy Scale In Mobile Shopping
MobileShopTalk, Chuck Martin - Tuesday, September 10, 2013
As location and technical capabilities advance, it's becoming easier to identify and reach consumers via their mobile devices as they shop. Most mobile marketers have been diligent in following opt- ...
- Marketers Struggle With Tracking Customers Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, September 6, 2013
The benefits of tracking customers across various channels are many, and include executing successful multichannel campaigns and holding conversations with customers. The difficulty for many marketers is associating interactions ...
- The Marketing Funnel And The Customer Life Cycle
Marketing Daily, Russ Mann - Tuesday, August 27, 2013
It's not about more content -- it's about content that gets found, followed, friended and forwarded -- content that helps create itself, and lets you know where it has bee ...
- CXM For B2B Marketers: Challenges And Opportunities
Marketing Daily, Navin Nagiah - Tuesday, July 16, 2013
We have moved from traditional CRM to customer experience management. Today's CMO has a unique opportunity for the first time to engage with the market and customer from the initi ...
- Consumer Brands Need A Localized Mobile Marketing Strategy
Marketing Daily, Jeremy Geiger - Tuesday, June 25, 2013
Today's new technologies and mobile marketing platforms integrate with retailer inventory systems, allowing product marketers to hyperlocal advertise products based on real-time availability and provide a frictionless path to purcha ...
- A Bigger Megaphone Doesn't Mean Better Marketing
Marketing Daily, Laura Patterson - Monday, June 24, 2013
To deliver value, you must know your customer and understand their buying journey. Once you have mapped the existing and prospective customers' buying journey and organized each step into t ...
- I Miss The Old Purchase Funnel
Marketing Daily, Jon Bond - Friday, June 21, 2013
Influence produced by trust points is the 3-point shot of marketing. Today, third-party credibility is the accelerator -- not impressions, reach, frequency, or any of the old linear ideas. ...
- MEC Debuts Momentum, Communications Initiative
MediaDailyNews, Steve McClellan - Thursday, June 20, 2013
Two years in the making, WPP media shop MEC has unveiled a new communications planning approach called Momentum. The new initiative is designed so that individual clients can tailor ...
- Google Heightens Focus On Attribution Metrics For Marketers
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Google made Full Credit Measurement Attribution generally available Thursday to Google Analytics users, along with a handful of measurement tools, giving marketers more access to metrics that measure
campaigns. ...
